Darkness Into Light Border Biz camp - June /06/2015 Mullan Lighting Design & Manufacturing Ltd 1
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1 Darkness Into Light Border Biz camp - June /06/2015 Mullan Lighting Design & Manufacturing Ltd 1
2 Mullan Lighting Typical Customers Contract Customers - Interior Designers, Architects & Engineers: receives 30% discount off our list price orders produced in Job Lots Independent Retailers: receive 50% discount off our list price orders produced in Batch lots Multi Outlet Department Stores: Who receive 60% discount off our list price Orders produced in Mass lots 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 2
3 Brief History Founded Previously Carna Lighting Traditional Product Range Domestic & Irish Pub Lighting Market 1 employee (Mike) No marketing materials No exports difficult Irish Market No Money 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 3
4 Mike Treanor - Background 1997 Beech Hill College 2002 WIT Architectural Technology 2005 Cooney Architects - Architectural Technician 2007 RKD Architects - Clerk of Works 2008 Travelling 2009 Mullan Lighting - Operations Manager 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 4
5 st Marketing Materials 1 st Website PDF Download 2 employees 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 5
6 New Marketing Materials 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 6
7 New Marketing Materials E-Commerce Website 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 7
8 New Marketing Materials E-Commerce Website Product Diversification 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 8
9 New Marketing Materials E-Commerce Website Product Diversification 1 st Trade Show UK 9
10 New Marketing Materials E-Commerce Website Product Diversification 1 st Trade Show UK 3 employees Increased sales to Designers / Architects 15% exports Sales double from 2010 to /06/2015 Mullan Lighting Design & Manufacturing Ltd 10
11 % exports UK largest market 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 11
12 % exports UK largest market 2 nd & 3 rd International Trade Show - France & UK Mullan Lighting Design & Manufacturing Ltd
13 % exports UK largest market 2 nd & 3 rd International Trade Show - France & UK 6 employees 3 new positions supported by MCEB Machinery investment supported by MCEB New marketing materials for trade show supported by MCEB 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 13
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15 % exports UK largest market 2 nd & 3 rd International Trade Show - France & UK 6 employees 3 new positions supported by MCEB Machinery investment supported by MCEB New marketing materials for trade show supported by MCEB 8 French Marketing Interns undertake international prospecting 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 15
16 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 16
17 % exports UK largest market 2 nd & 3 rd International Trade Show - France & UK 6 employees Machinery investment New marketing materials for trade show 8 French Marketing Interns undertake international prospecting SEO investment, social media & multi ecommerce platform representation increase online sales to 10% of overall sales 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 17
18 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 18
19 % exports UK largest market 2 nd & 3 rd International Trade Show - France & UK 6 employees Machinery investment New marketing materials for trade show 8 French Marketing Interns undertake international prospecting SEO investment, social media & multi ecommerce platform representation increase online sales to 10% of overall sales 1 st Agent Appointed in UK 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 19
20 % exports 40% to UK 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 20
21 % exports 40% to UK Increased Mullan brand awareness and sales to recognised brands. 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 21
22 % exports 40% to UK Increased Mullan brand awareness and sales to recognised brands. Rebranding Website / Logo / Marketing Materials 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 22
23
24 % exports 40% to UK Increased awareness and sales to recognised brands. Rebranding Website / Logo / Marketing Materials 4 th, 5 th & 6 th International Trade Show - France & UK 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 24
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26 % exports 40% to UK Increased awareness and sales to recognised brands. Rebranding Website / Logo / Marketing Materials 4 th, 5 th & 6 th International Trade Show - France & UK 18 employees 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 26
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28 % exports 40% to UK Increased awareness and sales to recognised brands. Rebranding Website / Logo / Marketing Materials 4 th, 5 th & 6 th International Trade Show - France & UK 18 employees Business Expansion New photography and meeting room In-house Photographer appointed 6 International Marketing Students 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 28
29 % sales increase for Y/E April /06/2015 Mullan Lighting Design & Manufacturing Ltd 29
30 % sales increase for Y/E April 2015 Increased attendance at International Trade Shows 2 France 5 UK 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 30
31 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 31
32 % sales increase for Y/E April 2015 Increased attendance at International Trade Shows 2 France 5 UK Significant Investment in a New Website 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 32
33 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 33
34 % sales increase for Y/E April 2015 Increased attendance at International Trade Shows Significant Investment in a New Website Improved presence on other online platforms Archiproducts, Houzz, Eporta In-house Graphic Designer appointed SEO & Marketing Expert appointed Mullan branded products targeted for multi outlet retail stores across UK Heals / The White Company Enterprise Ireland Client 21 Employees Introduction of LEAN Manufacturing 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 34
35 What's Next? On target for 40% sales increase for Y/E April employees by Y/E April Additional Trade Fairs Sweden, Italy & Germany New Product Development for complimentary markets & lighting markets not currently targeted Further investment in LEAN Manufacturing principles 16/06/2015 Mullan Lighting Design & Manufacturing Ltd 35
36 Thank you for your time!
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