Exploring the History of Sport

Transcription

1 Sport SUMMER 2013 Management News Exploring the History of Sport SPM studies lacrosse and its importance in CNY as foundation for documentary Sport management professor of practice Dennis Deninger sees sport as something more than just the game highlights on ESPN s SportsCenter or the score listings in the sports pages. A lot of people tend to generalize sport as fun and games, but sport has so much more meaning at many levels to many different people, Deninger says. Look at the Wilma Rudolphs of this world. She was told as a girl that she would never walk, and she winds up winning Olympic medals. Stories of triumph over the human condition, cultural expressions and longstanding traditions are the basis of what makes sport relatable, entertaining and at times emotional. Michael Veley, director of the Department of Sport Management and the newly appointed Rhonda S. Falk Endowed Professor of Sport Management, wanted students to gain that deeper understanding, and with Deninger, developed the History of Sport course, which debuted in Fall The first two months of the course explore such topics as how sports developed in North America; the formation of the NCAA and other governing bodies; the Super Bowl s evolution; and what the future holds with more than 400,000 hours per year of sports programming on television and online. The last part of the course is devoted to one specific topic that students research, which forms the basis for a documentary on that subject. The inaugural topic was the cultural impact of lacrosse in Central New York. It was a fitting first topic about a sport that is the oldest in North America with its origins in the Native American Haudenosaunee culture of upstate New York, an important team sport for Syracuse University and the fastest-growing sport in the country. America s First Sport was the resulting documentary. During the class, 15 students began their research with the first recorded accounts of sport competition on the North American continent: lacrosse games played by indigenous peoples that were observed by Jesuit missionaries in As their Movie poster from America s First Sport Statue outside the U.S. Lacrosse Museum in Baltimore final project, each student researched a different aspect related to lacrosse. Five students continued independent study research in the spring. A professional production company was hired to work with Deninger, a former ESPN television production executive who wrote and directed the documentary. The documentary is narrated by ESPN commentator and Newhouse alumnus Mike Tirico 88, who serves on the Sport Management and Newhouse School Advisory Boards. For Native Americans, the documentary was a chance to tell the meaning behind the sport. Onondaga Nation member and threetime All-American and former professional Iroquois Nationals Lacrosse team member Neal Powless says lacrosse is part of the Haudenosaunee cultural continued on page 2

2 NEWS AND EVENTS continued from page 1 identity and value system. It s hard to separate lacrosse and the spirit of it and what we play for. It s so ingrained as to who we are, says Powless, assistant director of SU s Native Student Program. In our traditional government, you see chiefs that were lacrosse players because it was a way to watch the young people as they grew up and see how they conducted themselves. It s a window into the heart and soul of each individual to how we conduct ourselves on and off the field. The game is also about bringing communities together. You battle on the field and you come off the field and shake hands, Powless says. It s about competition, but it s also a celebration of your gifts from your creator and you celebrate your gifts by using them and sharing them for the betterment of everybody. Taking part in the documentary allowed Powless to share his culture. As the sport Students in the Metro Lacrosse program in Boston Falk College professor of practice Dennis Deninger (left) with Onondaga Chief Irving Powless. grows in the world and the United States, it s really exciting to see these types of things that spread the message, he says. The memories have lasting meaning for Powless, who scored his first goal at the age of 13 during a medicine game a game played to lift the spirits in honor of his grandfather who was sick. There are memories that I carry with me and I try to teach others as a mentor, a coach and as an educator that people can learn and understand that lacrosse is something more than a game, Powless says. We still retain the connection and spirit of where the game came from and I want every player, native and non-native, to honor and respect the game and cherish the times you get to enjoy it. America s First Sport premiered at a symposium event in April, which included panelists Onondaga Nation Faithkeeper and former SU lacrosse goalie Oren Lyons Onondaga stick maker Alfie Jacques. 58; former SU men s lacrosse coach Roy Simmons Jr. 59 and current SU women s lacrosse coach Gary Gait 90; Inside Lacrosse Magazine editor-in-chief John Jiloty 00; SU associate professor of religion Phillip Arnold; and Powless, all of whom were in the documentary. ESPNU is planning to air the documentary at a later date. For the upcoming fall class, sport management faculty are reviewing possible topics to explore. By Kathleen Haley SU News Services With gratitude The Falk College and its Department of Sport Management are extremely grateful to the Sport Management Advisory Board and other donors in the Falk College for their support of this project. Welcome Class of 2017 undergraduates Arizona 1 California 8 Florida 1 Maryland 3 Massachusetts 3 New Hampshire 1 New Jersey 11 New York 29 Ohio 2 Pennsylvania 5 Rhode Island 1 Texas 1 Vermont 1 Washington, DC 1 Australia 1 Canada 1 France 1 Class of 2017 Totals Percent Total matriculated students 71 Cumulative average GPA 3.54 Number of female undergraduates 22 30% Australia Canada 71 France SPMNews 2 Summer 2013

3 NEWS AND EVENTS Michael D. Veley appointed Rhonda S. Falk Endowed Professor of Sport Management David B. and Rhonda S. Falk are shown with Sport Management director Michael Veley and Falk College Dean Diane Lyden Murphy. Michael D. Veley, M.P.S., was named the inaugural Rhonda S. Falk Endowed Professor of Sport Management at Syracuse University s Falk College. His strategic vision has played an instrumental role in the development and growth of the Falk College s undergraduate and graduate degrees in sport management while elevating its Department of Sport Management to national prominence. In 2011, Syracuse University alumni David B. and Rhonda S. Falk committed $15 million to SU one of the largest-ever single gifts to the University. As part of their visionary and purposeful commitment to academics as a path to success, the Falks established a series of endowed professorships. These professorships allow the Falk College to support internationally recognized faculty to advance its mission rich in teaching, research, scholarship, practice and service. Michael has been the driving force behind the success of the sport management program at the David B. Falk College at Syracuse since its inception eight years ago. His dedication to the students, his vision for the future and his passion for the unique experiential learning process has created a truly special environment for both faculty and students, said Rhonda and David Falk. He is most deserving of recognition and we are proud that the Falk family name and his performance will forever be linked together by this honor. We are pleased to honor Michael Veley, the founding chair of the Department of Sport Management, with the Rhonda S. Falk endowed professorship, says Diane Lyden Murphy, dean, Falk College. The success and international prominence of our sport management program is without a doubt directly linked to Michael s vision and leadership. He embodies the Falk family s deep commitment to academics, experiential opportunities and service to others. Consequently, Michael is the quintessential choice to receive this honor. I am incredibly proud of him, and tremendously grateful for his many contributions to students, the Falk College and Syracuse University. In addition to his role in the Falk College, Veley was named Syracuse University s Voice of the Carrier Dome in 2006 and is the public address announcer for SU football, men s basketball and men s lacrosse games. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level. Veley has served on the Syracuse University Senate, and continues to serve on the Remembrance Scholar Selection Committee and the Remembrance Scholars 25th Anniversary Committee as well as SU Bookstore Advisory Council. In the past year, he was appointed to the Board of Directors for the Syracuse Sports Corporation and the Center for Sports Business and Research at Penn State University. In May, he was honored with the 2013 Falk College Faculty of the Year Award for excellence in professional service. In 2006, he received the Founder s Award from Ithaca College for his contributions to fostering student opportunities in the field of sport management and media. The Michael D. Veley Endowed Scholarship was established in 2009 in recognition of Veley s contributions as department chair, advisor, and mentor in support of undergraduate sport management students. David and Rhonda Falk epitomize the values of education, social responsibility and leadership in sports, entrepreneurship and civic engagement, all qualities that we emphasize in our department, said Veley. I m extremely honored to represent the Falk namesake and will continue to do my utmost to build Sport Management at Syracuse University into the pre-eminent program in North America. Their generosity, commitment and devotion to the education and profession of sport management are unmatched, and working together, SU is attaining an elite status in higher education. What better way to honor them, said Veley. Veley has taught marketing and public relations courses as an adjunct professor in SU s S.I. Newhouse School of Public Communications and Martin J. Whitman School of Management. He spent nearly two decades working as a Division I athletic administrator at Cornell and Syracuse, including 10 years at Syracuse University. Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks. He is a three-time National Association of Collegiate Marketing Administrators (NACMA) award winner. He received a bachelor s degree with honors from SUNY Geneseo and earned a master s of professional studies degree from Cornell University. Leadership highlights The founding director of SU s sport management program, Michael Veley joined the Falk College in His many accomplishments as founding director and chair include: Curriculum development for the Falk College s undergraduate and graduate SPM programs. Fostering of experiential learning, social responsibility as signature aspects of SPM program. Development of unique experiential learning and faculty-student research partnerships with organizations such as the New York Yankees, AEG Worldwide, the National Baseball Hall of Fame, and the National Basketball Association Development League among others. Creation of internationally-regarded Who s Who in Sports advisory board that consists of 27 members, including 14 company presidents, founders and CEOs (see pages 24-25). Development of the Olympic Odyssey study abroad program that brings students annually to Europe. Working closely with members of the SPM Advisory Board and departmental faculty and staff, Veley launched the LA Immersion Experience that brings students face-to-face with prominent leaders of premier sports and event organizations. Creation of the Sport Management (SPM) Club and the first collegiate chapter in the country for Women in Sports and Events (WISE) at Syracuse University. SPMNews 3 Summer 2013

