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2 Introduction to Real Estate Investar Real Estate Investar (REI) is the brain child of a team of experienced property investors and online technology experts. We have eliminated the barriers that investors come across in finding, analysing and managing their property investments. Our Australasian team has spent 3 ½ years using technology experts from 9 different countries to develop a suite of online tools and resources for property investors that are world unique. REI is an online Home for property investors, that saves them time and money. We have consolidated many parts of the Real Estate investment process into one very intelligent website for customers to access and use as their place of business when going about their property investing. Investors were continually telling us of the frustrations in finding all of the information they needed to make informed decisions. Most property investors in this day and age are aware of the endless amount of information they can gather on prospective purchases, however the most common complaint is how to find the information quickly and inexpensively. As a Digital real estate resources business, we knew anything was possible. We assembled a team and our first product; Property Analyser was born in Since that time we have continued to add innovative tools with Portfolio Tracker, Investar Search and advanced valuation and research tools with significant new initiatives planned for As a result of our growing sales success, REI is expanding further by franchising our property investment tools and resources to create a highly leveraged and profitable Property Investment Technology Sales business opportunity. History The founders of REI are experienced property investors, renovators, traders, developers and technology experts. Collectively we have over 100 years of investing experience we use our own real estate tools as we are passionate about property and believe in our own continued investing success. Our core philosophy is to empower property investors with great tools and resources giving them competitive advantage in a tough market place. Page 1

3 The Opportunity With any technology business comes the need to constantly innovate, add new features, add new products and reinvest in infrastructure to handle growth. After proving our sales model over the past 2 years we are expanding how we reach new customers by offering a franchised sales opportunity to selected partners throughout Australasia. Essentially we are sharing our success with experienced, passionate property investors by providing them with a highly profitable technology platform, with which they can create an online investors, tools and resources business. This opportunity offers substantial revenue growth for both our franchised partners and REI. This also enables the REI team to focus on enhancing existing products and the development of additional products for our franchised business partners. Technology never sleeps and our development team has a number of future ideas that we will continue to evaluate, research and add to this exciting web based business. Page 2 Since its creation in 2006, Real Estate Investar has grown mostly by word of mouth. By providing news services to investors we have added 54,900 subscribers to the REI site. In the past 18 months our use of webinars and affiliate marketing has seen accelerating growth in the sales of memberships for Property Analyser, Portfolio Tracker and our flagship product; Investar Search. Investar Search is a revolutionary tool that intelligently searches more than 700,000 live real estate listings across two countries in just seconds. There is nothing that compares anywhere in the world. It s part of a growing success of products and services that are totally unique and unprecedented. Our real estate tools have only recently been sold face to face. Our quest to reach investors all over two countries simultaneously 2 years ago drove us to utilise online seminars (webinars). Our technology and sales processes have steadily improved to the point where we consistently achieve sales conversion rates of 30-40% of attendees; something that is unheard of on the internet. Our Membership numbers are now growing exponentially each month. In October - December 2009 alone, more than 700 new members (paying $79 per month) have joined Real Estate Investar. This Technology Business in a Box is one of the most innovative opportunities on the market today with entry price from $65,000 and potential income of $130k to $200k per annum within a short period of time. In addition to this we have developed a highly leveraged business model with very low overheads. We model everything we do on the world s digital leaders and this business opportunity utilises the internet to leverage both the sales and the customer interaction with our products and services, which is why this opportunity is so exciting.

4 As a Real Estate Investar Sales Partner you ll have: All of the Real Estate Investar technology tools and educational resources to market and sell. Your own continuously growing database of property investment customers that you control and own. Your own online Affiliates that you can foster, grow, educate and market products and services to. A proven sales model that converts 30-40% of attendees to events and webinars to buyers as a result of the uniqueness and quality of our products and the peace of mind guarantees that we provide. A CRM system to manage client contact and relationship management. An online support centre with access to training and support tools, tips, documents and videos. Your own marketing platform. An affiliate marketing system that enables you to add and track affiliates who ll promote your products and services for commission to their databases. A technology training and support team behind you that supports all of your clients so you can focus on selling. Your own online business phone system. Your own live webinar broadcasting technology. An automated and transparent accounting system that makes reconciliation and payment easy. Page 3

