REBER Mozart Chocolate Café

Transcription

1 REBER Mozart Chocolate Café 1

2 Reber Enterprise and History In 1865 Peter Reber opened his first Confectionery-Cafe in Munich. In the beginning of his carrier, the focus was at that time - on new, colonial-exotic pleasures such as noble chocolates and other chocolate compositions. In the course of time, Peter Reber and his co-workers created many noble chocolates and delicious chocolate delights. The creation being most connected to his master-confectionery is the Mozart-Kugel an expression of high-class confectionery art and at the same time showing appreciation towards the famous musical genius Wolfgang Amadeus Mozart. Was it a premonition regarding the Mozart-Kugel, or the conclusion that the well-known Health Resort Bad Reichenhall, located close to Salzburg would suit the REBER SPECIALTIES very well? Nobody knows for sure. Fact is, the enterprise moved to Bad Reichenhall in 1938, where it has been family owned until today with the fifth generation The Mozart Kugel, now called Genuine Reber Mozart-Kugel is produced according to a traditional, unchanged recipe. A genuine classic, being the reason for the worldwide reputation of the family enterprise along with the lovingly designed, exclusive packaging in distinctive Reber-red. 2

3 Reber Company Profile Location: Head Office - Bad Reichenhall, Germany Personnel: over 250 employees Production: situated in Marzoll next to Salzburg Manufacturing area: 4000 qm production of 500,000 Mozart-Kugeln per shift Certificates: HACCP (Hazard Analysis and Critical Control Points) certified Cosher certified for Mozart-Kugel assortment IFS (International Food Standard) certified, higher level (6) in 2011 DLG Award 2011 in GOLD for Mozart Kugeln and Mozart Hearts 3

4 Reber Head Office, Shop and Café Commited to Tradition : Family Business since 1865 Café Reber The Reber Head Office with administration, shop and Reber Café Mozart-Quartett Mozart Garden Reber Shop with the entire Reber assortment (2010: > customers) 4

5 Reber Brand Principles Tradition is obligating family business since 1865 Highest quality as guide line our company logo the typical red Reber OVAL signalizes: Exquisite chocolate products in confectionery quality 5

6 Spreading exclusive indulgence all over the world Reber products are sold in more than 30 countries worldwide 6

7 Reber Quality Principles Selection of Suppliers Careful choice of supplier and resources IFS certified & local Long term and reliable relationships with suppliers Implementation of defined specifications, to keep consistent results 7

8 Reber Quality Principles Premium Quality - Finest raw materials: Pistachios - most expensive raw material. Improve the taste of marzipan and give this raw material its typical green color. Almonds only the best almonds are used, the percentage of bitter almonds is near zero. Hazelnuts - main component of praline with 49%. 1 st quality of Levantiner hazelnuts from the Black Sea coast. Roasted in Germany. 8

9 Reber Quality Principles Premium Quality - Chocolate: Bitter sweet- with 60% cocoa, Alpine milk 35% cocoa Recipes exclusively for Reber. Composition of cocoa beans from different regions guarantee constant premium quality A taste of quality: o silky-shining o fine polish o a tender melt o pleasant taste 9

10 Reber Quality Principles Naturalness: All products are produced without artificial flavors, colorants or preservatives We only use high quality natural ingredients o fresh butter and cream from local dairies o 5 Crowns sultanas o Honey, candied orange peel, real vanilla 10

11 Reber Quality Principles With good cause one can say: Reber convinces and inspires consumers in Germany and around the world. Just recently in March 2011, the DLG (German Agricultural Association) has awarded Reber Chocolate Specialties for top quality. The Genuine Reber Mozart-Kugeln and Mozart-Hearts have reached the highest score and have been awarded in GOLD by DLG. 11

12 Reber Production Principles Development: Continuous development of new, innovative recipes and processing 10 Confectionery masters constantly seek for the new tastes Processing: most modern production lines, quality controls from raw material till final product Guarantee of Freshness Production in time and tailormade Cooled warehouse and transport 12