4 DIRECTOR S GREETING One of my favorite quotes is from U.S. founding father Benjamin Franklin, who said, Tell me and I forget. Teach me and I remember. Involve me and I learn. Student engagement is the foundation of our department and the David B. Falk College of Sport and Human Dynamics. As educators, I believe our responsibility is to create learning opportunities outside of the classroom. Theory to practice has been the hallmark of this program since it started taking knowledge from courses and applying it to realworld scenarios, including initiatives with the New York Yankees, NASCAR and NBA Development League, among a host of others. This year our department is undergoing a strategic planning process. Michael Veley Our mission statement is, to become the leading sport management program in North America. Without too much bravado, we believe SU is very close to that goal! One of the reasons is the quality of students past and present that are part of this department. The Class of 2013 was no exception and truly elevated our program in many different ways. Those graduates will soon share the pride of helping us realize our stated goal of becoming the preeminent sport management program. Twenty-seven students, over 50 percent, graduated with honors achieving a 3.4 or above cummulative GPA the most in department history. One out of four students graduated magna or summa cum laude. Seven students earned the distinction of being named to the Director s Academic Achievement High Honor Roll by attaining a minimum of a 3.4 GPA for each of the previous seven consecutive semesters at SU, which is an outstanding accomplishment. The program has also instilled social responsibility and social justice associated with sports, and the Class of 2013 graduates typify what is good in sports. The students have not only excelled in the classroom, but in the community as well. Final proceeds of the 8 th Annual Charity Sports Auction were a record $35,239, all of which was donated to Special Olympics New York. The club s commitment to service work, highlighted by its annual charity sport auction fundraiser, has now generated nearly $200,000 to local non-profit organizations. Experiential learning outside of the classroom has seen the students managing 10 different SU Olympic sports teams; working with the Color Me Rad fundraising race and at NBA exhibition games, New York State Special Olympics Winter Games, with the Harlem Globetrotters, at the One World Concert with the Dali Lama; and dozens of real-world experiences in the SU Athletic Department, Carrier Dome, and with the AHL Hockey and Triple A baseball teams in Syracuse. Unfortunately, this year was also marked with tragedy, as senior Jason Morales passed away this semester while completing his Capstone in New York City with the St. John s Athletic Department. He earned his undergraduate degree posthumously, which was awarded to his family during the Falk College convocation. To celebrate his life and memory in perpetuity, the Department of Sport Management established the Jason Morales Perseverance in Sports and Life Award that will be presented annually to a deserving graduate. The academic year also marked the inaugural graduate class of our master s degree in sport venue and event management, an interdisciplinary curriculum that includes course offerings from four different colleges at SU. This growth, development and overall success have allowed us to recruit quality faculty. In the past three years we have added four tenured full professors (Drs. John Wolohan, Rodney Paul, Mary Graham and Chad McEvoy) to our department. In May 2013, Dr. Gina Pauline and Dr. Jeff Pauline were granted tenure and promoted to associate professors, giving the department six tenured faculty members. During spring break, a class of 18 students traveled to Los Angeles on an immersion program where we met with 35 sports executives and athletes. We co-sponsored our first University Lecture, featuring Roz Savage, a British rower and environmental activist, who became the first woman to row across the Atlantic, Pacific and Indian oceans. Additionally, the department sponsored two educational symposiums before near-capacity audiences. The Women In Sports and Events (WISE) symposium, Testing the Limits, featured eight nationally acclaimed panelists addressing a wide range of issues regarding women in sports. Under Dennis Deninger s leadership, America s First Sport symposium centered on the Native American influence on lacrosse. Sport management faculty presented research findings and gave industry-related presentations at 18 different academic and sport industry conferences around the world, including Australia, China, Spain and Switzerland. The momentum continues. Applications to sport management have increased over 55 percent in the past two years, while the number of intra-university transfer students is also at unprecedented levels. Our undergraduate alumni base has now grown to nearly 300 students, with about one in four completing graduate-level course work, primarily in business and law. We re very proud of their accomplishments and wish them continued success. Be assured that we will not rest on our laurels. We will continue to challenge ourselves and prepare for the needs confronting higher education and the sports industry. Our primary stakeholders remain our students. Engagement in the global enterprise of sports is essential to meet the competitive structure of this industry and prepare students for a professional career. We invite you to become engaged as well! Sincerely, Michael Veley Director and Chair Department of Sport Management SPMNews 4 Summer 2013

5 STUDENTS Taylor Noel (left) and Nicole Salzman at the SPM undergraduate reception May 10, Matthew Samost served as a Department College Marshal at the Falk College Convocation. Rayna Linowes served as a Falk College Marshal at Convocation. George Alexander (left) and Carlos Ruiz II at the SPM undergraduate reception. The SPM Class of 2013 at Falk College Convocation May 11, Congratulations to the Class of 2013 On May 11, the Falk College celebrated its Class of 2013 Convocation ceremony at Manley Field House. Fifty-two Sport Management undergraduates took part in the event. Twenty-seven Sport Management students (51 percent) in the Class of 2013 graduated with honors with a cummulative GPA of 3.4 or higher. Four were summa cum laude, 10 were magna cum laude and 13 were cum laude. Two sport management majors played roles in the Convocation Rayna Linowes served as a Falk College Marshal and Matthew Samost served as a Department College Marshal. One degree was awarded posthumously to sport management student Jason Morales, who died in February while working on his Capstone project in New York City. Morales son, Noel, and his brother, Cory, accepted the degree on his behalf. For more about Jason Morales, please see page 6. The Department of Sport Management welcomed more than 200 parents, family members, friends, faculty and staff to Drumlins Country Club May 10. This year s awards ceremony featured a talk by sport management advisory board member and college benefactor, David B. Falk. Program founding director and chair, Michael D. Veley, led the awards ceremony to honor the Class of Awards presented included: Director s Award Rayna Linowes Philanthropic Awards Charma Harris and James Geant V.I.P. Awards Danielle Berman and Jacob Berkowitz Academic Promise Award Michael Botwinick Professional Engagement Award Aaron Rudy Academic Excellence Award Matthew Samost Jason Morales Perseverance Award Andrew Arrospide Seven students received the Director s Highest Honors for earning a GPA of 3.4 or higher for each of their seven consecutive semesters at Syracuse University. Those students were: Danielle Berman Joshua Nightingale Sarah Costello Nicole Salzman James Geant Matthew Samost Rayna Linowes Sarah Costello was recognized as a Remembrance Scholar for the academic year. The award is in honor of the 270 people, including 35 students studying abroad through Syracuse University, who were killed in the December 21, 1988, bombing of Pan Am Flight 103 over Lockerbie, Scotland. Also, the inaugural M.S. in Sport Venue and Event Management program concluded its first year with 16 graduates (See page 7.) Visit us at falk.syr.edu/ SportManagement Be sure to check out our website for department information, alumni updates, announcements, news, club meeting dates and other special events. SPMNews 5 Summer 2013

