SMALL BUSINESS MANAGEMENT MNGT-470

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1 School for Professional Studies Degree Program SMALL BUSINESS MANAGEMENT MNGT-470 July2011. All course material copyrighted by Professor Jill Reza, unless otherwise indicated. Unauthorized sale or reproduction of any part of this material is strictly prohibited.

2 TABLE OF CONTENTS I. COURSE DESCRIPTION AND PURPOSE... 1 II. REQUIRED TEXT... 1 III. COURSE STRUCTURE AND PROFESSOR CONTACT... 1 IV. WEEKLY COURSE SCHEDULE... 2 V. COURSE POLICIES... 7 A. ATTENDANCE AND TARDY POLICY... 7 B. LATE PAPER POLICY... 7 C. ACADEMIC DISHONESTY... 7 VI. DISABILITY SERVICES... 7 VII. DIVERSITY STATEMENT VIII. EVALUATION OF ASSIGNMENTS... 8 A. MECHANICS... 8 B. EVALUATION COMPONENTS... 8 C. POINT CORRELATION CHART i

3 I. COURSE DESCRIPTION AND PURPOSE Small Business is the backbone of the United States free enterprise system. As many as 900,000 new businesses are launched in this country every year. Small Businesses make a significant contribution to the economy including providing employment for well over half of the US workforce. This course introduces entrepreneurial concepts of business management, including planning, raising capital, using business information, managing employees, and marketing products and services. The course includes the introductory principles needed to operate a business and is designed for those who plan to have their own businesses and for those who desire to upgrade their skills in business management. II. REQUIRED TEXT Two books are required for this course: Title: Small Business Management: Entrepreneurship and Beyond, 5th Edition Author: Timothy S. Hatten ISBN III. COURSE STRUCTURE AND PROFESSOR CONTACT Students are expected to: attend all classes; participate actively in discussions; and turn in all coursework assignments. Homework should be: typed and handed in on time. Communication skills are a key component in business success, so pay attention to completeness, clarity, and substantive aspects of written work. Grading is based upon sound analysis as well as effective communication of results. Prepare for class sessions: read text assignments and identify topics that need clarification. Feel free to raise questions to ensure thorough understanding and ability to use the information in contexts outside the classroom. Professor Contact: You are welcome to me any time: 1 P age

4 IV. WEEKLY COURSE SCHEDULE The course schedule is tentative and subject to change depending upon the professor s preference and the progress of the class. WEEK ONE Important Note: An assignment is due the first day of class. Please be sure to download Quiz #1 from the Vanguard website. READ TEXT (Chapters 1 3) Chapter 1 - Small Business: An Overview Chapter 2 - Small Business Management, Entrepreneurship, and Ownership Chapter 3 Social Responsibility, Ethics, and Strategic Planning. Describe the characteristics of small business. Recognize the role of small business in the U.S. economy. Understand the importance of diversity in the marketplace and the workplace. Identify some of the opportunities available to small business. Recognize the most common causes of small business failure. Articulate the differences between the small business manager and the entrepreneur. Discuss the steps in preparing for small business ownership. Enumerate the advantages and disadvantages of self-employment. Describe the three main forms of ownership sole proprietorship, partnership, and corporation and their unique features. Explain the relationship between social responsibility, ethics, and strategic planning. Name the levels of social responsibility. Discuss how to establish a code of ethics for your business. Describe each step in the strategic planning process, and explain the importance of competitive advantage. ASSIGNMENT(S) TO BE TURNED IN AT THE BEGINNING OF CLASS Quiz One Multiple Choice Questions Introductory due after this class per professor s instructions Case Study Introduction: During the course of this class, students will be required to prepare an intensive analysis or case study of a real company from innovation to operation. Outline handed out week 1. Due week 5. 2 P age

5 WEEK TWO READ TEXT (Chapters 5 7) Chapter 4 The Business Plan Chapter 6 Taking Over an Existing Business Chapter 7 Starting a New Business Explain the purpose and importance of the business plan. Describe the components of a business plan. Recognize the importance of reviewing your business plan. Compare the advantages and disadvantages of buying an existing business. Propose ways of locating a suitable business for sale. Explain how to measure the condition of a business and determine why a business would be sold. Differentiate between tangible and intangible assets, and assess the value of each. Calculate the price to pay for a business. Understand factors that are important when finalizing the purchase of a business. Describe what makes a family business different from other types of business. Discuss the advantages and disadvantages of starting a business from scratch. Describe types of new businesses and discuss the characteristics commonly shared by fast-growth companies. Evaluate potential startups and suggest sources of business ideas. Explain the most important points to consider when starting a new business. ASSIGNMENT(S) TO BE TURNED IN AT THE BEGINNING OF CLASS Quiz Two Multiple Choice Questions Film Discussion Paper #1 3 P age

