Marketing, Telepresence & Marcoms

Transcription

1 Marketing, Telepresence & Marcoms

2 Introduction to Bellini Reality 1080i HD video Stereo audio Dual stream at 30fps BrightFace TM Intelligence Compatibility HD/SD, IP and ISDN Intelligent QoS BrightFace TM Usability Intuitive GUI in 20 languages One-touch dialling Annotation on live video

3 Worldwide Bellini Launch in ISE.....

4 XG80 gets F&S Product Innovation Award 2008

5 Sony 3D Telepresence ISE Sony & partner Teleportel Testing the Waters with TPT70 at ISE Very successfull show Hotspot on the booth Talk of the town

6 Sony 3D Telepresence Features in Media

7 HD Campaign with PCS-XG80 edm and Advertisement Templates in Preparation To be used B/April Execution examples:

8 Quick Overview of Telepresence What is Telepresence? Purpose build videoconferencing room Aiming to create highly collaborative environment for groups Typical applications are Boardrooms in large corporates High cost aspect The Telepresence Market

9 Key Players on TP Market (currently)... And their commonalities: No real eye-to-eye contact No 3D appearance (and many of their solutions are very expensive to buy (and run!)

10 Sony 3D Telepresence Key Features Sony-Teleportel Solution Real eye-to-eye contact true sense of meeting 3D appearance true sense of being there Best VC codec and camera on the market... in other words, a truly collaborative environment!

11 Sony 3D Telepresence Productisation Plan standard configurations (selling a box ) SD Solutions: PCS-TPT32-G50 PCS-TPT50-G50 HD Solutions: PCS-TPT52-XG80 PCS-TPT70-XG80 + Data Sharing options: PCS-TPTdata1 PCS-TPTdata2 PCS-TPTdata3

12 Sony 3D Telepresence Basics Teleportel hardware with Sony videoconferencing codecs EMEA distribution agreement in the making Channel partners will be able to buy complete Telepresence solutions from Sony Phase I of partnership agreement has limited exclusivity for Sony TPT70 (as shown at ISE) will be only available though Sony, existing models TPT42 and TPT50 will also be sold through other channels Sony-Teleportel partnership will be launched officially very soon (March/April 08) PIL will follow shortly for CSO and Channel to describe product, packages, pricing, order process, installation & service, etc.

13 Bellini Launch - Communication Key Dates Announcement to EU market Cebit Announcement to US market ISE Cebit April InfoComm CSO update Dealernet update Sonybiz.net/vc update Press release (industry press) PPT to ISE Datasheet Brochure PIL (Dealernet) End user edm Campaign Q4 Q1

14 Bellini Launch Promotion Announcement to EU market Cebit Key Dates ISE Cebit Announcement to US market InfoComm HD Migration Path Phase I Start date July Phase II Regular demo offer Quantity discount offer Q4 Q1

15 Line-up 2008 Technological leadership & innovation Comprehensive line-up Best price & best performance Price 1080i HD Videoconferencing Performance

16 Kiosk/Desktop Group Telepresence Applications

17

18 Radvision & Sony Update

19 Why Sony & Radvision? Access to all products and infrastructure The best endpoints and the best infrastructure Total end to end solution Flexible and scalable iviewsuite (VMS) ties everything together Management, Control and Scheduling

20 Customer Evidence Sony-Radvision Customer Quote [TL30] Portuguese Immigration & Border Control: We have reduced training cost and travel expenses for officials and managers by 75%. This reduction has helped us recoup the total cost of purchasing the VC equipment within the first year! Customer benefits partner designed and installed complete solution based on Sony endpoints and Radvision infrastructure products Very quick installation (by Sony) and good after sales support Good value for money Great customer loyalty since first installation

21 Acquisition Codian by Tandberg Andrew Davis, Wainhouse: One thing is with this announcement: Tandberg is willing to invest heavily in the conferencing business, and is very serious about becoming the number one player David Holloway, CEO Codian: Codian has signed agreement to be acquired by Tandberg. Codian will become infrastructure division of Tandberg will have a high degree of autonomy and provide a complete Tandberg solution as well as providing the best infrastructure, regardless of the endpoint chosen

