1. Avara luonto 2. Francon aika: näin sen koimme 3. Strada 4. Kotikokit 5. Galaxi 6. Ransu ja Karvakuonot

Transcription

1 YLE S YEAR 08

2 Avara luonto 2. Francon aika: näin sen koimme 3. Strada 4. Kotikokit 5. Galaxi 6. Ransu ja Karvakuonot

3 YLE 08 Yleisradio Oy Yleisradio Oy (YLE) is a media company engaged in public full service television and radio broadcasting, whose tasks, operation and financing are defined by law. YLE makes programmes and produces services in Finnish and Swedish and in, e.g., Sámi, Romany and sign language. YLE provides Finns with equal opportunities to obtain information, have experiences, be entertained and to educate and develop themselves. YLE is mainly state-owned, and its operation is financed principally by television fee revenue. The company was founded in Mikael Jungner is the Director General. The Administrative Council elected by Parliament and the Board of Directors appointed by the Administrative Council exercise supreme power of decision. YLE is a member of the European Broadcasting Union, the EBU. CONTENTS The Director General s review s. 3 From stabilisation to development s. 4 YLE in brief s. 5 Programme range and cost structure s. 6 Public service YLE s. 8 YLE audiences s. 10 YLE personnel The year in programme operations s. 12 From current affairs programmes to archive treasures YLE channels and services s. 24 Television, radio, the regions and new services YLE administration s. 30 The Administrative Council and Board of Directors 2008 s. 32 The YLE organisation in 2008 s. 34 International awards 7 Key Figures (EUR million) Annex: Report of the Board of Directors and Financial Statements EXTENT OF OPERATION (eur million / %) Turnover 380,5 385,4 383,5 374,5 359,0 %change -1,3 0,48 2,4 4,3 8,8 Other business revenue 17,0 23,7 12,8 40,8 9,4 %change -28,3 84,5-68,5 331,8-15,7 Costs and depreciations 401,3 418,7 416,5 451,7 428,9 %change -4,2 0,5-7,8 5,3 4,0 Balance sheet total 312,5 304,6 304,1 321,3 409,2 Gross investments 22,4 25,5 24,1 17,7 14,2 % of turnover 5,9 6,6 6,2 4,7 3,9 PROFITABILITY (eur million / %) Gross margin 20,4 13,7 2,0-13,7-36,3 %of turnover 5,4 3,6 0,5-3,7-10,1 Profit/loss -3,8-9,6-20,2-36,4-60,5 %of turnover -1,0-2,5-5,3-9,7-16,9 Profit/loss for financial year 0,7-6,4-16,5-28,8-50,8 %of turnover 0,2-1,7-4,3-7,7-14,1 SOURCES OF FUNDS AND FINANCIAL POSITION Quick ratio 0,6 0,6 0,7 0,8 0,9 Equity/Assets ratio % 48,4 49,5 51,6 54,0 49,5 Borrowed capital with interest (eur million) 4,5 4,5 0,0 0,0 72,0 PERSONNEL Number of employees on a permanent contract in Number of employees on a fixed-term contract in Number of personnel total Wages (eur million) 150,9 154,6 146,4 150,3 146,9 Fees (eur million) 13,8 13,5 14,2 14,4 14,9 Wages and fees total (eur million) 164,7 168,1 160,6 164,7 161,8 Quick ratio= Short-term current assets Advance payments Current debts Equity/Assets ratio= Shareholders equity x 100 Balance sheet total Personnel=Number of employees on time-wages during the financial year in man-years

4 Karjalan kunnailla 2. Ostarin joulu 3. Kummelin Jackpot 4. Kotikatsomo: Harvoin tarjolla 5. Heartbeat 6. Pikku Kakkonen 7. YLE News, Jussi-Pekka Rantanen YLE cares about drama Domestic drama is a strategic project for YLE that it is prepared to invest in. Harvoin tarjolla was one of YLE TV1 s most popular seasonal series of the current century. YLE TV2 s series Karjalan kunnailla also grabbed domestic awards; the series was the Viewers Favourite and Best Television Programme at the 2008 Golden Television Gala, and Karjalan kunnailla took the Audience Venla at the Venla Gala. The first episodes from the series have been released on DVD, and new episodes are due to be shown on YLE TV2 in the autumn of 2009.