13 Reber Market Leader The Genuine Reber Mozart-Kugeln with a market share* of more than 90% in Germany. The Genuine Reber Mozart-Kugeln, exquisitely filled with pistachio marzipan out of fresh, green pistachios, almonds and hazelnut-praline, covered with fine milk chocolate and bitter sweet chocolate Reber 90% others 10% *in classical retail stores, C+C, KWH (without discounters), source: Nielsen 13

14 Customers Opinion A survey done by Psyma Research + Consulting in October 2010 came up with the following results: 94% of Reber users simple can t resist just by looking at the assortment. The same percentage share the opinion, that the brand lives up to its promise. Connoisseurs of Reber Chocolate Specialties like to enthuse: Reber is the Champagne among the confectionery products elegant and exclusive you get something authentic: pure and natural pleasure Reber has existed for a long time, this is evidence of quality. 14

15 Wolfgang & Constanze Mozart a perfect couple 18

16 Wolfgang Amadeus Mozart Baptismal name: Johannes Chrysostomus Wolfgangus Theophilus Mozart *27 January 1756 in Salzburg 5 December 1791 in Wien He was a prolific and influential composer of the Classical era He composed over 600 works He is among the most popular classical composers 16

17 W. A. Mozart - the musical genius At the age of three years, he began to play the piano, with four years he played the violin, and when he was five, he gave his first public concert. He had an absolute pitch. As a four year old boy he could already hear if his violin was out-of-tune by a quarter note. At the age of twelve, Mozart composed three operas, six symphony`s and hundreds of other works. 17

18 Constanze Mozart a strong woman After Mozart s early death in 1791, Constanze, his wife, was confronted with financial miseries and worries regarding her two sons Carl Thomas and Franz Xaver. In order to make a living for herself and the two children, the educated singer resumed her own profession and gave concerts in Wien, Leipzig, Dresden, Graz and Prag. Later on she worked on a Mozart-biography together with her second husband Georg Nicolaus von Nissen and finished and published it after his death. It is due to Constanze, that Mozart s musical heritage could be retained for future generations. 18

19 Wolfgang & Constanze Mozart Concept continues Wolfgang & Constanze Mozart Kugel Wolfgang & Constanze Mozart Herzl Wolfgang & Constanze Mozart Schoki`s Wolfgang & Constanze Mozart Duett 19

20 The Franchise Idea Three concept variations: a. Chocolate Corner Shop in Shop Concept b. Chocolate Place Classical retail Shop for Reber specialites c. Chocolate Café Copy of Reber Café in Bad Reichenhall 20

21 Reber Chocolate Corner Alternative A: Shop in Shop concept Shop-in-Shop in Department Stores, high end Supermarkets, Airport etc. (only on Munich airport Reber has 27 POS) 21

22 Reber Chocolate Place Alternative B: Reber Mono Store concept Classic store concept for selling only Reber specialties 22

23 Reber Mozart Chocolate Café Alternative C: Coffee Shop concept Typical Vienna Style coffee shop with best coffee from Dallmayer one of the most prestigious café brands in Germany. 23

24 Reber Mozart Chocolate Café Alternative C: Coffee Shop concept Café garden with authentic Mozart music 24

25 Reber Mozart Chocolate Café Alternative C: Coffee Shop concept The best cakes under the sky 25

26 Reber Mozart Chocolate Café Unique selling proposition Mozart - World famous name Family Tradition since 1865 Competence in chocolate, Quality and Freschness The term Mozart Chocolate is used worldwide for Reber Chocolate products Chocolade is popular everywhere with no cultural limitations No alcohol included The Vienna Style coffee shop from the time of Mozart 26

27 Conclusion Reber Mozart Chocolate Café is more than only a coffee shop. It s a combination of retail concept with unique products which are famous worldwide such as the Mozart-Kugel Our goal is to find Master partners who are enthusiastic for Chocolate and realise the great opportunity with the Reber brand. We are looking for starting in bigger cities with a flag shop store in a top high end location 27

28 Reber Mozart Chocolate Café Exclusive rights for franchise sales worldwide: Franchise Pool International Rolf G. Kirst Wangerstrasse Nussdorf/Traunstein Germany Tel: Reber Website: FPI Website: 28