Southern Illinois University Department of Political Science Master of Public Administration Program

Transcription

1 Southern Illinois University Department of Political Science Master of Public Administration Program POLS 547: Nonprofit Fundraising Term: Online Fall 2015 Contact Information: Instructor: James M. Grant, Ph.D. Class Hours: Online Phone: Office: Faner address: Office Hours: Available online periodically at obv5z6nayjjvgymjxma. This is a google hangout address and I will notify everyone in the class by that I am online. My goal is to do this late on Monday afternoons. We can also set up an appointment to meet at the same place online. Send an to my SIU address to set up appointment or call my phone. Mail Code: 4501 Course Description: This course examines the unique resource development needs of nonprofit organizations and public organization and looks at the principles and practical sides of meeting those through relationship management, marketing and fundraising. Time will be taken to look at all the aspects of a successful relationship, fundraising and marketing management plan. Students will be expected to participate in at least one fundraiser for a local nonprofit during the semester. Goals for the class include the following: 1. Gain understanding and appreciation for the role of leadership in relationship, marketing and fundraising management. 2. Learn the key elements for relationship, marketing and fundraising management.

2 3. Learn to apply key marketing strategies and principles to the nonprofit sector. 4. Learn a wide variety of strategies, tactics and techniques for developing additional financial resources from a variety of donors. 5. Understand and appreciate ethical issues facing executives, staff and volunteers. Required Readings: Weinstein, Stanley. (2009). The complete guide to fundraising management, 3 rd Edition. San Francisco: Jossey-Bass (an imprint of John Wiley and Sons). Miller, Kivi Leroux. (2010). The nonprofit marketing guide: High-impact, low-cost ways to build support for your good cause. San Francisco: Jossey- Bass (an imprint of John Wiley and Sons). Course Requirements and Grading Policy: The Nonprofit Manager/Leader soon learns that personal success depends on the leader s ability to analyze the current situation, frame appropriate questions, find potential solutions, consider the outcomes and engage a team. The course requirements are designed to develop those skills. Additionally, the class will develop the following competencies: 1. Develop management skill in the area of nonprofit fundraising and marketing, 2. Learn to make decisions regarding strategies and tactics for nonprofits. 3. To better understand the role of service. 4. To develop communications skills with a variety of constituents of a nonprofit organization. Professional Development: Each student will attend a seminar, workshop or other professional development event during the semester. Any event offered by the Public Administration department or the Paul Simon Public Policy Institute will count. If you do not live near Carbondale, look for a local event or attend a session of the local city council or county board of supervisors. After

3 attending, the student will write a summary and short critique of the event. This will count 100 points. Reading/Listening Report: The course is divided into 6 modules with six Reading/Listening Guides. Using the Guides, the student will write a reading/listening report and submit via Desire2Learn on the due date in the syllabus. Each paper will use proper APA style. The six papers 50 points each and will together be worth 300 points. Fundraising Participation: Each student will participate actively in one fundraising effort during the semester. It is expected that the student will attend at least one organizational meeting and will actively participate as a volunteer in the actual fundraiser. At the end of the activity, the student will write a description of the activity as well as how the student was involved. This is worth 150 points. Quizzes and Exams: There will be a quiz for each module. These will be take home exams. The questions will be posted one week before the due date as noted in the calendar. Students will return the exam via Desire2Learn. The quizzes are worth 50 points each. Mid-term and End Term Exams will be take home with time limit to complete and submit through Desire2Learn. The questions will be distributed via Desire2Learn and are to be returned in the time frame in the calendar. These exams together are 200 points. The exams and the quizzes will be worth a total of 500 points. Case Study: A major task you will accomplish during the semester is to do a case study of a local nonprofit organization. More than one student may choose to work on the same nonprofit and may conduct some of the research jointly, but each student is required to do his/her own work.

4 The student will meet with the CEO of the nonprofit organization for an initial interview. Based on that interview you will create a work plan or approach to the project. The final paper of the Case Study will be turned in on the due date in the syllabus calendar. The Case Student will be worth 600 points. It must be submitted in the format given as follows: Case Study Report Format: The final report must follow the format outlined below, containing all required information. Title Page I. The Organization Being Studied Describe the organization being studied it s mission, the services it provides and the constituency it serves. Be sure to comment specifically on the mission statement and it s accuracy. II. Basic Audit and Impression In no more than two pages summarize the initial interview and the interviewer s response to the interview. (Note the writing assignment is a full report and this is basically and executive summary.) III. Audit of the Organization s Current Fundraising Approach This should be a critical analysis of the plan including allocation of financial resources and staff. It should have an inventory and assessment of any published marketing pieces as well as an analysis of the current approaches to fundraising. Are they adequate to supply the financial resources need for the organization. Keep in mind the availability of online research on the institution. Make sure the following topics are covered in the analysis in this section: a. An analysis of the Marketing materials. b. An analysis of CASE statement of the organization. c. An analysis of the fundraising strategies including Growth, Involvement, Visibility, Efficiency, and Stability (all of which will be explained fully in class. In short, this is to be a close look at the approach to fundraising and the support given in staff and funds.

