BRANDING GUIDELINES DEPARTMENT OF MARKETING AND ENROLLMENT COMMUNICATIONS SIGNAGE STANDARDS

Transcription

1 BRANDING GUIDELINES DEPARTMENT OF MARKETING AND ENROLLMENT COMMUNICATIONS SIGNAGE STANDARDS 1

2 TABLE OF CONTENTS INTRODUCTION UNH SEAL... 6 UNH SIGNATURE MARK... 7 UNH CAMPUS MARKS... x UNH COLLEGE MARKS... 8 UNH DEPARTMENT MARKS... 9 UNH LETTERHEAD, ENVELOPES, AND BUSINESS CARDS LYME LOGO UNH SWOOSH LOGO UNH ATHLETICS LOGO UNH ATHLETICS WORD MARK UNH TYPOGRAPHY UNH COLORS UNH PHOTOGRAPHY UNH SIGNAGE STANDARDS University of New Haven Branding Guidelines

3 INTRODUCTION INTRODUCTION This guide establishes the logo and branding standards for the University of New Haven. These rules and usages are to be followed in all communications and marketing efforts. Adhering to these standards will help ensure that communications from every department and unit speak with a clear and uniform voice that best represents the university. The Department of Marketing and Enrollment Communications is also available to assist you should you have any questions. THE BRAND A brand is more than a name or logo. It s the way to present an organization. Our brand explains what the University of New Haven is all about. It communicates our core values and helps to differentiate us from other universities. It is the personality we want to convey in all communications verbal and visual. OFFICIAL NAME The official name of the university is University of New Haven. To ensure consistency and enhance our reputation, the official name of the university is required in most instances, especially on first reference. After you use University of New Haven on first reference, you can use UNH thereafter. University of New Haven Branding Guidelines 3

4 INTRODUCTION MARKETING COMMUNICATIONS All university communications and events should reflect the university s brand character. Marketing communications are defined as recruitment messages, advertisements and event invitations that are targeted to one of the university s key audiences (prospective students, current students, parents, teachers, guidance counselors, donors, alumni) and are being delivered via direct mail, print media, television, radio, video, banners, signs, displays, outdoor advertising, social media and online. Messages and/or communications projects that are strictly for informational purposes, such as a message to prospective students reminding them to submit a form or an advertisement for an open position at the university, or business forms for external use, do not need to be submitted for review. UNIVERSITY MISSION The University of New Haven is a student-centered comprehensive university with an emphasis on excellence in liberal arts and professional education. Our mission is to prepare our students to lead purposeful and fulfilling lives in a global society by providing the highest quality education through experiential, collaborative, and discovery-based learning. University of New Haven Branding Guidelines 4

5 INTRODUCTION VALUES: The Essence of the University of New Haven We offer an inspirational and supportive environment where people from all walks of life can be true to themselves and their journeys. We believe in... - The University of New Haven - Transformational educational experiences - Active Learning - An appreciation of diverse viewpoints and different cultures - Discovery, creativity, and scholarship - Collaboration - Individual and institutional integrity - Independent critical thinking - Continuous improvement - Curiosity and inquisitiveness - Providing a highly affordable education. UNIVERSITY TAGLINE Our tagline (slogan) is our promise. A national leader in experiential education. It s a statement of who we are and how we go about providing a distinctive education. We offer an experiential education that shows up in everything we do teaching, research and community building. OUTSIDE ENTITIES Requests to use the University of New Haven logo for presentations, websites or other communications are granted for one-time use and on a case-by-case basis. The logo may be used to express the role of the university as a partner. If logo permission is granted, all communications displaying the University of New Haven logo shall state, Logo used with permission from University of New Haven, and shall adhere to all identity standards and policy for use of the University of New Haven logo. For assistance with and development of branded publications, presentations, displays, or advertising by outside entities, please contact the Department of Marketing and Enrollment Communications. University of New Haven Branding Guidelines 5