5 Director General s overview p. 2 3 From stabilisation to development 6 Mikael Jungner was in many respects a historic year. The balancing of YLE s finances launched in 2001 succeeded, and YLE proceeded from restructuring to a period of development. In television distribution, Finland went over completely to the digital era. HDTV made progress in cable and satellite distribution and, through pilots, in antenna distribution. Notwithstanding fiercer competition, YLE s audience relationship on television grew in strength and remained stable on radio. Finns were active users of internet services and in particular YLE Areena. The clear strengthening of the work ambience at YLE was another impressive milestone. One basis for a more resilient audience relationship is customer-oriented planning (patox), which enables resources spent on programming to be allocated in accordance with strategic objectives. Running from November to March, this patox process brings together each year some 200 YLE managers and experts to plan service output for the next three years. The 2008 audience relationship was reinforced most precisely in those genres where resources were allocated in the previous patox round. These were children s programmes, drama, news and popular culture. The work culture in the company continued to be promoted with an emphasis on openness. The company is keen to reinforce the activeness and power of decision of YLE employees in their work as well as to make time available for innovation and planning for the future. In particular, YLE Production s brilliant development in the fostering of work culture, personnel participation and well-being at work fostered faith in this policy. In 2008, company strategy was also updated. By the start of the current year, the distribution and enabler strategies to support it and render it more precise were completed. All that is missing from the now annually updated strategy family is an innovation strategy. It will be ready in the autumn of Strategic management will only be successfully strengthened if YLE s management system is reformed. Control of resources and the gathering, analysis and use of data on YLE s operation are being improved. At the same time, reporting is to be reduced and agility enhanced. YLE must also be able to modify its programming policy in the course of the calendar year. Co-operation with external organisations and companies is being further stepped up. The launch of morning television in Swedish in 2010 is being prepared in collaboration with the cultural foundations. In the same year, YLE TV2 s new daily drama series is due to start up. YLE and the City of Tampere are together looking for production premises for the series. The yle.mobi cell phone service launched with Nokia reached hundreds of thousands of monthly users. YLE and Digita have reached agreement on the showing of the main YLE channels on the mobile television that is possibly starting up later. YLE will not be responsible for the distribution or copyright costs of the operation. In 2009, YLE s finances will continue to remain in equilibrium, unless significant changes occur in the external operating environment. The audience relationship will become more robust or remain as before, even though competition for customers use of time is intensifying all the time. Children, drama, popular culture and news will remain the focuses of programming development. In 2010, the company aims to reach young adults even more comprehensively. Mikael Jungner Director General

6 Kirjamaa 2. HBO: Tell Me You Love Me 3. Eeva Luotosen Viisasten kerho 4. Bettina på turné 5. Arabialainen kättely 4 YLE 2008 in Brief The company s Board of Directors reformed YLE s strategic policies. Separate distribution and enabler strategies were also confirmed as part of the YLE 2008 Strategy. YLE services are supplied on equal terms to all Finns using different distribution paths. Broadcast distribution at the current level is being continued and the company is responsible for the costs. YLE is harnessing new distribution paths in order to establish partnerships so that its contents are available to Finns as extensively as possible. YLE fosters an open operating environment and is a public service pioneer and reformer. YLE contents are being developed to meet customers needs. During the year, the company defined its customer relationship segments and decided to develop programming and channels on the basis of customer relationship analysis. Resources were channelled principally into news, regional programmes, factual and current affairs programmes, and domestic drama. In addition, the company developed children s services and cultural programmes in particular. YLE s finances have been balanced and the result for the period was 0.7 million euro. Finances were balanced single-mindedly in accordance with the plan approved in 2002 and rendered more precise in 2005 by the Administrative Council. YLE Pension Fund s working capital remained robust. In marketing and communication, the biggest campaigns of the year related to YLE TV2 s children s programmes on weekday mornings, the theme of China and the Olympics, and to YLE TV1 s seasonal series Harvoin tarjolla on Kotikatsomo. The press service became more effective with the opening of Press File on YLE extranet. Launches of internet and mobile services were the focus in company-level communication. In addition, various international or domestic recognitions for YLE employees and programmes were announced. p. 30 YLE Administration p. 34 International awards yle.fi/yleinfo

7 Programme output and cost distribution YLE in brief p. 4 5 Centralised support services 16% YLE cost distribution in 2008 (total EUR 398 million) Delivery 9% Programme operation support 11% New services 4% Radio 17% TV 43% News and current affairs Shares of programming areas (%) out of tv and radio broadcast hours in 2008 (Change from 2007) % Sport +7% +3% +15% 0% 0% +22% -2% +1% Factual +8% 0% +21% +2% Costs of YLE tv services in 2008 (total EUR 170 million) Culture +20% 0% +40% +1% YLE TV1 YLE TV2 YLE Teema 7% 34% 44% Entertainment % YLE Radio YLE Radio -1% YLE TV YLE TV +47% -1% YLE FST5* 15% *incl. also Finnish-speaking sports broadcasts News and current affairs Costs of programming areas (%) out of tv and radio broadcast hours in 2008 (Change from 2007) % % -3% +48% +3% YLE Radio 1 Costs of YLE radio services in 2008 (total EUR 69 million) % Sport Factual +3% +1% +20% +6% +7% +2% +16% 0% YleX 10% +16% -1% YLE Radio Suomi 44% Culture +26% -2% YLE Radio Vega YLE Radio X3M 4% 16% Entertainment +16% +26% -1% -5% Special services* 4% YLE Radio YLE Radio YLE TV YLE TV *YLE Sámi Radio, YLE Radio Peili (from YLE Puhe), YLE Mondo, Yle Classic News and current affairs programming, sports programming and factual programming include programmes from these programming areas broadcast on all YLE television and radio channels. Cultural programming includes YLE Culture, YLE Learning and Science, YLE Drama, and RSO production. Entertainment programming includes programmes produced by YLE Entertainment, YLE Children and Youth, and YLE Popular Music. Swedish-language and regional programmes have been incorporated into different programming areas according to content.

