Setting Up Marketing Automation
|
|
- Mervin Jasper Rogers
- 8 years ago
- Views:
Transcription
1 Setting Up Marketing Automation with MailChimp protocol 80, Inc. :: protocol80.com :: +protocol 80 1
2 If You Haven t Heard of Marketing Automation, You Probably Aren t Actively Marketing Your Business. Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and . 2
3 MailChimp! If you are a client of ours you likely use MailChimp for your marketing campaigns. We love the platform. We use it ourselves and enjoy it immensely. The cherry on top is that they have a freemium version which is perfect for many of our new clients as they get started with Inbound Marketing. MailChimp is also very proactive when it comes to improving the services they offer. Recently, they made some enhancements to the automation features they provide, allowing you to do legitimate marketing automation with your customer list. This is a huge advancement which will help many small businesses start automating their marketing without insanely expensive software like HubSpot or Marketo. 3
4 How Marketing Automation with MailChimp Works If you turn your attention to the image on the left, you will no doubt notice the monkey-capped Automation menu. That s where you get started, assuming you have a MailChimp account. If you don t already have an account, get one! If you are a freemium MailChimp user, your automation options will be slightly more limited than those that have paid accounts - but you can still take advantage of the tremendous power of automation. 4
5 {01} Create Automation Workflow Once logged in, click the handy left-nav menu item for Automation. On the automation page, you ll want to click the Create Automation Workflow button in the top-right corner of the page: {02} Select a List to Target Next, we need to select the list with which you want this Automation workflow to be used. 5
6 Choose and Configure Your {03} Workflow Type Once you have selected your list, you will have different options depending on whether you are a paid user or a freemium user. Paid users will have workflow options as shown below on the left, and freemium users will have the options shown below on the right: 6
7 Choose and Configure Your {03} Workflow Type For this example, we ll use the Educate Subscribers option. Go ahead and click the Select button in that box to start creating the Educational Workflow. The next screen will ask for a name and allow you to set some options. For this example, we ll name this Workflow My First Workflow. I d recommend checking the box to have the activity digest sent. It will give you a heads up about how your workflow is performing. Under the tracking options, I d recommend keeping the defaults. If you are using Google Analytics (and you should be ), you can check the box for Google Analytics link tracking. 7
8 Define What Will Trigger This {04} Workflow Click the Next button in the bottom-right of the page to move on to the Triggers that will cause this automated workflow to run. The Configure Trigger screen is where you decide what conditions prompt this workflow to activate. Some of the options include: Anytime someone subscribes to the list you selected. When you import addresses into your list When an opt-in is from a specific segment remember segmentation? When an opt-in matches specific conditions such as: when they opted in their member rating one of their merge fields matches certain criteria etc. 8
9 Define What Will Trigger This {04} Workflow What we re doing on this screen is creating the parameters by which we will qualify subscribers to receive the messages. If your company manufactures several products and someone opts in by downloading a fact sheet about one specific product, they may be added to your list in a certain segment or group. You may want this workflow to contain only new leads in that segment. You may also want to include some other parameters, like when they were added to the list. 9
10 {05} Add s to the Workflow If you recall from step 3 above, we chose an Educational Workflow type. MailChimp recommends setting up at least five s for a workflow of this type. We d recommend having as many as you can, ideally more than five. The key here though is that you need to have that many s set up. Your desired outcome with this workflow might be to stay in front of a new lead. It might be to educate an existing client. It might be to nurture a middle-of-the-funnel Inbound lead. First: Decide Your Frequency If you are sending an educational series as this workflow type implies, you may want to keep the default sending pattern of once a week. If you are nurturing a brand new lead that fits the profile of someone very early on in their buyer s journey, you may want to stay in front of them a little more proactively by setting the delay to 1-2 days. If this workflow is triggered by someone signing up for a free trial, you may want the first follow up to be sent three hours after they sign up. Each situation will be a different. Be sure to think through the process. 10