22 Acquisition Codian by Tandberg For Sony channels this means Opportunities: Radvision is now the only true end-point agnostic MCU manufacturer Sony and Radvision continue to be fully standards-based in development Both product portfolio s are complementary Together we offering best of breed solutions Solutions today offering best value for money

23 Radvision Scopia Portfolio

24 3 key messages 1. Simple to scope Flat capacity, any standard end point. 2. Integrated Solution GK, GW, Management, Firewall traversal, Streaming, Desktop, 3. Future Proofed i.e. HD CP, HD & SD CP, Desktop Integration, Core product in Radvision portfolio with committed roadmap

25 Radvision Solutions Agenda Scopia MCU bundles and Scopia 400 Scopia Gateways PRI, BRI, Serial & 3G VMS Endpoint and infrastructure Management Scopia Desktop Pathfinder H.323 firewall traversal Support and summary Winning features

26 Scopia MCU & Scopia 400

27 SCOPIA100 MCU-12 & MCU-24 1U Unit H323 & SIP Audio 72 port audio bridge, fully transcoded G722.1 wideband audio included Video Flat Capacity 12/24 ports at up to 2Mbps Flat Capacity Plus 24/48 ports at up to 384Kbps All ports are fully video processed H.261/H.263/H.264 Mixed CIF/4CIF transcoding HD Support H.239 Dual Video H.235 Encryption Welcome Screen

28 SCOPIA /24 bundles SCOPIA Series SCOPIA SCOPIA B40 SCOPIA P20 SCOPIA Series SCOPIA SCOPIA P20 SCOPIA P40 Includes iview Suite 25 -Gatekeeper -VMS Scheduling -Management Includes iview Suite 50 -Gatekeeper -VMS Scheduling -Management

29 Scopia 400 Chassis 4 Slots Dual PSU & power leads All cards connected via Ethernet No back plane MCU card - 96 port Audio bridge MVP card - 24/48 port Video card Gateway cards - ISDN, Serial & 3G-UMTS AS-10 Server card

30 Scopia Gateways

31 SCOPIA Gateways SCOPIA 100 P10 Single PRI ISDN SCOPIA 100 P20 Dual PRI ISDN SCOPIA 100 B40 Quad BRI ISDN SCOPIA 400 S40 Quad Serial, V35 SCOPIA 400 P25/M 3G SCOPIA 400 P20 Dual PRI ISDN

32 iview Suite

33 iview Suite Web-based software for administrators Makes it easy to Manage and maintain entire network Schedule meetings Control conferences Centralized system reduces costs and saves time Allow administrators to support users better Provides better experience for video participants

34 iview Suite Advantage Added Value Management of RADVISION devices Management of endpoints from multiple vendors (Sony, Polycom, Tandberg & Aethra) Simplicity and Ease of Use Web based Information on every device, every endpoint, every call and every conference Monitoring and Status Scheduled Calls Ad-hoc calls Point to point calls Gateway calls Bandwidth Utilization

35 Scopia Desktop

36 Market Overview Strong demand for connecting desktop to room systems 80% videoconference users believe it is very important or important 4% 47% Very Important Important Not Don't know 16% 33% Importance of desktop to room video connectivity

37 SCOPIA Desktop - What it is It extends the SCOPIA room system deployment It is bundled with SCOPIA MCU It increases SCOPIA competitiveness It drives usage of SCOPIA ports It is the first truly deployable product in the market to unify room systems and desktops Enables Streaming of the MCU Conferences

38 SCOPIA Desktop Server User Experience Ultra simple meeting control High Quality Low bit rate SCOPIA Video SCOPIA Meeting Moderation

39 Built-in desktop connectivity Access your SCOPIA meetings from any computer using a web based downloadable client Built-in two way Voice, Video and Data (H.239) Easily share data for other to view On other desktops On H.239 based room systems Simple to use, integrated conference controls Participant list Mute/Unmute Invite

40 Pathfinder Firewall Traversal

41 RADVISION PathFinder Solution End to end Firewall Traversal Solution Simple Easy to use Works with any standard H.323 endpoint any firewall and any gatekeeper

42 Enterprise Deployment

43 Full Support Solution

44 OnGuard Support comes as Standard Based on Sony Prime Support Collect and Delivery Package Contracts available for 1, 2 or 3 years Upgrade / extensions available from expiry date of previous contract Technical support by phone Mon-Fri 9:00-18:00 CET First line of support: Sony Escalation process: Sony has direct access to Radvision Support Centre for in-depth assessment with possibility for remote diagnosis Software Updates Offers access to continuous improvement of existing performance, bug-fixes Software Upgrades Provides customers access to new features that are developed during the lifetime of Radvision products Hardware Repair & Advanced Replacement within 4 working days In case of hardware failure during the duration of contract, Radvision endeavours to repair and replace within 4 days after arrival in Radvision repair centre.