6 SEAL UNIVERSITY OF NEW HAVEN SEAL COLOR VARIATIONS DON TS Here are examples of how altering and juxtaposing the seal misrepresents it. 288 C Certain exceptions to the rules stated here may be made only by contacting the Marketing and Enrollment Communications Department. No information or graphic may be added to the logo. MINIMUM SIZE The logo does not appear as a TINT (OR SCREEN) Seal should not be used smaller than 3/8 in size Do not STRETCH or CONDENSE. NEVER ENCLOSED in an oval or circle. CLEARANCE A space equal to the height of the lantern. Use this space as a buffer between other elements and edges. N NOTE: Always be sure the UNH Seal includes the date on the book. Do not use COLORS other than 288, black, and white. Do not CROP. N NOTE: Use only authorized electronic or camera-ready reproductions of the logo available from the University of New Haven Marketing and Enrollment Communications Department. University of New Haven Branding Guidelines 6

7 SIGNATURE MARK UNIVERSITY OF NEW HAVEN SIGNATURE MARK COLOR VARIATIONS This signature has become the primary mark for UNH marketing printed pieces as well as campus signage. The typeface for the word mark is the DTL Paradox T family. 288 C University & New Haven (see example A) are DTL Paradox T Regular of (see example B) is DTL Paradox T Italic A B HORIZONTAL VERTICAL N NOTE: Always be sure the UNH Seal includes the date on the book. N NOTE: Use only authorized electronic or camera-ready reproductions of the logo available from the University of New Haven Marketing and Enrollment Communications Department. University of New Haven Branding Guidelines 7

8 SUB BRANDS COLLEGE MARKS COLLEGE OF BUSINESS COLLEGE OF BUSINESS COLLEGE OF ARTS AND SCIENCES COLLEGE OF ARTS AND SCIENCES TAGLIATELA COLLEGE OF ENGINEERING TAGLIATELA COLLEGE OF ENGINEERING HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES COLLEGE OF LIFELONG & elearning COLLEGE OF LIFELONG & elearning University of New Haven Branding Guidelines 8

9 SUB BRANDS Department of Marketing and Enrollme DEPARTMENT MARKS HENRY C. LEE COLLEGE CRIMINAL JUSTICE AND Department of Forensic Department of Marketing and Enrollment Communications COLLEGE DEPARTMENT SUBBRAND HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES Department of Forensic Science HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES Department of Forensic Science HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES Department of Forensic Science OFFICE OF INTERNATIONAL ENROLLMENT AND PROGRAM DEVELOPMENT University of New Haven Branding Guidelines 9

10 UNH STATIONERY LETTERHEAD, ENVELOPES, AND BUSINESS CARDS HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES College Dept (Title Case) HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES College Dept (Title Case) 300 Boston Post Road West Haven, Connecticut Name Title HENRY C. LEE COLLEGE OF CRIMINAL JUSTICE AND FORENSIC SCIENCES College Dept (Title Case) Boston Post Road West Haven, CT Boston Post Road West Haven, CT University of New Haven Branding Guidelines 10

11 INTERIM LYME LOGO LYME ACAMEDY COLLEGE OF FINE ARTS LOGO LYME COLOR PALETTE The Lyme Academy College logo uses a family of colors. They may be used interchangeably, and should complement layout and design. When representing general college branding, the Orange version of the logo should be used BLACK LYME TYPOGRAPHY PRIMARY TYPEFACES Primary Fonts: GRAY Trade Gothic Condensed No. 18 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Trade Gothic Bold Condensed No. 18 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Secondary Fonts: N NOTE: Use only authorized electronic or camera-ready reproductions of the logo available Trade Gothic Family (Light, Medium, Bold No. 2) from the University of New Haven Marketing and Enrollment Communications Department. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ University of New Haven Branding Guidelines 11