11 {05} Add s to the Workflow Next: Set Up Your Series of s Again, you really want to have your s written and ready to go before you set up your workflows. This will make the process go much faster. Assuming you are ready to roll, you can click the Design button to the right of each to get it set up and ready to go. 11
12 {06} Confirm and Start Workflow After you ve set up all of your s, you will be taken to a Confirmation page to verify all of your settings one more time. If everything looks good, you can start the workflow! Some members of your list may get the first immediately depending on your trigger criteria and timing settings. {07} Adjust and Extend You can always go back to this workflow and fine tune it if you need to. You can also extend the workflow by adding s after it s first created. We recommend doing this to stay in front of leads. You may also want to trigger a new workflow for these leads. The options are plenty. 12
13 Why Would I Use MailChimp s Automation for Inbound Marketing? If there s one common theme with all of our small business marketing clients, it s that they are strapped for time and attention. Inbound Marketing isn t just about generating leads - a huge component is about nurturing the leads that come in so they are more likely to become customers. Given that most small businesses will fail at this stage due to their already-full plates, MailChimp s automated workflows allow you to do some of the nurturing without being too involved in the process. Once it s set up correctly, you can be sure that you are following up with leads in a professional, automated way. 13
14 Need a hand? We help organizations of all shapes and sizes to craft and execute successful inbound marketing strategies. Marketing Automation With time and experience being the biggest challenges to implementing an effective inbound marketing strategy with marketing automation, it makes a lot of sense to get a company like ours involved to expedite success! with MailChimp Call or Us to get the conversation started: : : info@protocol80.com protocol 80, Inc. :: protocol80.com :: +protocol 80 14
STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015
DIGITAL ENGAGEMENT TRENDS REPORT: 2015 INTRODUCTION TOPICS ENGAGEMENT TRENDS Each year brings with it new digital communication trends, technologies and strategies. That s why at the end of last year,
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More informationUsing SugarCRM for a Lead Generation and Inbound Marketing Hub
Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:
More informationDefining Social Media. 7 Golden Rules to Successful Social Media in Business
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationInbound Marketing 101
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
More informationMarketing Automation RFP and Planning Guide
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
More informationDon t interrupt buyers, attract them!
MARKETING AUTOMATION Don t interrupt buyers, attract them! Turn your website into a magnet. Create content, optimise it for search engines and share it on social media. Then engage your prospects with
More informationInbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
More informationOnline Lead Generation:
Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of
More informationPay per Click Success 5 Easy Ways to Grow Sales and Lower Costs
Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click
More informationGet More From Your Marketing Automation Platform
Get More From Your Marketing Automation Platform It can be daunting just thinking about global marketing, let alone doing it. Where do you start? How do you know you ll get the ROI you need to make it
More informationBusiness Success Blueprints Choosing and using a CRM
Business Success Blueprints Choosing and using a CRM YOUR BLUEPRINT TO SUPER SUCCESS The definitive Entrepreneurs Circle Guide to managing your customer data. Choosing and Using a CRM Still trying to
More information5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @
5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.
More informationCREATE A MARKETING PLAN
CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not
More information6 A/B Tests You Should Be Running In Your App
6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re
More informationBuild Your Mailing List
Introduction MailChimp makes it fun and easy to send email newsletters, manage subscriber lists and track newsletter performance, but what does that have to do with you? Why should churches be concerned
More informationCLOSED-LOOP REPORTING
1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN
More informationTHE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
More informationsmarshencrypt User s Guide
Versions Addressed: smarshencrypt 2.0 Document Updated: 7/30/2010 Copyright 2010 Smarsh, Inc. All rights Purpose: This document will guide the end user in receiving and viewing smarshencrypt secure messages.
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationOnward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails.