45 Winning Features

46 A complete offering All you need to get your video network rolling: Powerful MCUs Field proven gateways Most advanced gatekeeper Flexible scheduler Endpoint and infrastructure element manager Desktop connectivity Remote user accessibility Streaming Included out-of-the-box in SCOPIA /24 series

47 SCOPIA winning features The most Affordable and Flexible platform in the market Flat Capacity PLUS HD, SD, Desktop, 3G on a single platform The most affordable price per port The only platform that truly extends room conferencing to remote users Desktop Server H.239 for Data collaboration FW/NAT Traversal The only true distributed Architecture in the market Virtual MCU Not just nice to have but required for HD A Compete Solution is more than just a MCU GK, GW, Management, Firewall traversal, Streaming, Desktop

48 Price Comparison SCOPIA 12 Price Performance Port Capacity (Audio) RADVISION SCOPIA Audio Ports Codian Audio Ports 24 Audio Ports Port Capacity 24 Video Ports 24 Audio Ports 12 Video Ports 12 Audio Ports 12 Video Ports 12 Audio Ports Video Ports 12 Video Ports 12 Audio Ports 12 Video Ports 12 Audio Ports 12 Video Ports 12 Audio Ports Video Ports 12 Video Ports 12 Audio Ports 12 Video Ports 12 Audio Ports 12 Video Ports 12 Audio Ports Price Breakdown Per Port Price/Audio port $417 $1,333 $3,333 Price/Video Port $1,250 $2,667 $6,667 Price/Video Port $2,500 $2,667 $6,667 Price/Video Port $2,500 $2,667 $6,667

49 High Definition Comparison SCOPIA 12 High Definition RADVISION Codian SCOPIA HD Support 30 fps) Yes No (2) Yes HD switching Yes No No HD transcoding (CP) Yes Partial (8) Yes Mixed HD and non-hd endpoints in conference Yes Partial (8) Yes Different bandwidth for each terminal Yes Partial (8) Yes (2) - Codian claims to support HD on the 4200, however they support it only at H.263 at a low frame rate. (8) - HD endpoints are connected at H.263, 15FPS (H.264 is not supported)

50 Why Choose Radvision HD?

51 Agenda Unified Conferencing & Achieving Affordable HD SCOPIA V5.5 Release Highlights SCOPIA Benefits

52 How RADVISION Achieves Affordable HD

53 Achieving Affordable HD Shared Encoder Asymmetric Decoding Affordable Systems & Packaging

54 1 Shared HD Encoder Pros and Cons Pros Dramatically more cost effective Constant high quality regardless of number of connections Cons Same view for all participants (self-see) Limited number of HD conferences

55 2 Asymmetric Decoding Endpoints only send the necessary resolution No sub frame is larger than 480P MCU receive of larger resolution would waste bandwidth and MCU resources MCU Negotiates lower incoming resolution Up to 480P Actual received resolution and frame rate determined by endpoint type and settings (sharpness Vs. motion)

56 2 Asymmetric Decoding 720p

57 3 Affordable Systems and Packaging Max CP HD Max Rooms up to 2Mbps Max SD up to 384Kbps Additional Streaming users SCOPIA SCOPIA Or 12 Or 24 And Or 24 Or 48 And 144 SCOPIA (2x16) Or 48 (2x24) Or 96 (2x48) And 300 SCOPIA (3x16) Or 72 (3x24) Or 96 And 300

58 HD 720p Port Price Comparison $12,000 $10,000 $8,000 $6,000 Low quality HD (15 6 fps depending on load) $4,000 $2,000 $0 RADVISION SCOPIA HD Codian 4200 Codian 4500 Polycom RMX 2000

59 Desktop Port ( 384K) Price Comparison $7,000 $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 $0 RADVISION SCOPIA Codian 4200 Codian 4500 Polycom RMX 2000