8 PUBLIC SERVICE YLE Mission YLE exists in order to strengthen democracy and Finnish culture. YLE safeguards the future of wide-ranging Finnish electronic media. Vision YLE wants to be the most significant producer of electronic media content for Finns and a bold pioneer in journalism and culture. Values Finnishness trustworthiness independence diversity respect for people. YLE strategy 2008 YLE produces public service media contents to enrich the lives of Finns. YLE is a trustworthy and independent provider of a wide-ranging and multicultural picture of the world. YLE stands out in a world of multiform contents with programmes and services that are based on YLE values. YLE tasks YLE s operation is defined in law. The company shall be responsible for the provision of comprehensive television and radio programming with the related additional and extra services for all citizens under equal conditions. These and other content services related to public service may be provided in all telecommunications networks. The public service programming shall in particular: 1) support democracy and everyone s opportunity to participate by providing a wide variety of information, opinions and debates as well as opportunities to interact; 2) produce, create and develop Finnish culture, art and inspiring entertainment; 3) take educational and equality aspects into consideration in the programmes, provide an opportunity to learn and study, give focus on programming for children, and offer devotional programmes; 4) treat in its broadcasting Finnish-speaking and Swedish-speaking citizens on equal grounds and produce services in the Sámi, Romany, and sign languages as well as, where applicable, in the languages of other language groups in the country; 5) support tolerance and multiculturalism and provide programming for minority and special groups; 6) promote cultural interaction and provide programming directed abroad; and 7) broadcast official announcements, for which further provisions shall be issued by decree, and make provision for television and radio broadcasting in exceptional circumstances. Act on YLE: yle.fi/fbc/thisisyle.shtml

9 Broadcasting operation p Chief Conductor of the FRSO Sakari Oramo 2. Främlingar Kulttuurikuntoklinikka kirjaa lapsuudesta 5. Kuoroon! 6. Täällä Pohjantähden alla 7. Cranford 6 In the Nordic countries, the principal form of funding for public service broadcasting companies is the television fee. In Finland, it is the Government that decides on the television fee, and the Government in Denmark, Norway and Sweden. From the beginning of 2009, the Finnish television fee has been euro. THE MOST VIEWERS AND LISTENERS In 2008, YLE TV1 was the most popular television channel in Finland. YLE s total viewing share was 44.5%. YLE Radio Suomi also kept its position as dominant market leader and YLE s radio listening share stood at 52 per cent. YLE accounted for 49 per cent of all viewing and listening time. Iceland Denmark Switzerland Norway Austria* Sweden Finland Television fees in Europe in 2008 (EUR) , ,45 First performances and praise from abroad The latest Finnish music occupies pride of place in the repertoire of the FRSO, under Chief Conductor Sakari Oramo. Each year, the FRSO gives first performances for many YLE commissions. The New York Times chose the FRSO disc of Magnus Lindberg s orchestral works as the 2008 disc of the year. The recording has won international critical acclaim. Lindberg s latest work will be given its first performance in May 2009 in a live broadcast from Finlandia Hall. Germany Great Britain Ireland Belgium/Wallonia France Italy ,42 204, *total amount of tv and radio fee Echange rates in YLE reveals another Finland The Toinen Suomi project run jointly by YLE Documentary Project and AVEK has spawned a book. Over six years, the project produced nine documentaries and two hundred people from Satakunta, Southern Finland and Lapland attended training. The project was financed mainly by the European Social Fund and the European Regional Development Fund. Funding also came from YLE and AVEK and the municipalities, regional councils and Ministry of Education.

10 1 2 YLE AUDIENCES 2008 YLE reaches practically all, i.e., 99% of Finns with its programming. 93% of those that have followed YLE programming are at least satisfied with it. 59% of Finns feel that YLE programming gives them at least fairly good value for their television fee. Common experiences In 2008, YLE reached in practice all Finns (99%) with its television, radio and internet services. The News reached Finns the best, since up to 71% of those aged sixteen and over followed YLE news broadcasts daily. Other programme areas with the best daily reach were regional programming (34%), sports broadcasts (33%) and television current affairs programmes (28%). On a weekly basis, television current affairs programming reached as many as 70% of the population. Factual programmes and foreign drama also reached about 70% of the population weekly. Entertainment programmes reached almost 60% and domestic drama 50% of Finns. The reach of children s programmes at daily level is also considerable in the population as a whole, but especially so in families with children. The programme that was viewed the most during the year is familiar from previous years: the Finnish President s Independence Day reception (YLE TV1) maintained its position and reached 1.7 million viewers. The YLE News broadcast during the reception reached 1.6 million viewers. Owing to growth in television output, viewer numbers were slightly lower than in previous years, as they were in other most watched programmes. Traditionally, sport occupies a central position among the most viewed programmes: Ski jumping from Bischofshofen (MTV3) reached 1.3 million viewers, and the World Ice Hockey Championships (YLE TV2) reached as many as 1.2 million. International entertainment programme formats such as the Eurovision Song Contest, Strictly Come Dancing and Idols were also among the most popular programmes of the year. YLE TV1 became the most viewed television channel and YLE accounted in total for 44.5% of all viewing. YLE Radio Suomi kept its position as market leader and YLE s radio listening share remained at 52%. YLE s share of all viewing and listening time rose by one percentage point to 49%. Contented customers YLE News reaches Finns and they also trust the news. From one year to the next, YLE News is the Finnish news source that they consider the most trustworthy (grade 4.8/5). Satisfaction with YLE s various programme areas is high, since 93% of Finns are at least satisfied with them. They are also most satisfied with news broadcasts (76% at least satisfied), but over half of the population are at least satisfied also with sports, foreign drama, children s programmes, regional programmes, factual content, domestic drama and current affairs journalism on television. In the autumn of 2008, Yle.fi had already over a million weekly visitors. On the internet, online public service services are appreciated the most, according to Taloustutkimus Oy s 2008 study of appreciation of online brands. YLE Areena ranked as the ninth most esteemed and YLE as the tenth out of 150 online brands studied. Over three in four Finns regard YLE s public service tasks as important or highly important. At the same time, 59% considered that they receive at least fairly good value for money for the television fee. The results are from YLE studies and from Finnpanel Oy s television meter survey and KRT. The television meter survey is based on a sample of a thousand households (about 2,200 people). The sample of the National Radio Survey comprises over 18,000 people from all over Finland each year.

