SOUTHEAST MISSOURI STATE UNIVERSITY

Transcription

1 SOUTHEAST MISSOURI STATE UNIVERSITY Harrison College of Business Fall 1995 Title of Course: Strategic Decision Making Course No. BA650 Revised Fall 2015 I. CATALOG DESCRIPTION AND CREDIT HOURS OF COURSE: Strategic business behavior especially in relation to the external environment of business. Interdisciplinary and integrative perspectives are emphasized using cases, projects and team teaching. (3) II. III. PREREQUISITE: 18 HOURS OF COMPLETED MBA COURSEWORK OR CONSENT OF MBA DIRECTOR. PURPOSES OR OBJECTIVES OF THE COURSE: A. Upon completion of this course, the student should be able to: monitor the rapidly changing environment affecting business and see the implications for strategic planning. B. Integrate various aspects of strategic management and demonstrate knowledge of the principles and processes which organizations use to improve performance. C. Demonstrate enhanced problem recognition, analysis and solution skills. Also, students should be able to formulate workable plans of action. D. Demonstrate enhanced communication skills. E. Demonstrate an ability to integrate social responsibility and ethical behavior with strategic decision making. F. Demonstrate enhanced skills in locating and using sources of information available for analysis of strategic issues. IV. STUDENT LEARNING OUTCOMES A. Understand the process of crafting corporate missions, strategic visions and long-term corporate objectives. B. Understand the tools of analysis that are necessary to evaluate a firm s External Environment. C. Understand the tools of analysis that are necessary to evaluate a firm s Internal Environment. D. Evaluate and understand the process of crafting an effective competitive strategy. E. Develop an understanding on strategy implementation that incorporates organizational structure, corporate culture, ethics and social responsibility.

2 V. EXPECTATIONS OF STUDENTS AND LEARNING GOALS: A. To demonstrate the ability to integrate concepts and principles acquired from previously taken MBA courses since this is the capstone MBA course. B. To discuss, analyze and critique all assigned readings, including assigned popular business books. C. To complete a major research and analysis project related to strategic planning. This may be judged by a panel of practicing managers as well as the instructors. D. To exhibit knowledge of current business events and relate these to strategic management. E. To complete examinations, quizzes and other assigned experiential exercises. LEARNING GOALS FOR HARRISON MBA STUDENTS The Harrison business faculty has identified five critically important learning goals for those pursuing the Masters of Business Administration degree offered by the Donald L. Harrison College of Business. A student receiving the Harrison MBA degree should: 1. Demonstrate proficiency in effective communication and team work by writing a clearly focused, organized and mechanically correct business document, creating and delivering a professional presentation on a relevant business problem with substantive content, organization and delivery; recalling work related information and exhibiting effective team work. 2. Demonstrate advanced knowledge of accounting, finance, business law, management, marketing, management information systems, and economics by using business related terms, concepts, theories and principles appropriately. 3. Demonstrate the ability to apply critical thinking skills and advanced research skills to business problems and ethical dilemmas by identifying a problem or ethical issue, presenting and evaluating relevant information; evaluating alternatives; and resolving the problem or ethical dilemma with a justification based on general principles, discipline-specific understanding and professional judgment. 4. Demonstrate upper-level management and leadership skills in a diverse environment by providing evidence of understanding of individual management styles, evidence of adapting to a diverse environment and other cultures. 5. Demonstrate executive management level knowledge (mastery) of technology by using the Internet, business computer applications, statistical software, and presentation software when creating and making presentations. VI. COURSE CONTENT: A. Fundamentals of Strategic Management 4

