COMPANY OVERVIEW 2015

Transcription

1 COMPANY OVERVIEW 2015

2 Dream Config was founded with a simple goal in mind: to help startups and established companies become successful. 1

3 Strategic thinkers that align business with technology on a daily basis. Very carefully, we listen to the needs of our clients and extract key requirements to design, build and deliver startup-driven dream results. 2

4 Over the years we ve worked with both startups and established companies to help them design impactful brands, develop high quality digital experiences and build sustainable businesses. 3

5 A FEW BRANDS WE VE WORKED WITH Dream results come in all shapes and sizes. Our skills are multidisciplinary, thus allowing us to do business with those who share similar intention, as opposed to a specific shape or size. We continue to help leading businesses both large and small develop these intentions into dream results. 4

6 WHAT WE OFFER Work with us to plan, launch and grow your business through the difficult stages all organisations face: existence, survival and success. Plan We plan before we implement. Your critical path towards success depends on it. Launch We design brands, build websites and market businesses professionally on a daily basis. Grow With careful planning and quality implementation, growing becomes a natural progression. 5

7 BRAND DESIGN & IDENTITY LOGO, COMMUNICATION DESIGN, GUIDELINES Perceived value speaks volumes on the internet. Most brands are discovered online, where purchasing decisions are made in four seconds or less. Thus, our emphasis on designing eye-catching work underpins everything we do. 6

8 WEB DESIGN & DEVELOPMENT WEBSITE DESIGN, WEB APPLICATIONS, ECOMMERCE We bring a wide range of skills to a wide range of projects. From wireframes and usecase scenarios to website design and development, we craft digital outcomes that closely align with defined business requirements. Some need a simple website, others require bespoke technology and strategy to drive it. 7

9 DIGITAL MARKETING STRATEGY, SEO, SOCIAL MEDIA, VIDEOGRAPHY A website alone will no longer get you there. Brands that understand this invest in places their clients spend hours a day in - online video, social media, are just a few. When properly defined by a strategy, implementing these projects will bring more customers to your website and increase conversions overall. 8

10 BUSINESS PROWESS FINANCIAL STRATEGY, STARTUP TOOLS, BUSINESS COACHING Brand and digital is not all we do. We re actively moving towards supporting startup businesses and their journey with a range of products and services to help them grow. Gears For Growth is our latest service that provides startup accounting & financial strategy to those in need. We reckon it s pretty handy. 9

11 Showcasing projects of all shapes and sizes 10

12 METRO BY HOYTS DESIGN & DEVELOPMENT, SOCIAL MEDIA STRATEGY, VIDEOGRAPHY HOYTS asked Dream Config to develop a comprehensive digital strategy aimed at their new locations audience. We developed an ongoing Facebook marketing plan that includes monthly content creation, Facebook campaigns and daily page administration. 11

13 METRO BY HOYTS DESIGN & DEVELOPMENT, SOCIAL MEDIA STRATEGY, VIDEOGRAPHY Here s a video we shot, edited and produced specifically for Facebook, which captures moviegoers reactions to the new cinema look and feel. We developed a series of three videos that generated an increased amount of impressions and feedback compared to other content types. 12

14 BLOOMISTA BRAND DESIGN, WEB DESIGN, SOCIAL MEDIA Bloomista came to Dream Config with a product that was nearly ready for launch and required a comprehensive launch strategy to make it fly. Phase one included branding social channels, designing Facebook ads and the mobile app icon seen here. 13

15 BLOOMISTA BRAND DESIGN, WEB DESIGN, SOCIAL MEDIA Phase two of the project was to design the website, which would act as a landing page where visitors could quickly learn more about the product and link to the App Store to download it. 14

16 The Muesli Hub logo should only be altered which have been designed to work across th consistant brand look and feel. THE MUESLI HUB LOGO & BRAND DESIGN, ECOMMERCE WEBSITE LOGO VARIATIONS Primary logo - with tagline Primary logo - without tagline Primary logo - with Primary tagline logo on dark background Primary (negative) logo - without The Muesli Hub logo should only be altered with the following variations, which have been designed to work across the various applications for a consistant brand look and feel. The Muesli Hub came to us with the exciting and challenging opportunity of helping them design and build their startup business concept. BRAND GUIDELINES Primary logo - with tagline Primary logo - without tagline Primary logo on dark background (negative) Secondary logo for horizontal alignment CRAFTED BY YOU CRAFTED BY YOU THE MUESLI HUB Phase one included designing a series of logos that were versatile CRAFTED BY YOU when applied across various print and web applications. The Muesli Hub The Muesli Hub COLOUR SCHEME PANTONE CMYK RGB HEX Then the brand guidelines, which is where we developed a bold The Muesli yet Hub friendly colour scheme. Primary Brand Colour headings / background / accent Secondary Brand Colour secondary background / accent Third Brand Colour headings / background / accent Pantone 123 C 16 / 82 / 99 / / 80 / 40 #c85028 Pantone 123 C 51 / 7 / 40 / / 191 / 167 #81bfa7 Pantone 123 C 72 / 62 / 60 / / 56 / 58 #34383a Brand Guideline The Muesli Hub 15 Brand Guidelines 8

17 THE MUESLI HUB LOGO & BRAND DESIGN, ECOMMERCE WEBSITE After the brand was solidified, we then developed a complex, custom Ecommerce website that presents users with various muesli ingredient options, allowing them to easily create their own bespoke muesli mix. On the backend, The Muesli Hub can easily print labels, manage customer orders and stock levels themselves ongoing. 16

18 YOUPLUSQ ECOMMERCE WEBSITE, SOCIAL MEDIA STRATEGY YouPlusQ required an ecommerce website that allowed them to easily distribute their products globally, which meant multi-currency and shipping rate options. We incorporated various custom ecommerce functionality into the Wordpress-driven website that allows YouplusQ to easily manage and monitor their sales anytime, anywhere. 17

19 YOUPLUSQ ECOMMERCE WEBSITE, SOCIAL MEDIA STRATEGY To promote the new product in the New Zealand market and increase click throughs to the website, we developed a social media strategy that included a range of services carefully chosen as a result of industry / competition research. The workload included imagery guidelines, ongoing content creation, social media branding and Facebook advertising for an initial six month push. 18

20 Thinking about a project? Get in touch - we d like to get to know you and what your needs are. hello@dreamconfig.com facebook.com/dreamconfig Level Customs St East Britomart, Auckland 1010