11 1. Have I got News for You 2. YleX Pop, Kaisaniemi 3. ja 4. Radio Kulmilla, Vaasa Housing Fair YLE audiences p % 45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % Share of TV viewing in (all Finns aged over four) 0 % ,5 % YLE total 23,5 % YLE TV1 22,7 % MTV3 17,3 % YLE TV2 16,9 % Others 9,9 % Channel Four Finland 6,0 % Subtv Finnpanel Oy - YLE All Men Women y y y 60+ y Satisfaction with YLE output as a whole (tv, radio, new services) in 2008 (% population) Very satisfied and satisfied Unsatisfied Don t know Rather satisfied Taloustutkimus Oy -YLE Satisfaction with YLE programme output in 2008 YLE total News Sport Factual Regional Foreign drama Tv current affairs Children and youth Domestic drama Entertainment Swedish YLE (total) FRSO concerts in the media Learning and science Culture Popular culture Popular music Very satisified and satisfied Rather satisfied Unsatisfied Don t know Taloustutkimus Oy - YLE

12 YLE PERSONNEL At the end of 2008, the company had 3,243 permanent employees, i.e., 35 fewer than a year earlier. The percentage of employees in programme activity rose to 83%. 212 new permanent employment contracts were concluded and 143 contracts came to an end. At the end of 2008, YLE had 35 employees fewer than a year earlier. Since the start of the millennium, the number of permanent employees has declined by a total of 738 ( 21%). As planned, the reductions in personnel have focused in particular on support tasks, in which there has been an over 80% reduction in the present century. Almost 4% fewer people are employed in programme activity than at the start of the millennium. Development targets YLE s strategic objective is to rank among the ten best in Finland s Great Place to Work survey in In addition, it aims to be the most sought-after, dynamic and competent work organisation for media professionals. The factors central to the objective are defined as: Openness of the discussion culture in the work organisations, and their spirit of collaboration. The target for 2008 was for 60% of personnel to feel that the discussion culture was open and that co-operation was effective. The target was reached, since the result in the 2008 TYKE survey was exactly 60%. The target for 2009 was raised to 65%. Equality of operating culture. Experience of equality had clearly increased. According to a job satisfaction survey, 70% of women and 86% of men considered that men and women were treated equally in their work organisation. Good salary equality prevails at YLE, and woman account for 45% of all managerial posts. In 2008, a new equality plan for was drawn up. Job rotation, i.e., moving from one job to another, was incorporated into the strategy in Job rotation forms an essential part of career advancement. During the year 270 people changed their job inside the company.

13 YLE personnel p Domestic drama 2. and 3. The Beijing Olympic Games 4. Unna Junná 5. Thomas 6. Reporter Helena Mehtälä, YLE Radio Keski-Pohjanmaa 6 5 The YLE employment contract structure in 2008 Employment contracts in force until further notice 88% Fixed-term contracts 12% In 2008, the focus in training was on new media skills and the customer relationship. Companylevel training and courses relating to the development of managerial work, management and work culture have continued. System training has been extensive throughout the company, in order to deal with new production systems and the new web publishing tool introduced in News. The company has developed competence not only through training but also by increasing job rotation. Special tasks in the form of projects are also increasingly important for developing expertise YLE personnel Total permanent (number) and time-paid personnel (man-years) Man-years Number Time-paid personnel = permanent and fixed-term monthly and hourly paid personnel. N.B. The number describes the situation at the end of the year, and the man-years the average during the year.

14 Programme operation year Municipal elections, YLE headquarters 2. Ulkolinja: Tietokoneiden hautausmaa 3. MOT: Totuus Patriasta 4. Tuomio 5. Correspondent Katri Makkonen 6. A-talk 7. Ajankohtainen kakkonen 8. Kuntavaalit K Päiväntasaaja 8

15 YLE Current Affairs p BASIC JOURNALISM SKILLS Kirsi Skön, reporter, A-studio, YLE Current Affairs. Skön s story about election funding sparked off the political debate of the spring. Kirsi Skön 5 The consequences of my story in May about election funding were really unique for a rank-and-file reporter. I believe that the revelations that followed the story speeded up legislative work on election funding. At any rate, it is to be hoped that the debate will have an impact on the content of the law and increase the openness/transparency of funding. On the other hand, the story in itself was the very basic work of a reporter. In a current affairs department, reporters are encouraged to occasionally jump off the daily news flow. We are in a position to look for and discover new information. Or to return to what has already been covered and observe how something is getting on today? If we don t get answers, we just have to ask the same questions again. Our strength continues to be trustworthiness. Major news events draw the audience specifically to YLE channels. Trust is generated by traditional competence, basic journalism. It is ultimately quite simple. We have to do our homework. We have to examine the facts thoroughly, and if they cannot be ascertained, we prefer not to do the story. 6 YLE by the far the most trusted YLE has retained its position as Finland s most trusted news source. YLE news sources account for seven out of the ten most trusted ones, and Finns continue to regard YLE Television News as the most trustworthy. YLE s key strengths lay in the availability of news in several media, besides offering viewpoints, accurate information and objectivity. YLE produces news for television, radio, the net and mobile phones. These data are based on material gathered in November 2008 by TNS Gallup. 7 News in Plain Finnish a unique service Pertti Seppä, producer of News in Plain Finnish for several YLE channels, received the Plain Language of the Year recognition from the Plain Language Centre. Seppä has developed journalistic, spoken Plain Finnish. Plain language helps the elderly and immigrants studying Finnish to keep abreast of news events. It is estimated that there as many as 350,000 users of plain language services in Finland. YLE also produces news in sign language, Sámi, Russian and English.