5 Our suite of products and services are essential tools all property investors can use to find the best properties, make informed decisions and optimise their portfolio during their investing career. Never has there been such an advanced and unique array of sophisticated tools and services available for property investors. The Sales Partner will own and control their own CRM loaded with sales leads. You will build a loyal group of customers that purchase products and services ranging from $49 to $499 per month. This allows property buyers and investors with varying budgets, needs and experience to become valued members of your online community, coaching and sales business. The products and services are essential tools that investors need on the path to property investing: Investar Search An online search engine giving customers the ability to intelligently search more than 700,000 live property listings in seconds. You can do in minutes what used to take months. Property Analyser An online analysis program giving customers the ability to make informed buying decisions before they write up an offer. My Research An online research tool giving customers the ability to see all of the historical sales and council information on the property before they make an offer or do due diligence. My Valuer An online valuation tool giving customers the ability to complete valuation estimations before they make an offer and find out exactly what a property is worth. My Reports An online set of live suburb and property listing reports giving property investors the ability to monitor suburbs and sectors to know when the time is right to buy or sell. Portfolio Tracker An online program giving customers the platform to manage their existing and growing property portfolio from any internet connected computer in the world. My Knowledge A whole suite of educational products and services that customers can access online and face to face giving them the theory, tactics and strategy to be the best investor they can be. Page 4

6 Real Estate investing and the Internet How the Sales Partner franchise works Australia s investment market is very young. We still have one of the highest home ownership rates in the OECD, (1982: 80%, 2006: 65%) but this is decreasing. This change from people owning to renting is a worldwide trend. Growth in incomes is not keeping up with property price inflation. As time goes on, less people can afford to own creating an exponentially growing pool of tenants (Europe an home ownership rate in 2006: 43%). Your franchised sales business is seamlessly structured to provide you with the latest suite of technology tools to maximize your success. You are in effect a Sales Director, utilising all of the technology we have developed to add new customers and focus on selling them the latest property investment tools and services. You will market to your clients through a Web 3.0 (will be explained later in this document) website that provides you with a state-of-the-art lead and sales generation platform. The website will be seamlessly integrated into your very own Customer Relationship Management (CRM) system to enable you to monitor and manage the sales generation and customer relationship process. With marketing strategies such as customer databases, marketing via affiliates, local marketing and networking, ongoing SEO (Search Engine Optimisation), referrals from your happy clients and targeting relevant industry databases, you will have the ability to generate revenue quickly. With the latest in marketing tools, affiliate systems and webinars, your biggest problem will be how to manage the leads. The number of Australian property investors has increased significantly between 2000 and 2007 and it was estimated total investor numbers increased by 30% as a result of increased awareness of retirement planning, the growth in the property market activity and the growth in companies offering property mentoring programmes, property seminars and sales of property investment magazines and books. Unlike most business owners that end up overloaded with administration tasks, all of your client invoicing and debtor management is provided for you by REI to ensure your focus is sales growth instead of shuffling paper. You will build a business of highly valuable, loyal clients that create long term reoccurring income streams. This is one of the most financially powerfully business models on the planet. It s the magic of a web based business model that you drive from your computer. Offering web 3.0 tools and resources to this market is just keeping up with the rest of the world. Page 5