6 WEEK THREE READ TEXT (Chapters 4, 8, 14) Chapter 5 Franchising Chapter 8 Accounting Records and Financial Statements Chapter 14 Small Business Marketing: Price and Promotion Explain what a franchise is and how it operates. Articulate the difference between product-distribution franchises and business-format franchises. Compare the advantages and disadvantages of franchising. Explain how to evaluate a potential franchise. Explore franchising in the international marketplace. Discuss the importance and uses of financial records to a small business. Itemize the accounting records needed for a small business. Explain the 11 ratios used to analyze financial statements. Illustrate the importance of and procedures for managing cash flow. Identify the three main considerations in setting a price for a product. Explain what breakeven analysis is and why it is important for pricing in a small business. Present examples of customer-oriented and internal-oriented pricing. Explain why and how small businesses extend credit. Describe the advertising, personal selling, public relations, and sales promotions tools that a small business owner uses to compile a promotional mix. ASSIGNMENT(S) TO BE TURNED IN AT THE BEGINNING OF CLASS Quiz Three Multiple Choice Questions 4 P age

7 WEEK FOUR READ TEXT (Chapters 9, 11, 17) Chapter 9 Small Business Finance Chapter 11 The Legal Environment Chapter 17 Human Resources Management Determine the financing needs of your business. Define basic financing terminology. Explain where to look for sources of funding. Name the laws and regulations that affect small business. List and explain the types of bankruptcy. Describe the elements of a contract. Discuss how to protect intellectual property. Discuss the importance of hiring the right employees. Define the job analysis process and the function of job descriptions and job specifications. Evaluate the advantages and disadvantages of the six major sources of employee recruitment. Describe the three tools commonly used in employee selection. Discuss the need for employee training and the seven methods of providing this training. Explain the two components of a compensation plan and the variable elements of a benefits system. Profile an effective sequence for disciplining and terminating employees. ASSIGNMENT(S) TO BE TURNED IN AT THE BEGINNING OF CLASS Quiz Four Multiple Choice Questions Film Discussion Paper #2 5 P age

8 WEEK FIVE READ CONFLICT MANAGEMENT TEXT (Chapters 16, 18) Chapter 16 Professional Small Business Management Chapter 18 Operations Management Describe the functions and activities involved in managing a small business. Explain the stages of small business growth and their consequences for managing your business. Discuss the significance of leadership and motivation in regards to employees of small business. Discuss time and stress management as they relate to small business. List the elements of an operating system. Describe how manufacturers and service providers use operations management. Explain how to measure productivity. Recount the methods of scheduling operations. Discuss the role of quality in operations management. Identify the three ways to control operations. ASSIGNMENT(S) TO BE TURNED IN AT THE BEGINNING OF CLASS Quiz Five Multiple Choice Questions Case Study Self Addressed, Stamped Envelope 6 P age

9 V. COURSE POLICIES A. Attendance And Tardy Policy You must attend class on time and remain present until dismissed. Class attendance is necessary in order to complete the course. The School for Professional Studies relies on the dynamics of class interaction and group processing in order to integrate and apply the learning of academic content. This model also emphasizes the development and practice of interpersonal communication skills and teamwork (e.g., group problem solving and negotiation). The format therefore necessitates class attendance. In practical terms, one course session is equivalent to three weeks of traditional semester course work. Students who miss two class meetings (or more than seven class hours) in any given course will automatically receive a failing grade and need to retake the course to obtain a passing grade. If an instructor deems that a student s second absence was under extremely unavoidable and unusual circumstances (i.e., an auto accident), the professor may file an academic petition on behalf of the student to the Director of SPS. If the academic petition is approved, the instructor may give the student a W (withdrawal) grade in place of a failing grade. The student will still be required to retake the course. Students who arrive late disturb the class. At the professor s discretion, students who arrive late may not receive participation points for the unit covered. Students who are habitually late may be asked to drop the course. B. Late Paper Policy You are responsible for submitting assignments on time (at the beginning of class). There will be a ten percent (10%) penalty for any assignment turned in after the class start time on the due date. For example, if a given assignment is worth 150 points, there will be a 15 point deduction (10% of 150) if it is turned in any time after the class start time on the specific due date. No late assignment will be accepted more than one week after the due date. C. Academic Dishonesty Work submitted for assessment purposes must be the independent work of the student concerned. Plagiarism, copying, sharing quiz answers, or the use of another s work without proper acknowledgment, is never permitted. Nor is it permissible for any former or present student to allow another student to refer to, use as a sample, or in any way copy, or review his or her work. Any student who commits plagiarism or is a knowing party to plagiarism in this class will receive a failing grade ( F ) for the course. If a student needs guidance, he or she must seek the Professor s assistance. VI. DISABILITY SERVICES For students with documented medical or psychological disabilities, please contact the Coordinator of Disability Services to request reasonable accommodations. The Coordinator of Disability Services is located in the Counseling Center on the second floor of the Scott Academic Center and can be reached at extension 4489 or by at 7 P age