6 STUDENTS Remembering SPM student Jason Morales The Department of Sport Management mourns the tragic loss of one of our students, Jason Morales, who died unexpectedly during the Spring 2013 semester. Jason was spending his last semester on his senior Capstone with St. John s University Athletics in New York City when he was struck by a car and killed on the Upper East Side. Morales, 23, of Brooklyn, was awarded his Syracuse University degree in sport management posthumously in May. The degree was accepted by Jason s brother, Cory, and Jason s 2-year-old son, Noel (pictured at right). The University announced that Noel will receive a full scholarship to SU upon graduating from high school. This was out of respect for Jason s leadership and friendships on campus and within the SU community, along with the commitment that he frequently spoke of in terms of being a model of educational attainment for his son, according to a university spokesman. Jason was a former walk-on player for SU football, and had been a camp counselor and instructor at Elmwood Elementary School in Syracuse through the Say Yes to Education program in He was also a 2012 graduate of Onondaga Community College, with a degree in recreation leadership. Jason was the head football coach for Onondaga Community College s club team. He was also a member of the Phi Iota Alpha Fraternity, which has set up a website to collect donations for a memorial fund. The Department of Sport Management will honor the memory of Jason annually with the establishment of the Jason Morales Perseverance in Sports and Life Award, given to a deserving senior who exemplifies Jason s life and spirit. This year, the award was presented by Jason s parents, Alexander and Dawn Morales, to Andrew Arrospide. Honors projects explore topics in sport Two sport management undergraduates, Robert Murray and Tyler Wasserman, have immersed themselves in rigorous research projects. Why are there so many American Samoan athletes playing in the NFL? That is the research focus of Robert Murray s Senior Honors Project. He travelled to American Samoa analyzing why and how certain professional football players come from specific regions of the United States and American Samoa. Murray s research investigates the variables making a boy born to Samoan parents 56 times more likely to get into the NFL than any other kid in America (Scott Pelley, 2010 on 60 Minutes). He is evaluating how American Samoan lifestyles, eating patterns, socialization and athletic training practices impact why natives of this tiny island have generated a pipeline of NFL talent. Is playing football a means to support their families financially? The established pathway for American Samoan football players has led to college scouts looking to these areas for top-level talent. Youngsters growing up want to use football as their meal ticket to a better life. Murray plans to compare the similarities and differences of life for a young football player in America Samoa with a football player in the continental United States. Since the majority of America Samoan boys play football, Murray will explore Robert Murray Tyler Wasserman whether there is an increase in the number of concussions and head trauma sustained by this population. Is there a larger percentage of mental and brain diseases in the American Samoan population? Former NFL All Pro linebacker Junior Seau was an American Samoan player who committed suicide, which was attributed to the concussions sustained in his football career. Are Samoans more likely to follow this path? Tyler Wasserman, working closely with sports economist Dr. Rodney Paul, explored factors that influence baseball players compensation. In 2003, Michael Lewis published Moneyball: The Art of Winning an Unfair Game, which forever changed the finances and economics of baseball. It began a movement toward using advanced statistical analysis to determine the value of baseball players, in order to build a roster that will win the most games at the lowest cost. The Moneyball movement has resulted in a multitude of new statistics to try to determine the individual value and contribution that specific players make to the team s success. The better one plays, the more he will be paid. However, there are many other factors that affect how much players are paid that are often overlooked. Some of these factors include: the player s age; the time of year of the contract s signing; whether the player is a free agent; the team signing the player; and the player s agent. The significance of this project varies from the perspective of teams, agents and Major League Baseball as a whole. This project will allow teams to more effectively pursue strategies to sign players to lower salaries at a given performance level, and model their strategies after the teams who are already doing this successfully. Wasserman s study used linear regression analyses to isolate relationships between player salaries and a multitude of different factors, which may have significant relationships to salaries. He used online websites and databases to gather contract data and player performance data for a time period of one decade. The data includes a sample size of 761 player contracts signed between the offseason and the offseason. The project includes breakdowns that look at statistical results for hitters, pitchers and all players combined, to gain the best understanding of what really is impacting player contracts. SPMNews 6 Summer 2013

7 GRADUATE STUDENTS Syracuse University launches new master s degree in sport venue and event management The David B. Falk College of Sport and Human Dynamics and the Department of Sport Management welcomed its first cohort of graduate students in the new Master of Science degree in sport venue and event management to campus in August The one-year interdisciplinary program, offered in conjunction with SU s School of Information Studies (ischool), S.I. Newhouse School of Public Communications and the Martin J. Whitman School of Management, comprises 36-credit hours of intensive classroom learning, skill development and experiential opportunities in settings including SU s Carrier Dome. Eighteen students matriculated in the program s first class, a strong, diverse mix of students from a variety of educational backgrounds and geographic locations. The students completed coursework in the fall and spring semesters, coupled with experiential learning opportunities outside the classroom. Most of the students will graduate in either August or December 2013 upon completion of their practicum experience, where they are working in industry settings both locally and nationally. Four students received full-time job offers before graduation, including positions in Major League Baseball, the National Basketball Association and Division I collegiate athletics. Other practicum settings include three students working with Aramark, the sports industry s leading venue concessions corporation (located in Philadelphia), and two students at Disney Sports in Orlando. One highlight of the program s first year included a two-day immersion trip to Philadelphia, where graduate students had the opportunity to meet with executives from leading firms like Global Spectrum, Front Row Marketing, Aramark, the Wells Fargo Center and staff from Philadelphia s major professional sports teams. The trip enabled students to see how the content discussed in class is implemented in industry settings and provided networking chances that led to practicum placement for some students. Our new master s degree program has already built strong relationships on campus, in the community and across the sports industry, says Dr. Chad McEvoy, sport management professor and graduate program director. Our first cohort was able to immerse themselves in the program s academic and experiential opportunities, and leverage the program s relationships to launch their careers in industry. We re very excited about the success of this first group of students and what the future holds with the continued development of the master s program. The graduate class began in July 2013 with two intensive summer courses, including working in the management of the Musselman Triathlon in Geneva on the first weekend of the program. Additional initiatives for the second year of the master s program include a speed networking night, where graduate students will interact with more than a dozen industry executives, and expanded experiential opportunities at the Carrier Dome and other area venues and events. There are currently 12 students in the program, eight women and four men. The inaugural class in the Master s degree program in Sport Venue and Event Management at Syracuse University. Practicum list for inaugural sport venue and event management master s program Melissa Carlson (left) and Jordan Upmalis at the 2013 Falk College Convocation. Sidonie Becton, Greater Washington Sports Alliance Noel Byrd, Point 3 Basketball Monica Byron, LPGA Credit Union Classic Melissa Carlson, Memphis Grizzlies, NBA Evan Firestone, Pittsburgh Pirates, MLB Maureen Higgins, Aramark Katherine Hills, Aramark Yuxuan Huang, Excel Sports Christopher Jenkins, Detroit Mercy Titans Athletic Department Min Jung Kim, Tennity Ice Skating Pavilion Matthew Manecio, i9 Sports Laura Porth, Disney/ESPN Wide World of Sports Ricky Ricco, Bridgeport Sound Tigers/Webster Bank Arena Katie Rudy, Disney/ESPN Wide World of Sports Jordan Upmalis, Aramark SPMNews 7 Summer 2013

8 STUDENTS A few of our Capstone partnerships Listed below are Sport Management students and the organizations where they completed their undergraduate Capstones throughout the past year. We are grateful to our growing list of Capstone partners who continue to provide tremendous opportunities for our students under the leadership of SPM internship placement coordinators Carol Roy and Jenna La Manna-Johnson. Carol Roy Jenna La Manna-Johnson Capstone: Fall 2012 Jesse Abrams New York Rangers (MSG) George Alexander London Lions of the British Basketball League (UK) Drew Altavilla Wells Fargo Center (Comcast) Jacob Berkowitz Wells Fargo Center (Comcast) Danielle Berman The Brewer Group Matthew Cohen Kansas City Chiefs Danielle Czysz YES Network Derek Faske ESPN Radio NYC Steven Geisenheimer Ice Hockey in Harlem Eric Higger Van Wagner Elizabeth Kwasnowski Madison Square Garden Michael Lennon Doral Golf Course / Cadillac Championship Taylor Noel Syracuse Silver Knights Chad Spodek New York Knicks Christopher Valente AEG New York City Capstone: Spring 2013 Andrew Arrospide AEG Los Angeles Rebecca Bruce Syracuse Silver Knights Charma Harris Doral Golf Course / Cadillac Championship Jonathan Jacobino Maxx Sports Rayna Linowes F.A.M.E. Iain McWhirter Madison Square Garden Elizabeth Pannucci Onondaga Community College Athletics Jonathan Plaut Pittsburgh Pirates Aaron Rudy Syracuse University Athletics Carlos Ruiz II Atlanta Hawks/Philips Arena Matthew Samost USOC Alvaro Voelker Jr. adidas Group Germany Capstone: Summer 2013 Marley Ciferri New York Lizards Brett Greenfield IMG UConn Tae Yun Kim Major League Soccer Michael Lecce ESPN Radio NYC Charles Lerner Brooklyn Nets and the Barclays Center Davis Lyons Minnesota Twins Joshua Millan Philadelphia 76ers Dylan Nelson 2Dialog Alexandre Pache Seattle Sports Commission Nicole Salzman Lead Dog Marketing Zachary Schotz Maxwell Football Awards Ian Solomon New York Mets Tyler Wasserman Bloomberg Sports SPMNews 8 Summer 2013