7 Real Estate Investar has created the most technologically advanced, intelligent products and services for property investors in Australasia. Our Digital Franchised Sales model is the new sales channel for delivery to this audience. We estimate 12,000 customers will join REI s suite of digital products and services by the end of IN SUMMARY Consumers are going online, going mobile and connecting to the world with the internet. Most traditional industries like real estate are being left behind in this transition. We are at the leading edge of this wave of change. The Products Our flagship product operates like Google, but uses a far more intelligent and targeted process for property investors. Investar Search uses Google based key-word search technology and 31 filters to: Search upto 700,000 listings in seconds. Filter data from multiple websites. Analyse the number of listings in a suburb, age of listings, suburb median listing price, and median rental rates. Use data we provide to assess capital growth, population by suburb, average days on the market, stock clearance rates, rental yields and actual street view. My HomeSearch launches in March 2010 as a new search tool for home buyers and sellers who are the target entry customer for investment tools and services. Our clients access our online tools and resources with a paid membership model. They can pay monthly or up front for most products. This gives Franchisees the ability to build a reoccurring cash flow model that creates a business with an increasing passive income stream and avoids the cash flow rollercoaster that most businesses suffer from. All of the most successful technology businesses in the world work on a monthly reoccurring revenue model. It gives customers visibility and flexibility and provides significant cash flow advantages for the business owner. Page 6

8 STATISTICS PROPERTY ANALYSER Before you purchase a property you need to know the numbers. This 10 year cash flow projection tool allows investors to micro-analyse the numbers so they can see what $5 of extra rent 1% interest rate change does to the performance, or estimate the depreciation benefits. PORTFOLIO Some of the key features:- INVESTAR T R A C K E R STATISTICS Tax refund estimation. Pre-tax and after-tax cashflow for the property. PROPERTY ANALYSER Projected growth in property equity. Yields, depreciation, mortgage calculators and more. PORTFOLIO T R A C K E R Once a customer uses Investar Search and purchases a property we provide them with an online tool that tracks 70 different aspects of their portfolio s performance. This gives them a holistic view of their portfolio and the ability to make changes to interest rates, rent or any other criteria and see the affect on the entire portfolio. It also allows them to access and manage this information online in a secure and backed up environment. This tool allows investors to: My Research is an online tool giving investors complete visibility of a properties historical information including sales history, legal records and marketing campaign details to name a few. Never before have consumers been able to so easily access such valuable data giving them the greatest edge before they make offers on large purchases. They can also : Find nearby sales, properties for sale or rent. Filter results by selected property and surrounding area, area profile, area snapshot and activity, cadastral map and creat capital growth graphs with median percentage change. View any property using unique interactive mapping, measure boundaries, measure road frontage, zoom in and out for street and suburb views Use Google aerial mapping, Google Streetview and Google Earth with interior and exterior property photos available. Use Advanced and dynamic charting tools and monitor suburbs sales trends over many years. Compare suburbs with each other and chart multiple volume, time and price movement metrics. Apply strategies to boost the performance of their portfolio. Identify and action poor performing property. Track equity growth so they know when to re-finance and re-invest. their portfolio directly to their bank or broker. Currently more than $300 million of property investments are managed online with portfolio tracker. Its essential for due diligence. My Research is currently only available in Australia and expected to launch in New Zealand mid Page 7

9 Suburb reports - Highest yielding suburbs - Fastest moving, growing and appreciating suburbs - Cheapest suburbs to invest in On the market property reports - Oldest listings - Suburb listings with enhanced data - Renovatable listings - Development listings - Sub-dividable listings - Positive cashflow listings - Finance assisted listings The 15 modules include: Module 1 - Understanding real estate investing fundamentals Module 2 - Common types of real estate investments Module 3 - Building your real estate team Module 4 - Asset protection Module 5 - Accounting and tax Module 6 - Financing your investments Module 7 - What s your strategy? Module 8 - Beginning the search Module 9 - Analysing the costs of real estate Module 10 - Types of sales methods Module 11 - Making an offer Module 12 - The negotiation Module 13 -Completing the purchase process Module 14 - Property management Module 15 - Property maintenance Stage Two 27 Online mentoring modules with online support. This includes all of stage one plus 12 additional advanced education modules with 200+ new topics. In addition clients receive support and coaching through online group meetings, online tools coaching, Q & A sessions, a blog and guest speakers that present using webinars. My Knowledge is a multi-media online property investor education programme. This 2 stage programme allows customers to choose from the following: Stage One 1 15 Online mentoring modules (self study). This multi-media education platform delivers on-demand content in written, video, audio and podcast-able formats. The interactive library of 15 modules and 300+ topics of property investment content provides an extensive digital education programme unlike anything else in the world. The additional 12 modules include: Module 16 - Optimising your portfolio Module 17 Renovating Module 18 Positive cashflow Module 19 - Apartments Module 20 Property trading Module 21 - Sub dividing Module 22 Residential development Module 23 Commercial property Module 24 - Strata titling (Australia) and unit titling (NZ) Module 25 Syndication Module 26 - Self managed super funds (Australia) Module 27 Property trusts Page 8

