Baqend: a Spin-Off from Database Research

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1 Baqend: a Spin-Off from Database Research Felix Gessert, CEO [email protected]

2 Team: Felix Gessert, Florian Bücklers, Hannes Kuhlmann, Malte Lauenroth, Michael Schaarschmidt 19. August 2014

3 Presentation is loading

4 The Latency Problem 500 ms Loading Average: 9,3s -20% Traffic -9% Visitors -1% Revenue

5 If perceived speed is such an import factor...what causes slow page load times?

6 State of the Art Two bottlenecks: latency und processing

7 State of the Art Two bottlenecks: latency und processing Processing Time

8 State of the Art Two bottlenecks: latency und processing High Latency Processing Time

9 Our Low-Latency Vision Data is served by ubiquitous web-caches

10 Our Low-Latency Vision Data is served by ubiquitous web-caches Low Latency

11 Our Low-Latency Vision Data is served by ubiquitous web-caches Low Latency Less Processing

12 Our Low-Latency Vision Data is served by ubiquitous web-caches Low Latency 5 Years Research & Development Less Processing

13 Page-Load Times What impact does Baqend have in practice?

14 Page-Load Times What impact does Baqend have in practice?

15 0,6s 3,0s 5,0s 5,7s 7,2s 0,7s 0,5s 1,8s 2,8s 3,6s 3,4s 0,5s 1,8s 1,5s 1,3s 2,4s 2,9s 4,0s 4,7s 5,7s Page-Load Times What impact does Baqend have in practice? CALIFORNIEN FRANKFURT TOKYO SYDNEY

16 Business Model Backend-as-a-Service Pay-per-use or license Baqend Cloud Cached data with minimal Latency Kunde Simplified Development Baqend Enterprise Backend Caching Infrastructure End User

17 Ziel mit InnoRampUp Our Vision at Baqend: A web and app world with zero load times

History How Baqend was Born 2010 Bachelor Thesis: Foundations 2011-12 Database Scholarship 2011 Cooperation Project 2012 First

18 History How Baqend was Born 2010 Bachelor Thesis: Foundations Database Scholarship 2011 Cooperation Project 2012 First Publications And Talks 2012 Master Thesis: Caching Technology Research & Own Conference 2014 Exist & Founded GmbH 2015 InnoRampUp Program

19 Background: Business Studies Role: Sales & Finance Background: Computer Science Role: CTO Background: Computer Science Student Role: Developer Background: Computer Science Role: Developer Background: Computer Science Role: CEO

20 2013: Exist (BMWi) Lessons Learned Application is handled through the university, i.e. program well-suited for research spin-offs Pays up to 3 employees for a year at 2,500 30,000 Expenses, 5,000 Coaching Application process is very easy: Sketch of Idea = Business-Plan (20 pages) Criteria: Team, Innovation, Market Potential Effort: ~2-3 Person Months Probability of acceptance (inofficially) ~50%

21 2013: Exist (BMWi) Lessons Learned

22 Until Nov. 2016: InnoRampUp (IFB Hamburg) Lessons Learned Anyone can apply Volume: up to 150,000 with custom funding rate Process: Preliminary Talk: is the IFB Interested? Application: Project description (10 pages), LOIs (>3), two assessments by experts, pitch deck with financial planning Pitch: 10 minute presentation + 20 minutes of questions Board of 7-9 representatives decides on the same day Board mainly consists of non-techies So far: very positive experience

23 Financial Plans How to grow Baqend? Option I: Venture Capital Fast growth traded against idependence We are not looking for a fast exit Option II: Hybrid Business Model Employ new people to offer implementation and consulting services on Baqend Danger of loosing product focus Option III: Public Funding Form a consortium of Baqend, users and research and apply for DFG/EU capital (e.g. Strategisches Einzelprojekt )

University Advantages of our Office @ FB Informatik Valuable Mentors: Prof. Dr. Norbert Ritter (research, general advice) Dr.

24 University Advantages of our FB Informatik Valuable Mentors: Prof. Dr. Norbert Ritter (research, general advice) Dr. Andreas Günter (network, advice) Valuable Resources: Talented students (e.g. our first employee) Try technology in student projects Research: My own (mostly finished) Related dissertations (currently 2) Bachelor & Master Theses

25 Thank you Want to talk or learn more? Baqend.com Contact me: Participate in one of our events: Cloud Day Hamburg Scalable Cloud Data Management Workshop and other Meetups (Web Performance, AWS, )

Tutorial on Scalable Cloud-Databases in Research and Practice

Tutorial on Scalable Cloud-Databases in Research and Practice Norbert Ritter, Felix Gessert {ritter,gessert}@informatik.uni-hamburg.de Outline Motivation ORESTES: a Cloud- Database Middleware Solving Latency