International Marketing (MKTG 4866), D Fall Semester 2010

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1 International Marketing (MKTG 4866), D Fall Semester 2010 Instructor: Minna Rollins (D.Sc.) CourseDen Class hours: Tuesdays PM in classroom 103 and Thursdays online via CourseDen Online office hours: Mon and Wed app AM 2.00PM Required course texts 1) International Marketing, 14 ed., by Cateora & Graham, McGraw Hill-Irwin. 2) Articles from business magazines/journals 3) Cases distributed at the class/courseden Problems with CourseDen Phone: Web site: 24 hrs/ day days a yr Course format and assignments This course is more than 50% online (D class). We meet in class room (103) on Tuesdays, and the rest of the week is online. We use weekly learning modules, which run from Tuesday to Sunday. See schedule for more detailed information. Pre-requisites Principles of Marketing completed Course description and learning goals This course focuses on various topics in international marketing such as market research in global setting and international marketing channels. Upon successfully completing this course, the student should: 1) Have a broad based knowledge of the economic, business and trade environment in different countries/areas of the world as well as how they are linked (LG 4, 5).

2 2) Be able to gather and analyze trade and business information about specific countries from various government and private sources, and to communicate this information effectively in oral presentations and in writing (LG 1, 6). 3) Have some knowledge about how basic marketing concepts and theories can be interpreted and applied in terms of international business situations (LG 4, 5, 6). 4) Be able to analyze international marketing situations and to recognize how diversity, globalization and multicultural considerations affect organizational environments and strategic plans (LG 5, 6). Evaluation Exams (2) 40 % Individual online assignments (quizzes etc.) 20 % Journal (individual) 10 % Country report and presentation (group) 20 % Case presentation (group) 10 % Total 100 % scale will be used for all the assignments and assessments. Exams All the exams consist of the combination of the following type of questions: true/false questions, multiple choice questions, the short answer, and essay questions. Exams will cover material from the book, online lectures, cases, and online discussions. We have two exams in this course. You have 1-3 days to complete the first exam online. You have one attempt. Individual assignments These include quizzes, online discussions, case briefs etc. You find them in the Learning Modules. These assignments are due on Sundays at 11.59PM. We may have more than one assignment a week. Quizzes are always online. Journal You will be keeping journal (CourseDen has tool for this under discussions) during the course. Bi-weekly posting is required. Sometimes your instructor will provide you a topic for your journal. For instance, you can comment case presentations in your journal. Country report and presentation This is a group assignment. You will conduct the extensive research on the country of your choice. You will submit your report first, and then you will have a presentation at the class room. More detailed guidelines about the requirements will be posted on CourseDen. Use online learning tools such as chat and live class rooms, when working in

3 groups. ing documents back and forth is not the most efficient way of preparing group assignments! Summaries of the reports will be distributed via CourseDen to everybody in the class. Expectations & Basic Rules Check Course Home Page daily. Allocate sufficient time to complete assignments online every week. Buy a calendar and use it to keep up with the assignments. Attend the class meetings on Tuesdays. If you miss more than 2 meetings during the semester without valid excuse (doctor s note is required), 5 points will be deducted from your final grade. Read all assigned readings (articles and book chapters) provided in weekly learning modules. Turn in completed assignments on time. Late assignments = 0, without valid excuse (requires doctor s note etc.) Make sure that you know when cases etc. are due. All the assignments (essays, country reports, presentations etc.) are submitted in PDF format or via submission box. Make sure that you know how to convert documents to PDF format (the latest version of MSWord or Powerpoint has this option). If you submit your assignment in other format, you will receive 0. There is no option to resubmit, if the file format is not PDF. Academic honesty: I will not tolerate any form of academic honesty. Ignorance of academic honesty guidelines is not an excuse. Therefore, please familiarize you with university s policies regarding plagiarism, cheating on exams, unauthorized collaboration, falsification, and multiple submissions. Make-up exams: Make-up exams are given only if you have a valid excuse such as you have been hospitalized during an exam week. Documentation is required. If you miss the exam or quiz due to technical difficulties you will not get a chance for make-up exam. Exception to this rule is technical difficulties at the University s IT system. Show an overall level of respect, courtesy, and professionalism toward both classmates and instructor in all communication, , chats, discussion etc. Do not YELL! Use spell check when you write s.

4 If you have any questions about the course material, ask help before the DLs and exams. If you have technical problems, contact helpdesk. Extra credit assignments maybe given during class meetings. Technical difficulties such as your internet connection is down in your apartment are not an excuse to miss an exam or quiz. You can always use University s computer labs or Internet cafes. Make sure that you check your browser etc. to confirm that everything is working. policy: I reply to your s as soon as I can during regular business hours Monday Friday EST. However, I do not reply to s that ask issues directly from the syllabus such as When Case 1 is due?. I do not reply any s in weekends. Always use CourseDen .

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