10 Our in-house Real Estate Investor Coaching Team build a personal supportive relationship with all clients through our interactive indervidual and group coaching and skills sessions. This enables us the abilaty to manage and support many clients at any point in time. Face to face meetings are leveraged with the use of video conferencing and online meetings allowing for the customer to have maximum consultative advice with minimised travel. With the smorgasbord of web 3.0 tools that the Centralpoint Web 3.0 platform provides, we create compelling sales strategies that generate constant new customers and improvements in lead qualification and sales conversion. With 116 modules at our fingertips here are just some of the tools our web design team will use to increase sales conversion for your Real Estate Investar business. How the business works You will operate your Sales Partner business as we have for the past three years using the latest in website, , webinar, affiliate, phone and CRM technology systems in the world. No expensive commercial offices, no retail shop front, no large payroll to support, or expensive advertising campaigns and hotel hire costs to pay for. Our Real Estate Investar Web 3.0 site will be your primary place of business. Your digital shop front will drive more customers to your business than any retail store ever could and you don t have the geographical limitations most businesses do. What is web 3.0? Web 3.0 represents a technology platform which provides the website owner with a modular organic web site that is constantly being updated. No longer will you need a complete website overhaul every 1-2 years as Web 3.0 is updated with new features weekly. Page 9

11 Membership We can create memberships at multiple levels, whether for marketing or for accessing private member only resources, tools, surveys and content within your site. Video/Audio/Podcasting We use multimedia to communicate with your audience and convert traffic to leads. These tools can be integrated into sites like YouTube to drive traffic and leads as well. broadcasting Our site builds marketing and membership databases and it makes marketing seamless. Custom private pages We can create private or member only pages that drive people to register to access tools and resources (paid or free). It drives databases building, revenue and client/member value. CRM Customer Relationship Management Testimonials & FAQ s Modules that easily manage the loading and displaying of FAQ s and customer feedback content across your site. Events and webinars These are great tools for turning your database into well informed clients and qualified leads. Whether online or offline, we integrate all of your clients into your own CRM (Customer relationship Management system) to simplify contact and sales management. Unlike any other franchised coaching company we give you control. Your, CRM, database, marketing, webinars and affiliate system are yours to control and manage. We give you the tools and get out of your way. Our model is focused on providing great tools, systems and support to our franchised Sales Partners so they can build a highly leveraged and profitable business. In the digital age the ability to generate sales leads from multiple channels is not the challenge. For most successful online businesses, managing information, lead allocation, consistency of the sales management process and the ability to follow leads from source all the way through to sales completion is the biggest headache. We have partnered with the world s leading CRM provider to enable our Franchised Sales Partners to harness the power of the world s best online CRM solution. With the ease at which we can integrate web, payments, CRM and accounting, our Sales Partners benefit from a seamless solution that cuts wastage and administration overheads while bringing sales and service accountability to their business. As the owner of this business you will be able to: >> Route sales leads for follow up instantly >> Ensure leads don't fall through the cracks >> Quickly import leads from offline sources >> Enforce a sales lead qualification process >> Increase sales conversion dramatically With the ability to manage the sales process so effectively the opportunity to expand and grow this business is the main focus for the owner. Page 10

