Van Gennep Blue Mulberry

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Shanon Barker
8 years ago
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1 Van Gennep Blue Mulberry

2 Introduction 2

3 What business are we in? Ancient Greek: the word form was μορφή (morphe; cf. morph) and also εἶδος (eidos) "kind, idea, shape, set",informare [shaping, creating], from in [in] + formare [to create something], as forma [shape] Information Defines Relation Any relation can be changed by information 3

4 Relationship business 4

5 Content in the customer journey How can the content we create make a difference in the customer journey? Orientation Consideration

6 Chaos & Disruption

7 Gatekeepers Basic economics: If I have something and you don t, I can ask you money for this in return. In the digital world, information is no longer a scarce good. Gatekeepers of information lost their power.

8 Media are not alone It s every sector and not just the media industry that is facing this development.. Financials Flea markets Real estate Department stores Governments 8

9 Send & receive Sender Medium Receiver 1. Media are constantly developing 2. Receivers start to behave differently 9

10 Send & receive Sender Medium Receiver 1. Media are constantly developing 2. Receivers start to behave differently 3. Receivers become senders 10

11 Send & receive Sender Medium Receiver 1. Media are constantly developing 2. Receivers start to behave differently 3. Receivers become senders 4. Receivers start to send between each other 11

12 Consequence Information has become realtime and user generated Consumers are not just talking with but about you (what would you like them to tell each other?) Sender no longer controls the process (thus the relationship): Information is now transparant; honesty is a must. Consumers are empowered and in control 12

13 Liquid content Content is no longer solid, but liquid and can be re-modeled, re-shaped and re-used to fit any format and any channel. The creation of content is now possible for a wider public. 13

14 Advertiser or publisher? 14

15 The old Businessmodel Content is expensive to produce, but very inexpensive to re-produce 2,- 2,- 2,- 2,- 0,50 0,50 0,50 0,50 15

16 War on 2 fronts 2,- 2,- 0,50 0,50 16

17 Where are the business models? 1. E-commerce (Amazon) 2. E-auctions (Maersk) 3. Virtual communities (Habba Hotel) 4. Collaboration platform (YAHOO) 5. Third party market places (EBAY) 6. Traditional display advertising 7. Lead generation 8. Information brokerage (Itunes, New York Times) 9. Trust and other services 10.Consumer profiling (Google, facebook) And that s it for now 17

18 New competition Most successful internet brands started online People have many other alternatives to spend their time Low entry barriers; New competition comes from unexpected corners Every company is now a media company 18

19 TODAY Publishing today requires to be: Very efficient Medium neutral Multi channel So.HOW do we realize this?

20 Digital Asset Management & multichannel publishing Web Print Content Efficient workflow DAM Medium neutral storage In store App Social Media Wearable media Publish to any channel 20

21 1988 Van Gennep - M.A.C. BV Digital flatplan and Business Process Management 2011 Acquisition by ADAM Software Digital Asset Management

22 PublishingNOW

23 Platform 23

24 Planning Flat planning - Print: Assign content, view and browse pages, track status

25 Planning Quick view - View pages or content and annotate, play video Adobe CS integrated

26 Workflow Set out tasks, monitor status

27 Central content database Cross channel / brand planning 27

28 Multi Channel delivery Flat planning - Digital: Assign content, view and browse pages, track status, publish

29 Publish to Social Media 29

30 App Manage content anytime anywhere PublishingNow App - Upload files to PublishingNow anytime anywhere..

31 CUSTOMERS VAN GENNEP

32 @marcelthoen nl.linkedin.com/in/contentspecialist/ 32

Brand Marketing Tools and more. Why MAM should be a priority for Marketing, Creative & IT Departments

Brand Marketing Tools and more Why MAM should be a priority for Marketing, Creative & IT Departments EURODUO 2014 2015 DALIM DALIM SOFTWARE SOFTWARE GmbH GmbH What is MAM thing? MAM is the management,