A BLUEPRINT FOR A/B TESTING AND OPTIMIZATION ON NATIVE MOBILE APPS. How Best-in-Class App Developers Use Data to Develop Amazing Mobile Apps

Size: px
Start display at page:

Download "A BLUEPRINT FOR A/B TESTING AND OPTIMIZATION ON NATIVE MOBILE APPS. How Best-in-Class App Developers Use Data to Develop Amazing Mobile Apps"

Transcription

1 A BLUEPRINT FOR A/B TESTING AND OPTIMIZATION ON NATIVE MOBILE APPS How Best-in-Class App Developers Use Data to Develop Amazing Mobile Apps

2 EVALUATING MOBILE STRATEGY QUANTIFYING GOALS ON MOBILE HOW CONVERSION RATE OPTIMIZATION (CRO) FITS IN TESTING ANALYTICS SEGMENTATION 00 CONTENTS PERSONALIZATION COMPARING UX & OPTIMIZATION: WEB VS. MOBILE UX MEETS CRO ON THE WEB UX MEETS CRO ON MOBILE CASE STUDY: TASK RABBIT - WEB VS. MOBILE TECHNICAL DYNAMICS ON THE WEB VS. MOBILE CRO ON MOBILE: ACQUISITION OPTIMIZING FOR APP STORES 06 OPTIMIZING FOR REGISTRATION/KEY ACTIONS CRO ON MOBILE: RETENTION TECHNICAL CONSIDERATIONS PRODUCT CONSIDERATIONS CONCLUSION 2

3 A majority of Americans now own a smartphone of some kind positioning mobile as one of the most significant opportunities for consumer and B2B technology companies. 1 It s no surprise that the app market is growing, with more than one million apps both in the Apple App Store and Google Play Store. How do you make your app stand out from the crowd? The first step is to craft a best-in-class user experience. Optimizely has already built a market-leading platform for creating best-in-class user experiences on the web. With users spending an increasing amount of time on mobile devices, it s become critically important for businesses to be able to deliver amazing user experiences that span the web and mobile. Delivering on this, however, is easier said than done. Many budding app developers will soon learn that while their web and mobile WHILE WEB AND MOBILE USERS ARE OFTEN THE SAME PEOPLE, THOSE PEOPLE HAVE VERY DIFFERENT GOALS AND BEHAVIORS WHEN ENGAGING ON MOBILE VS. WHEN ENGAGING ON THE WEB. users are often the same people, those people have very different goals and behaviors when engaging on mobile vs. when engaging on the web. That s why we wrote this guide to provide you with the most comprehensive and in depth resource to learn: (1) What makes an awesome mobile user experience (2) How to evolve your mobile strategy to create highly engaging products (3) How to optimize that user experience for conversions 1. 3

4 01 EVALUATING MOBILE STRATEGY With smartphone penetration rates as high as 74%, your company s mobile strategy is more important than ever. Mobile-only companies like Instagram, WhatsApp, and Snapchat have forged a path to billion-plus dollar valuations. Not to mention, today s most innovative firms like Eventbrite, an event management platform, and Percolate, software for content marketers, are investing heavily in developing mobile-focused solutions. 2 What s your mobile strategy? How can your brand make the strongest impact possible? 4 2.