12 Online meetings, demos & webinars We use the power of the internet reach our target audiences faster and more affordably than ever before with easy to use online meeting and seminar technology. You will use the latest in technology to plan, present, record and analyse unlimited webinars to your existing and future customers. With online conversion rates of 30-40% plus for sales presentations you will be doing sales events from your home that generates revenue in the tens of thousands; often for minutes work. Video and audio production tools Internet phone, video, message and conference system We cut the cost of business phone accounts by up to 90% for our Franchised Sales Partners. This proven digital phone service is so simple yet so effective that traditional phone companies just can t compete. With one online application, a laptop and a headset, you will connect with your clients instantly, talk in real time, instant message, conference and video call with people anywhere in the world. All with typical dedicated landline numbers giving you functionality of a typical phone carrier. You will have tools that enable you and your clients to create and publish to the web property investment examples, case studies and promotional material. You can even create training videos for staff and clients. We harness the power of internet marketing by being able to easily create and self-publish internet-cast audio and video files. Page 11

13 Live Sales Support The Numbers The purchase price for the Real Estate Investar Sales Partner Franchise is $65,000. Anyone who meets our selection criteria is able to get started with a deposit of just $25,000. Your initial 1-week training induction is then scheduled and you are underway. This price includes the following: 1. The REI Web 3.0 website and all your hardware and online systems for success: Customer database - Internet phone/video business suite Existing affiliate system - DVD marketing tools marketing - Marketing collateral Page 12 As websites have evolved from online brochures to 2-way interactive sales generation platforms, you can now provide your customers with an on demand service voice. We have pioneered a technology application that enables sales support staff to interact with live web traffic. Being available when customers have questions eliminates waiting time and provides an opportunity for an instant sale. Personal assistance helps customers make purchasing decisions on the spot, providing instant answers and information that eliminates doubt. Live sales support increase sales and decreases deserted shopping carts. In summary your website is a place where you can do virtually all of your business. Nowhere else will you find an opportunity to do commerce to this level with such low overheads and be part of a fast growing international business system that has been proven extensively throughout New Zealand and Australia over the past three and a half years. SEO traffic - Webinar systems 2. Products and services you will sell to your clients: Real Estate Investar Tools Home Search $49-79 (30/90 day access) Home Search + My Valuer $149 - $299 (30/90 day access) Investar Search, Property Analyser, Portfolio Tracker $79 per month X 12 months My Valuer - 1 off report $49 My Valuer, My Research $99 per month X 12 months My Reports $29-$99 each Real Estate Investar Education My Knowledge Stage 1 $499 upfront or $149 x 4 months My Knowledge Stage 2 $1,599 upfront or $499 X 4 months

14 3. 4. Full details of the product margins will be provided at your initial meeting with us, once your application form has been received and reviewed. Revenue projections (based on our performance) Your sales and income will vary based on your performance and we cannot make any guarantees as to your results and success. We will however provide you with detailed sales and activity modelling scenarios based on actual results we have achieved over the past 2 years in online and live sales formats and from both our own database channel and those of our affiliates. Our modelling shows annual income in excess of $130k with modest activity is easy to achieve with the ability to achieve significantly more. Roles and Responsibilities 5. Real Estate Investar sales by month in With this business franchise we both have important obligations to guarantee success. Our primary role is to focus on product development, technical support and ongoing selection and training. Our obligations Selection and recruitment of franchisees with experience being paramount. All qualifying franchisees need to have an understanding of real estate investing principles and have an ability and passion for sales. Real Estate Investar sales have grown dramatically in In 2008 we solely marketed and sold via webinars to our own Real Estate Investar database, whereas in 2009 we initiated our own Affiliate sales system which has had exponential effect. During this time we continued to develop and refined Investar Search, Portfolio Tracker and Property Analyser. By mid 2009 we added the My Valuer and My Research products and the ability for affiliates (resellers) to also market and sell our products. The growth of 520% in just 6 months of monthly revenues illustrates just a small taste of what lies ahead and we expect an even greater exponential growth with the addition of Franchised Sales Partners throughout New Zealand and Australia. Sales systems to instill best practice processes for online and face to face sales. Mentoring training for our property coaches who take care of your clients. Maintaining the REI website. Continuous product and service technology updates and improvements. Invoicing and revenue collection. Franchised Sales Partners conferences and business review meetings. Ongoing support of our Franchised Sales Partners and their clients. Page 13

