Efficient Backup with Data Deduplication Which Strategy is Right for You?

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1 Efficient Backup with Data Deduplication Which Strategy is Right for You? Rob Emsley Senior Director, Product Marketing

2 CPU Utilization CPU Utilization Exabytes Why So Much Interest in Data Deduplication? Major trends influencing the transformation of backup environments Data Growth Typically represents a factor of 4 to 30 times production capacity Daily, weekly, and monthly full backups kept for months or years New requirements to keep more data for longer periods Virtualization Dynamic environment causes increased complexity VM sprawl creates protection challenges consolidation creates high server utilization leaving little bandwidth for backup Digital Information Created and Replicated Worldwide 2,500 2,000 1,500 1, FOLD Growth in 4 YEARS Source: IDC Digital Universe white paper, sponsored by EMC, May 2009 Old Paradigm Physical Environment: Low overall server utilization and plenty of bandwidth for backup 100% New Paradigm Virtual Environment: High overall server utilization and little bandwidth for backup 100% 80% 80% 60% 40% 20% 0% A B C Virtual A Virtual B Virtual C 20 percent resource utilization 80 percent resource utilization 60% 40% 20% 0% ESX Hardware Shared Physical Resources 2

3 Where is Deduplication Applied Today? Backup Session Focus To address major inefficiencies and costs due to redundant data Offered at both source/target depending upon use case Delivered as integrated backup solution or as hw target for incumbent backup software Deduplication Across Use Cases Provides Additive Savings and Readily Co-exist Archive To provide single instancing for long-term retention Reduces long-term storage costs Ability to guarantee single instance of data for compliance Primary storage To provide increased primary storage efficiency; store more data, retain data longer Non-disruptive; maintain performance with significantly reduced capacity requirements Reduced storage acquisition cost; longer intervals between storage capacity upgrades 3

4 EMC s Definition of Deduplication Data Set 1 Data Set 2 The process of detecting and identifying the unique data segments within a given set of information, enabling the elimination of redundancy when stored or moved. Deduplication Data Set 3 Before: total segments = 39 After: Unique segments = 6 4

5 How Data Deduplication Works First instance Duplicate instance Modified instance March 2009 March 2009 April 2009 A B A B E B C D C D C D Only unique data segments are backed up A B C D Data already backed up, so only a unique ID pointer is stored (20 bytes) E New data segment identified and backed up A B C D E Unique data stored on disk, available for immediate recovery 5

6 Factors Impacting Dedupe Ratios for Backup Small variations can have big impact Type of data More user created content* = higher deduplication ratio Data change rate Less change = higher deduplication ratio *Encrypted and compressed data not ideal dedupe candidates Retention policy Longer retention policy = higher deduplication ratio Full to incremental backup Ratio More full backups = higher deduplication ratio 6

7 EMC Data Domain and Avamar Deduplication Retain more. Retain backups longer, using less disk 10-30x data reduction eliminates the use of tape for operational recovery Replicate smarter. Efficiently move data offsite faster Only move deduplicated data for 99% bandwidth efficiency and cost-effective DR Recover reliably. Leverage end-to-end data verification Continuous fault-detection and healing ensure data recoverability to meet SLAs 7

8 EMC Data Domain and Avamar Retain. Replicate. Recover. Dedupe everything without changing anything Simplify backup, archiving and DR with easy integration across workloads, infrastructures, and backup software Never backup the same data twice Revolutionize your backup by moving less data to solve your toughest VMware, NAS, and remote office backup challenges Data Domain Deduplication Storage Systems Avamar Deduplication Backup Software 8

9 EMC Data Domain Inline deduplication storage systems Supports backup and archive software Backup Software: NetWorker, Symantec, CommVault, IBM TSM, Application utilities: Oracle RMAN, SQL, F5 ARX file virtualization Archive: SourceOne, Symantec Enterprise Vault, Mimosa, Data Domain Retention Lock software option Supports any protocol SAN: VTL software option NAS: NFS, CIFS Custom: NetBackup OpenStorage software option Scaleable for Local and Distributed Recovery Up to 5.4 TB/hour Up to 71 TB addressable capacity per system Data Domain Replicator software option Advanced dedupe architecture for high speed & resilience Stream Informed Segment Layout (SISL) scaling architecture Data Invulnerability Architecture Data Domain Deduplication Storage Systems 9

10 EMC Avamar Deduplication backup software Integrated software & hardware solution with global source-based deduplication Deduplicates across sites and servers globally Effective full backup every time Single step recovery Backup process reduces data sent over the network and stored Variable-length subfile segments for optimal deduplication Integrated high availability and reliability RAIN for high availability and fault tolerance Avamar server and data recoverability verified daily Replication between servers Flexible deployment options Avamar software Avamar Data Store Avamar Virtual Edition for VMware environments Avamar Deduplication Backup Software 10

11 EMC NetWorker Manage from a single pane of glass Integrated deduplication Optimize dedupe for the greatest benefit Single pane of glass File Systems and Applications NetWorker Avamar Data Domain 11