5 Years ago, a successful mobile strategy meant having an app. But the landscape has quickly changed. Hollywood success stories are becoming less and less common. Just-for-fun apps are everywhere which makes it tough for app developers to stand out. The secret to a successful mobile app is no secret at all. Plain and simple, top mobile apps delight users by 1: making their lives easier and/or 2: providing entertainment. JUST-FOR-FUN APPS ARE EVERYWHERE WHICH MAKES IT TOUGH FOR APP DEVELOPERS TO STAND OUT. Consumers crave elegant user experiences, workflow tools, and highly engaging games. They re looking for resources to be more productive, opportunities for brain breaks, and touch points to stay connected with friends and family. That s why analytics, A/B testing, and conversion rate optimization are extremely important to the app design process. You need to be learning about your users, testing your assumptions, and exploring areas for improvement. QUANTIFYING GOALS ON MOBILE Before building an app, product owners will need to clearly define their revenue objectives. This process starts with identifying key metrics that align with an engaging and profitable mobile user experience. Start by thinking about the metrics that define success on a desktop. Some of the user experience objectives (i.e. user engagement and monetization) will be similar. You ll want your customers to be engaging with the product in a way that drives revenue. At the same time, you need to approach your products goals with a mobile-first mindset, understanding that you re reimagining your products for a completely new device. Pay attention to the following metrics when designing for mobile: 1. DAILY ACTIVE USERS (DAUS): DAU measures your app s engagement levels how many unique users visit the app daily? A high DAU count is a sign that your app is something that people need (or really love). For instance, users might love your game and decide to play it, every day, on their morning train commutes. Users might rely on your app to organize their notes (like Evernote), book vacation rentals (like HotelTonight), and organize their content marketing programs (like Percolate). 5

6 2. AVERAGE RATING & REVIEWS: This metric quantifies what users think of your app and directly impacts performance in app marketplaces. App reviews are also a great place for developers to research user concerns -- which can directly influence your brand positioning and future product releases. So how do you get users to review your app? Well, you ask them. But here s the thing. Simply telling users to leave a great review won t be enough. In addition to prompting users to review your app, you need to think about how to position these requests within your user experience. Most apps will generally prompt a user to leave a rating or review upon launching the app - interrupting the general user flow. A better way to prompt the user is after they have finished doing what they need to do within your app -- or after they ve accomplished Apple s App Store uses app ratings as a factor in calculating Top Chart rankings. It s tough for apps to bounce back from a low ranking -- even if they re downloaded fairly often. something that gives them a sense of achievement (like reaching a high score within a game). For example, FIFA 2012 prompts you to leave a review for the app after you have won a major tournament. 6

7 3. DOWNLOADS: Downloads of an app are the equivalent of an account sign-up on the web and play a crucial role in the app s ranking. It s important to monitor downloads with DAU to ensure that both are trending positively. If you see a spike in downloads, do you see a similar spike in DAU? If not, you may have to revisit your retention features (and usage levels) or test different push notification messages. As an example, the Carrot To-Do app does a great job of using humor in its push notifications to pull users back into the app. 4. RETENTION: Retention is calculated as DAUs divided by number of downloads. It s a key driver for apps with in-session monetization opportunities. Are your DAUs increasing as downloads increase? If not, it is worth digging deeper into why users are abandoning your app. Apps using the freemium model as their main source of revenues must be sure that they have the proper mechanics in place to maximize retention and upselling. As an example, Clash of Clans (a popular mobile game) offers virtual currency and cleverly timed push notifications. Some app companies have even determined the length of time it takes to monetize a user and will even serve ads to competing games when a user has past that time frame and still has yet to monetize. Virtual currency and push notifications in Clash of Clans Carrot To-Do in the App Store 7

8 5. APP CRASHES / FAILURES: While difficult to track, it is important to have crash analytics built into your app. Unfortunately, the default Google Play and Apple analytics do not capture all crashes, so it s important to use an additional crash analytics tool. To circumvent a crash or feature request from turning into a negative review, app developers are implementing feedback functionality so users can provide performance issues or new feature suggestions directly within the app. Negative bug-related app review left by a Tweetbot user For example, Tweetbot, a popular Twitter client, implements a feedback mechanism within their settings page. Tweetbot s in-app feedback mechanism 8

9 02 Conversion HOW CONVERSION RATE OPTIMIZATION (CRO) FITS IN rate optimization describes the structured and systematic approach to improving the performance of your website or mobile app through analytics and user feedback. Simply put, it s the practice of running experiments to 1: find out why users aren t doing what you want them to do, 2: test your assumptions, 3: iterate, and 4: test again. CRO is a long-established process that began in the early days of the Internet -- long before smartphones entered the picture. The process starts with understanding your company s unique objectives and key performance indicators (KPIs). Techniques such as A/B testing and qualitative research allow business owners to use data to make informed user-driven decisions. To understand how CRO fits in with mobile, you need to understand its application on the web. Before we jump back into mobile-specific workflows, let s start with a quick refresher by reviewing the following nuts and bolts of CRO. 9