15 Your obligations Driving sales, doing sales webinars and online meetings with prospective affiliates. Implementing your own business plan you design for your location. Local networking. Utilising REI franchisee systems and best practices to maximise your results. Providing feedback to the technology and support team to enable us to focus on continuous improvement of products and services. Real Estate Investar has partnered with PDS in Australia as a data partner and provider of the My Valuer and My Research technology platform. We are a key partner in their consumer retailing strategy for their amazing products. A 7 year old and well established company growing quickly in the property data market, PDS is a successful multimillion dollar business serving thousands of valuers and real estate agents with their technology services today. The finer details On becoming a Franchised Sales Partner you are joining one of the most powerful partnerships in the property investing world. REI is the result of many key business partnerships that you will benefit from. A snap shot of who you are partnering with: The following people within the Real Estate Investar Team will provide key support in front and behind the scenes in helping you establish your business and develop it over time: Campbell Venning Director Sales and Marketing David Hows Director Operations Mike Usov Director Development James Lawrence Digital Project Manager Oxcyon are a US technology company who have developed the Centralpoint Web 3.0 platform. Their CEO has been described as the Henry Ford of Web 3.0 and their vision for ongoing development is unprecedented. We are the exclusive reseller of their technology in Australasia and this relationship grew from us being their first southern hemisphere client in Shortly after we became a key partner and have built more than 50 websites for clients all over New Zealand and Australia. See Page 14

16 Our Competitive Advantage We have set high product margins for this business franchise to attract the right high calibre franchisee s. We give the majority of the product sales margin to the Franchisee on product sales to ensure the business model is highly lucrative and focused on sales growth. We have done this so we can strategically focus on being an expert Content and Product Development company while leveraging our sales growth through adding a specialist network of property education and tools sales coaches. How does this business compare to other professional services businesses? In the world of franchising here are 9 weaknesses you will commonly find with many of the business models; You need to hold inventory and invest in plant and equipment to set it up. You carry a large amount of debtors and cash flow is inconsistent. Your services are sold on price and you lose customers constantly to cheaper competitors. The services have to be delivered manually (face to face) and you have no ability to scale up the business without adding more staff or working longer hours. It takes 3-5 years to get a 100% return on your initial investment and capital outlay. 1. Head office controls all of the marketing and your customer database. 9. You have minimum sales targets Margins are low; often 20-40%. Product sales are one-off with no reoccurring income. The Real Estate Investar business model has NONE of these weaknesses and we have purposely avoided this to encourage Franchisee growth, which is paramount to our business success. Page 15

17 Uniqueness of the offering We have researched business investment opportunities in the market today and see no other like this. We believe that with our cutting edge technology, expert knowledge of the best content and teaching resources will provide a platform for the right entrepreneurial investors to have a profitable business in an industry they are passionate about. We have been investors and educators for 2 decades and in the past 3 ½ years have focused all of our strengths into building a platform for others to take to the consumer on an international stage. This is an opportunity to be involved in the exciting growth of the most innovative online property service and education business in the world. The process from here ; If you like what you have read about joining Real Estate Investar and setting up your own Franchised Coaching and Sales business then here are the next steps Complete the attached application form, scan and return it to campbell@realestateinvestar.com.au Complete the attached confidentially agreement, scan and return it campbell@realestateinvestar.com.au We will contact you once we receive your application and conduct an initial phone interview Progressing to the next stage will require a face to face meeting where we will outline the REI services and products, the business model and some financial analysis and forecasts in detail. We will answer your questions and find out whether you are the right fit for our team. Next steps involve providing you with copies of an agreement to proceed, the franchise agreement and a business forecasting tool you can use to do your own numbers. If its green for go, you ll sign off the agreements and we will schedule your 1 week training course so you can get started. Page 16

