BOARD OF EDUCATION Attachment: Discussion 11. PALO ALTO UNIFIED SCHOOL DISTRICT Date:

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1 BOARD OF EDUCATION Attachment: Discussion 11 PALO ALTO UNIFIED SCHOOL DISTRICT Date: TO: FROM: PREPARED BY: Glenn Max McGee, Superintendent Markus Autrey, Associate Superintendent - Educational Services Katherine Baker, Chief Academic Officer, Secondary Education SUBJECT: Approval of New High School Course for STRATEGIC PLAN INITIATIVE Academic Excellence and Learning Board Policy 6011 Academic Standards Board Policy 6141 Curriculum Development and Evaluation Board Policy 6143 Courses of Study RECOMMENDATION Pending discussion at this meeting, it is recommended the Board of Education approve the following new Gunn High School elective at the January 12, 2016, regular meeting. BEAM (Business, Entrepreneurship, and Math) BACKGROUND According to Board Policy 6143, the Superintendent shall recommend courses of study to the Board of Education. This year, staff is recommending a new elective course at the high school level, Business, Entrepreneurship, and Math. Input from content area teachers, Instructional Council (Instructional Supervisors across content areas), the school community (Site Council, PTSA, students), and the greater community (local businesses) was included in the design of the recommended course. The site principal reviewed the recommendations and approved the course for consideration by the Math Steering Committee. The Steering Committee reviewed the proposed course and recommended approval to the Associate Superintendent of Educational Services. BEAM (Business, Entrepreneurship, and Math) Rationale This course will provide an opportunity for young people to connect with the innovation community of Palo Alto. There is a special interest in offering these opportunities to historically underrepresented minority students. The class will bridge the gap between the teen population and our highly sophisticated business community. Students will be provided with real life, hands-on business mathematics experience in finance and quantitative marketing, as well as experience with social media and entrepreneurship. Students will be able to build their own networks, experience business mentorship opportunities, and give

2 back to their community. This course will engage the private sector in creating a true public-private partnership model in the community, and will support teen well-being, self-advocacy, self-confidence, self-esteem, and community engagement. Description (Attachment A) The Gunn Business, Entrepreneurship, and Math course (Gunn BEAM) teaches students how math applies to the real world through business applications and project-based learning. During first semester, students will study business, marketing, and finance modules developed in collaboration with Ernst & Young and PricewaterhouseCoopers. During second semester, students gain hands-on experience through their volunteer work for local small businesses and non-profit organizations. Students give back to the community by creating a public-private partnership between Henry M. Gunn High School and local businesses. Students also receive mentorship and start-up networking support from private sector firms.

3 PALO ALTO UNIFIED SCHOOL DISTRICT ATTACHMENT A HIGH SCHOOL COURSE DESCRIPTION Department Math Course Title Business, Entrepreneurship, and Math Course Code Grade Level/s 10, 11, 12 Course Length 1 year Credits 10 Transcript Title Textbook/s BEAM Prerequisites Algebra 1, Algebra 1A or equivalent None Supplementary Texts None Aligned with CA CCSS Yes Aligned with other content standards CA Business & Marketing Standards Meets UC A-G Requirement Elective - pending Course Adoption Date Academic Year COURSE DESCRIPTION Gunn Business, Entrepreneurship, and Math course (Gunn BEAM) teaches students how mathematics applies to the real world through business applications and project-based learning. During first semester, students will study business, marketing, and finance modules developed in collaboration with Ernst & Young and PricewaterhouseCoopers. During second semester, students gain hands-on experience through their volunteer work for local small businesses and non-profit organizations. Students give back to the community by creating a public-private partnership between Henry M. Gunn High School and local businesses. Students also receive mentorship and start-up networking support from private sector firms. RATIONALE 1. Provide an opportunity for youth to connect with the innovation community of Palo Alto, especially historically underrepresented minority students who might not have the opportunities available through family or friends. 2. Bridge the gap between the teen population and a highly sophisticated business community. 3. Provide real life, hands-on business mathematics experience in finance and quantitative marketing, as well as experience with social media and entrepreneurship. 4. Enable students to build their network, experience business mentorship opportunities, and give back to their community. 5. Engage the private sector to participate and create a true public-private partnership model in the community. 6. Support teen well-being, self-advocacy, self-confidence, self-esteem, and community engagement.

4 TECHNOLOGY Computer Applications (including, but not limited to): Skype, , FaceTime for communicating with adult mentors and company representatives Office applications, including Sheets and word processing Google Docs and Google Drive for sharing of documents Facebook, online chats to communicate with team members Website and Twitter to communicate with outside partners OUTLINE OF COURSE CONTENT MAJOR UNITS OF INSTRUCTION STANDARDS LEARNING OUTCOMES ACTIVITIES, LESSONS EVALUATIONS Intro to Business Business Standards 1) Foundation Standards: 1.0 Mathematics 2.0 Communications 4.0 Technology 5.0 Problem Solving and Critical Thinking 7.0 Responsibility and Flexibility 8.0 Ethics and Legal Responsibilities 9.0 Leadership and Teamwork 2) Entrepreneurship Standards: B1.0 Students understand the basic aspects of entrepreneurship B2.0 Students understand the elements and purpose of a business plan B3.0 Students understand how to use technology in a small business to gain a competitive advantage B4.0 Students understand effective marketing of 1. Effective communication through listening, speaking, and writing 2. Strong research skills 3. Ability to integrate knowledge among disciplines 4. Reading with understanding 5. Critical and creative thinking to solve problems 6. Effective use of technology Session 1: What is a business entrepreneur? Day 1: Introduction Day 2: Describe Mission Statements and Business Plans Day 3: Introduction to Business Ownership Types Day 4: Case Study Session 2: Understanding your competitive landscape and basic business economics Day 5: Industry Cycles and Economic Cycles Day 6: Knowing your market/competitive landscape Day 7: Tech Enablement Day 8: Case Study Case Studies and Projects