16 Programme operation year Mimi ja Kuku 2. Naamiohuvit tanssien 3. Musta Orfeus 4. Summeri 5. Lukunakki 6. Musiikki-tv 7. Popkult 8. Ursäkta Birgitta 7

17 YLE Children and Youth p SAFE EXCITEMENT Rami Saarijärvi, reporter-presenter, YLE Children and Youth. Saarijärvi also writes scripts for and directs children s programmes. The important thing is doing play with the children. Children s Hour is audiovisual play that also teaches media literacy and a critical approach. We presenters are the children s television friends, who watch the programmes together with them. Rami Saarijärvi 5 4 The child is what is most important in children s programmes. Children are individuals, personalities of their own and also very different between themselves. That is why we think very carefully what and how we communicate in children s programmes. There is no violence or banging in our children s programmes. Security comes from the permanence of the programmes, familiar broadcasting times and presenters. The presenters examine subjects in depth and pass on the feedback from children to other viewers. The programmes on Children s Hour can be exciting, but the programmes examine scary things thoroughly and help children to dissect them. An ambitious children s programme that has aims is far from just passive enjoyment. The Children s Hours on weekday mornings launched in January have been warmly received. Presence in homes in the mornings has brought us even more responsibility, but all we can do is support the task of upbringing of close adults, never be a substitute for it. Listening to the voice of the young To start the summer, YleX organised the traditional free YleX pop concert in the Kaisaniemi district of Helsinki. The concert not only boasted top performers but also launched Finland s biggest sex education campaign replete with Summer Condom hits. In the autumn, YleX focused on the municipal elections by looking for young municipal election candidates around Finland and by investigating young people s issues in its [their] own election machine. YLE TV1 for its part provided the Nuorten ääni (Young People s Voice) network with a studio and resources to make the Municipal Elections K18 programme. 6 Partnerships in good causes Each year, the Ylen Hyvä Foundation s Red Nose Day gathers funds to help children and women in developing countries. Ykkösen Aamu-TV took part for the twelfth time in The Christmas Spirit Campaign to help raise funds for disadvantaged Finnish families and their children. The Finnish Red Cross, the Mannerheim League for Child Welfare, UNICEF Finland and Finn Church Aid are some of the partners involved in these campaigns. The fund-raisings raised a total of over two million euro in 2008.

18 Programme operation year The Beijing Olympic Games 2. Puhelinlangat laulaa 3. Hitmen 4. Kuudes aisti 5. Tartu Mikkiin 6. Sirkus 7. HBO: Flight of the Conchords 8. Kaikki Puumalan puolesta

19 YLE Production p FEELING AND FORCE IN Beijing Sacha Lagrilliere, media operator, YLE Production. The Beijing Olympic Games were the fifth Olympics in the YLE team for Lagrilliere. I am no fanatical sports fan, but at the Olympic Games the visual and challenging aspect of the events are my passion. The television screen conveys Sacha Lagrilliere 5 moments in slow motion, feelings, surprises, big reactions. The Olympics are drama on the field and in the comfort of people s homes a drop of perspiration on the skin, a tear in the corner of the eye. The visual narrative gives the viewer an opportunity to empathise. The diversity and tempo of implementation interest viewers and challenge us makers. The directors require creative solutions at speed and we stretch ourselves to achieve them. That breeds professional trust. After work, I can t necessarily even say who won. You have to be so acutely sensitive and awake to ensure that the Games are conveyed to people s homes. The international video signal was broadcast to hundreds of millions of viewers. At the same time, the domestic team worked on the national broadcast, showing events important to Finns, such as Satu Mäkelä-Nummela s gold medal shooting. Owing to the time difference, the best bits were put together for viewers in the daytime broadcasts from Pasila. In addition, all the material was produced for the archives, all told some ten hours a day. In big projects like these, co-operation has to run seamlessly: the team works like a highly trained sports team. 6 Ovations from the Olympics For two decades now, YLE has been in charge of the international televising of athletics from the Olympics. In Beijing, the YLE Sport team also bore principal responsibility for worldwide television broadcasts of the opening and closing ceremonies. Tapani Parm and Kalevi Uusivuori, who were responsible for direction, received a special mention for their work in Beijing from the International Olympic Committee. Reporters Kaj Kunnas, Leif Lampenius and Tapio Suominen received medals from the Finnish Olympic Committee for their long-standing work in the Olympic movement. High definition High definition (HD) productions are being piloted and developed continuously. YLE engaged in co-operation with commercial distributors to relay the Beijing Olympic Games to HD receivers. The pilot attracted very positive feedback from everyone involved in distribution. In October, YLE FST5 also broadcast the drama series Främlingar in an HD pilot on the internet. YLE s own drama is already all made in HD.