12 UNH SWOOSH LOGO GUIDELINES UNH SWOOSH LOGO The UNH swoosh logo is mostly used by the university community as an on-campus mark. Examples of use: Posters Flyers, Student Groups promotion. gold (Pantone 123) blue (Pantone 288) White or Light Background 288 C C gold (Pantone 123) and 40% screen of blue (Pantone 288) Black or Dark Background UNH SWOOSH LOGO TYPOGRAPHY The typeface for UNH is the Franklin Gothic family. Black and 40% screen of black White or Light Background University of (see example A) is C Franklin Gothic Condensed New Haven (see example B) is Franklin Gothic No.2 THE TYPE SHOULD ALWAYS APPEAR IN UPPERCASE. Blue (Pantone 288) and 40% screen of blue White or Light Background Always use the entire logo as available from Marketing and Enrollment Communications. Do not substitute fonts, alternate sizes or letter spacing. Do not alter the size of the UNH graphic relative to the size of the type, or vice versa. Never use without words. DON TS Here are examples of how altering, juxtaposing, or combining the UNH logo with other icons misrepresents the logo. Certain exceptions to the rules stated here may be made only by contacting the Marketing and Enrollment Communications Department. No information or graphic may be added to the logo. Do not use WITHOUT WORDS. The logo does not appear as a TINT (OR SCREEN) NEVER ENCLOSED in an oval or circle. NO OUTLINE version of the logo. University of New Haven should be at the BOTTOM only. The swoosh is ALWAYS TRANSPARENT. A B Do not STRETCH or CONDENSE. N NOTE: Use only authorized electronic or camera-ready reproductions of the logo available from the University of New Haven Marketing and Enrollment Communications Department. University of New Haven Branding Guidelines 12

13 ATHLETICS LOGO GUIDELINES UNH ATHLETIC LOGOS ATHLETIC PRIMARY MARKS UNH blue (PMS 288) and gold (PMS 123) 288 C C ATHLETIC SECONDARY MARKS UNH blue (PMS 288) and gold (PMS 123) N NOTE: Use only authorized electronic or camera-ready reproductions of the logo available from the University of New Haven Marketing and Enrollment Communications Department. University of New Haven Branding Guidelines 13

14 ATHLETICS WORD MARK GUIDELINES ATHLETIC WORD MARK ATHLETIC FONT/TYPE PREFERENCE When applicable, the font Korinna should be used for any Athletic related marks. New Haven (see example A) is ITC Korinna Bld Heavy, and skewed 22. THE TYPE SHOULD ALWAYS APPEAR IN UPPERCASE. Always use the entire logo as available from Marketing and Enrollment Communications. Do not substitute fonts, alternate sizes or letter spacing. Do not alter the size of the logo relative to the size of the type, or vice versa. 288 C C A N NOTE: Use only authorized electronic or camera-ready reproductions of the logo available from the University of New Haven Marketing and Enrollment Communications Department. University of New Haven Branding Guidelines 14

15 TYPOGRAPHY TYPEFACES Although there are numerous typefaces used, the primary typefaces used for marketing pieces for the university are as follows: SERIF FACES Minion Pro Regular Minion Pro Italic Minion Pro Bold DTL Paradox T DTL Paradox T Italic DTL Paradox T Bold SAN SERIF FACES ITC Franklin Gothic Book Cond ITC Franklin Gothic Book Cond Italic ITC Franklin Gothic Demi Cond ITC Franklin Gothic Demi Cond Italic CYCLONE CYCLONE LAYERS BACKGROUND TEXT LAYOUT EXAMPLE University of New Haven CYCLONE, 140 PT (COVER HEADLINE) HOW TO DO EVERYTHING DTL Paradox T, 13 pt, CAPS (Headline) ITC Franklin Gothic Book Cond, 11 pt (Subhead) Minion Pro Regular, 9.5 pt (Body Copy) In Enim Consequat Vel Veniam Vero Eum enim praesent. Blandit wisi elit duis exerci, wisi ut suscipit accumsan et nulla at, autem consectetuer quis, molestie, te veniam nibh, iriure. View of the City of New Haven from Lighthouse Point Park 5 Miles from UNH Campus University of New Haven Branding Guidelines 15

