2 STARMIND: A BRAIN TECHNOLOGY COMPANY Marc Vontobel Starmind Founder and CTO We bring the human back into the game. Pascal Kaufmann Starmind Founder and CEO Ultimately, people will be able to think with the power of 1,000 brains.
3 ABOUT Starmind uses self-learning algorithms that have been created based on recent insights in brain research and robotics. The system enables organizations with more than 5,000 employees to gather company know-how across existing organizational boundaries, making it available to all employees, everywhere and in real time. Corporate Brain Technology: Each question of an employee is automatically forwarded to the right person within the company who the algorithm has identified as the designated expert for that specific topic. Industry-independent: Starmind is used in more than 40 countries by leading companies from many industries. Amongst the clients are companies such as UBS, Swisscom, Ogilvy & Mather, Mettler-Toledo and international insurance companies. INSTANT ADDED VALUE A real-time network provides answers to specific questions of any employee in real time, gaining added value upon first usage. A corporate brain as strategic asset questions and solutions are stored and bundled, making know-how easily accessible from anywhere at any time. Through mobile devices, one has access to a thousand brains in one s pocket. A key competitive differentiator at the client frontline relieving bottlenecks and increasing operational efficiency. BENEFITS OF A SELF-LEARNING TECHNOLOGY No profile management: Starmind creates user profiles automatically, no profile setup and no moderation are required. Starmind does not believe in yet another social media platform for companies. No tutorial required: The easy interface allows for fast implementation and instant results. Through low hurdles, user responsiveness and stickiness is high. No moderation of content: Algorithms cluster users based on the content they produce or consume and the time spent on specific content. Connections and interactions between users and content are learnt and leveraged. HIGHEST INDUSTRY STANDARDS Highly secure hosting: Servers are protected and maintained in Switzerland and locally certified hosting partners. Regular security audits with some of the highest industry standards. Hosted and on-premise solution available. / 02
4 How Starmind Brain Technology turns a company into a self-learning high-performance organization 10 REASONS FOR BRAIN TECHNOLOGY Increases profitability: shortens ramp-up time for new hires through fast time to solution. Asking questions anonymously reduces psychological barriers to asking colleagues or experienced seniors for help. When stuck with a novel challenge, Starmind finds the right answer for users independent of a mentor or coach. Reduces risks: identifies white spots and lacking expertise in real time. Automated identification of know-how white spots by displaying unsolved questions, allowing for more targeted hiring processes and better risk assessment. Time to solution and content generated can be monitored in real time. Increases efficiency: accelerates staffing of projects and deloads the usual suspects. Experts are classified automatically on their competency based on peer ratings. No self-evaluation and no questionnaires are required. Known information highways and informal networks are made explicit and learnt by algorithms. Fosters culture: fosters team spirit and contributes to a modern corporate culture. Receiving and sharing solutions and problems increases team spirit and employee satisfaction, accelerating integration of new staff or entire divisions. As those asking questions are anonymous, silos can be bridged and employees brought together based on complementary know-how. New USP: differentiates frontline through real-time problem solving capacity. By connecting individuals, collective problem solving competence is made accessible. When facing clients, consultants can access company know-how in real time via any mobile device, differentiating themselves by means of cutting-edge Brain Technology. Specified brain areas can selectively be opened to clients.
5 Starmind leverages the Human Capital of an entire organization or business unit. Starmind increases problem solving capacity when facing clients and during projects. Starmind generates measurable business cases and allows ROI within a few months. Increases efficiency: frees time of experts by routing questions to a corporate memory. Accessing the corporate memory deloads experts and relieves bottlenecks, taking the pressure off top experts shoulders by deloading them from recurring questions. Retains know-how: corporate memory retains and stores know-how systematically. Counteract the brain drain, Starmind builds up a strategic corporate memory and expertise. Projects, know-how and expertise are retained when employees leave the company. Fast ROI: generates measurable business cases and allows ROI within a few months. A feature automatically asks for an indication of how much time was saved when a solution is given a good rating. Linking time savings with salary costs and freed-up time for other tasks shows how interesting business cases are calculated. High stickiness: low hurdles and high stickiness through innovative brain displays. Starmind installations can be visualized in real time on large 2 meter wide glass brains. Interacting with a corporate brain reduces hurdles and helps position the system internally in a unique way. Highest security standards : easy to install and maintain. No moderation of the Starmind system is required as algorithms actively verify content based on peer ratings and automated identification of experts. Starmind is offered as Software as a Service (SaaS) or an on-premise service. Starmind is secure and meets some of the highest security standards in the industry. / 04
6 STARMIND CASE STUDIES Buyer: UBS global IT Switzerland Community: 20,500 employees within global IT Saved costs: USD 6 million per year, based on business case module UBS s IT know-how is unique and a core differentiator particularly in the fields of mobile banking, security and client facing technologies. In 2012, experience and expertise within global IT were loosely distributed across hierarchies, geographical locations and time zones. Based on an internal assessment by Gartner, the following factors were crucial for UBS choosing Starmind Brain Technology. Starmind was implemented fast and there was no need for tutorials or entering user profiles as a self-learning algorithm autonomously learns skills and expertise. There is a measurable ROI by a built-in business case module that qualifies measurable impact in real time. It is also important to UBS that Starmind is scalable to all divisions. In 2014, several international UBS business units signed up for Starmind with the goal to provide all UBS employees access to the UBS corporate brain. Percentage of solved questions: 91% of asked questions were answered within the respective observation period. Time to solution: 48% of all questions were solved within less than 2 hours. Consumed solutions: on average, 600 existing solutions were consumed every week, reducing the number of questions asked. User activity: 36% of all activated users either asked or solved questions. From the users: What I like about Starmind is that I receive solutions to my questions within a short time and without having to interrupt anyone s work.