20 Programme operation year Domestic drama: Ylikävely 2. Foreign drama: Downfall 3. Oliver Twist 4. Kotikatu 5. Tyttöjen ilta 6. Lights in the Dusk 7. Syyttömänä tuomittu

21 YLE Drama p LAUGHTER IN THE CORNER OF A HOSPITAL Johanna Hartikainen, scriptwriter, Our Street, YLE Drama. Hartikainen has also written the drama series Harvoin tarjolla, Ylikävely, Tahdon asia and Onni von Sopanen. Drama is a way of getting close to phenomena without moralising. Drama Johanna Hartikainen 5 is not an educational programme. That s why it s important. My themes can be tough: the treatment of children, intoxicants, intolerance. Nonetheless the style and approach bring diversity to the tales. There is no need to be miserable, skirt round the truth or prettify things. I look at people and life as they are. The audience for Monday s Kotikatsomo has the weekend behind it and the weekday grind has begun. It is then that tales and the people in the tales come round, some of them for a single drama film, others for weeks on end. Life can be mirrored through the tales of drama in one s own living room. Through drama, people can, say, end up face to face with their fears. That s why it is good for the treatment of even a serious topic to include a humorous angle, if only a little. It helps them to pluck up the courage to look. By empathising and experiencing things together, you can take fright with a laugh or laugh with fright. Cry if you feel like it. Or laugh on the way to the hospital. 6 Culture for all The idea of a cultural keep-fit clinic programme spawned a national keep-fit campaign to encourage Finns to take up culture. YLE campaigned with the Finnish Cultural Foundation and Svenska Kulturfondet, and now 320 culture providers have joined already. The employers and organisations that have joined the campaign represent nearly 430,000 Finns. Short story films with their finger on the PULSE YLE invests in domestic drama and provides young film-makers with the chance to work. A joint project by YLE TV1 and the Finnish Film Foundation has already produced award-winning short story films, and a third round of script applications is underway. YLE is keen to treat the Kotikatsomo audience to bold and challenging tales of Finland and its people.

22 Programme operation year Wildlife documentaries 2. Islamin vieraana 3. Prisma: Kuuden miljardin dollarin koe 4. Viisi kulmaa kosmologiaan 5. Krökta rummet 6. Palaun kadonnut heimo 7. Uutismixi 6

23 YLE Learning and Science p TRANSLATING SCIENCE Marjo T. Nurminen, science reporter, YLE Learning and Science. In 2008, Nurminen took the Tieto-Finlandia Award for her work Tiedon tyttäret. Science does not constitute any detached reality but it also has an impact all the time in our daily lives. The everyday technical devices that we use are Marjo T. Nurminen the result of scientific research. When we fall ill, we become the object of scientific research. We science reporters try to make the sciences and their results understandable to laymen: how the world around us works and what we ought to understand about it. The work of a science reporter is extremely interesting, challenging and responsible. The information provided by the media is for many the only way to keep abreast of the sciences. It is not a matter of indifference what and how the sciences and their results are reported. At its best, a science programme based on thorough background work can at its best also be entertaining without however being entertainment; sensationalism has no place in good science journalism. A science reporter is a kind of translator between science professionals and laymen, and his most important characteristic is curiosity towards the various phenomena of the world. At its best, the reporter s enthusiasm also rubs off on the viewer and listener. 5 The cream of information society applications Produced by YLE and partners, Tieteen nettiopas (Online Science Guide) received an award at World Summit Award Finland 2008, which looked for the best Finnish information society applications. The jury praised the guide for its exemplary, multimedia features. The Guide forms part of the YLE Science content guide. The Elämä pelissä site and Operaatio Hurrikaani also received awards. The Finnish winners were announced at the MindTrek event in Tampere in October. Programme subtitling matters YLE already subtitles about seventy per cent of all its programmes. Subtitling of domestic programming will rise to 35 per cent when the subtitling of the weekly broadcasts of Ajankohtainen kakkonen and A-studio begins. In response to audience requests, YLE also subtitled the Finnish eliminations for this year s Eurovision. The subtitling audio service for the visually impaired, previously available only on YLE TV1, is now also provided on YLE TV2, YLE Teema and YLE FST5.

24 Programme operation year Estradilla: Ami Aspelund 2. Sirkus Papukaija 3. Nousevan auringon talo 4. Domestic drama 5. Tribute concert to Tapio Rautavaara 6. Suomi vuonna Miten minusta tuli minä 8. Levengood Suomesta 7

25 YLE Fiction p ARTISTS IN MAJOR AND MINOR Benny Törnroos, reporter, YLE Fiction. Törnroos is also a popular presenter, singer and music-maker. I have been making music programmes for over thirty years now. I started artist documentaries with one about George de Godzinsky and no end to these stories is in sight. Benny Törnroos 5 At best, music programmes and documentaries are the history of popular culture, and good entertainment. They are also a mark of respect to old hands with long careers to their credit. Musical portraits focus on what musicians have meant to their listeners and Finnish musical life. At the same time, they bring a breath from the world of bygone decades. The visual and audio construction of a documentary calls not only for interviews but also for us to delve into the archives. Programme recordings and tape archives are an inexhaustible source of information and moods. As technology has developed, recording has been transformed, but history is preserved for new generations to study and interpret. Nowhere else than at YLE has the history of popular music been recorded so extensively in both Finnish and Swedish. Carola, Cumulus or Ami Aspelund are also familiar to the general public, but the Finnish entertainment composer most recorded in the world, Einar Swan, may be an unfamiliar name to many. His story also has to be told. 6 Peili is now all talk Celebrating its tenth anniversary in October, YLE Radio Peili changed its name to YLE Puhe and went almost nationwide. The country s only music-free channel gathers most of its programming from the talk programmes and archive programmes of YLE radio and television channels. The channel also has its own daily broadcasts. YLE heads for the Tango Festival Seinäjoki Tango Festival and YLE TV2 concluded a programme co-operation agreement. Collaboration with YLE is expected to generate new opportunities and expertise for developing the tango song competition and other programme of the event. YLE Radio Suomi and the regional radio channels are making a new kind of contribution to the implementation of the competition s qualifying tour. YLE TV2 televises the great event and produces other programme recordings from the Tango Festival.