10 VII. DIVERSITY STATEMENT The School for Professional Studies intends to foster a Christ-centered community that promotes appreciation and respect for individuals, enhances the potential of all members, and values differences in gender, race, abilities, and generation. As such, we endeavor to communicate with honesty, to speak with encouraging and edifying words, and to create a safe environment in our classes and interactions. VIII. EVALUATION OF ASSIGNMENTS A. Mechanics Unless otherwise indicated, all assignments must be typed and double-spaced on 8 ½ x 11 white paper with no more than 12 characters per inch and 24 lines per page. We recommend twelve point Times New Roman font. There must be a one-inch margin on all sides. Pages must be numbered by placing the appropriate number in the center of the bottom margin. Assignments must not be right or fully justified, and print quality must be clearly readable. Please type your name, Cohort, and date in the upper left corner and fasten your pages together with a staple. Most of your assignments will have a mandatory page limit. If you exceed the mandatory page limit on any assignment, your professor will deduct points. Additionally, your professor has the discretion not to read or give any points for any material on pages that exceed the page limit. Points will be deducted if you do not comply with these requirements. If the assignment comes with a grading criterion, you must attach the grading criterion as the last page of the finished product. B. Evaluation Components Student work will be evaluated based upon competencies, knowledge, and quality of work. Components of student point allocation, on a scale totaling 1000 possible points, include: ASSIGNMENT INTRODUCTORY TO PROFESSOR Students are required to send an to the professor with Vanguard in the subject line. The will be assigned the first day of class and is due on a date determined by the professor (before the second class). The purpose of the is to build a distribution list for the professor s global communication with the class. DUE After Week 1 / Before Week 2 TOTAL POINTS 5 Points CLASS ATTENDANCE AND PARTICIPATION Every Week 20 Points Classes meet intensively for five sessions. Class attendance and participation are worth ten percent of your total grade. Students earn twenty points per session (ten points for the first half and ten points for the second half). You must be prepared and participate in all discussions. Participation is evaluated according to quality, not quantity, of participation. Criterion: Is the student engaged in classroom discussions? Does the student demonstrate an ability to handle assigned material with a degree of proficiency? (E.g., demonstrate the type of questions and issues consistent, and reflecting a familiarity with the assigned material). Attendance will be scored, and no points will be awarded if the student is absent. ASSIGNMENT (cont.) DUE TOTAL 8 P age

11 WEEKLY HOMEWORK QUIZZES Every week, students will complete a 60-question multiple choice take-home quiz that relates to the assigned text material from Small Business Management: Entrepreneurship and Beyond, 5th Edition. Each correct answer is worth two points for a total of 120 points per quiz. The quiz answer sheet is due at the beginning of each class. Students must work independently on these quizzes or receive a zero on the assignment. Be prepared to discuss the quiz questions during class. If you are not sure about an answer choice or if the choices are confusing or tricky, turn in a supplement explanation about the issue. A short paragraph demonstrating thoughtful and accurate analysis about vague answer choices will earn you credit for the question. It is fine to write the explanation on the back of the answer sheet. Be sure to cite the textbook page numbers that support your discussion. FILM DISCUSSION PAPER Students will watch two films in class that illustrate many of the issues facing small businesses. Students will be required to write a discussion paper for each film, focusing on the topics of innovation, the business environment, business obstacles, and the strategic plan to succeed. The content and format for the paper will be discussed during class and a grading criteria will be provided for guidance and evaluation. CASE STUDY Each student will research and select a real, existing company, and over the five weeks of this class, write a case study or intensive analysis covering all aspects of the business from inception to current operations. The content and format will be discussed during the first meeting and an outline/grading criteria will be provided for guidance and evaluation. Each week will build upon the last to assist in developing the Case Study. In general, the professor will assess whether the Case Study is a complete analysis of the structure and performance of the company. Points are also allocated to writing style and the professor will assess clarity, spelling, proofreading, grammar, punctuation, conciseness, tone, and straightforward sentence structure. Every Week Week 2 and Week 4 Week 5 POINTS 600 Points 40 Points 250 Points SELF ADDRESSED, STAMPED ENVELOPE Students are required to turn in a self-addressed, stamped envelope on the final day of class so the professor can mail graded coursework back to the student. The School for Professional Studies office does not accept student coursework and does not take responsibly for returning graded papers. All exchanges of papers will be between the student and the professor. Week 5 5 Points Total Possible: 1,000 Points 9 P age

12 C. Point Correlation Chart Percentages Points Grade Significance GPA % A Exceptional % A % B % B Above Average % B % C % C Average % C % D % D Below Average % D % F Failure P age

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