Driving Business Value Through Big Data Analytics Creating Winners And Disruptors

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2 Driving Business Value Through Big Data Analytics Creating Winners And Disruptors Gokula Mishra Vice President of Business Analytics Product Group Copyright 2014 Oracle and/or its affiliates. All rights reserved. 2

3 Safe Harbor Statement Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information The following purposes is intended only, to and outline may our not general be incorporated product direction. into any contract. It is intended It is not for a commitment information purposes to deliver only, any material, and may not code, be or incorporated functionality, into and any should contract. not be It is relied not a upon in commitment making purchasing to deliver decisions. any material, The development, code, or functionality, release, and and timing should of not any be features relied upon or functionality in making purchasing described decisions. for Oracle s The products development, remains release, at the and sole timing discretion of any of Oracle. features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 3

4 Time of transition Lead, or Follow Cloud Big Data Changing User Demands Copyright 2014 Oracle and/or its affiliates. All rights reserved. 4

5 Challenge with Big Data Produce Data 12 % Executives who feel they understand the impact data will have on their organizations Use Data Copyright 2014, Oracle and/or its affiliates. All rights reserved.

6 Business user demands are changing Speed over consistency Visual data discovery Embedded analytics Copyright 2014 Oracle and/or its affiliates. All rights reserved. 6

7 Some fundamentals remain constant Value from combining multiple data sources Consistent, transparent metrics improve accountability Information integrity through governance Copyright 2014 Oracle and/or its affiliates. All rights reserved. 7

8 Analytics leaders Balance user needs with enterprise demands Cloud-first for new apps Go beyond the data platform Simplify infrastructure Copyright 2014 Oracle and/or its affiliates. All rights reserved. 8

9 Smarter Bigger Faster Better VALUE IN ANY FORM Cheaper Easier Copyright 2014, 2014, Oracle and/or its its affiliates. All All rights rights reserved. 9

10 Strategies for Success OPERATE & OPTIMIZE REPORT & COMPLY CREATE VALUE FROM DATA & ANALYTICS INNOVATE & GROW PLAN & PREDICT Oracle Confidential Internal/Restricted/Highly Restricted 10

11 Report & Comply Data Integrity is critical success factor Process efficiency Data governance Consistent definitions Auditability Oracle Confidential Internal/Restricted/Highly Restricted 11

12 New Guidance System Hyatt Hotels Corporation Improving Customer Experience with Predictive 36 Month Rolling Property Level Reduced Forecasting Cycle by 70% Reduced Close from 15 to 2 days Copyright 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 12

13 Operate & Optimize Lowest Possible Cost is critical success factor Model-first approach Centralize & standardize Embed into processes Self-service analysis Oracle Confidential Internal/Restricted/Highly Restricted 13

14 Enterprise Analytics Pella Corporation Foundation for Lean Six Sigma Enhancing Online Customer Experience Put Trust in the Metrics 14

15 Innovation & Grow Time to Market is critical success factor Data-first approach Rapid learning sprints Fast data mashups Wide variety of sources Oracle Confidential Internal/Restricted/Highly Restricted 15

16 Experiment Faster Airbus Easy exploration of wide variety of data means faster time to market and better operations 16

17 $3M Savings Land O Lakes Easy exploration on 200 sources 30% margin improvement Precision farming Copyright 2014 Oracle and/or its affiliates. All rights reserved. 17

18 Plan & Predict Model Accuracy is critical success factor Early warning system Go beyond basic sampling Low data duplication Next best action Oracle Confidential Internal/Restricted/Highly Restricted 18

19 Personalized Medicine University of Pittsburgh Medical Center Integrating genomic and clinical information across 140 breast cancer patients 19

20 90% Fraud Cut Stubhub Predictive analytics means winning the fraud arms race Copyright 2014 Oracle and/or its affiliates. All rights reserved. 20

21 Winning Strategy - Design Goals 1 Analytics in Cloud 2 Scalable Discovery Solutions 3 Business Insights for Every Process 4 Most Secure and Mobile Experience 5 Fast Engineered Systems to Scale Copyright 2014 Oracle and/or its affiliates. All rights reserved.

22 Analytics In Cloud Copyright 2014 Oracle and/or its affiliates. All rights reserved. 22

23 Why is the Cloud so Vital? FASTER INNOVATION Faster pace to product innovation Modern, global platform Shorter upgrade cycle LOWER COST Reduced infrastructure cost Reduced IT maintenance cost Reduced customization and upgrade cost STATE OF THE ART ANALYTICS Best-practice analytical content User experience-focused design Comprehensive analytic capabilities LOWER RISK Reduced administrative burden Guaranteed system availability Scalable platform for future expansion Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Restricted 23

24 50/50 of BI and analytics spend will be business driven by of large enterprises will have hybrid cloud deployments by 2017 Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 24

25 Scalable Discovery Solutions to Discover More Patterns Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 25

26 Not Easy to Get Analytic Value at Fast Enough Pace Data Uncertainty Not familiar and overwhelming Potential value not obvious Requires significant manipulation Tool Complexity Early Hadoop tools only for experts Existing BI tools not designed for Hadoop Emerging solutions lack broad capabilities 80% effort typically spent on evaluating and preparing data Over dependent on scarce and highly skilled resources Copyright 2014 Oracle and/or its affiliates. All rights reserved. 26

27 Big Data Discovery find explore transform discover share Copyright 2014 Oracle and/or its affiliates. All rights reserved. 27

28 Business Insights for Every Process Copyright 2014 Oracle and/or its affiliates. All rights reserved. 28

29 Transactional BI Standard Edition 3 Business Insights for every process Endeca Extensions Embedded into every business process What happened, what s happening right now, and what will happen next Strategic, operational, realtime BI Applications Copyright 2014 Oracle and/or its affiliates. All rights reserved. 29

30 Connected Smart Device Capabilities Autonomy Optimization Control Monitoring Sensors and external data sources Product s condition External Environment Product s operation & usage Enables Alerts & notification of changes Software embedded in the product or in the cloud Control of product functions Personalization of the user experience Intelligence may be local, central or distributed Algorithms that can optimize product operation and use Enhance product performance Allow predictive diagnostics, service and repair Intelligence may be local, central or distributed Source: HBR Nov 2014 issue How Smart Connected Products are transforming competition Autonomous product operation Self-coordination with other products and systems Autonomous product enhancement and personalization Self diagnosis and service Intelligence may be local, central or distributed Copyright 2014 Oracle and/or its affiliates. All rights reserved.

31 TaaS Tire as a Service!! TaaS? Copyright 2014 Oracle and/or its affiliates. All rights reserved.

32 America s Cup real-time sensor data analysis Copyright 2014 Oracle and/or its affiliates. All rights reserved.

33 Most Secure and Simple Mobile Experience Copyright 2014 Oracle and/or its affiliates. All rights reserved. 33

34 Fastest Engineered Systems to Scale Operations X Copyright 2014 Oracle and/or its affiliates. All rights reserved. 34

35 Cost Take Out Required for Innovation 63% 53% 16% IT budget is used just to keep the lights on of executives say too much critical information is delivered too late IT budget is allocated to innovation

36 Oracle Provides Best Fit Solutions Analytic Apps BI Foundation Data Warehouse OPERATE & OPTIMIZE Enterprise Performance Management CREATE VALUE FROM DATA & ANALYTICS Data Discovery Big Data Management System INNOVATE & GROW Advanced Analytics Enterprise Performance Management REPORT & COMPLY PLAN & PREDICT Oracle Confidential Internal/Restricted/Highly Restricted 36

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