26 1 YLE Channels and services Profiles and output Total hours of YLE tv broadcasts Cable network switched to the digital broadcasts on 1st March, Change from 2007 Broadcast hours per year hours 0.7% New domestic broadcasts hours 6.2% Level of domestic content 45% 5.6 %-units Level of European content 87% 0.8 %-untis Share of independent programme producers* 21% 0.3 %-untis *new domestic programmes, excl. news and sport YLE TV1 The main YLE news channel, with a considerable share of current affairs and factual programming. The channel keeps viewers up to date and participates in public debate also with powerful drama. The focus in entertainment is on political satire. Experiences and insights for the adult audience. YLE TV2 The main channel for children, families, leisure and events sport. Strong drama and entertainment output, musical entertainment as a speciality. The focus in current affairs and factual programmes is on the citizen s viewpoint, and Finnish and regional angles. In international programming, the focus in on the broad range of the programmes countries of origin. YLE TV1 programme output in 2008 Factual 24% Culture 2% Learning and science 3% Domestic fiction 2% Current affairs 21% News 8% Sport 1% Entertainment 4% Foreign feature films 3% Culture 1% Domestic fiction 2% Domestic feature films 3% Foreign fiction 15% Foreign feature films 3% YLE TV2 programme output in 2008 Entertainment 13% Factual 15% Current affairs 3% News 8% Sport 16% Foreign fiction 30% Children 19% Broadcast hours per year* 6326 Change from % Broadcast hours per year* 6220 Change from % YLE FST5 The main channel for the Swedish-speaking audience, with a distinctive profile of Swedish-language content from Finland, and Nordic content. The channel offers its viewers all the genres of television programming. All programmes apart from the news and children s programmes are subtitled in Finnish. YLE FST5 programme output in 2008 Factual 28% Culture 3% Learning and science 7% Domestic fiction 1% Foreign fiction 10% Foreign feature films 3% Entertainment 6% Current Affairs 7% News 8% Sport 13% Children 15% Broadcast hours per year* 3104 Change from % YLE Teema A culture channel offering films, history documentaries, science and learning programmes. Programming is arranged in thematic packages. The multifaceted cultural programming extends from performing art to popular culture documentaries. The channel listens to its viewers and broadcasts repeat requests and gems from the television archive. YLE Teema programme output in 2008 Culture 19% Learning and science 23% Domestic fiction 1% Domestic feature films 1% Foreign fiction 14% Factual 20% Children 1% Popular culture 2% Entertainment 7% Foreign feature films 11% Broadcast hours per year 4216 Change from %

27 YLE Channels and services p Share of daily television viewing in 2008 (all Finns aged over 4) YLE TV2 17.3% YLE Teema 2.1% YLE FST5 1.6% YLE total 44.5% YLE TV1 23.5% MTV3 22.7% Others 14.4% Channel Four Finland 9.9 % Subtv 6.0% JIM 2.6% Daily viewing time total 2 h 57 min TV Audience Measurement: Finnpanel Oy - YLE 1. Kahden keikka 2. Sheriffi McGee 3. Epäkorrektia, Tuomas Enbuske! 3 Share of daily radio listening in 2008 (all Finns aged over 9) YLE total 52% YLE Radio Suomi 37% YLE Swedish-language & other channels 1% Radio Nova 11% The Voice* 3% NRJ* 3% SuomiPOP* 5% *not available nationwide Daily listening time 3 h 15 min KRT - National Radio Survey YleX 5% YLE Radio 1 8% Other commercial total* 12% Radio Rock* 5% SBS Iskelmä* 8% Radio Aalto* 2% Total hours of YLE radio broadcasts Change from 2007 National broadcasts % First broadcasts 90% +2 %-units Share of music 53% - Regional broadcasts % Special services*, hours % Broadcasts abroad, hours % *Special services: YLE Radio Peili, YLE Sámi Radio, YLE Mondo, YLE Classic. Radio broadcasts available as simulcasts on the internet (except YLE Mondo). YLE Radio 1 The radio channel for culture, art and factual talk. Musical fare extends from classical and religious to jazz and world music. YLE Radio 1 s basic fare also includes Radio Theatre and concerts by the Finnish Radio Symphony Orchestra. YLE Radio 1 programme output in 2008 Documentaries 2% Drama 2% Culture 11% Classical music 56% Learning and science 4% Factual 7% Current affairs 5% News 7% Religious programmes 3% Children 1% Popular culture 2% YLE YleX Popular culture media for the mobile audience on radio, the internet and mobile phones. Targeted at the young and at young adults, YleX introduces the audience to the latest popular music and highlights phenomena. The radio broadcast flow is interspersed with special music programmes, comedy, and profiled news. Events, theme weeks and campaigns are an essential feature of YleX. Popular culture 34% Music entertainment 32% YleX programme output in 2008 Culture 1% Factual 2% Current affairs 4% News 4% Other entertainment 23% Share of music 54% Change from % Share of music 60% Change from %