60 Competitive Functionality Matrix RADVISION Polycom Tandberg /Codian Desktop client Extra $ Extra $ Web-based desktop client Not available Extra $ H.239 desktop client Extra $ Not available Remote firewall traversal Extra $ Not available Gatekeeper Extra $ Scheduling Extra $ Management system Extra $ Streaming

61 V5.5 Release Highlights

62 V5.5 Release Overview SCOPIA MCU V5.5 High Definition Continuous Presence Mix HD, SD and Desktop in same call Affordable HD SCOPIA Desktop V5.5 Moderated meetings, request to speak, waiting room, chat iview Management V5.5 Easy user access to conference control and virtual rooms

63 Powerful HD CP and Transcoding Continuous Presence HD at 720P Connect HD, SD, Desktop, and Mobile users endpoints to the same meeting Desktop Video SD Video HD Video Mobile Video

64 Personal Virtual Rooms Assign virtual rooms to users Easy access to virtual rooms through SCOPIA Desktop portal Single sign-on access, no login required Rooms and users tie into Active Directory Room properties easily changed by user Virtual rooms across desktop and room conferences Communication can be restricted to virtual rooms only Provides increased security and control Disable automatically created ad-hoc meetings

65 iview Management Manages distributed deployment iview Mgmt. One conference ID for a meeting regardless of: Device Network ECS GK SD in UK Location Network topology SCOPIA in China SCOPIA in US SCOPIA in UK Automatically routes, connects all devices & participants together SD in China SD in US

66 Summary SCOPIA Unified communication in a box The most comprehensive solution in the market SCOPIA the best balance of price, performance and quality Most affordable price point in the industry Unique HD architecture provides the best quality at competitive prices Consistent performance regardless of number of participants connected to the meeting SCOPIA Web conferencing meets high definition The only solution in the market to easily connect desktop users to HD meetings without loosing quality SCOPIA Optimized capacity for a mixed network Audio, Desktop Video, Traditional Videoconference, High Definition Each working point with optimized capacity and cost

67 Market Comparisons

68 Unified Communication Approach

69 Contents SIP SCCP Microsoft Office Communication Server IBM Sametime

70 Competitor Comparison Sony Polycom Tandberg LifeSize Aethra MS LCS 2005 Yes (with Rad) Yes Yes (with TMS) N/A N/A MS OCS 2007 Yes (with Rad) Yes Yes (with TMS) N/A N/A IBM Sametime Yes (with Rad) Yes (with server) Yes (with TMS) N/A N/A Cisco Yes H.323/SKINNY Yes H.323/SKINNY Yes H.323/SKINNY/SIP Avaya N/A Yes Yes H.323 N/A N/A N/A N/A Nortel N/A Yes Yes N/A N/A Siemens N/A N/A N/A N/A N/A Others NEC Alcatel (with server) No info No info IETF-SIP only

71 Approach for Unified Communication SIP Asterisk NEC Cisco/Avaya (Pending) SCCP 1/G50/TL33 XG80 (Pending) Microsoft Live Communication Server / Office Communication Server RadVision XG80 direct via SIP-CX (TBD) IBM Lotus Sametime Radvision Desktop Cisco Call Manager

72 Polycom Solution

73 TMS Centric Tandberg Solution

74 Microsoft LCS/OCS 2007 Start communication at once Web conference at your desk Presence based communication collaboration with mobile phone Complete integration with PC and Telephone

75 IBM Lotus Sametime Was No.1 market share of IM solution for Enterprise before Microsoft LCS & OCS Lotsu Sametime Connect Lotus Sametime Web Conference Client

76 Web Conferencing/Instant Messaging (OCS/Sametime) Prospects Concerns Easy to install Web cam Personal use only Ad-hoc communication No Echo-canceller Various Communication Style Text Chat, Phone, Desktop Share No High Definition Cheap! No H.264 No Conferencing Control Bandwidth Management Poor

77 Our Approach for Microsoft OCS/LCS Active Directory iview Suite ECS Gatekeeper Click to Meet MCU Same Directory info HD Ready Superb audio & video

78 Software MCU vs Hardware MCU Software MCU Hardware MCU Transcoding HD-SD No Yes Continuous Presence No Yes Bandwidth Optimization No Yes ISDN bridge to IP No Yes 3G Mobile No Yes