16 COLOR PALETTES UNH COLORS PRIMARY PALETTE The primary color palette for UNH is blue (PMS 288) and gold (PMS 123). Both are used as spot and process (CMYK) colors. N NOTE: Make sure to use PMS 7406 in place of PMS 123 when printing spot colors on uncoated paper. 288 C C U SECONDARY PALETTE/CAMPAIGN COLORS This is the current secondary palette of colors being used for most of the university s marketing pieces. CAMPAIGN COLORS UNDERGRADUATE GRADUATE PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS C C C C PROCESS PROCESS- 72% TINT PROCESS PROCESS- 80% TINT C C U U 80% TINT U University of New Haven Branding Guidelines 16

17 PHOTOGRAPHY PHOTOGRAPHY for the University of New Haven should be reflective of the UNH mission. The intent is to show the University of New Haven as a student-centered university that is modern, dynamic, collaborative, and experiential. University of New Haven Branding Guidelines 17

18 SIGNAGE STANDARDS Wordmark / UNH Logo Scale: Not To Scale Product Specifications: Word Mark & Seal can be fabricated or produced in different materials & set-ups, Including: Flat Cut Out Metal, Painted Acrylic, Printed or Cut Vinyl Decals. Size & Material Determined by Usage Uses Include But Are Not Limited To: Signage, Podium Seals, Vinyl Lettering. Seal Only: Seal & Wordmark - Stacked Version PMS Blue 288 Logo on White Background (The reverse Blue Background/White Letters is also a viable option in certain situations) Metallic Silver or Light Gray Background with Cool Gray PMS 11c Graphics Shown: Blue PMS 288 Letters & Logo Details Logo Disk = White Seal & Wordmark - Linear Version: Shown: Brushed Stainless Steel Seal with Etched & Filled PMS Cool Gray 11c Logo Letters: Brushed Aluminum or Stainless Steel Metallic Silver is also an option, as is PMS 288 Blue with White Logo on Seal 18

19 SIGNAGE STANDARDS Monument Signs Scale: ½ = 1-0 Product Specifications: Monument Signs Both Illuminated and Non-illuminated Background: PMS 288 Blue Lettering: White Single or Double Face Determined By Location Cap: PMS 110 Yellow or Reflective Yellow Vinyl Base if Applicable: White Installation Method & Height From Grade: Individually Determined by Location Shown: Monument on Harugari Shown: Monument at North Campus Shown: Monument at South Campus Hall Shown: Post & Panel Sign Harugari Hall Jeffery s Fusion Restaurant South Campus Hall North Campus Offices for the Henry C. Lee College Charger Gymnasium of Criminal Justice DellaCamera Stadium Softball Field Office of the Registrar Vieira Field Arbeiter Maenner Chor Sign Face: 48 x 97 Sign Depth: 7-1/2 Illuminated Option: Stencil Cut and/or Push Thru Acrylic Logo & Logo Lettering Directional Arrows & Lettering Reflective White Vinyl Sign Face: 47 x 44-½ Sign Depth: 7 Non-Illuminated Sign Face: 41-⅝ x 31-¾ Sign Depth: 3 3 x 3 Posts Non-Illuminated Sign Face: 24 x 36 Sign Depth: 2 2 x 2 Posts Non-Illuminated 19

20 Exterior Building Signs Scale: 1-½ = 1-0 Product Specifications: Background: 063 Oven Baked Aluminum Pan Sign with 1/2 Returns Painted PMS 288 Blue Lettering: Reflective White Seal & Lettering Rules: Reflective Yellow Mounting with angle brackets and appropriate hardware. 18 x 24 Horizontal Format Harugari Hall Building 5 SIGNAGE STANDARDS 18 x 24 Vertical Format South Campus Hall Building 4 20