12 EMC Data Protection Advisor Single view across EMC backup to disk with deduplication solutions Complete view into the total backup environment EMC solutions and beyond Centralizes monitoring, reporting and analysis Manage SLAs, Capacity Planning, Optimization Avamar Data Domain Disk Library NetWorker Unified Data Protection Management Lower effort and cost Reduce Risk Manage Complexity 12

13 Use Case: Dedupe with Existing Backup Software Challenges Backup storage growth and costs Pressures on datacenter space and energy Committed to current backup software Why Dedupe Storage Systems Dasy integration across workloads, infrastructures, and backup software Address storage inefficiencies due to redundant data Efficient replication reduces or eliminates associated tape costs Apps, File Systems, Virtual s LAN Existing Backup Software LAN or SAN DR WAN 13

14 Use Case: Large, high-change rate database backup Challenges Backup speed critical to stay within tight backup windows High change rate database generally have less redundant data Fast, scalable, efficient large database backup Why Dedupe Storage Systems Meet backup windows with highthroughput while eliminating redundant data Physical and Virtual s IBM DB2 Informix WAN DR Efficiently scale for enterprise environments SAN VTL or LAN options Plug and Play leverage existing backup software 14

15 Use Case: Limited Bandwidth LAN and NDMP Backup Challenges Full NDMP backups are slow - consume significant network, filer and storage resources Limited Bandwidth LAN backups face backup window challenges Dedupe at source for faster NDMP and LAN backups with less network resources used Why Dedupe Backup Software NDMP Backup: Eliminates time-consuming, full backups by only moving new data Limited Bandwidth LAN: Speeds backup by deduplicating data at source before moving across LAN Single-step restore from full backup image Reduces/eliminates associated tape costs NAS Device LAN 15

16 Use Case: Remote Offices Challenge Remote office backups cost and risk Cost of people and equipment at each location Bandwidth too costly for centralized backup Risk that backups not happening at all Why Backup to Data Center with Dedupe Reduces data moved by up to 500x for efficient back up over existing bandwidth Eliminate local tape backup, equipment and shipment Remove risk that data is unprotected REMOTE OFFICES Dedupe Cost & Risk Cost & Risk WAN DATA CENTER 16

17 CPU Utilization CPU Utilization Use Case: VMware environments Challenges Higher server utilization leaves resource contention issues during backup Not meeting SLAs Limits server consolidation goals, increases costs Old Paradigm New Paradigm 20 percent resource utilization 80 percent resource utilization 100% 80% 60% 40% 20% 0% A B C 100% 80% 60% 40% 20% 0% Virtual A ESX Hardware Shared Physical Resources Virtual B Virtual C Why Dedupe Backup Software Dedupe within the VM to never backup the same data twice Also supports console, VCB and snap backups Up to 90% faster backups Up to 95% less data moved Removes a barrier to greater server consolidation Dedupe within the VM eliminates bottleneck 17

18 USE CASE EMC Data Domain and Avamar Worldwide Financial Institution Before Main data center, regional data centers and over 200 remote offices VMware and TSM backup and recovery bottlenecks limiting consolidation Tape used in all locations and shipped offsite Tapes containing data on 12 million customers lost in transport to offsite storage Data Domain After Covers entire environment, works with existing backup software and infrastructure Replicates offsite for fast and safe DR 7 PB protected Avamar Solved VMware backup challenge in data centers Backs up 200+ remote sites daily Avamar $3.5M TCO savings over 3 years (VMware use Case) Tape Minimized Less Management Less Risk 3.5M Less $$$ Less Network More Performance More Secure 18

19 Which deduplication solution is right for you? Let Us Help You Determine the Right Solution Depends on: Current backup challenges and environment Application and data type Service level requirements Backup, , and file system assessments, TCO tools EMC Assessment for Deduplication Service EMC Operational Assurance for Avamar Dataset 1 Dataset 2 Deduplication Dataset 3 19

20 EMC Education Services Develop and validate your Deduplication and Backup Recovery expertise 1. Information Storage Technology Open Curriculum 2. EMC Technology-Specific Learning Paths 3. EMC Proven Professional Certification Program Enhance your Deduplication and Backup Recovery capabilities Featured Learning Paths Avamar (deduplication) Administration Backup and Recovery NetWorker EMC Disk Library EMC RecoverPoint Replication Manager Take the next step Visit 20

21 Why EMC for Backup-to-Disk with Deduplication Market Leadership Avamar: #1 in source-based deduplication Data Domain: #1 in target-based deduplication Disk Library: #1 in VTL EMC offers the broadest set of integrated backup-to-disk solutions with deduplication Avamar, Data Domain Disk Library, NetWorker EMC is the only vendor providing solutions to ALL customer needs From refresh to re-design Tailored to the size, need, and budget of the customer Inline deduplication is a competitive differentiator A fundamental technology appearing across the portfolio in both hardware and software 21

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