10 TESTING A/B tests allow companies to compare page versions (or elements) against one another. Each page variation is then measured by its effectiveness in comparison to the other. For example, a marketer may compare a page with a green call-to-action (CTA) to a page with a red CTA. A/B tests focus on only one element at a time. ANALYTICS Analytics empower you to assess your current conversion rate, identify trouble areas, and design an execution action. Pay attention to the following metrics: CONVERSION RATE: This metric bridges the connection between website traffic and revenue. Are users taking the action that you would like them to? If not, analyze your conversion flow and start testing the page(s) with the biggest drop off. This metric will help you make sure that users are completing desired goals within your app (making purchases, returning quickly, encouraging friends to download the app, etc.) BOUNCE RATE: This metric captures the percentage of visitors who leave your website after viewing a single page. If your web pages have a high bounce rate, it could be that users are expecting something different than what you are presenting. A high bounce rate could be a symptom of a confusing, cruddy, or less-than-intuitive app design. Bounce rates will tell you what s happening, but you need to dig deeper to understand why. Qualitative research -- with a service like UserTesting -- can help you understand what users are expecting from your website or mobile product. EXIT RATE: This metric captures the percentage of visitors who leave your website after viewing a specific page. Each page on your website will have its own exit rate. Pay close attention to the exit rate on your crucial pages such as the homepage, pricing page, and checkout flow. If you see a high exit rate on a page during the checkout flow, it may be worth testing that page to see if you can improve user retention. AVERAGE TIME ON SITE: This engagement metric gives you an idea of how long people are staying on your website. Are visitors who spend more time on your site more likely to convert? Or are users spending a lot of time on your site, but your conversion rate is very low? Optimizing these metrics will reveal whether you need to make changes or test different call to actions. Focus your attention to variables that are likely to improve user engagement. AVERAGE PAGE VIEWS: This engagement metric tells you how many pages the average visitor goes through before leaving your website. Average page views is another metric to measure in your conversion optimization. Are visitors who see more pages on your 10

11 site more likely to convert? Are visitors who read 3 or more blog posts likely to convert into trial users? If so, it is worth testing a call to action at the end of each blog post. Know your KPIs. These metrics will help you develop laser-focused optimization experiments. On the web, these goals will typically include leads, user account sign-ups, e-commerce checkouts, and direct sales. KNOW YOUR KPIS. THESE METRICS WILL HELP YOU DEVELOP LASER-FOCUSED OPTIMIZATION EXPERIMENTS. Although a completely different platform, on mobile, you will find similar goals that relate to user engagement, retention, conversion, and revenue. Example metrics to optimize include downloads, conversions from free users into paid customers, and retention rates. 11

12 SEGMENTATION No two visitors are alike. One visitor may be new to your brand while the other may be a long-time customer. A well-optimized website ensures that your brand aligns with both user experiences. Businesses will typically design segments based on the following characteristics: Where is the user in the sales funnel New versus repeat visitor The type of customer (small business vs. enterprise) Decision maker or influencer in purchase decision Demographic variables like gender and age Levels of technical sophistication PERSONALIZATION Personalization can be thought of both from a technical perspective and also from a marketing or promotional perspective. From a technical point of view, personalization involves displaying information about the user that has been saved from prior visits. App developers can then create algorithms to behaviorally target users with app features (or offers) that they ll find relevant. Amazon has done a great job of personalizing each user s experience. Simple things such as displaying the visitor s name, showing the products previously viewed by the user, and present products a visitor may be interested in based on past data. Personalization can also be incorporated in your static marketing or promotional copy. You can use surveys to find common objections about your service or features that customers find most valuable. You can use these findings to craft a more personalized, human message. Speak in a language that resonates with your audience. Your audience will see that your brand fully understand their needs and that you have the right product to solve their problems. The bottom line of personalization is to show the right marketing message to the right audience at exactly the right time -- in a human, engaging, and personally relevant way. Present each user with a unique experience on your website. 12