9 STUDENTS Building a partnership with the New York Yankees Sales is an essential function of the sports industry. Many students find that sales, and specifically ticket sales, is the most common path into careers in professional sports. The Department of Sport Management established a partnership in 2012 with the New York Yankees toward the training and employment of SPM students in ticket sales. Instructor Pat Ryan teaches students essential sales skills and develops their understanding of the importance of sales to sport organizations. As part of the Yankees partnership, SPM has created a second sales class, focused specifically on ticket sales. The class, taught by Dr. Chad McEvoy, involves significant collaboration with the Yankees and their director of inside sales, Dan Rosenthal. Rosenthal s involvement includes helping with the design of the class, participating in periodic video conferencing sessions with the students, visiting the SU campus, and coordinating sales role-play exercises with Yankees sales staff. He hosted McEvoy and the students at Yankee Stadium in April. Aligning our program with the Yankees, as one of sports iconic brands, is a tremendous opportunity for our sport management program and our students specifically, said McEvoy. This partnership provides students with the chance to learn vital industry skills and potentially interview for jobs with the Yankees. Dan Rosenthal is one of the bright stars in the sports industry and is a tremendous partner for our program and students. In addition to sales training, employment possibilities are a key aspect to the partnership between SPM and the Yankees. During his February visit to the SU campus, Rosenthal interviewed nearly a dozen SPM students for full-time positions on his inside sales staff. In the past year, the Yankees have hired three SPM students for these full-time sales jobs: P.J. Davidson, Samuel Hochberg and Michael Lennon. The SPM Yankees partnership promises to deliver similar opportunities for future students. SPM students named to Director s Honor List Congratulations to the following students for achieving an overall cumulative GPA of 3.4 or higher at the end of the academic year: Class of 2013 Jesse Abrams Drew Altavilla Erica Belanger Jacob Berkowitz Danielle Berman Michael Botwinick Rebecca Bruce Benjamin Cohen Daniel Cohen Sarah Costello Philip Davidson James Geant Charma Harris Eric Higger Elizabeth Kwasnowski Rayna Linowes Iain McWhirter Joshua Nightingale Alexandre Pache Aaron Rudy Carlos Ruiz II Nicole Salzman Matthew Samost Andrew Silberman Chad Spodek Robert Stabenau Class of 2014 Matthew Andre Matthew Ashe Alexandra Ayres Zoe Bernstein Peter Corasaniti Andrew DiDonato Brett Greenfield Kylee Haggerty Max Jacobson Robert Kelley Steven Kozar Mari Lee Tatum Lloyd Thomas Matschiner Chad Muratev Robert Murray Jeremy Philipson Stephen Rathbun Andrew Sagarin Ian Solomon David Sperino Tyler Wasserman Jack Wentzell John Wilson Class of 2015 Zachary Albright Meghan Baumer David Berger Keara Bynum Kelly Carr Brooke Del Guercio Catherine Dillon Ryan Evans Daniel Gorman Scott Kevy Colby Liemer Sydney McAlmont Ryan McGlynn Nicholas Neu Derek Peters Carly Raimo Matthew Rose Jeffrey Saunders Lauren Strand Kyle Thweatt Alexander Tracosas Derek Wohlfarth Alyssa Wood Class of 2016 Gregory Ackerman Julie Bengis Megan Brody Emily Campeas Timothy Carlon Jake Curran Jessica Daniels James DiDonato Sydney Doskow Remy Gordon Nicole Gorsky Samuel Greinetz Michael Gutman Adam Luther Cameron Lynn Brendan Major Jordan Mendelson Jeremiah Moriarty V Zachary Perine Jake Polsky Christopher Robinson Helena Rosen Adam Rothstein Samuel Sherfey Sophie Siegel Austin Stevenson Hannah Visnosky Marcus White SPMNews 9 Summer 2013

10 STUDENTS Student gains worldwide marketing experience at adidas By Alvaro Voelker SPM 2013 During the 2013 spring semester and for part of the summer, I worked at adidas in Herzogenaurach, Germany, for my senior Capstone experience. Working with the SU soccer team on creating and implementing a marketing plan helped me to land this internship at adidas. I worked with Brand Marketing and Creative Shoot and Production, the production house for all marketing campaigns. I was in charge of invoicing all projects within my department and helped project managers with the production of a campaign. I oversaw sample management for the marketing campaigns, liaising with agencies all over the world to make sure they received the products needed for a particular campaign. In addition, I worked on an Art Buying Guide for the project managers that listed photographers, agencies, stylists, hair and make-up artists, graphic designers and production houses all over the world. I worked on the new adidas Nitrocharge shoot in Herzogenaurach, a David Beckham shoot in Paris and a shoot for adidas with Stella McCartney in Miami. The project I was most involved in was called #mygirls. We completed shoots in Hawaii, Bratislava and London. The concept of #mygirls is to attract females who participate in sports to buy adidas products. I ve learned a lot about to the operations of marketing campaigns. There is so much that goes on at a shoot, from catering to making sure the apparel looks sharp, to having extra jackets for the models in case it s cold. I know it might be difficult for some students to do an internship abroad, mainly because of financial issues. Another reason might be the language. It is definitely challenging going to the supermarket or getting paperwork done if you can t communicate. But those struggles pay off. If you get an opportunity to intern abroad, jump on it. Opportunities abroad don t come easy, but you learn a lot both about the sports industry and yourself. Students receive Jennifer Corn Carter Senior Capstone Awards The Jennifer Corn Carter Senior Capstone Award for Sport Management supports SPM students their senior Capstone experiences. For the academic year, five students were honored with this award. The award was presented to Erica Belanger, who interned with the NFL Players Association. During Fall 2012, Danielle Berman interned at an investment firm in Minneapolis and New York City called The Brewer Group. In Spring 2013, Matthew Samost interned with the United States Olympic Committee in Colorado; Alvaro Voelker Jr. interned with adidas in Germany; and Charma Harris interned at the World Golf Championships-Cadillac Championship, in Miami, Florida. Jennifer Corn Carter is a graduate of Syracuse University, with bachelor s and master s degrees in social work. She was honored with the Falk College s 2010 Alumna of the Year Award for her on-going support of our students and Syracuse University. Her vision and support created the Jennifer Corn Carter Resource and Career Center, which is housed in the Department of Sport Management. Erica Belanger Danielle Berman Matthew Samost Alvaro Voelker Jr. Charma Harris SPMNews 10 Summer 2013

11 STUDENT ORGANIZATIONS Testing the Limits: WISE hosts second annual symposium Leadership. Tenacity. Resourcefulness. Students looking to find success in the constantly evolving sport and event industry had better come to the field prepared with confidence and those attributes that will help them stand out in the crowd. Eight leading professionals from the industry offered advice and discussed the current state and future of sport events as part of the Syracuse University chapter of Women in Sports and Events (WISE) second annual A Word to the WISE: Testing the Limits symposium April 9. The event was held in the Joyce Hergenhan Auditorium, Newhouse 3. It takes a lot of endurance to be in the business, said Shana Gritsavage, director of global events for Under Armour. We don t rest very much particularly in a fastmoving brand that s nipping at the heels of the big guys. Alexandra Ayres 14, president of WISE- SU, opened the event with symposium co-chairs Meg Mankowski 14 and Taylor Noel 13. Dean Diane Lyden Murphy of the David B. Falk College of Sport and Human WISE at SU the first and only. Women in Sports and Events is a nationally recognized group whose goal is to be the leading voice for women who work in or aspire to be part of the professional fields of sports and events. In 2009, Syracuse University was voted as the first collegiate chapter of this national organization and today is the only collegiate chapter in the country. Dynamics also welcomed the panelists and audience. Starting the discussion, moderator and SU alumnus Dennis Deninger, professor of practice in sport management, said interest in traditional sports and sports events continues to grow, with new networks for various leagues and teams, and attendance remains strong. In addition, 23 percent of all advertising dollars spent last year in the U.S. were spent on sports. This is a significant business that our people are involved in, said Deninger. A graduate of Falk College s first class of sport management students in 2008, Amy Hobbs, development director of the National Wheelchair Basketball Association, said there s no difference between what men and women have to do to break into the field. It s networking. It s being confident, Hobbs said. It s knowing who you are and what you want to do in life and that s no different than any quality in a male as well. Panelists also discussed the importance of staying ahead of the trends and staying current, which includes the use of social media and the importance of the crossover between sports and traditional entertainment forms. Panelists included: Joe De Sena, chief executive officer, Spartan Race Patti Kleinman-Fallick, SU alumna, director of broadcast operations, MLB Network Shana Gritsavage, director of global events, Under Armour Amy Hobbs, SU alumna, development director, National Wheelchair Basketball Association Laurie Orlando, SU alumna, senior vice president, talent development and planning, ESPN Deane Swanson, director of content, ESPN Global X Games Circe Wallace, senior vice president, Wasserman Media Group Mary Wittenberg, chief executive officer, New York Road Runners Dennis Deninger, professor of practice, Syracuse University, moderator WISE welcomes Olympic medalist The SU WISE chapter held A Night at the Olympics in November with 2012 London silver medalist Natalie Mastracci 13 and USA Rowing CEO Glenn Merry. Mastracci was a member of the Canadian Olympic Rowing team in Merry has been at the helm of the USA Rowing Association since 2005, serving as the events coordinator, logistics coordinator, and the national team programs director prior to this appointment. By Kathleen Haley SU News Services SPMNews 11 Summer 2013