28 Eurotanssit Simosas Stiftelse 3. Balanssi YLE Radio Suomi The regional and national news, current affairs and service channel, also focusing on sport, popular music and contact broadcasts. The channel fosters national solidarity through, among others, events broadcasts. YLE Radio Suomi is the channel for hits, nostalgic pop and tuneful adult rock. YLE Radio Peili* A talk channel carrying news and current affairs programmes and other factual programming from YLE radio and television channels. YLE Radio Peili is a partly national channel and can also be heard online and on digital television. *YLE Puhe from YLE Radio Suomi programme output in 2008 Factual 4% Culture1% Sport 9% Regional 22% Current affairs 6% News 10% YLE Radio Peili programme output in 2008 Factual 35% Current affairs 26% News 11% Populärkultur 1% Sport 2% Popular culture 12% Other entertainment 19% Learning and science 6% Culture 19% Music entertainment 17% Share of music 45% Change from % Share of music 0% YLE Radio Vega The radio channel for adult Finnish-speakers, with a strong presence in Swedish-speaking areas. News, current affairs programmes and societal programmes form the core of its output. Eclectic cultural and musical output and active contact with listeners are among the channel s hallmarks. YLE Radio Extrem The Swedish-language multimedia channel for young audiences with news, current affairs, entertainment, new popular music and special music programmes. YLE Radio Extrem produces Swedish Finland s largest web community, x3m.yle.fi. YLE Radio Vega programme output in 2008* YLE Radio Extrem programme output in 2008 Factual 13% Religious programmes 2% Culture 6% Classical music 7% Learning and science 1% Children 1% Current affairs 19% News 15% Entertainment 8% Sport 2% Popular culture 26% Factual 8% Classical music 2% Entertainment 36% Current affairs 26% News 2% Sport 2% Popular culture 26% Share of music 43% Change from % (*) Night classic not included (2220 h). Share of music 61% Change from %-unit

29 YLE Channels and services p YLE regional broadcasts YLE has twenty Finnish-language and five Swedish-language regional radio channels, broadcast on the frequencies of YLE Radio Suomi and YLE Radio Vega. YLE Sámi Radio broadcasts programmes in the Northern, Inari and Koltta dialects of Sámi, and television news in collaboration with the Swedish and Norwegian broadcasting companies. In the autumn of 2008, all the regional radio channels have also been accessible live via the internet. Regional television news cover all of Finland and are broadcast from eight different regions on YLE TV2 on weekday evenings and as a compilation the following morning. In the summer, the regional radio channels joined forces with the national channel to produce a midday broadcast called Suomen radio. The broadcast consisted of national and regional sections and was presented from Helsinki. During the Peking Olympics, YLE Radio Suomi was the Olympics radio channel. In the course of 2008, the editorial system was reformed and standardised and a new internet contents production system was inaugurated in regional radio. YLE s regional news pages were revamped as part of the YLE News site. Proximity and presence, also on the net Marita Porrassalmi, Head of Department at YLE Regions Marita Porrassalmi Our objective is to make YLE Internet regionally strong and to turn the internet into a third medium alongside radio and television, in local output, too. The radio channels web pages are being turned into the regions web pages. I believe that this will enable us to reach new audiences, even those that do not necessarily listen to radio from their region, but who are interested in local life, issues and connections. We will also be putting more content created by users on the internet. I believe that the strength and unique regional reach of the YLE news machine will be shown on the net in a quite new way. Presence where people are is important.

30 1 2 YLE New Services YLE Areena and YLE are the most respected online media brands in Finland YLE Areena and YLE Living Archive ranked alongside YouTube as the most respected internet television services in Finland. The record for the number of visitors to Yle.fi was 1.4 million different visitors a week during the municipal elections. YLE seeks through its internet services to promote strategic projects, to foster online activities and to develop multimediality. During the year, co-operation between internet services and content production increased both in children s output and popular culture. The YLE news site and the online sports service concept were completely revamped. Health and wellbeing themes were brought together to form the Olotila pages, and the Cultural Condition package and test were most important of the new culture projects. The popular useful services Opettajatv, for teachers, and Abitreenit, for students, were given a new look and structure. The output of YLE Areena and YLE Living Archive was expanded. For example, the regional radio channels can now be heard on Areena all over the world. The number of visitors to Living Archive is still rising briskly, with the number per week having risen by over thirty per cent in a year. In the autumn, YLE opened its own special effects archives, where users can download sound effects for their own use. Yle.mobi gathered all-time user records, with over 200,000 visitors in August. YleX opened its own mobile service, and the wealth of video and audio contents make the service unique in Finland. Studies show that people value public service internet services. YLE Teletext is still the most respected and used teletext service in Finland. The most esteemed webmediabrands YLE Areena YLE HS.fi MTV3 MBnet Ilta-Sanomat Iltalehti Kauppalehti Kaleva.plus Taloussanomat Source: Taloustutkimus Oy The most popular internet media services in Finland (August-December 2008, different visitors per week) Beijing Olympic Games Municipal Kauhajoki elections shooting incident MTV3 HS YLE Independence Day Gala vk Lähde: TNS Gallup/TNS Metrix Iltalehti Iltasanomat