21 SIGNAGE STANDARDS Parking Signs Scale: 3 = 1-0 Product Specifications: Background: 18 x 12 x 063 Oven Baked Aluminum Pan Sign. Face: Reflective White Vinyl Laminated to Aluminum Face Graphics: Printed PMS 288 Background with Knock-Out White Lettering & Logo Reflective Yellow Stripe at Top Installation: Wall Mount with Appropriate Hardware Post Mount on 2 x 2 Aluminum Tube Post, Painted MAP Metallic Silver, Hardware, Weld or DF Tape Mount (Installation height from grade determined site by site) Reserved for Henry C. Lee Institute Violators Will Be Towed Faculty & Staff Parking Only Monday - Friday 6:00am - 5:00pm Permit Parking Only B Violators Will Be Towed Notes: Layout based on message All text should be left-justified Violators Will Be Towed by request only, not standard. SPEED LIMIT 15 21

22 SIGNAGE STANDARDS Trash & Recycling Receptacle Decals Scale: 3 = 1-0 Product Specifications: 14 x 14 Printed White High Performace Vinyl Decals PMS 288 Blue, Black & Green UV Overlaminate Direct Installation on Face of Trash Receptacles SINGLE STREAM RECYCLING 22

23 I SIGNAGE STANDARDS Donor Signage Scale: Not To Scale Product Specifications: All Donor Signage Lettering is Garamond, Initial and Lower Caps Donor Signage Includes flat cut out aluminum & Acrylc letters, as well as dedication plaques. Exterior Lettering Color: Typically Dark Duronodic Bronze, or other depending on application. Interior Donor Lettering Color: Varies depending on application. Sizes & Mounting: Varies depending on application. Flat Cut Out Letter Set Example: M.L. MCLAUGHLIN CENTER FOR FAMILY BUSINESS AND EXECUTIVE EDUCATION Dedication Plaque Examples: Exterior Monument Example: BUCKNALL THEATER THIS THEATER IS DEDICATED IN HONOR OF WILLIAM L. BUCKNALL JR. 63 A.S., 65 B.S., A LONGTIME MEMBER OF THE BOARD OF GOVERNORS AND FORMER CHAIR OF THE BOARD. THE UNIVERSITY IS GRATEFUL FOR HIS GENEROUS SUPPORT OF THE THEATER PROGRAM AND HIS COMMITMENT TO OUR STUDENTS. DEDICATED APRIL 10, 2014 BERGAMI AND POMPEA GRADUATE CENTER THE PURCHASE OF THIS FACILITY WAS MADE POSSIBLE THROUGH THE GENEROUS GIFTS FROM SAMUEL S. BERGAMI JR. 8 5 EMBA, 06 HON. AND LOIS BERGAMI AND CHARELS E. POMPEA 71 B.S., 90 EMBA, 02 HON. AND TAMERA POMPEA. THE UNIVERSITY IS GRATEFUL FOR THEIR TRANSFORMATIONAL CONTRIBUTIONS THAT HELPED TO MAKE OUR SHARED VISION A REALITY. Square Format Horizontal Format, Shown with Seal DEDICATED APRIL 11, 2014 BERGAMI AND POMPEA GRADUATE CENTER 23

24 SIGNAGE STANDARDS Glass Decals Scale: ½ Full Product Specifications: Second surface printed window decal Clear vinyl window print, second surface printed PMS 288 Blue/White/Yellow to Match 3m Sunflower UV Stable 8 x 6 Overall No Smoking Decals Campus Police Decals NO SMOKING Within 20 FEET of Building For Assistance Call Campus Police

25 SIGNAGE STANDARDS Interior Signage - Room, Stair & Regulatory / ADA Style SUITE 304 RESIDENT ASSISTANT 25