Wallingford Public Schools - HIGH SCHOOL COURSE OUTLINE. Course Title: Entrepreneurship Course Number: A 8183

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1 Wallingford Public Schools - HIGH SCHOOL COURSE OUTLINE Course Title: Entrepreneurship Course Number: A 8183 Department: Career and Technical Education Grade(s): Level(s): Academic Credit: ½ Course Description Students will identify the fundamentals of business creation, the personal attributes needed to be a successful entrepreneur, and will research various business opportunities. Topics covered include the characteristics of an entrepreneur, discovering entrepreneurial opportunities, and researching and analyzing domestic, global and market trends. The course culminates with the student developing a hypothetical business plan to implement their unique venture that conforms to all applicable governmental laws and regulations. Required Instructional Materials Southwestern Entrepreneurship Ideas In Action, (Cynthia L. Greene, Copyright 2000) and accompanying workbook. Completion/Revision Date Revisions Approved by Board of Education on October 19, 2009 Mission Statement of the Curriculum Management Team The mission of the Career and Technical Education Curriculum Management Team is to assure that students, as a result of their experiences in K-12, will demonstrate transferable skills, knowledge, and attributes for successful life management, employment, career development, post-secondary educational opportunities, and life long learning. Enduring Understandings for the Course Entrepreneurs are visionary risk-takers. Entrepreneurs must identify wants and needs to justify the investment. Entrepreneurs have confidence in their business venture. Entrepreneurs are essential to the economic development in the 21 st century. Trend spotting and analysis identify opportunities. Business opportunities must respond to change. Risk is a factor on which an opportunity may be judged. Creativity is a source of business innovation. Businesses can reach global markets. Markets are volatile and dynamic. Markets go through life cycles. Emerging markets present opportunities. A business plan is a roadmap to your future. A business plan helps communicate ideas to others. A business plan identifies the need for. There are different structures of business ownership. There are a variety of regulatory agencies that will impact business. Business culture establishes ethical conduct. Entrepreneurship Page 1 of 6

2 1.0 Who are Entrepreneurs Entrepreneurs are visionary risk-takers. Entrepreneurs must identify wants and needs to justify the investment. Entrepreneurs have confidence in their business venture. Entrepreneurs are essential to the economic development in the 21 st century. LEARNING OBJECTIVES -The student will: 1.1 Develop and explain the meaning of entrepreneurship. 1.2 Recognize and examine factors that influence entrepreneurs. 1.3 Distinguish and illustrate the characteristics of an entrepreneurship venture. 1.4 Compare and contrast entrepreneurship and intrapreneurship. 1.5 Explain the relationship of entrepreneur to the community and society as a whole. What s the difference between an inventor and an innovator? What is a venture? Who are entrepreneurs? What motivates entrepreneurs? Why are entrepreneurs risk-takers? How are entrepreneurs essential to the 21 st century economy? Entrepreneurship Page 2 of 6

3 2.0 Business Opportunities Trend spotting and analysis identify opportunities. Business opportunities must respond to change. Risk is a factor on which an opportunity may be judged. Creativity is a source of business innovation. 2.1 Identity and explain an entrepreneurial opportunity. 2.2 Differentiate between an opportunity and an idea. 2.3 Recognize the conditions that may give rise to an opportunity. 2.4 Generate a list of entrepreneurial opportunities. 2.5 Devise and justify a set of criteria upon which an opportunity may be judged. 2.6 Evaluate opportunities based on an analysis of factors. 2.7 Justify reasons for your entrepreneurial choices. Where do you find opportunities? What differentiates a legitimate business opportunity from a meritless opportunity? What kinds of risk arise with business opportunities? How can creative ideas become business opportunities? Entrepreneurship Page 3 of 6

4 3.0 Market Knowledge Businesses can reach global markets. Markets are volatile and dynamic. Markets go through life cycles. Emerging markets present opportunities. 3.1 Conduct market research. 3.2 Identify primary and secondary sources of information. 3.3 Determine market needs and wants. 3.4 Conduct a SWOT analysis. 3.5 Conduct a PEST analysis. 3.6 Analyze market research. What is a market? What motivates a market? What is the longevity of a market? What market influences impact business? Entrepreneurship Page 4 of 6

5 4.0 The Business Plan A business plan is a roadmap to your future. A business plan helps communicate ideas to others. A business plan identifies the need for. 4.1 Explain the function and importance of a business plan. 4.2 Identify the components of the business plan: A. Executive Summary B. Mission Statement C. Code of Ethics D. Social Responsibility Plan E. Goals and Objectives F. Business Description G. Competitive Analysis H. Marketing Plan I. Financial Plan (3 year projection) J. Organizational Structure K. Staffing and Management Plan L. Supporting Documents (floor plan, resume, pictures, etc ) 4.3 Gather data to incorporate into the business plan. 4.4 Create a working business plan focused on a specific business opportunity. 4.5 Utilize to develop the business plan. A. SBA B. Lending Institutions C. SCORE D. Professional Services (legal, accounting, etc ) E. Professional Organizations F. Professional Publications What constitutes a good business plan? What are benefits of preparing a business plan? How is a business plan used as a communication tool? How do help the entrepreneur? Entrepreneurship Page 5 of 6

6 5.0 Legal Considerations There are different structures of business ownership. There are a variety of regulatory agencies that will impact business. Business culture establishes ethical conduct. 5.1 Evaluate various forms of business ownership. 5.2 Research local regulatory agencies that would impact the business. 5.3 Research state regulatory agencies that would impact the business. 5.4 Research federal regulatory agencies that would impact the business. 5.5 Analyze how a business culture establishes ethical conduct. How do regulatory systems affect entrepreneurial ventures? Why are there different business structures? What is a business culture? What is ethical conduct? Entrepreneurship Page 6 of 6

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