13 03 COMPARING UX & OPTIMIZATION: WEB VS. MOBILE User experience (UX) involves more than just aesthetics. This concept encompasses the totality of how your user engages with your website, product, or app. What s important to keep in mind is that user experiences span multiple touch points, especially for customers who engage with your brand across multiple platforms. You need to pay attention to the following: How easy your site or app is to use How fast your product is How much friction exists when users complete key actions UX and CRO go hand-in-hand. Across platforms, you need to guide your audiences through the conversion funnel. There are a few major differences when it comes to designing conversion optimized user experiences on the web versus on mobile. In this section, you will discover the key differences and how to best optimize for each screen. 13

14 UX MEETS CRO ON THE WEB On the web, we are primarily stationary with our keyboard and mouse. Key distractions include other browser tabs, IMs, notifications, and other software programs. User objectives could range from finding case studies to learning more about a product to making a purchase. While business objectives include sign-ups to filling out a form to a phone call. On the web, you ll be focusing primarily on two aspects of UX: Visitors to your website come from different sources with varying levels of brand engagement. Each visitor has her own goals in 1. Reducing friction in the mind and it s up to you to map form of wasted clicks, excess pages, slow page loads, and other friction points that cause users to give up. 2. Reducing doubt and indecision from the user s mind that may cause them to not convert. DESIGN FLOWS NOT PAGES IT S BETTER TO HAVE 100 ENGAGED, HIGH-CONVERTING USERS THAN 1,000 WHO USE YOUR APP ONCE AND THEN DISAPPEAR. each user flow to the appropriate conversion funnel. It s important to prioritize quality over quantity of users. In other words, it s better to have 100 engaged, high-converting users than 1,000 who use your app once and then disappear. Too often, we prematurely turn our focus to page design and High-quality users are especially important when using paid information architecture, when we should focus on the user flows acquisition channels. You want to make sure you are attracting that need to be supported by our designs. users that you can ultimately monetize. When starting your next web project, consider starting with a detailed look at the objectives of the user and the business. This practice will allow you to scheme the various flows that address both parties. SOCIAL MEDIA SHARE LANDING PAGE SIGNUP Focus your efforts on the user flows that will have the biggest impact on your visitors and result in the biggest gain for your business. 14

15 BEST PRACTICES FOR UX DESIGN While there is no exact formula for the perfect landing page, there are common elements that you should monitor to maximize your conversions. MAIN HEADLINE The landing page headline should complement the source of the traffic. This is especially true when you are driving paid traffic to your landing page. SECONDARY HEADLINE Try to address a specific point that is related to the content of the landing page rather than having a vague or uninteresting headline. COMPLIMENTARY VIDEO OR PHOTO Customer testimonial videos, product demos, or strong visuals can have a positive impact on visitors. SOCIAL PROOF Build trust with your visitor by incorporating trust symbols such as testimonials, press mentions, number of customers, and guarantee banners. STRONG CALL TO ACTIONS The primary call to action button should stand out from the rest of the page and contain words that your visitors might be searching for such as free, buy, download, etc. STREAMLINED LINKS Simplicity is key to an optimized landing page. Keep links to other parts of your website to a minimum, as they distract your visitors and can have a negative impact on conversions. CONTINUOUS TESTING Continue to test different headlines, call to actions, and videos to see what resonates with your visitors. In addition, consider testing two completely different site designs. This comparison can have a big impact to your long-term success. UX MEETS CRO ON MOBILE Although you are working with a much smaller screen size, the same basic web UX principles apply to mobile. It is still important to start with the objectives of the user. Starting with a goal-first approach, focus on designing your user flows before thinking about what you re crafting on each screen. You also want to reduce friction in the form of wasted taps, excess ads or screens, big app sizes, and complicated user flows. DESIGN IS ESSENTIAL ON MOBILE Apple s culture revolves around design excellence. It s no coincidence that Apple s apps have surged in popularity -- leading some to argue that design is the most critical component in building a successful app. Here are some tips to get you started: 1. POSTPONE SIGN-UP TO AVOID ABANDONMENT: App developers frequently struggle to create interfaces with continuous user engagement. That s because consumers are non-committed. In fact, the average ios and Android user only downloads three to five apps per month. On top of that, 26% of the apps are only opened once and never used again, and another 48% are opened 10 times or less. Moreover, mobile users have become weary of apps that automatically post activity to social media. To earn consumer trust, app developers are moving towards a new trend, requiring users to sign up after they ve become dedicated users. Forcing a user to sign up too early may result in one-star reviews and complete abandonment. 15