12 STUDENT ORGANIZATIONS Sport Management Club donates $35,239 gift to Special Olympics New York Since its founding in 2005, the Sport Management (SPM) Club at Syracuse University, a student-run organization in the Falk College s Department of Sport Management, has donated nearly $200,000 to Central New York charities. As a result of its most successful annual sport auction, held December 8, 2012, the SPM Club made a $35,239 gift to Special Olympics New York, the largest donation generated in the auction s eight-year history. The presentation was made at the Syracuse University men s basketball game against Providence on February 20, The SPM Club s donation helped fund 88 athletes participation in Special Olympics for an entire season. Each year, our students exceed expectations, but their hard work, the (from left): Kate Veley, SPM Club advisor and alumni and events manager for Falk College; Steve Kozar, 2012 auction chair; Special Olympians Johnny Renzi and Thea Malinowski; Tyler Wasserman, 2012 auction vice-chair, and; Cassandra M. Rucker, director of development, Central Region and Southern Tier, Special Olympics New York. Photo credit: Masha Snitkovsky/ Falk College. donations and in-kind services of literally hundreds of companies, and the support of SU fans who generously bid on the more than 560 items that were available, made this year s event a truly special one, said Kate Veley, manager, events and alumni in the Falk College and the SPM Club co-advisor. Special Olympics New York, our athletes, coaches and fans thank Syracuse University for its commitment to the local community, said Cassandra M. Rucker, director of development, Central Region and Southern Tier, Special Olympics New York. Other local charities supported by the SPM Club s auction proceeds in previous years have included the Syracuse Boys and Girls Clubs, the American Diabetes Association of Central New York, the Upstate Golisano Children s Hospital, the CNY SPCA, and Ronald McDonald House Charities of CNY. A video from the 2012 Charity Sports Auction can be found at watch?v=idglqn-ygac. SPM students assist Color Me Rad Sport management students in Dr. Gina Pauline s SPM 324-Event Sponsorship class worked closely with the Color Me Rad 5K race event that colorfully took over Onondaga Lake Park in Liverpool on May 4, Color Me Rad is a 5K run in which colored cornstarch is thrown at the runners/walkers at each mile marker. This event was the first of its kind held in the Syracuse area and quickly sold out its 7,000 race spots. A portion of the proceeds benefited the Special Olympics of Central New York. Students in SPM 324 developed sponsorship proposals for Color Me Rad in Syracuse, as well as the brand itself, for the company s more than 100 races held annually throughout the country. The students learned about event sponsorship, event logistics and got an overall feel for what is involved in putting on large-scale events. I picked this event to use as the class project because the target audience for these events includes young people and moms, Pauline said. I wanted them to have firsthand exposure to a nontraditional event. It It provided an opportunity to not only interact with the CEO of the company but also be part of such a significant and entertaining event associated with the Special Olympics. SPM students Meg Mankowski, Colleen Bennis, Alex Pache and Jenna Harmer (from left) at Color Me Rad. SPM forms Baseball Statistics and Sabermetrics Club Sabermetrics is the study of advanced baseball statistics. And who better to study this than sport management students? The student-led club formed during the Spring 2013 semester and will continue to meet in the Fall. Dr. Rodney Paul is the faculty advisor. The club will conduct in-depth discussions about baseball statistics and sabermetrics. Members will take part in a club fantasy baseball league. Guest speakers will be brought in on a variety of topics and the club will take part in a trip every semester. Having a Sabermetrics Club at Syracuse is important as it allows students to study in-depth advanced baseball statistics to create a better understanding of the game and of player value, Paul said. Students will learn the origins and uses of the current crop of sabermetric statistics and we will discuss and debate their usage. The goal of the club is to inform and encourage the use of advanced baseball statistics for a variety of uses in the industry. In the future, we look forward to developing and implementing the use of our own statistical measures to fill potential gaps in the current statistics used in baseball. The club meets at 6 p.m. Wednesdays during the academic year. Contact Andrew Sagarin (aksagari@syr.edu or ), Matt Filippi (mfilippi@syr.edu) or the Department of Sport Management ( ) for more information. SPMNews 12 Summer 2013

13 FACULTY AND STAFF SPM faculty publish books Congratulations to the sport management faculty members who have published the following: Margie Chetney joins SPM as office coordinator SportS on television the How and Why Behind What You See Dennis Deninger Dennis Deninger, Professor of Practice Sports on Television: The How and Why Behind What You See Chad McEvoy, Professor Research Methods and Design in Sport Management Veley joins Syracuse Sports Corporation Board Sport management director Michael Veley was recently elected to the Syracuse Sports Corporation Board of Directors. The Syracuse Sports Corporation (SSC) has been in existence for nearly 30 years and was one of the first sports commissions established in the United States. The SSC works in collaboration with the Center State Corporation for Economic Opportunity and the Syracuse Convention and Visitors Bureau to attract national, regional and statewide sporting events to Central New York. Veley will be working on economic impact evaluations of various sporting events and assisting in the development of sponsorship packages and contracts associated with the marketing and promotional activities of a cadre of events. My role on the SSC board will offer a wide range of opportunities for our students to gain valuable industry experience, especially our graduate students interested in event planning, said Veley. It will also afford the opportunity to conduct research and evaluate the benefits of attracting various sporting events to this area. John Wolohan, Professor Law for Recreation and Sport Managers (6th ed.) SPM Parents Organization The Department of Sport Management is fortunate to have a parents organization that has made a tremendous impact on the program. We are looking forward to continuing and expanding this organization throughout the upcoming year. The organization provides a forum for parents to communicate with each other as well as the SPM Department. Meetings are held via conference call with sport management director Michael Veley and internship coordinator Jenna La Manna-Johnson. If you would like to participate, please La Manna-Johnson at jplamann@syr.edu with your contact information (name, address, home address and phone number) and the name of your student. Margie Chetney joined the Department of Sport Management as its office coordinator in March. She works closely with SPM faculty, staff and students on various tasks, topics and projects, including her role as editor of SPM News. Prior to joining the staff, Chetney worked at The Post-Standard daily newspaper in Syracuse for 14 years as a sports copy editor/reporter, assistant features editor, copy desk chief and assistant news editor. Chetney earned a bachelor s degree in Print Journalism with a minor in Sport Studies from Ithaca College, where she served as the first female sports editor of the college s student-run weekly newspaper The Ithacan. Chetney is an active member of the Syracuse Bowling Association, and has rolled five perfect games. She has won two New York State bowling titles as well as the prestigious Syracuse Queens Tournament. She lives in Baldwinsville with her husband, Matt, and their two children, Haylee, 5, and Jake, 3. Connect with SU Sport Management Department of Sport Management Main Number (315) Michael Veley, Director and Chair mdveley@syr.edu Kathryn Tunkel, Administrative Assistant to Michael Veley kmtunkel@syr.edu Margie Chetney, Office Coordinator, mchetney@syr.edu Jenna La Manna-Johnson, Capstone Coordinator SPM Parents Organization jplamann@syr.edu Chad McEvoy, SPM Graduate Program Director cmcevoy@syr.edu Gina Pauline, Undergraduate Program Director gapaulin@syr.edu Carol Roy, Capstone Coordinator cjroy@syr.edu David Salanger, Assistant Dean, Advancement & External Affairs dasalang@syr.edu Kate Veley, Events and Alumni Manager koveley@syr.edu Web falk.syr.edu Facebook SUFalkCollege LinkedIn tinyurl.com/sufalk CollegeLinkedInAlumni SPMNews 13 Summer 2013

