Find the customers that matter most. With Every Door Direct Mail service, you can reach every home, every address, every time.

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5 Find the customers that matter most. With Every Door Direct Mail service, you can reach every home, every address, every time.

6 According to BizReport 2010, up to 85% of a store s customers come from a 5-mile radius. Now you can reach every address in the area surrounding your business with Every Door Direct Mail service. How does it work? You pick the neighborhoods you want to reach, and a Postal Service Letter Carrier takes your printed pieces to every home while delivering the day s mail. It s a powerful, cost-effective way to market to the customers that matter most. Get started today by visiting usps.com/everydoordirectmail Now you can tell the whole neighborhood what your business has to offer. With Every Door Direct Mail service from the U.S. Postal Service, you can reach the market that matters most to your business: nearby neighborhoods. Postage is as low as 14.5 per piece and you don t even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day s mail to every address. Every Door Direct Mail adds the power of mail to your marketing mix. No matter what marketing channels you re using, mail gives you a one-to-one connection with consumers that s hard to match. They can read your mailing when time permits, keep it for future reference, and share it with others who might be interested. The Little Book of Bigger Returns (Royal Mail Group Ltd. 2011) found that mail boosted ROI by 20% when it was part of an integrated campaign. Mail also helped increase the lift of local ads by 44% and online campaigns by 62%. What Every Door Direct Mail brings to your marketing efforts. Reaches consumers in their homes. With Every Door Direct Mail, you can saturate an entire neighborhood with your message, and your mailing gets directly into the homes and hands of consumers. As much or little space as you need. Every Door Direct Mail offers a flexible range of sizes making it ideal for anything from a quick sales announcement to an in-depth product story. Helps your messages work harder. With Every Door Direct Mail, you can include coupons, menus, event calendars, store maps, and more all of which can help bring customers to your door. Find the customers that matter most with Every Door

7 Ways to put Every Door Direct Mail to work for you. Here are a few ways you can use Every Door Direct Mail service to help draw more business to your location: Invite customers to a grand opening or to a newly renovated or expanded space. Include special offers or neighborhood only deals make customers feel valued and appreciated. Announce events like clearance sales, kids days, anniversary celebrations, and holiday promotions. Publicize your participation in community events, such as sidewalk sales and seasonal activities. Highlight your hours of operation, especially if you re extending them for the holidays or a special event. Two options: Every Door Direct Mail Retail and Every Door Direct Mail. Every Door Direct Mail Retail. Most local businesses choose this service. It s our simplest, most cost-effective option. Every Door Direct Mail Retail lets you send up to 5,000 mailpieces per day and doesn t require you to purchase a postage permit. What s more, you can take your mailings right to the front counter of the Post Office that serves the neighborhoods you want to reach. You can pay for postage with cash, check, or debit card. Every Door Direct Mail. This option is designed for businesses that want to send larger mailings. You submit your mailing at a Business Mail Entry Unit (BMEU). Learn more about both options at usps.com/everydoordirectmail How to get started use a local printer or do it yourself. Many local printers offer Every Door Direct Mail. They can help you produce, print, and submit your mailing to the Postal Service. You can also access a free online mapping tool that takes you through the process of preparing your mailing at usps.com/everydoordirectmail. It features a postage estimator and mapping feature that helps you select neighborhoods near your business. Use the free online mapping tool to target the carrier routes where you want your mailing to go. Every house on that route receives your message. irect Mail. Visit usps.com/everydoordirectmail Your Business

8 Businesses are seeing big results with Every Door Direct Mail. Cochiaro Pizza Northlake, IL, sent oversized postcards with coupons. Owner Mike Cochiaro said Every Door Direct Mail helped boost business by 12 percent. The response rate was terrific and the percentage of return is phenomenal. Quick Credit Easley, SC, sent mailings to select areas within a 10-mile radius. According to office manager Kevin Dover, Every Door Direct Mail has helped my office generate about twice as many new customers as we did before. Bath Max Bloomingdale, IL, a bathtub remodeling service, saw a big lift in store traffic and sales with Every Door Direct Mail. It s really working for us, said owner Mark Smith. The program is really bringing us some good leads. FPO PLACE APPROPRIATE FSC LOGO HERE FPO 12SUPBRO United States Postal Service. All Rights Reserved. The Eagle Logo is among the many trademarks of the U.S. Postal Service.

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10 Find the customers that matter most. Every Door Direct Mail Retail service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service carrier delivers your printed piece to every address while delivering the day s mail. You don t need to know the names or street addresses. Specifications for using Every Door Direct Mail Retail service. Submit your mailing at the Post Office serving the area you want to reach. Send up to 5,000 mailpieces per day. Keep your per-piece weight to 3.3 ounces or less. Use Standard Mail flats (learn more at usps.com/everydoordirectmail). Key benefits of Every Door Direct Mail Retail service. No postage permit required Saves you the annual cost of buying one. No names or addresses needed Instead of printing names and street addresses, you use the approved Every Door Direct Mail format ( Local Postal Customer ). Plenty of room for your message Every Door Direct Mail offers a flexible range of sizes, making it ideal for announcing sales, sending coupons, and much more. Three of the most popular options are postcards (6.5" x 9"), oversized postcards (8.5" x 11"), and tri-fold menus (4.25" x 14"). For additional sizes, visit usps.com/everydoordirectmail or contact your local printer regarding the approved sizes for Every Door Direct Mail Standard Mail flats. As close as your local Post Office You or your mail service provider can submit your mailing at the Post Office that serves the area you want to reach. You can pay for postage with cash, check, or debit card. Nearly any business can take advantage of the marketing power of Every Door Direct Mail Retail service. Retailers: Auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, bakeries, and more. Service-based businesses: Attorneys, health-care professionals, dry cleaners, home-improvement companies, real estate firms, and more. TO get started Visit usps.com/everydoordirectmail You can get more information and register your business. Define who you want to reach: Use our free online mapping tool to: Identify your target area by city, neighborhood, or a specified distance from your business. Find mail routes that match your target area. Obtain the number of addresses and estimated postage costs. Prepare documentation forms. Prepare your printed mailpieces: Utilize the Every Door Direct Mail format and postage indicia shown below. Your local mail service provider or printer can work with you to prepare your mailpieces. Bundle and submit your mailpieces: Your local mail service provider or printer can also handle bundling and submission. If you d like to do this yourself, visit usps.com/everydoordirectmail to access our free online tool. Acceptable Every Door Direct Mail Addressing Example Local Postal Customer Approved Retail Postage Indicia Example PRSRT STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL Learn more at usps.com/everydoordirectmail FPO PLACE APPROPRIATE FSC LOGO HERE FPO 12supsht United States Postal Service. All Rights Reserved. The Eagle Logo is among the many trademarks of the U.S. Postal Service.

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