7 The Swisscom-Starmind network was implemented in autumn After a pilot phase within Swisscom s IT Services (ITS), a corporate rollout was followed in February Branded as Ask the Brain, the network has more than 15,000 users even though only 60% of the 20,000 Swisscom employees would be considered knowledge workers. Hence, the Swisscom management presented Starmind as a success story in their internal communication to all employees with their remarkable no- policy. Not one single was sent out to promote Ask the Brain. Swisscom used a 2 meter glass brain display in the lobby of their headquarters: the Starmind Brain Display provides a dynamic visualization of the intensity of the user group activity. Being a pioneer in Switzerland regarding latest communication technology, Starmind fully supports Swisscom s new generation communication philosophy. Buyer: Corporate Installation Swisscom Community: 20,000 employees Connectivity: Over 92% of questions solved, average solution time is below 2 hours Percentage of solved questions: 93% of posed questions were answered within the respective observation period. Return on investment time: less than 6 months. Consumed solutions: on average, 6,000 existing solutions are consumed every week. Average time saved per solved question: 2,9 hours. From the users: Starmind is my extended Swisscom memory : There is hardly ever a question nobody knows an answer to. / 06
8 KEY PERFORMANCE INDICATORS On average users save 2.3 hours per question asked. On average 85 employees view and re-use generated solutions. 500 msec latency for automated suggestion of similar question and solution content. 4.3/5 60%+ 93% average solution rating to autonomously assigned questions. sign-up rate upon introduction of Starmind. of all questions are solved within each client installation. 12 weeks on average until technology is setup, integrated and running. 70% of all questions are solved by an expert who is in another country. individually tailored mails ensure relevant personal updates.
9 We place the human at the epicenter of the digital revolution. Starmind Brain Technology connects know-how across hierarchies, structures and boundaries, at any given moment and in any place. / 08
10 AS QUOTED IN THE PRESS & AWARDS Ogilvy, CEO The future of know-how management is based on self-learning technologies. Google for the Brain. One of the most important players of tomorrows economy. With insights of artificial intelligence. A thousand brains in your pocket. Hottest company to watch. Strategic innovation accelerates growth. The knowledge coordinators of the future.
11 In Fall 2013, Starmind was honored with the prestigious Oscar of Swiss IT. In 2013, Starmind was nominated for the SEF Award. In Spring 2013, Starmind won the internationally renowned Red Herring Award. In 2013, Starmind was chosen as the Swiss nomination for the World Summit on the Information Society Award. Im Herbst 2013 w dem renommierten Schweizer Informa Im Herbst 2013 wurde Starmin dem renommierten Oscar der Schweizer Informatik ausgezei Im Herbst 2013 wurde Starmind mit dem renommierten Oscar der Schweizer Informatik ausgezeichnet wurde Starmind für den S Award nominiert und auch im Ja wurde ist Starmind für unter den den SEF Award Finalisten. nominiert und auch im Jahr 2014 ist Starmind unter den Finalisten wurde Star Award nominiert u 2014 ist Starmind Finalisten. Starmind ist aktuell für den international renommierten Starmind ist aktuell für den Red Herring Award im Bereich international renommierten Red Technologie Herring Award und im Innovation Bereich Technologie nominiert. und Innovation nominiert. Starmind ist aktuel international renom Red Herring Awar Technologie und I nominiert. Für den World Summit on the Für den World Summit on the Information Society Award wu Information Society Award wurde Starmind Starmind als Schweizer als Schweizer Nominierung Nomini ausgewählt. ausgewählt. In 2014, Starmind was nominated for the Edison Award. Für den World Su Information Societ Starmind als Schw ausgewählt. / 10
12 ZURICH Sternenfeldstrasse Küsnacht, Switzerland FRANKFURT Speicherstrasse Frankfurt am Main, Germany NEW YORK 666 Fifth Avenue, Suite 1700 New York, NY 10103, USA
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64 Industry Journal 02 2012 Companies to watch Companies to watch: Starmind International AG How companies know what they know Reduce complexity, share experiences, manage knowledge these are crucial success
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