3 1. Concept & Scope of Strategy (model or framework for Strategic Analysis) 2. Evolution of the Modern Firm a. Vertical boundaries b. Horizontal boundaries c. Diversification B. External Analysis Industry Analysis (identify key success factors) 2. Intra-industry Analysis/Competitive Analysis a. Segmentation analysis b. Strategic groups c. Competitor appraisal 3. Market Analysis a. Customer analysis b. Market size & forecasting demand c. Product/Service offerings/product life cycle 4. Legal/Political Environment 5. Economic Environment 6. Social/Cultural Environment 7. Natural/Physical Environment 8. Technological Environment 9. Global Environment C. Internal Stakeholders and Environment 3 1. Strategy and Structure of Internal Organization 2. Managers & CEOs as Strategic Decision Makers 3. Owners 4. Employees 5. Creating an Ethical Culture (Power, Responsibility, Organization Culture) 6. Information Management D. Strategic Position: Organization Mission and Goals 5 1. Mission & Vision

4 2. Positioning for Competitive Advantage/Sustaining Competitive Advantage a. Analyzing resources and capabilities (assessing strengths and weaknesses) b. The nature and sources of competitive advantage c. Cost advantage d. Differentiation advantage e. Competitive advantage and industry evolution f. Competitive advantage in technology--intensive industry g. The management of innovation h. Competitive advantage in mature industries E. Strategy Formulation Corporate-level and Business-level Strategy 2. Generic Business Strategies a. Cost leadership b. Differentiation c. Focus 3. Global Strategies 4. Managing the multi-business Based Corporation a. Diversification methods b. Strategic planning techniques c. Portfolio models d. Restructuring e. Strategic alliances F. Strategy Implementation 8 1. Organizations as Systems/Linkages & Interdependencies 2. Developing Functional Strategies: Marketing; Operations; R&D; Information Systems; Human Resources; Financial 3. Structuring to Support Strategy 4. Leadership and Culture 5. Coordinating Among Structural Components 6. Aligning with the External Environment G. Strategic Control 5 1. Strategic Control Systems and Processes 2. Appropriate Measures of Success 3. Crisis Management VII. TEXTBOOK:

5 A. A textbook covering the strategic management process will be assigned. B. A customized set of readings will be assigned from classic business strategy books and periodicals such as the following: 1. Contemporary Strategy Analysis, Robert Grant, Cambridge, MA: Blackwell Publishers Ltd., Implanting Strategic Management, Igor Ansoff and Edward McDonnell, New York: Prentice-Hall, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Michael Porter, New York: Free Press, Competitive Advantage, Michael Porter, New York: Free Press, Thriving on Chaos, Tom Peters, New York: Knopf, The PIMS Principles: Linking Strategy to Performance, Robert Buzzell and Bradley Gale, New York: Free Press, The Competitive Advantage of Nations, Michael Porter, New York: Free Press, Corporate Strategic Analysis, Marcus C. Bogue and Elwood S. Buffa, New York: Free Press, The Economics of Strategy, David Besanko, David Dranove, and Mark Shanley, New York: John Wiley & Sons, Inc., Periodicals 1. Long Range Planning 2. Strategic Management Journal 3. Harvard Business Review 4. California Management Review 5. Academy of Management Journal 6. Business Week 7. Fortune 8. Wall Street Journal 9. Sloan Management Review 10. Journal of Marketing 11. Economist VIII. BASIS FOR STUDENT EVALUATION: A. Written and oral case presentations (individual and team). B. Major research and analysis project. C. Written and oral book review(s) of popular business books.

6 D. Quizzes and examinations (midterm and final). E. Participation (in class, in teams and/or by ). IX. Grading Policy: 100%--90% A 89.9%--80% B 79.9%--70% C Below 70% F The weight of the evaluation criteria may vary according to each instructor and will be communicated at the beginning of the course X. ACADEMIC POLICY STATEMENT: Students will be expected to abide by the University Policy for Academic Honesty regarding plagiarism and academic honesty. Refer to: XI. XII. STUDENT WITH DISABILITIES STATEMENT: If a student has a special need addressed by the Americans with Disabilities Act (ADA) and requires materials in an alternative format, please notify the instructor at the beginning of the course. Reasonable efforts will be made to accommodate special needs. INSTRUCTION: By a team of instructors, possibly with a challenging firing line atmosphere.