5 small businesses B5.0 Students understand the key economic concepts that affect small business ownership Math Standards N-RN The Real Number System N-Q Quantities A-SSE Seeing Structure in Expressions A-CED Creating Equations A-REI Reasoning with Equations and Inequalities Session 3: Developing and communicating your business plan Day 9: Building Relationships & Networking Day 10: Leadership and Company Culture Day 11: Corporate Governance & Business Ethics Day 12: Case Study Marketing Business Standards 1) Foundation Standards: 1.0 Mathematics 2.0 Communications 4.0 Technology 5.0 Problem Solving and Critical Thinking 7.0 Responsibility and Felxibility 8.0 Ethics and Legal Responsibilities 9.0 Leadership and Teamwork 2) Entrepreneurship Standards: B1.0 Students understand the basic aspects of entrepreneurship B2.0 Students understand the elements and purpose of a business plan B3.0 Students understand how to use technology in a small business to gain a competitive 1. Effective communication through listening, speaking, and writing 2. Strong research skills 3. Ability to integrate knowledge among disciplines 4. Reading with understanding 5. Critical and creative thinking to solve problems 6. Effective use of technology Session 4: Launch your Business Plan Day 13 15: Class Conclusions and Project Presentations Session 1: The Basics of Marketing Day 1: Market, Marketing Mix Session 2: Product Development and Marketing Research Day 2: Primary and secondary data, statistics Day 3: Statistics activities Day 4: Central tendency and dispersion Day 5: Dispersion continued Day 6: Regression analysis, conjoint analysis Session 3: Promotion Case Studies and Projects

6 advantage B4.0 Students understand effective marketing of small businesses B5.0 Students understand the key economic concepts that affect small business ownership (Advertising) Day 7: Click-through rate, conversion rate Math Standards N-RN The Real Number System N-Q Quantities A-SSE Seeing Structure in Expressions A-CED Creating Equations A-REI Reasoning with Equations and Inequalities F-IF Interpreting Functions F-BF Building Functions F-LE Linear, Quadratic, and Exponential Models S-ID Interpreting Categorical and Quantitative Data S-IC Making Inferences and Justifying Conclusions Finance Business Standards 1) Foundation Standards: 1.0 Mathematics 2.0 Communications 4.0 Technology 5.0 Problem Solving and Critical Thinking 7.0 Responsibility and Flexibility 8.0 Ethics and Legal Responsibilities 9.0 Leadership and Teamwork 2) Accounting Standards: A1.0 Students understand the basic principles and procedures of the accounting cycle A2.0 Students understand and apply accounting principles and concepts 1. Effective communication through listening, speaking, and writing 2. Strong research skills 3. Ability to integrate knowledge among disciplines 4. Reading with understanding 5. Critical and creative thinking to solve problems 6. Effective use of technology Session 1: Product/Service, Marketing, Business Type, and Funding Day 1: Products vs. Services, Marketing, Business type, Funding Session 2: Financial operation of the business Day 2: Revenue, Net Income, Evaluating results Day 3: Targeting, Pricing strategies Day 4: Revenue Collection, Time value of money Case Studies and Projects

7 A3.0 Students understand governing agencies and the typical development and structure of various business environments A4.0 Students understand how the basic principles of internal control systems relate to the accounting cycle 3) Business Financial Management Standards: C1.0 Students create and use budgets to guide financial decision making C2.0 Students know how to analyze and interpret financial data C3.0 Students understand the impact of federal, state, and local regulations on financial management decisions Math Standards N-RN The Real Number System N-Q Quantities A-SSE Seeing Structure in Expressions A-CED Creating Equations A-REI Reasoning with Equations and Inequalities F-IF Interpreting Functions F-BF Building Functions F-LE Linear, Quadratic, and Exponential Models Day 5: Business Expenses, Cash flow, Profitable Business Day 6: Financial Statements, Customer Lifecycle Session 3: Performance evaluation and forecasting Day 7: Performance Indicators Day 8: Ratios Standard performance indicators Day 9: Forecasting Day 10: Qualitative and quantitative forecasting Session 4: Taxation/Non-Profit Day 11: Types of taxes, Tax exemption Day 12: Dual taxation, Liability, Tax optimization/planning ADDITIONAL INFORMATION/COMMENTS Gunn BEAM is currently operating as a club in its second year. The club currently has almost 100 students participating. However, as a club, it is not possible to teach the complete curriculum. This program has been developed in partnership with the City of Palo Alto and Silicon Valley Talent Partnership.