16 Key Gestures on mobile Devices 2. CONSIDER GESTURES: The Apple ios Human Interface Guidelines emphasize that an app should allow users to directly manipulate on-screen objects. By simply allowing users to tap, pinch, or swipe the screen you will find that your users are more engaged. It will be easier for users to experience the results of their actions. In an ios app, people experience direct manipulation when they: Rotate or otherwise move the device to affect on-screen objects Use gestures to manipulate on-screen objects Can see that their actions have immediate, visible results 3. ENFORCE CONSTRAINTS: One of the biggest challenges in mobile design is undoing the years of designing on the desktop and the web with its large screen sizes. On the web, it makes total sense to create long pieces of content or forms with many fields -- users are sitting at a desk and have the patience (and computing power) to absorb more information. On mobile, however, every new page or field can add more complexity to the app and make for a poor user experience. Product owners need to approach app design with a mobilefirst mindset. In other words, stop thinking like you re designing for the web. Mobile presents a completely new user experience. You need self-control when designing mobile apps. Here s what we mean by enforcing constraints : Developers can avoid the content and information overload problem by stripping the app its screen and elements to the bare essentials. Great mobile design empowers users to do more with less. For example, your app can allow users to perform all the necessary features within the app with just the use of one thumb. Or remove all navigation within your app and allow the user to use gestures to navigate through your app. 16

17 Let s take the two to-do list apps in the screenshot as examples. The one of the left appears cluttered and hard to navigate. And it is not completely clear how a user can mark a task as complete. In addition, there is wasted screen space at the bottom where the Home and Add buttons reside. But the one on the right, Clear, shows all the tasks in a neat manner and uses the iphone s built-in gestures to manipulate your to-do. Users can pull down on the app to add a new to-do list or swipe to the left to mark a task as complete. 4. RESPECT THE TAP: Every swipe, tap, and pinch that a user takes will have a lasting impact on UX. Each small gesture should help a user make progress. Think: lots of return for very minimal effort. A cluttered to do list app (left) vs. a simplified, gestures-first to do list app (right) Sam Shank, CEO of Hotel Tonight, illustrates that booking a hotel on the app requires only three taps and a swipe totaling about eight seconds. Compare those stats to the apps of Priceline (52 taps, 102 seconds) and Hotel.com (40 taps, 109 seconds). It is no wonder that Hotel Tonight has exploded as a mobile only company. 17

18 CASE STUDY: TASKRABBIT - WEB VS MOBILE DESKTOP HOMEPAGE MOBILE HOMEPAGE Let s take a look at TaskRabbit and the key differences between their UX on the web and on mobile. HOMEPAGE: On the web, TaskRabbit has a lot more screen real estate, so they have decided to promote becoming a TaskRabbit, posting a task, and TaskRabbit for Business. On mobile the company focuses on having users sign up or log in immediately upon launch. DESKTOP TASKS SCREEN MOBILE TASKS SCREEN TASKS SCREEN: In this screen, you will notice that the web version has a list of all the different categories of tasks. On the web, TaskRabbit can also use more visual content along with a clear call to action. 18

19 POST A TASK SCREEN: The web version of this screen is the basic form that most audiences are accustomed to seeing. In the mobile version, each section of the form Location, Supplies, Deadline, etc. has its own screen and users have to navigate back to complete the entire form. While this UX adds more taps and screens to the overall flow, the app varies the gestures of each screen so users are engaged with each section. TECHNICAL DYNAMICS ON THE WEB VS. MOBILE Eric Ries in his book The Lean Startup popularized the term minimum viable product (MVP) - a development technique in which a new product or website is created with the few features necessary to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product s initial users. DESKTOP POST A TASK SCREEN MOBILE POST A TASK SCREEN While the concept of a minimum viable product has exploded on the web, it is still very difficult to build minimum viable products on mobile. On the web, changes can be implemented and pushed to production in a matter of minutes. On mobile, however, developers must account for each app store s review process, time for users to upgrade their apps, and the nuances of each mobile platform. To further explain the technical dynamics of developing and designing for the web versus mobile, we asked someone who has familiarity building products in both spaces. 19

