Course: Small Business Management

Transcription

1 Course: Small Business Management Course CRN: Course Code and Name: Small Business Management BUSG 29 Instructor: Tran Hung MBA Room 604 appointment is requested HP: Semester: Summer2012 Campus & Room Location: Quang Trung Tower, Time: Mon - 7: - 9: Fri - 9:45-11: 45 From: Jun 11th, Sept 1st, 2012 Credit: 3 (lecture) Program Learning Outcomes 1. Identify essential management skills necessary for career success. 2. Describe the relationships of social responsibility, ethics, and law in business. 3. Construct a business plan. 4. Examine the role of strategic human resource planning in support of organizational mission and objectives Course Student Learning Outcomes SLO: After the course, students are expected to be able to 1. Describe important issues about small business 2. Identify essential management skills required of a successful entrepreneur 3. Conduct industry profile and marketing research using Internet resources in order to develop a marketing plan for a business 4. Develop cost and revenue projections that are utilized in constructing projected financial statements 5. Utilize tax and cash flow methodologies in order to manage an enterprise as an entrepreneur 6. Construct a business plan Course Description: A course on how to start and operate a small business. Topics include facts about a small business, essential management skills, how to prepare a business plan, financial needs, marketing strategies and legal issues. Course Student's Learning Outcomes (SLOs) and Course Objectives: SLOs Main Contents

2 1. Describe important issues about small business 2. Identify essential management skills required of a successful entrepreneur 3. Conduct industry profile and marketing research using Internet resources in order to develop a marketing plan for a business Chapt How entrepreneurs spot business opportunities 1.2 The benefits and the potential drawbacks of owning a small business 1.3 The forces that are driving the growth in entrepreneurship 1.4 The entrepreneurial profile. Chapt Different types of franchise and the right way to buy a franchise Chapt The stages and criteria in the location decision. Chapt The purchasing plan 1.8 The principles of total quality management (TQM) and Six Sigma Chapt The various inventory control system 1.10 JIT Chapt Factors necessary for a strong family business 1.12 The exit strategy options 1.13 The stages of management succession Chapt Creating a competitive advantage in the market. 2.2 Using nine steps in the strategic planning process. 2.3 Identifying three basic strategies: low-cost, differentiation, and focus. 2.4 Controlling with the balanced scorecard Chapt Evaluating a business 2.6 Buying a business or franchise Chapt The guerrilla marketing Chapt Using various types of advertising and promotion Chapt The 9 principal strategies for small business to go global Chapt Ordering at economic quantity and level of inventory Chapt 3 3.1The different forms of ownership: sole proprietorship, partnership, corporation, limited liability, joint venture, syndicate. Chapt Describe the steps involved in conducting a feasibility analysis. Group project

3 4. Develop cost and revenue projections that are utilized in constructing projected financial statement Chapt The various pricing techniques for both new and existing products and services. 4.2 The impact of credit strategies Chapt The importance of preparing a financial plan How to prepare financial statements and use them to manage the small business. 4.5 How to create projected financial statements. 4.6 The basic financial statements through ratio analysis Breakeven analysis for a small company Chapt The various sources of equity capital available to entrepreneurs Chapt The various sources of debt capital 5. Utilize tax and cash flow Chapt 8 methodologies in order to manage an 5.1 The importance of cash management to the success of enterprise as an entrepreneur the small business. 5.2 Differentiation between cash and profits. 5.3 Five steps in creating a cash budget 5.4 Fundamental principles involved in managing the Big Three of cash management: accounts receivable, accounts payable, and inventory. 5.5 The techniques for avoiding a cash crunch in a small company. 6. Construct a business plan Chapt 6 6.1The benefits of an effective business plan. 6.2 The elements of a solid business plan. 6.3 The three tests every business plan must pass. 6.4 The "five Cs of credit" and why they are important to potential lenders and investors reviewing business plans. Group presentation Textbook: Scarborough, M.; Wilson. D; Zimmerer, T (2009), Effective Small Business Management, 9th ed.. Pearson Prentice Hall Types of Instruction: * Lecture: 50% * Class & Group discussion/presentation: 50% * Students are encouraged to read the topic in advance not only to know new english lexicon but also to think critically the contents. Home essays and exercises (in moodle.saigontech.edu) help students to understand the subject profoundly, as well as to gain some extra scores for the course. exchanges with instructor and classmates are welcomed. Follow up of class activities, instructor's guides is via moodle. Course Policies * Students are expected to take exam on the scheduled dates. Make-up exams are not guaranteed. Late or change of assignment is not allowed unless there is a written compromise amongst groups

4 * Class attendance is important. Generally, the course material is covered in the textbook; however, lectures and small group discussion clarify the textbook material, update students with vietnam situation and develop necessary skills for future career * To avoid disruption of class, tardiness more than 10mins without advance notice is not granted. On the other hand, students can leave class 10mins after due time if instructor is not shown in class (without notice) * Plagiarism (review student's handbook) Grade Scheme * Home assays * Presentation & class discussion * Mid term test * Final test Total Final Grade A B C D F Final Score Timetable & contents Week Tentative date 11-Jun 15-Jun 18-Jun 22-Jun 25-Jun 29-Jun 2-Jul 6-Jul 9-Jul 13-Jul 16-Jul 20-Jul 23-Jul 27-Jul -Jul 3-Aug 6-Aug 10-Aug Topic Introduction to course - Crafting A Winning Business Plan Chapt 1: Entrepreneur: The Driving Force Behind Small Business Chapt 2: Strategic Mangement and the Entrepreneur Chapt 3: Choosing a Form of Ownership Chapt 4: Franchising and The Entrepreneur Chapt 4: Franchising and The Entrepreneur - Acquisition Chapt 7: Creating a Solid Financial Plan Chapt 8: Managing Cash Flow Chapt 9: Building a Guerrilla Marketing Plan Chapt 9: Building a Guerrilla Marketing Plan - Advertising and Promotion Mid term Exam MCT Chapt 2, 3, 4, 7, 8, 9 & Presentation Mid term Exam Essays Chapt 2, 3, 4, 7, 8. 9 Chapt 12: Global Marketing Strategies Chapt 11: Pricing and Credit Strategies Chapt 14: Sources of Equity Financing Chapt 15: Sources of Debt Financing Chapt 16: Location, Layout and Physical Facilities Chapt 17: Supply Chain Management

5 10 13-Aug 17-Aug Chapt 18: Managing Inventory Chapt 20: Managing Succession and Risk Management Strategies in the Family Business Aug 24-Aug Final Exam MCT (Chapt 11, 14, 15, 16, 17, 18 and 20) (presentation) Final Exam Essay (Chapt 11, 14, 15, 16, 17, 18 and 20) Aug Presentation 31-Aug Presentation Schedule could be modified by instructor according to course progress Exam Type Open/closeNumber of questions/duration Points Mid Term End Term MCT MCT Close Close /40mins /40mins Essay Essay Open Open 2/75mins 2/75mins 70 70