79 Benefits and Concerns Sony provide control which allows for scheduling, phonebooks via H.350 and management of conferences Sony can provide total bandwidth management and call control for devices via Radvision ECS Sony will have both HD terminal offering as well as SD as well as PC clients via Radvision MCU LCS2007 has no conference control management software Web camera license/plug-in requires user to have administrator privileges on PC LCS2007 has no HD offering LCS2007 software MCU only allows for internal calls to connect, no capacity for external or non-networked sites to connect

80 Our approach for Lotus Sametime CallManager Sametime Server Scopia Desktop Scopia MCU Sametime Server SCCP Proprietary H.323 Proprietary

81 Competitors for Lotus Sametime RAS200I Gateway Tandberg TMS Gateway

82 Competition Analysis

83 Competitive Analysis Video Camera Audio

84 Competitive Analysis Codec : HD Video Sony PCS-XG80 Polycom HDX Tandberg Edge LifeSize Aethra X7 HD Format 1080i/60i 720/60p 720/30p 720/30p? 720/30p 720/30p Video Codec H.264, H.263, H.263+, H.263++, H.261 H.264, H.263++, H.261 H.264, H.263, H.263+, H.263++, H.261 H.264, H.263 H.264, H.263++, H.261

85 HD Format Comparison Data Amount Rate Bandwidth Products Note 720/30p 1x 4Mbps LifeSize, Polycom HDX 720/60p 2x 8Mbps Sony PCS-HG /60i 2.25x 10Mbps Sony PCS-XG /30p 2.25x 10Mbps (est) Suitable for Cinema 1080/60p 4.5x 20Mbps(est)

86 Why 1080/60i? 1080i Broadcasting is just starting 1080p but majority is 1080i Most of legacy HD display is 1080i 1080p requires twice bandwidth as much as 1080i 720p 60fps Effective for limited bandwidth 60i/60P is mandatory for HD Videoconferencing to realize reality 30P/24P is very efficient to transmit imaginariness like Cinema

87 Competitive Analysis - Camera Sony PCS-CXG80 Polycom Eagle Eye Tandberg HD LifeSize Camera Aethra X7 Imager 1/3 CMOS CCD 1/3 CMOS CMOS 1/3 CMOS HD 720p/30 720p/ i/ p/30 720p/60 720p/30 720p/30 720p/30 720p/ i/ p/30 Pan +/-100 deg +/-100 deg +/-90 deg +/-45 deg +/-100 deg Tilt +/-25 deg +20/-30 deg +10/-20 deg +/-30 deg +/-25 deg Zoom 10x (Optical) 40x (Digital) 12x (Optical) 7x 4x 10x (Optical) 40x (Digital) Horizontal FOV (Wide end) 70 deg 72 deg 70 deg 70 deg 70 deg Preset (Far/Near) BrightFace Yes No No No No

88 Competitive Analysis - Audio Sony PCS-XG80 Polycom HDX Tandberg Edge LifeSize Aethra X7 Format MPEG4-AAC- LC SIREN 22 MPEG4-AAC- LD MPEG4-AAC- LC MPEG4-AAC- LD w/o Echo- Canceller Stereo 22kHz Stereo 22kHz Stereo 20kHz Mono 16kHz Mono 14kHz Echo- Canceller Stereo 14kHz Stereo 16kHz Mono 20kHz Mono 16kHz? Mono 14kHz?

89 Sony Responses for SIREN Low computing power solution ideal for battery powered devices Video requires more computational power than sound. Low latency results in more natural, spontaneous conversations Video has longer latency than Sound. Handles speech, music and natural sounds with ease Refer to comparison chart specially music and sound. Low bandwidth requirements enable better video quality Video requires much bandwidth than Sound. Only state-of-the-art audio compression with royalty-free license terms offered Necessary to close License Contract with Polycom and Sony has a risk for our all intellectual Property Rights with this contract. Difficult to say Open Standard

90 Source :Audio Engineering Society (AES) Listening Test : AAC vs G.722 Annex C Excellent Speech Music MPEG Test Sound for G.722 Annex C Jazz Music Poor Sound Source

91 Summary of Listening Test : 32Kbps Generally AAC has good feedbacks for various sound source G.722 Annex C has good result under limited environment G722.1 Annex C G722.1 Annex C

92 Open for Q & A Session