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1 The Domainmanagers Double Letter Score with 123domain.eu Reference Story

2 One Monster Board under 43 Top Level Domains As part of international brand strategies domain management is getting more and more important. This is why the global career portal Monster trusts in the support of 123domain.eu, a domain management company located in Dortmund, Germany. The domain name portfolio of Monster Worldwide Deutschland GmbH comprises various domain names distributed over more than 43 different country code top level domains. An international domain name portfolio is very important to us, but domain management is not our primary business. Therefore, if we have a partner on whom we can absolutely rely when it comes to domain management, then all the better, praises Kai Horlbeck, Team Manager Solutions at monster.de. A Time to Make Friends with Monsters homas Klute and Jens Meyer of 123domain.eu were rather flabbergasted when entering the new company building of Monster Worldwide Deutschland GmbH at Eschborn, Germany. They were welcomed by attractive architecture with huge glass fronts, a cheerful interior in corporate colours and many friendly people. However, after having learnt that they had just entered the office building of monsters, they suddenly felt rather queasy. Don t worry our monsters are peaceful fellows, explains Ramona Kesch, Manager Public Relations CEE, the fact that the employees affectionately call each other monsters. What happened when Jeff Taylor dreamt of an oversized online bulletin board: Where does the name Monster, which in Germany is not always associated with positive ideas, actually come from? Well, legend says this name can be traced back to a dream Monster s founder Jeff Taylor had during the early days of the Internet. He woke up one night after he had dreamt of some kind of bulletin board on which companies posted their job offers and job seekers their CVs. A really huge bulletin board is called monster board in American English so the company name was born. This dream resulted in one of the largest employment websites with about 5,000 employees worldwide, more than 350 of them working in Germany.

3 oday, Monster is far more than a mere career portal. Job seekers may also find information on industrial law, explanations of job titles, salary analyses and further advice on jobs and carrier. When employers contact Monster for the first time, they usually just post a job offer on the website, but more and more employers are starting to use the services provided by Monster when recruiting new employees. These services range from the possibility of pre-screening candidates as they apply to the organisation of complete assessment centres. Our mission at Monster is to do everything to provide qualified job seekers with attractive offers from employers across all industries, explains Junior PR Manager Ramona Kesch. Monster s service portfolio also comprises IT-based job applicant management systems, which are intended for companies, for example, to facilitate a better control of the entire recruiting process and shorten the time to hire. Domain Management at monster.de Kai Horlbeck develops and supervises such job applicant management systems for customers. Domain management is therefore only marginally important to him, despite being very important for the company as part of its international brand strategy. At the beginning, the effort he had to put into domain management was rather substantial, around 2 to 3 days a week. But this can only partly be contributed to the fact that the whole division was reorganised during that time. In his opinion the fact that now he only needs to spend 1 to 2 hours a week on it can largely be attributed to the fact that 123domain.eu is an optimum domain management partner. International domain management is obviously one of 123domain.eu s primary expertises. During Monster s first attempts to centralize the domain name portfolio, the company located in Dortmund had not been under discussion. Big internet service providers were invited to pitch first. But after having worked together with one of these companies for a while, it became clear that even to them domain management was just of marginal importance. The competence in this particular field was missing and this kept causing problems, states Kai Horlbeck. This is totally different with 123domain.eu. International domain management is ob viously one of their primary expertises.

4 Then Mr Meyer urges us on, and that is exactly what we need to register quickly. 123domain.eu s speediness and flexibility is what Horlbeck praises today s cooperation most for. Enquiries and orders can be easily passed on to 123domain.eu via different communication channels, among which is a specially developed web interface. An informal is sufficient to bring 123domain.eu s personal contact person assigned to Monster, in this case Jens Meyer, into action. Either the registration confirmation arrives 2 to 3 hours later or Monster receives a listing of formalities and documents needed from the requesting company due to special regulations of the respective registry. Then Mr Meyer urges us on, and that is exactly what we need to register quickly, Horlbeck describes of the partnership. Advantages of Centralising Domain Name Portfolios ince the end of 2007 all domains have been centralized to the benefit of Monster, which means not only technical advantages regarding all IT jobs affecting the domain name portfolio in one way or another, but also huge administrative advantages. Instead of receiving many invoices in different languages and currencies from the different registries, Monster then receives one invoice issued in Euros from 123domain.eu. This means that 123domain.eu not only takes the exchange rate risk, but also is the only one communicating with the registries. In addition, 123domain.eu takes care that no domain name gets lost as registrations must usually be renewed at the registry at fixed intervals. It is therefore necessary to constantly observe the entire domain name portfolio. I don t have to burden myself with this, Kai Horlbeck says happily. 123domain.eu has everything under control, informs us and renews the registrations automatically if they hear nothing to the contrary. This auto-renewal ensures that the domain name is optimally secured. When Monster moved from Bad Homburg to the new company building at Eschborn, 123domain.eu was happy to support them again. While moving, the monsters were provided with an emergency telephone number reachable 24 hours a day and on weekends to ensure that the DNS servers could be moved without any problems. Asking Kai Horlbeck about the intentions he has concerning the future cooperation between Monster and 123domain.eu, he says: I cannot imagine a better cooperation with any other service provider.

5 123 domain.eu The Domainmanagers Domain management is for companies operating globally like Monster Worldwide an essential part of their international brand strategy. With 123domain.eu Monster has found a partner with expertise in domain management for more than 10 years, competently maintaining Monster s complex domain name portfolio. 123domain.eu centralizes all processes regarding the domain name portfolio. This saves cost due to the merging of administrative tasks and saves time because the communication channels are quick and simple. Personal contact persons at 123domain.eu ensure high-quality advice, support and operation. Monster Germany ( is a leading online employment solution and provides personalized career advice to consumers globally. The headquarter of Monster Worldwide Deutschland GmbH is situated in Eschborn near Frankfurt/ Main. Monster Worldwide Inc., parent company of Monster Worldwide Deutschland GmbH, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100. The Domainmanagers 123domain.eu ( is a brand of Klute-Thiemann Informationstechnologie GmbH & Co. KG. The company located in Dortmund has been shaping domain management as part of international brand strategies for more than 10 years. 123domain.eu maintains memberships with the most important international registries and thus knows all registration procedures for and characteristics of the different country code top level domains. From the domain name procurement via the registration of domain names in all available top level domains up to the continuous domain management, 123domain.eu offers its customers full service at first hand. Via partnerships and trustees 123domain.eu is also able to operate in countries where a local contact or address is required by the registry for a successful domain name registration. 123domain.eu is therefore a specialised partner for all internationally operating brand companies and supports brand agencies and trademark attorneys.

6 Contact: Monster Worldwide Deutschland GmbH Ludwig-Erhard-Straße Eschborn Germany Tel.: Fax: Klute-Thiemann Informationstechnologie GmbH & Co. KG Emil-Figge-Str D Dortmund Germany Tel.: Fax:

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