18 You will join a successful and innovative team There is so much more to Real Estate Investar than meets the eye. We are an innovative company whose sales growth is unprecedented in the current business environment. With our digital development team spread across 5 countries and our ability to source or develop new products is second to none. Our philosophy is to access resources globally and find or create leading edge real estate products and services that are in alignment with leading global trends. Our leading edge, but not bleeding edge ideals, keep us focused on profitable, leverage-able and scalable growth. Core to our strategy are the 3 rules from the Hedgehog Strategy in the book Good to Great by Jim Collins; 1. Only focus on products you are truly passionate about. 2. Only focus on products you can be the best in the world at. 3. Only focus on products that drive your economic engine (highly profitable). It s these fundamentals that have formed the foundation for creating the Real Estate Investar resources and tools over the past 3 ½ years. The opportunity before you is expected to continue to be one of the fastest growing industries in the world for a long time to come. If you want to create an exciting real estate tools and resources company, get started today and apply now Page 17

19 Executive Team Campbell Venning Director Sales & Marketing Previous management and consulting experience in multi-national companies from , including IT sales, finance, oil and recruitment. From 2002 until the present Campbell has established and led technology and real estate focused businesses that have specialised in web 3.0 development and design and the development and sales of various consumer and B2B SaaS products. David Hows Director Operations Previous management and consulting experience in multi-national companies from including supermarkets, fashion retail, technology sales, book retailing and duty free retailing with responsibility for annual sales of up to $120m and up to 700 employees. From 1998 to 2001 David served as board member and chairman of the Heart of the City business association representing the interests of 1,000 inner city business owners and played a key role in partnering with the local City Council and Tourism Board in preparing the city for the successful defense of the Americas Cup in 2000 in New Zealand. From 2001 until the present David has established and led technology focused businesses that have specialised in niche search engine development, web 3.0 development and design and the development and sales of various consumer and B2B SaaS products. Michael Usov Director Development Microsoft Certified Professional in database design and programming with international IT/Development experience in Government and Financial Sectors. Highlights have included working as the IT Manger of the Central Bank of the Solomon Islands, Lead Developer of the Commonwealth governments National Pollution Inventory, designed solutions for the following companies IBM, Rio Tinto, Commonwealth Bank, National Australia Bank, GE Finance and Leightons. Also the founder/inventor of Investar Search; search engine technology used to find investment properties. Page 18

20 James Lawrence Digital Project Manager After graduating with an honours degree in marketing, James enjoyed marketing and communications roles for multi-national, FTSE 100 companies including online retail and the financial services industries. He moved from the UK to Australia in 2006, joining Real Estate Investar soon after. James has since overseen the design and development of many websites across a diverse range of industries, using the latest web 3.0 technology. Layne Esterman Financial Controller Layne has held extensive roles at multi-national company and group level over the past 20 years in both NSW and QLD. Layne brings strong system disciplines to the company with an eye to well managed and productive growth. Layne provides financial leadership at a strategic and hands on level to the company. With Real Estate Investar revenue growth averaging 106% in 2007 and 2008, 200% in 2009 and 300% forecast for 2010, strong financial and systems management is critical in a fast growing organisation like Real Estate Investar. David Thexton Chairman David Thexton spending 20 years creating Rio; the largest beverage company in New Zealand with sales of 100 million per year. He moved to Australia in 2002 after selling his company to Coca Cola. David commenced Thexton Consulting in Australia in 2005 and has extensive skills in sales and marketing in a number of large companies. In his time he has helped many companies develop and grow into successful businesses. His experience covers brand development, advertising, pricing negotiations, managing small and large sales teams, budgeting, growth planning and sales and resource forecasting. As a strategic advisor since 2008 to Real Estate Investar and now Chairman, David s role has been pivotal in harnessing and directing company culture and growth plans. Page 19

21 Contact details Campbell Venning Director Sales & Marketing NZ +64 (04) AU +61 (07) Real Estate Investar Pty. Limited Australian office 8a, 215 Brisbane Road, Biggera Waters, QLD 4216, PO Box 3597, Helensvale Town Centre QLD 4212, Australia New Zealand office P O Box 245, Martinborough, New Zealand 5741 Unit 4, 4 Kitchener Street, Martinborough, New Zealand 5741 Page 20