The topics included in this booklet are:

Transcription

1 Geography workbook This workbook is suitable for: KS3 and KS4 The topics included in this booklet are: An overview of Cadbury and Kraft Foods as a TNC Factors affecting location of industry Inputs, Processes, Outputs Primary, Secondary, Tertiary Industries Fairtrade, Sustainability and the Environment This booklet can be completed whilst you tour Cadbury World, during an educational talk or back at school. Use the key below to help you complete the booklet effectively During Cadbury World During an educational talk Back at School

2 An Overview Kraft Foods Inc., the world s second largest food and drink company acquired Cadbury PLC in February 2010 for 11.9 billion. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. Kraft Foods Inc. employs approximately 140,000 people worldwide and operates in more than 70 countries with sales in over 150. With annual revenues of approximately $48 billion, we have manufacturing and processing facilities in over 180 countries with 11 dedicated research and development centres. Chocolate Coffee Cheese & Grocery Biscuits Gum & Candy

3 This booklet requires you to answer the questions as you make your way around the exhibition. Some answers may require further research when you get back to the classroom Q1. The cocoa tree scientifically known as Theobroma cacao (food of the Gods) is originally indigenous to the upper Amazonian Rainforest. What conditions are essential for their healthy growth and crop yield? Q2. These conditions are found between the Tropic of Cancer and the Tropic of Capricorn. Name 5 countries where cocoa trees can be grown,

4 Q3. Rainforests are essential to help control the world s climate. What are the potential effects of continued deforestation?

5 Factor Affecting Location Q4. Where was John Cadbury s first shop? What products did he sell? Q5. Growth is essential to the prosperity of any business. What reasons influenced John Cadbury to expand? Q6. In 1861, two of John s sons, Richard and George inherit the Cadbury Brothers business. What was their vision?

6 Q7. Name 3 reasons why they chose to locate their new factory in Bournville. Q8. Why were these reasons ideal?

7 Globalisation Q9. As previously mentioned growth is essential to the prosperity of any business. Below are factors affecting industry. Underneath each, give reasons why they influence industrial location. Land Transport Infrastructure Market Place

8 Labour Raw Materials Energy Source

9 Other Q10. Research your area and list below historical and present services or products offered or manufactured.

10 Factors affecting location What factors do you think affect location in Britain and in Ghana? Remember that Britain is an MEDC and Ghana is an LEDC. Fill in the table below. Britain Ghana

11 Q11. Since 1908 Ghana has supplied Cadbury with cocoa beans, Where is Ghana? Pinpoint it on this map with a cross.

12 Inputs What resources do Cadbury need for production? Complete the following table: Buildings/Land Equipment/Machinery People Raw Materials Where do Cadbury s raw materials come from? Raw Materials Country of Origin

13 Processes Once we have sourced all of the inputs, we need to then process them into outputs. The diagram below shows you how the raw materials, machinery and labour help do this. COCOA BEAN CLEAN ROAST WINNOW SUGAR NIB MILK MIX & EVAPORATE SUGAR GRIND PASTE MASS MIX & EVAPORATE GRIND COCOA BUTTER PRESS COCOA BUTTER CONCHE TEMPER CAKE CRUMB PASTE GRIND GRIND CONCHE TEMPER

14 Q14. Cadbury have two food stock factories in the UK. Detail what happens at the factory in Chirk. Q15. Detail what happens at the factory in Marlbrook.

15 To remain competitive with our global rivals such as Mars Wrigley, Nestle, Hershey etc., continuous improvement in business activities is essential. Computer Aided Manufacture (CAM) is one such method and is vital to our success. Q15. Detail below the advantages of using CAM. Q16. Detail below the disadvantages of using CAM.

16 Outputs Q17. Now that we have looked at the inputs and processes, what are the outputs? Try to think about all the aspects of the business, not just the chocolate!

17 Primary, Secondary and Tertiary Industries 18. Identify which industrial sectors Kraft and Cadbury operate within e.g. production, providing a service. Fill in the table and give examples. Industrial Sector Examples Primary Secondary Tertiary

18 Fairtrade and Purple Goes Green 19. What does this organisation represent? 20. Can you name all the Cadbury products that carry this logo? Why is this important to Cadbury?

19 21. Kraft PLC and Cadbury are a Trans-national company and regard corporate social responsibility very highly. Detail what you think they do to ensure that this is instilled. Make reference to both UK and Ghana.

20 Notes

21 Notes

22 Notes

23 Useful Websites Here are some websites that you may find useful when completing this booklet and also some which relate to the topics that are discussed Cadbury World is not responsible for the content of other sites.