20 Steve P. Young led Product Marketing for SmartShoot - an online marketplace of professional photographers and filmmakers. He was the lead product manager of SmartShoot s bid platform that allowed anyone to submit a photo or video brief and receive quotes from the network. He also is an app developer with more than 10 apps in the App Store and Google Play Store. Furthermore, he hosts a podcast, Mobile App Chat, where he s interviewed over 100 app developers including Tweetbot, Shazam, Facebook Messenger, and many more. Q&A WITH STEVE P. YOUNG OPTIMIZELY: What are the key differences in building on the web versus mobile? from the developer. Also if an app crashes, users are generally quick to leave a negative review or simply delete the app. STEVE: The main difference is speed of development. On the web, there are many tools that already exist that allow us to quickly build prototypes and get it in front of users. Some tools are so easy to use that marketers these days can test their business hypotheses without the help of engineering. However, on mobile those tools do not exist. Development requires time to code, publish on the app stores, and analyze the results. In addition, on mobile you have to test on different devices with varying screen sizes and computing power. And with the recent release of ios 7, many app developers had to overhaul their entire design. Can you imagine Chrome or Firefox dictating how a website should look and operate? OPTIMIZELY: What about the key differences in user experience? STEVE: On the web, users are a little more forgiving. When you reach a 404 page, you can just hit the back button and find your way around a website. Moreover, many websites provide an online chat feature, so users can immediately get answers in case they are lost. This is certainly not the case on mobile. If an app isn t intuitive and its design confuses the user, there s no way to get an immediate response OPTIMIZELY: From your experience what have you learned about the mobile space? STEVE: It s definitely an exciting space to be in. Things are constantly changing and you are hearing more success stories from indie developers. Through my 100+ interviews, here are three key lessons about building apps: Be a feature: Some of the best apps in the world solve one specific need. On the web, we like our tools to have a lot of features. However, on mobile we are happy when our apps to just do one thing really well. Don t distill the web onto mobile: With such a small screen size, don t try to distill what you have on the web onto a mobile screen. The experience should be completely different and you should take advantage of the touch screens and incorporate taps and swipes into your interface. Build a minimum viable experience/value: It is incredibly hard to rapidly prototype on mobile, so think about creative ways you could prototype the experience or value of your app. Don t start with interface of your app, start with the experience you d like the user to have with your app. 20

21 04 CRO ON MOBILE: ACQUISITION Thanks to Optimizely, A/B testing and optimization on the web requires little technical assistance and presents few barriers. Mobile is a different story. Marketers on the web have easier access to data and with the help of tools can make changes on the fly without engineering help. On mobile, marketers and product managers are more reliant on engineering teams and do not have the freedom to make changes like they do on the web. 21

22 Fortunately, there are some non-technical hacks that marketers and product managers can do to help optimize adoption and engagement with their apps. Before we do that let s take a look at a typical conversion funnel for an app: Awareness App Store Search OPTIMIZING FOR APP STORES App Store Optimization (ASO) is the equivalent of search engine optimization (SEO) for mobile apps. The goal is to make it easy for users to find your app in the App Store through careful selection of keywords that specific user intents. The nice thing about ASO is that it requires very little technical knowledge and often times can be optimized without the need of an engineering team. However, it s important to note that ASO is not a real-time A/B test. You need to compare data from before and after the change. In fact, when performing ASO, you are analyzing past results with current results to see if the change you made had an impact. Download Open App App Store Optimization tests can involve: APP ICON: It s important to test your icon even before releasing the app. You can buy some ads on mobile advertising networks such as Admob or online advertising through Google Adwords and Facebook. What you want to find out is which app icon is getting the highest click through rate. Registration/ Key Action Usage & Retention APP NAME: According to Nielsen, 63% of Android and ios users have utilized search to discover new apps. That s why it s important to optimize your app name with highly sough after keyword phrases. ASO tools such as Straply and Sensor Tower are great places to start. In the online marketing world, having keywords in the title of your web page helps with SEO. In the app store, the same principle applies with your app name