14 FACULTY AND STAFF SPM faculty news and notes The academic year was an incredibly productive time for SPM faculty and staff on campus, domestically and internationally. From working with the Turning Stone PGA Golf Championship management team and mentoring students assisting with Carrier Dome marketing efforts to establishing a partnership to integrate research, teaching and volunteer opportunities for faculty and students, SPM faculty continue to bring new and important perspectives impacting today s most critical issues in sport. Listed below is a small sampling of select accomplishments. We invite you to visit the Falk College and Department of Sport Management web sites regularly (falk.syr.edu) to stay current with SPM students, faculty and staff news. Rick Burton David B. Falk Endowed Professor of Sport Management Burton was a visiting professor at Kufstein University in the Austrian Alps, where he taught graduate sport management students. During the year, his presentations included For the Love of the Games: Selling the Olympic Rings at the Western New England University College of Business Center for International Sport Business; The Historical Development and Sport Consumerism of Fantasy Sports Leagues at the Sport Management Association of Australia and New Zealand Conference, and The Role of New Media in Current Olympic Marketing at the 10 th Annual Conference of the Sport Marketing Association in Orlando. At the Thomas Jefferson School of Law s Sports Law Society s 11 th Annual Sports Law Symposium in San Diego, he spoke on managing player relationships, the economy s impact on the sports industry and the importance of legal education outside of a law firm. Dennis Deninger Professor of Practice Deninger emceed the 2013 National High School Athletic Coaches Association Coach of the Year Banquet in Des Moines, Iowa. He introduced eight regional winners in each of 19 sport categories, announced the Coach of the Year in each sport and the high school Athletic Director of the Year. He also spoke at Jamesville-DeWitt High School about America s First Sport lacrosse documentary. Dr. Bonnie Everhart Instructor Dr. Everhart took her SPM 300-Sport Consumerism class to Boston to complete a fan audit of a major league sports arena. The students met with industry executives and attended a Boston Celtics game. In January, she attended a two-day workshop at Columbia University on NVivo, a qualitative data analysis computer software package produced by QSR International. Dr. Mary Graham Professor Dr. Graham attended the 20 th International Annual European Operations Management Association Conference in Dublin, Ireland. She co-authored a paper entitled Supply Chain Relationship Strategy, Human Resource Strategy and Firm Performance. She incorporated a $tart $mart salary negotiations workshop into SPM 225-Managing Sport Organizations. A national initiative of the American Association of University Women and the Wage Project, the workshop educates students on the gender earnings gap in the U.S. workforce and teaches students how to negotiate starting pay and other workrelated rewards. Students learned how to develop a monthly budget for living expenses to determine minimum salary needs, and how to benchmark pay information for specific job titles in particular locations using the Wage Project salary calculator. She also presented at the Falk College s Brown Bag Lunch Series on the use of the Qualtrics survey platform. Dr. Teresa MacDonald Instructor Dr. MacDonald worked with the School of Education at Syracuse University on an interdisciplinary Certificate of Advanced Study in Intercollegiate Athletic Academic Support. As part of this collaboration, she helped create SPM 611-Intercollegiate Athletics in Higher Education, SPM 612-College Student-Athletes, and SPM 613-Practicum in Intercollegiate Athletic Advising. Dr. Chad McEvoy Professor Dr. McEvoy attended the North American Society for Sport Management (NASSM) Conference in Austin, Texas, where he gave a presentation on valuation of college basketball coaches. He was part of a team who published research findings that provide athletic directors and other stakeholders of men s college basketball programs a new tool to determine appropriate head coaching compensation. Dr. McEvoy is the editor of Case Studies in Sport Management, chair of the NASSM industry relations committee, and a member of the review board for Sport Management Education Journal. He attended the National Association of Collegiate Directors of Athletics (NACDA) Conference in Orlando to lead a think tank about the challenges facing collegiate athletics today and potential solutions. During the Sports Facilities and Franchises National Ticketing Symposium in Brooklyn, he explored best industry practices in facility management and ticket sales, and further developed networking connections to help students secure industry jobs and internships. Dr. Rodney Paul Professor Dr. Paul was chosen as an Academy of Economics and Finance Research Fellow, the first person honored since Based on the Research Papers in Economics (RePEc) rankings of economists worldwide, Dr. Paul ranks in the top 16 percent in number of works, top 12 percent in number of distinct works, top 31 percent in citations, and top 13 percent in number of published journal pages. His paper TV Ratings in the NFL is ranked eighth for the most cited journal article in the Journal of Economics and Business from 2007 to the present. He presented three papers at the International Association of Sports Economists/ European Sports Economics Association meetings in London, England, presented a paper at the Academy of Economics and Finance Meetings in Mobile, Alabama, and was invited to speak and present at the Gijon Conference on Sports Betting at the University of Oviedo in Gijon, Spain. SPMNews 14 Summer 2013

15 FACULTY AND STAFF Dr. Gina Pauline Associate Professor Dr. Pauline attended the 2013 AAHPERD (American Alliance for Health, Physical Education, Recreation and Dance) Conference in Charlotte, N.C., to present research on engaging the millennial generation in sport management. Her talk was entitled, Volunteer Use at Triathlon Events: What are the Requirements? During the Sport Entertainment and Venues of Tomorrow Conference in Columbia, S.C., she presented Integrating a Theoretical Approach to Experiential Learning Within Sport Event Marketing, and An Analysis of Volunteer Risk Management Expectations at Triathlon Events. Along with Dr. Teresa MacDonald, she was awarded a $1,000 grant to complete a qualitative study of senior-level executives within the sport industry regarding perceptions of gender s role as it relates to an equal opportunity to pursue career goals, barriers to advancement, its role in the hiring process, and strategies to overcome the existing barriers. The research was conducted as part of their involvement with the Syracuse University chapter of Women in Sports and Events (WISE). Dr. Jeff Pauline Associate Professor Dr. Pauline received a $2,200 grant from the Association for Applied Sport Psychology to identify methods to increase everyday physical activity within the collegeage population. In his study, entitled Increasing Stair Usage in a University Residential Complex, he explored the impact of tailored motivational messages, such as point-of-decision prompts and cues to action, to increase stair use within an on-campus residential complex at Syracuse University. He attended the American Psychological Association Conference in Orlando, Florida, where he presented his research entitled, Motivational Signage Increases Physical Activity in a College Residence Hall. Pat Ryan Instructor Pat Ryan, along with Dr. Rodney Paul and Michael Veley, completed a two-year collaborative arrangement with the Syracuse Chiefs Baseball Club to re-organize the management structure of the team, conduct a market feasibility study and develop ticket sales and marketing recommendations aimed to enhance attendance and incremental business growth. Michael Veley Rhonda S. Falk Endowed Professor of Sport Management Veley successfully completed a course on Sports and Special Events Incident Management. The educational training was conducted by Texas A&M University in cooperation with the National Center for Spectator Sports Safety and Security at the University of Southern Mississippi and the Department of Homeland Security. John Wolohan Professor Wolohan traveled to Beijing Sport University (BSU) to talk with students and faculty, where he is working to form a partnership with Syracuse University. At the Chinese University of Political Science and Law (CUPL), he presented Current Issues in U.S. Sport Law, Professional Sports and Labor Relations in the U.S., Sports Gambling in the U.S., and Sports Image Rights in the U.S. During the Sport and Recreation Law Association Conference in Denver, he presented Pay for Play and Due Process: Does Paying to Play Change the Standard? At the Athletic Business Conference in New Orleans, he presented Liability Update 2012, and When Good Parents Go Bad, which examined some of the problems with parental sport rage, and what administrators can do to minimize the problem. During the Falk College s Brown Bag Lunch Series, he presented, New Jersey s Attempt to Add Sports Betting: Does it threaten the integrity of the games? Sport management staff members additionally had a very productive year. Kim Desmond finished her fifth year as an administrative assistant Kim Desmond Kathryn Tunkel in Sport Management and in Falk College s Advancement and External Affairs office working closely with assistant dean for advancement and external affairs David Salanger, as well as SPM faculty, staff and students. Her David Salanger duties include supporting students, working with the Capstone coordinator as well as corresponding with alumni and donors. She has been at SU for 12 years. Kathryn Tunkel finished her second year as administrative assistant for SPM director and chair Michael Veley, and will be celebrating her 20 th anniversary with SU in August. She works on course scheduling and student enrollment. In addition, she works closely with office coordinator Margie Chetney in assisting students and faculty, maintaining the SPM budget, and the organization of office events and activities. Outside the classroom SPM students, faculty and staff were engaged in a wide variety of sport-related experiential learning, community service work and fundraising projects, including: New York State Special Olympics; annual Syracuse University 5K Walk, Run and Roll to Better Health initiative; Syracuse Festival of Races; Turning Stone PGA Golf Tournament; LPGA Future s Tour golf tournament; Syracuse Chiefs baseball; Syracuse Crunch AHL hockey; Relay for Life cancer fundraiser; Harlem Globetrotters event at the Carrier Dome; and Ironman 70.3 Triathlon. SPM faculty service included appointments on the 2013 Remembrance Scholars review and selection committee; 25 th Anniversary Remembrance Scholars committee; Faculty Council; Promotion and Tenure Committee; University Senate; SPM Faculty Search Committees; SPM Graduate Program Committee; Get the Point/ The Non-Violence Project; Point 3 Basketball and SPM Advisory Board. SPM co-sponsored an event with Hendricks Chapel Interfaith Council and the Muslim Student Association to bring two Muslim NFL players, Hamza and Hussain Abdullah, of the Arizona Cardinals and Minnesota Vikings, to address their transition from high school to collegiate and professional athletics, all while fervently maintaining their Muslim identity. SPMNews 15 Summer 2013