5 IV. SWOT Analysis Using the information gleaned from I-III, do a Strength, Weakenesses, Opportunities, Threats (SWOT) Analysis of the fundraising CASE statement, materials and approaches of the organization you are studying. V. Recommendations for Improvement Develop a series of recommendations for improvement that would provide a road map for the organization. In the plans for improvement must be a proposal for a grant. To do this survey available foundation grant possibilities, delineate the possibility and the requirements and write and initial letter of inquiry about the grant for the organization. VI. Conclusion In a few paragraphs sum up the work done in the proposal. The case study report is due electronically by 11:59 PM December 7. Please provide written copies of the study to the organization. Additional Instructions: 1. The report should contain a title page and is to be computer printed, double-spaced, use 12 point font, and include one-inch margins. Number the pages and include references and citations where appropriate, using the APA style. Do careful editing. 2. Late submissions will be not be allowed. Course & Instructor Policies Basic Guide to Class Interaction No one, not even the professor, has a monopoly on understanding the topic at hand. This means that we need to listen to one another and appreciate the contribution of each to our growing understanding of the topic. We must assume that each of us operates from a position of integrity. We respect that however unusual an opinion may be.

6 All of us have biases and should be able to be open about those biases as simple differences in the way we view a topic. We accept one another s differences while understanding that the differences are important and should not be ignored or treated as if they did not matter. We may end the course still disagreeing about particular points of view, but that should not ever get in the way of developing an appropriate working relationship. If there are issues that get in the way of developing an appropriate working relationship, these should be dealt with open, honestly and appropriately. Cell phones and other communication devices will be placed out of service during class time. This is a basic courtesy. Make-up Assignments No make-up assignments will be allowed. All assignments are included in this syllabus and it is expected that you will plan so the you care for any contingencies. The rule applies whether you miss delivering your work for personal reasons, academic reasons or sanctioned school events. Any missing work will result in a score of 0 points for the assignment. Learn not to wait until the last minute. Late Work Extensions for assignments are not permitted. Academic Integrity The instructor expects from students a high level of responsibility and academic honesty. Scholastic dishonesty includes, but is not limited to, the submission as one s own work of material that is not one s own. As a general rule, scholastic dishonesty involves one of the following acts: cheating, plagiarism, collusion and/or falsifying academic records. Students suspected of academic dishonesty are subject to disciplinary proceedings. Plagiarism, especially from the web, from portions of papers for other classes, and from any other source is unacceptable and will be dealt with under the university s policy on plagiarism. Use Recognizing the value and efficiency of communication between faculty/staff and students, communications will be established through electronic mail. At

7 the same time, raises some issues concerning security and the identity of each individual in an exchange. The instructor requires that all official student correspondence be sent only to a student s SIU address or by the student to the professor s SIU address. This allows the instructor and the students to maintain a high degree of confidence in the identity of all individual corresponding and the security of the transmitted information. SIU furnishes each student with a free account. Electronic communication through and Desire2Learn will be a part of this class. Announcements about the use of Desire2Learn will be made as needed. Withdrawal from Class see attachment Incomplete Grade Policy see attachment Assignments and Course Calendar Module 1: August 24-September 7: (Note: The remaining module time periods will run from 12 AM on Tuesday to 11:59 PM the following Monday) Note: Each lecture or presentation for this course has been recorded in Panopto. Go to and in the search section put POLS 447. Then open and listen to the desired section. All the PowerPoint slides and the verbal lecture will then be played. Lectures: Module 1: Introduction to POLS 447 Module 1: Introduction to and Basics of Relationship Management, Marketing and Fundraising Module 1 Quiz will be posted on August 31 and will be due on September 7 at 11:59 PM By September 7 at 11:59 PM have a nonprofit selected for your semester project and report such via Dropbox in Desire2Learn Module 2: September 8-21: Module 1 Reading/Listening Report due at 11:59 PM on September 14. Module 2--Managing the Resource Development Function

8 Module 2 Quiz will be posted on September 14 and will be due on September 21 at 11:59 PM. Module 3: September 22-October 5: Module 2 Reading/Listening Report due at 11:59 PM on September 28 Module 3 Special Speaker, Ann Hammel, Data Management and Module 3 Relationship Management Module 3 Quiz will be posted on September 28 and will be due on October 5 at 11:59 PM. Module 4 and Midterm Exam October 6-November 2: Module 3 Reading/Listening Report is due at 11:59 PM on October 12 Questions for the Midterm Exam will be posed at 9 PM on October 12 and will be due at 11:59 PM on October 19 Module 4. Week 1 Growth Strategy: Direct Mail Acquisition and Creating a Message; Visibility Strategy: Events, Cause-related Marketing, Media Module 4 Quiz will be posted on October 26 and will be due on November 2 at 11:59 PM. Week of November 3-23: Module 4 Reading/Listening Report is due at 11:59 PM on November 9. Module 5, Week 1 Efficiency Strategy: Major Gifts, Grants and Capital Campaigns. Module 5 Kristine McGuire, Special Speaker on Developing and Soliciting Major Donors and Module 5 Mike Neill, Attorney on Planned Giving Module 5 Quiz will be posted on November 16 and will be due by 11:59 PM on November 23. Week of November 24-December 7: Module 5 Reading/Listening Report is due at 11:59 PM on November 30

9 Module 6: Human Resources and Evaluation and Constraints on Resource Development Management Leadership, Finances, Internal Differences of Opinion Module 6 Quiz will be posted on November 30 and will be due at 11:59 PM on December 7. Week of December 8-14: Module 6 Reading/Listening Report is due at 11:59 PM on December 7 Questions for the End Term Exam will be posted at 9 PM on December 7 and are due at 11:59 PM on December 14 Case Statement final written report due by 11:59 PM on December 14.