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

The Definitive Guide to Mobile Monetization

The Definitive Guide to Mobile Monetization The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC 27701 1.866.254.2483 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE HOW TO PUT YOUR PERSONALIZATION STRATEGY INTO ACTION TABLE OF CONTENTS Why Personalization is Important...2 Getting Started: Defining Personas and Journeys...3

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study Instagram ads are finally available to everyone. But Have you tried to set up a campaign? Instagram provides little to no insight on how to get started. In addition, there s no case study data out there

More information

The 4 Mindsets of Mobile Product Design. Scott Plewes

The 4 Mindsets of Mobile Product Design. Scott Plewes The 4 Mindsets of Mobile Product Design Scott Plewes With the recent popularity of smart phones and tablets, software product managers are under pressure to create mobile versions of their products for

More information

Google Analytics Basics

Google Analytics Basics Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Adobe maximizes its digital marketing returns.

Adobe maximizes its digital marketing returns. Adobe maximizes its digital marketing returns. Adobe is optimizing its multichannel digital marketing strategies with Adobe Marketing Cloud, increasing conversion by double digits and revenue. Adobe Systems

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

The Mobile A/B Testing Starter Kit

The Mobile A/B Testing Starter Kit The Mobile A/B Testing Starter Kit Table of Contents Introduction 3 Give the Users What They Want 4 Make Navigation Simple and Easy 7 How to Make the Most of Promotions 10 Refine your Call-To-Action 13

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

How to Win More Customers with LinkedIn Marketing. 2015 Edition

How to Win More Customers with LinkedIn Marketing. 2015 Edition How to Win More Customers with LinkedIn Marketing 2015 Edition Introduction Beginning in the fall of 2012, LinkedIn began experimenting with influencer content and micro-blogging. This move led to the

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

10 Secrets to Building a Killer Email List. How-to Guide

10 Secrets to Building a Killer Email List. How-to Guide 10 Secrets to Building a Killer Email List How-to Guide Introduction Building an email list for your company is important not only for marketing; building a healthy, targeted, robust email list is how

More information

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate

More information

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Rational Growth. An introduction to growing user signups via data and analytical thinking. By Sandi MacPherson Via interviews with Andrew Chen

Rational Growth. An introduction to growing user signups via data and analytical thinking. By Sandi MacPherson Via interviews with Andrew Chen Rational Growth An introduction to growing user signups via data and analytical thinking By Sandi MacPherson Via interviews with Andrew Chen Kindly sponsored by: 1 Rational Growth We live in world where

More information

Android App Marketing and Google Play

Android App Marketing and Google Play Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.

More information

written by Nate Ende VP of ecommerce - Trinity Insight Acquire. Convert. Measure.

written by Nate Ende VP of ecommerce - Trinity Insight Acquire. Convert. Measure. written by Nate Ende VP of ecommerce - Trinity Insight Acquire. Convert. Measure. Why Optimize for the Tablet? Meeting Demand The advent of the tablet and the rate at which tablets are being adopted have

More information

understanding media metrics MOBILE METRICS for Journalists THIRD IN A SERIES

understanding media metrics MOBILE METRICS for Journalists THIRD IN A SERIES understanding media metrics MOBILE METRICS for Journalists THIRD IN A SERIES Contents p 1 p 3 p 3 Introduction Basic questions about mobile web metrics Getting started: p 3 How do we find the data for

More information

Managing Existing Mobile Apps

Managing Existing Mobile Apps Adobe Summit 2016 Lab 324: Managing Existing Mobile Apps Adobe Experience Manager Mobile 1 Table of Contents INTRODUCTION 4 GOAL 4 OBJECTIVES 4 MODULE 1 AEM INTRODUCTION 5 LESSON 1 - AEM BASICS 5 OVERVIEW