16 FACULTY AND STAFF SPM s Michael Veley, Rick Burton named 2013 Falk College Faculty of the Year Dean Diane Lyden Murphy honored four Falk College faculty members, including two from sport management, for excellence in teaching, research and service with 2013 Falk College Faculty of the Year Awards. The honorees, who are nominated by their peers for outstanding performance and contributions to students, the Falk College, Syracuse University and beyond, were recognized during the Falk College s Convocation for the Class of 2013 on May 11. Michael D. Veley, M.P.S., Excellence in Service Michael Veley has played an instrumental role in the development and growth of the Department of Sport Management since its founding in His colleagues describe him as a leader with a strong work ethic, and someone with unending service to students, the University, Syracuse, and sport communities. He has embedded the notion of social responsibility into the program at all levels. His desire to engage the world is foremost in every interaction with students. He has fostered experiential learning as a signature aspect of the sport management program to encourage students to reach beyond the confines of the campus and out into the community. A former student Michael Veley Rick Burton notes, One thing I have always admired about Professor Veley is his commitment to his students. He s believed in me from day one, always encouraging me in my studies and future career goals. I m so grateful to have been able to learn from someone so incredibly passionate about sports and life. My college experience definitely would not have been the same without Professor Veley as my advisor, professor, and mentor. Rick Burton, M.B.A., Excellence in Teaching Since joining Syracuse University in 2009, Rick Burton has taught eight courses illustrating an enormous depth of industry knowledge, including Personal & Social Responsibility; Managing Sport Organizations; Sport Communications; Sports, Media & Society; International Sports Relations; Olympic Odyssey; Sports Marketing; and Foundations of Sport Venue & Event Management. Professor Burton can always be counted on for an eventful and informative class. He makes learning fun and, no matter your learning style, he is accommodating. Lively discussions in class made me want to read more than what was required. I consider him to be the best professor at Syracuse University, noted 2013 graduate Colin Desmond. He provides active and comprehensive service to students, incorporates real-world projects into his teaching and provides a charismatic teaching flair for the contemporary issues in the field. His industry connections have resulted in several high-level executives coming to the Falk College as featured guest lecturers. His commitment to Scholarship in Action is evident with his guidance and mentoring with individual students on independent, thought-provoking projects. Colleagues describe his teaching style, which has a strong emphasis on classroom dialog and discussion, as one that prepares students for critical thinking. Sport management faculty receive tenure Three faculty members from the Falk College s Department of Sport Management received tenure and promotion in May Dr. Mary Graham, Ph.D., was appointed full professor. Dr. Gina Pauline, Ed.D., and Dr. Jeff Pauline, Ed.D., were promoted to associate professors. Dr. Mary Graham joined the Falk College in Fall Prior to her position at Syracuse University, she was professor of organizational studies in the School of Business at Clarkson Dr. Mary Graham University, where she was a Newell faculty fellow for seven years. She has taught courses in human resource management and organizational behavior at the undergraduate, MBA and executive levels. Previously, she held faculty positions at George Washington University in Washington, D.C., and Georgia State University in Atlanta. Dr. Graham has recent publications in the American Economic Review, Applied Economic Letters and the International Journal of Operations and Production Management, among others. Also, she currently serves on the editorial boards of Human Resource Management Review and Human Resource Dr. Gina Pauline techniques and facilitated strategic planning sessions for faculty and staff. Dr. Gina Pauline joined the faculty at Syracuse University in 2006, bringing a realm of experience within higher education and college athletics. Management (Wiley). Currently, Dr. Graham is researching the effects of HR strategy and supply chain strategy on firm performance. In addition to teaching Research Methods and Managing Sport Organizations, Dr. Graham has trained students on salary negotiation Prior to SU, she served as the director of undergraduate sport administration at Ball State University in Muncie, Indiana. She also worked at the Eastern Collegiate Athletic Conference and the Big East Conference in championship management. Pauline s expertise is in the SPMNews 16 Summer 2013

17 FACULTY AND STAFF Research and publications: SPM by the numbers Applied research and academic publishing in peer-reviewed journals was prevalent during , with several SPM faculty members presenting their findings at national and international conferences: SPM faculty had 17 refereed journal articles published or accepted during the academic year, led by Dr. Rodney Paul s six published articles. An additional 14 other academic papers have been submitted for review. Faculty members Rodney Paul (3), Rick Burton (2), Gina Pauline and Terry MacDonald all wrote book chapters. Three SPM faculty authored or co-authored books: Dennis Deninger authored Sports on Television: The How and Why Behind What You See; Dr. Chad McEvoy co-authored Research Methods and Design in Sport Management, and John Wolohan co-authored Law for Recreation and Sport Managers. Fourteen academic journals published SPM faculty research manuscripts and peer-reviewed articles, including: SportBusiness International The Economic and Labour Sports Marketing Quarterly Relations Review International Handbook on the The Economics of Excellence Economics of Mega Sporting in International Sport Events Oxford University Handbook of Applied Research in Coaching Sports Gambling Markets and Athletics Journal of Sports Economics International Journal of Sport Management Sport Management Education Journal Journal of Economics and Finance Legal Aspects of Sport Journal of Business, Industry Journal of Physical Education, and Economics Recreation and Dance. SPM faculty presented research findings and gave industry-related presentations at more than 17 conferences in 15 states and three countries, including: The Cooperstown Symposium on Baseball and American Culture (Cooperstown, NY) Academy of Economics and Finance Conference (Charleston, SC) Sport Management Association of Australia and New Zealand (Sydney) Society of Business, Industry, and Economics Conference (Destin, FL) Sport and Recreation Law Conference (Greensboro, NC) Sport Event and Venues of Tomorrow Conference (Columbia, SC) Sport Marketing Association Conference (Orlando, FL) North American Society of Sport Management (Austin, TX) American Marketing Association (Chicago, IL) Association for the Study of Higher Education (Indianapolis, IN) Association for Applied Sport Psychology (Honolulu) American Psychological Association Annual Convention (Orlando, FL) International Association of Sports Law (Beijing, China) U.S. Sports Congress (Sarasota, FL) Athletic Business Conference (New Orleans, LA) Sport and Recreation Law Association (Greensboro, NC) Association of Physical Education, Recreation and Dance (Charlotte, NC) SPM faculty have been quoted or interviewed for more than 20 published or broadcast media interviews including Sports Business Journal Sports Business Daily National Public Radio Syracuse.com SportsBusiness International Naples.com The New York Times YNN/Time Warner Cable CNY Sports WSYR-TV Syracuse Post-Standard WSTM-TV Syracuse Magazine WAER Radio Associated Press ESPN Radio Bloomberg Baseball Hall of Fame s Memories Naples News and Dreams monthly publication areas of event management, pedagogy and women in sport. With an extensive list of publications, her research has been published nationally and internationally. She has served as an advocate for supporting women pursuing careers in sport management. Pauline is the co-founder of the only national collegiate chapter of Women in Sports and Events (WISE) at Syracuse University. Pauline has mentored several of her students to successful Dr. Jeff Pauline careers within the sport industry. Her research areas include event management, risk management at sport events and women in the sport industry. Dr. Jeff Pauline joined the faculty at Syracuse University in Prior to coming to SU, he was the director of the sport and exercise psychology graduate program at Ball State University in Muncie, Indiana. Dr. Pauline has also worked as a chemical dependency therapist and as a collegiate tennis coach. He has taught courses in sport psychology, exercise psychology, health psychology, sport sociology, research methods, statistics and coaching. He is a certified consultant of the Association for the Advancement of Applied Sport Psychology and a member of the United States Olympic Committee Sport Psychology Registry. He has consulted with a variety of amateur and professional athletes and teams. Dr. Pauline s consultations have focused on performance enhancement, team building and stress management. He has presented his work at national and international conferences. The Association for Applied Sport Psychology recently awarded him a grant to identify methods to increase everyday physical activity within the college-age population. In Pauline s study entitled, Increasing Stair Usage in a University Residential Complex, he found tailored motivational messages in the form of point-of-decision prompts and cues to action were effective in increasing stair use within an on-campus residential complex at Syracuse University. Congratulations Mary, Gina and Jeff! SPMNews 17 Summer 2013

18 FACULTY AND STAFF Capstone coordinator Carol Roy announces retirement After 23 years at Syracuse University, Sport Management Capstone coordinator Carol Roy has announced her retirement, effective January Roy started her career as a data coordinator in the Honors Program, where she quickly moved up to academic counselor. She earned her master s degree in public administration through the Maxwell School at SU. In 2001, she was hired as director of academic advising when the College of Human Services and Health Professions was formed (now Falk College). She was directly involved with the development of the sport management major and was officially hired into the department as the Capstone coordinator in As internship coordinator, Roy has helped over 300 students to combine their academic interests in both liberal arts and the sports realm with their professional involvement through internships and the 12-credit Senior Capstone Experience. She has been the go-to person for faculty members when they have questions about advising and other student issues. She developed and taught SPM 201-Professional Development in Sports, a course that helps students develop a personal brand to compete as young professionals in the sports industry. Roy served as an advisor to the SPM Learning Community, and taught the Falk College Gateway course for firstyear students. Carol and her husband, Rich, live in Baldwinsville. She hopes to volunteer and work part-time in her retirement, as well as spend time with her five adult children, travel and participate in outdoor activities like hiking, running, golf and tennis. Looking back at my time here, I realize how much I have learned personally, professionally and even academically, Roy said. If I had it to do all over again, I wouldn t change a thing. I have met so many wonderful people and made so many friends. I have loved being part of the Orange team. Sport management director and chair Michael Veley said, Carol has been an integral part in the overall success and development of sport management students through her teaching, academic advisement, mentoring and service work. She has been a terrific colleague and her overall dedication and professionalism associated with student achievement is extraordinary. She is to be commended. Thank for your many years of service to Syracuse University, Falk College and the Sport Management Department, Carol. We will miss you! SPM hosts visiting scholar from China The Department of Sport Management will host associate professor Gao Fei, of Beijing, China, for the academic year. Fei, 36, will stay through June 2014 to participate in a research exchange program as a visiting scholar. Fei has worked for the department of Physical Education at China University of Political Science and Law since He has studied sports law for six years. He was promoted to deputy secretary general of the Research Center of Sports Law at CUPL in 2013, under the tutelage of Huang Jin. Fei said he looks forward to researching sports law and sport management while at Syracuse University. He played professional basketball in China, having his career cut short by a knee injury. He is a fan of Syracuse Orange basketball and hopes to study the teams while he s here. Fei came to America with his wife, Zhao Jie, and their son, Gao Yutang. NEWS AND EVENTS SU s NASCAR Kinetics team shines in national marketing competition NASCAR was looking for high-achieving, innovative students who thrive on creativity, problem solving and teamwork to participate in a national marketing competition it launched in 2009 to foster brand awareness throughout campus communities. Sport management instructor Patrick Ryan knew his students in SPM 490-Independent Study: NASCAR Kinetics would be up to the challenge. And he was right. The five-student team placed second (losing by two one-thousandths of a point) during the 2012 NASCAR Kinetics Marketing in Motion national competition that partners students with NASCAR professionals to work through real-world business challenges and opportunities. The SU student team gained hands-on, resumebuilding experience in areas including event planning, marketing and project management. This program gave SPM students the opportunity to run a Motor Sports Event from concept through execution, Ryan said. Students were able to put into action concepts from the classroom and demonstrate skills in a competitive environment by demonstrating work-environment talents. Sport management majors (from left) Alvaro Voelker Jr., Carlos Ruiz II and Charma Harris worked with SPM instructor Pat Ryan, broadcast and digital journalism major Carly Signor and television, radio and film major Tyler Kenly on a national marketing campaign for NASCAR in the Fall of Part of the team s success in the competition was based on execution of a viewing party, which took place October 21, 2012, at the Inn Complete on SU s South Campus. Team members who organized the free event included sport management majors Charma Harris, Carlos Ruiz II and Alvaro Voelker Jr., broadcast and digital journalism major Carly Signor and television, radio and film major Tyler Kenly. The viewing party was open to SU students, faculty, staff and the public. When guests arrived at the official NASCARsponsored viewing party featuring the Hollywood Casino 400 race, they were treated to food, games and giveaways. NASCAR developed the NASCAR Kinetics: Marketing in Motion program to expose college students to and educate them about the NASCAR brand. SPMNews 18 Summer 2013

19 NEWS AND EVENTS SPM students organize Great Cardboard Campout on SU Quad They slept overnight in cardboard boxes, collected personal care items to benefit Rescue Mission In the past year, an average of 235 people who might otherwise have been homeless stayed at the Rescue Mission shelter in Syracuse nightly. On April 18, 2013, 26 students enrolled in SPM 101-Personal and Social Responsibility slept in cardboard boxes overnight on the SU Quad to raise awareness about homelessness. As part of this effort, they collected personal care items to benefit men using the Rescue Mission shelter in the Syracuse community, including razors, soap, deodorant, toothbrushes, toothpaste, socks and underwear. Overall, the campout was a success, said Falk College associate professor of sport management Jeff Pauline, who led the course. The students learned a lot about themselves. They can sleep outside overnight with nothing more than a cardboard box, blanket and sleeping bag, and how difficult it must be for people to sleep out every night regardless of the weather. They also learned the importance of volunteering their time and effort to assist others who are in need. They can make a difference in people s lives. The event gained national exposure when ESPN.com featured it online. The coursework and related projects address personal ethical principles and social responsibility. Students were asked to engage with each other throughout the day and night and to learn something about each person. They also engaged other students, staff and faculty who were on the Quad or passing by to tell them about the event. Pauline said he is hoping to make the Cardboard Campout an annual event. We talked about this project the very Louiszell Alexander, Baye Moussa Keita and SPM associate professor Jeff Pauline (from left) at the Cardboard Campout in April. first day of classes. Students understand they have an important role to play in giving back to the communities where they live and work today and well into the future, Pauline said. Pauline arrived on the Quad at about 11 a.m. to set up, with the help of Kim Desmond, administrative assistant in the Falk College Office of Advancement. Students began to arrive at 2 p.m., with most staying overnight on the Quad, leaving about 7 a.m. April 19. Boxes were donated by Syracuse Moving and Storage. Students were only allowed to bring a sleeping bag, blanket, duct tape and a small pillow. A few weeks before the event, one member of the class, Syracuse University basketball player Baye Moussa Keita, had participated in the Final Four in Atlanta. But on this night, he found himself sleeping in a cardboard box. It really opened my eyes, said Keita, a reserve center who averaged 3.7 points and 3.7 rebounds this season. I ve always been thankful for everything I have, but this really made me aware. Like most of his classmates, Keita was more than a little stunned when Pauline first pitched the project idea in class. We were all like, C mon. Do we have to do this? Keita said. My teammates were like, You re crazy. But the more Pauline talked and especially after a visit to the Rescue Mission Keita grew more interested in the project. His enthusiasm, Pauline said, helped change his classmates opinions, too. Well he s not balking about doing this, so we shouldn t either, Pauline said. His discussions helped other students get over their apprehension. The coursework is partially funded through a gift by sport management advisory board member David Kleinhandler. ESPN s Dana O Neil contributed to this report. SPMNews 19 Summer 2013

20 NEWS AND EVENTS SPM students embark on European Olympic Odyssey Twelve students in the Department of Sport Management, led by instructor Pat Ryan, traveled to Europe in May as part of a 19-day, four-country Olympic Odyssey trip. The program began in London, where students experienced the impact of the 2012 Summer Games. From London, they traveled to Paris, birthplace of the modern Olympic movement, and then on to Lausanne to inspect the present-day Olympic Capital, headquarters of the International Olympic Committee (IOC) since The group then headed to Olympia, home of the ancient Olympics, and lastly on to Athens, site of the 2004 Summer Games. This is a great opportunity for students to take an in-depth look into the Olympic Movement, said Ryan, who completed his fifth Olympic Odyssey trip. Talking to leading representatives of the Olympic family provides unparalleled access to experts of past and future Olympic Games. In addition, students met with representatives from the Court of Arbitration for Sport to better understand how the Olympic movement is managed and its relationship to the world of sport throughout history. They spent the Spring 2013 semester learning about Olympic games past, present and future in SPM 400-Olympic Odyssey, an SU Abroad Course. Ryan and his students kept a blog of the trip. Find it online at SPM Winter Olympic Odyssey 2013 In February, 20 undergraduate Sport Management students traveled to Lake Placid as part of their SPM 300-Olympic Odyssey class. The students were accompanied by Falk Professor of Sport Management Rick Burton, SPM instructor Pat Ryan and sport venue and event management graduate students Katie Rudy, Noel Byrd, Whitney Taylor and Laura Porth. The group visited the United States Olympic Training Center and hockey arena, where the 1980 miracle on ice took place, as well as visited the village s ski jump area and downtown Lake Placid. The trip makes the Olympic Odyssey course come to life, Burton said. Students actually get to go to a Winter Olympic Games site and see how small Lake Placid is. Many on the trip played basketball in the Olympic Training Center, where Olympic and Paralympic hopefuls were staying. The students got to see that making an Olympic team is an incredibly demanding pursuit and how single-minded these athletes must be to even think about beating the world s best athletes in their respective sport, Burton said. It was the fourth annual Winter Olympic Odyssey trip to Lake Placid for sport management. SPMNews 20 Summer 2013