More information

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them The Top 5 Mobile App Marketing Mistakes And How to Avoid Them 2 Even the most experienced marketers agree that marketing mobile apps is one of their most difficult challenges. The top reasons cited are:

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization

DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization BEST PRACTICES GUIDE DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization oho.com 617 499 4900 @ohointeractive What is Web Personalization? Websites have long been

More information

The Top 5 Mobile Marketing Mistakes

The Top 5 Mobile Marketing Mistakes The Top 5 Mobile Marketing Mistakes And How to Avoid Them Data fueled mobile marketing powered by miq www.fiksu.com The challenges of effectively marketing on mobile are numerous. And while each marketer

More information

Best Practices for Growing your Mobile App Business. Proven ways to increase your ROI and get your app in the hands of loyal users

Best Practices for Growing your Mobile App Business. Proven ways to increase your ROI and get your app in the hands of loyal users Best Practices for Growing your Mobile App Business Proven ways to increase your ROI and get your app in the hands of loyal users Competing For Users With more than a million mobile apps competing for

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Conferences Going Mobile: 2012 Trends

Conferences Going Mobile: 2012 Trends Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought

More information

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

Social Media. Measuring the ROI of. Optimize. Discover. Measure

Social Media. Measuring the ROI of. Optimize. Discover. Measure Measuring the ROI of Social Media With the rise in popularity of various social networking sites, it s clear that social media is an integral piece of a successful marketing mix; however, it has always

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Make your website work. Ten ways to convert visitors into buyers

Make your website work. Ten ways to convert visitors into buyers Make your website work Ten ways to convert visitors into buyers 4 million online shoppers in the UK * 7% growth in e-retail sales in the last two years 50.% of online shoppers who place items in their

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

WHY YOUR MOBILE APP STRATEGY IS KILLING YOUR BUSINESS. And How To Calculate The ROI On Fixing It

WHY YOUR MOBILE APP STRATEGY IS KILLING YOUR BUSINESS. And How To Calculate The ROI On Fixing It And How To Calculate The ROI On Fixing It INTRODUCTION If you re a consumer-facing business of any size, you ve probably got a mobile app. You may well take a close interest in how well it functions, and

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Case Study: Closing The Loop

Case Study: Closing The Loop Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

Best Practices and Tools for the Mobile App Analytics

Best Practices and Tools for the Mobile App Analytics Best Practices and Tools for the Mobile App Analytics A white paper on Fundamentals and Implementations of Analytics for your Mobile Application Mobile App Analytics Accelerate your Mobile App Monetization

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

Marketing Optimization Suite

Marketing Optimization Suite Marketing Optimization Suite OVERVIEW Anything That Can Be Measured Can Be Optimized Learn more about your online audience, create new revenue opportunities, build your subscriber base and attract new

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

ios 8 Marketers guide

ios 8 Marketers guide ios 8 Marketers guide A closer look at what Apple s ios 8 features mean for marketers covering: 1 2 3 4 Apple App Store changes Shazam: Above the line and mobile integration opportunity Your own app page

More information

Buyer s Guide to Hiring A Mobile Agency

Buyer s Guide to Hiring A Mobile Agency Buyer s Guide to Hiring A Mobile Agency 11/1/2014 10 ESSENTIAL TIPS TO HIRE THE PERFECT MOBILE WEBSITE DEVELOPER By Ryan Boog CEO Happy Dog Web Productions This is not a guide for mobile-savvy folks, or

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING About the author: Cheryl Morris is Director of Marketing at Nanigans, a venture backed technology company driving the next evolution in media buying with

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

Responsive Design. for Landing Pages. Simplifying & optimizing for every device in Google Enhanced campaigns and everywhere else.

Responsive Design. for Landing Pages. Simplifying & optimizing for every device in Google Enhanced campaigns and everywhere else. white paper Responsive Design for Landing Pages Simplifying & optimizing for every device in Google Enhanced campaigns and everywhere else. Turning click throughs into breakthroughs. Gone are the days

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information