CASE STUDY Onward Reserve uses ecommerce data to segment weekly email newsletters into 4 variations, leading to: 41% more Opens. 183% more Clicks 233% more Conversions 278% more revenue 39% higher AOV
More informationMARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA
: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of
More informationEnhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76
Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart
More informationIntroduction. In order for you to benefit, you need to be able to offer your clients an email marketing service. The agency s guide to email marketing
Introduction As a marketing professional, you ll know that the last few years in the industry have been characterised by dramatic change shifts in philosophy, accompanied by the adoption of new and exciting
More informationThe Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
More informationA KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION
A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information
More informationINBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
More informationWeb Conferencing Overview
Web Conferencing Overview Market Definition Webcasting or web-conferencing products are well know and have been traditionally relegated to purchases within a line of business (LOB) to perform a specific
More informationSuccessful Analytics for Retail Marketers
Successful Analytics for Retail Marketers Best practices for integrating analytics into your marketing strategy In the highly competitive retail marketplace, there is always a need to try and stay one
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationPage 1. Email Marketing with Anytime Booking. t. +44 (0) 1326 574660 w. anytimebooking.co.uk e. support@anytimebooking.co.uk
Page 1 Email Marketing with Anytime Booking Page 2 Table of Contents Logging into your email marketing account... 3 Ok, I m logged in! What can I do?... 4 Creating your first template... 4 The Anytime
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationHow to get 2 Cents Clicks by Colin Klinkert
How to get 2 Cents Clicks by Colin Klinkert Hi, Colin Klinkert here at CKTV, that you can find at http://www.colinklinkert.com. This video is a very exciting one where we re going to talk about how you
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationCONSOLEWORKS WINDOWS EVENT FORWARDER START-UP GUIDE
CONSOLEWORKS WINDOWS EVENT FORWARDER START-UP GUIDE BEFORE YOU BEGIN This document assumes some things: You are using ConsoleWorks 4.6 or later (required), it s currently running, and a browser displaying
More informationWHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING
THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words
More informationGrow your Business with our advanced Call Tracking services
Grow your Business with our advanced Call Tracking services Track the effectiveness of your numbers in real time Being able to see when calls are coming in and who they re from can be vital to a business
More informationUSER GUIDE. PowerMailChimp CRM 2011
USER GUIDE PowerMailChimp CRM 2011 Contents About PowerMailChimp Getting Started Dynamics CRM Marketing Lists and MailChimp Groups Existing CRM Marketing Lists Creating a new CRM Marketing List PowerMailChimp
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationChoices in Marketing Automation
White paper Choices in Marketing The term marketing automation is deceptive it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality
More informationWEBSITE ANATOMY 101 THE LATEST ON HOW TO BUILD A HOSPITAL WEBSITE THAT DRIVES PATIENT VOLUME
Healthcare Marketing White Paper WEBSITE ANATOMY 101 THE LATEST ON HOW TO BUILD A HOSPITAL WEBSITE THAT DRIVES PATIENT VOLUME SMI THANDJON ES.COM 518. 2 72.2400 ANALYTICS RESPONSIVE DESIGN DYNAMIC CONTENT
More informationMailchimp VS All Clients
Mailchimp VS All Clients Do you need an ESP, a CRM system or both? Both Mailchimp (Email Service Provider) and a CRM system are designed to make you money. They perform in 2 different ways, whilst CRMs
More information10 Secrets to Building a Killer Email List. How-to Guide
10 Secrets to Building a Killer Email List How-to Guide Introduction Building an email list for your company is important not only for marketing; building a healthy, targeted, robust email list is how
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationGetting started with your email tool
Getting started with your email tool GETTING STARTED WITH YOUR EMAIL TOOL 1 This is a step-by-step guide to sending your first campaign with our email marketing tool. Follow the instructions on this page
More informationSoftware Solutions Digital Marketing Business Services. SugarCRM Community Edition for Small & Medium Enterprises
Software Solutions Digital Marketing Business Services SugarCRM Community Edition for Small & Medium Enterprises Contents Introduction... 1 SugarCRM Community Edition (CE)... 1 Basic CRM Workflow... 2
More informationGetting Started with Automizy
Getting Started with Automizy The Basics To help you get started, this guide will show you exactly how simple it is to use Automizy to combine automated multi-channel communication into your overall marketing
More informationTABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion
Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing
More informationContent creation remains important as ever. Lead generation is still important, but lead nurturing is growing
Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing
More informationHow To Market Your Website Online
Social Media Marketing and Online Reputation Management Partnership Plan 1 Introduction Connect to Modern Consumers in a Digital World As the world continues to move into the cloud, consumers are shifting
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationGUIDE CONTENT MARKETING 101. How to make it work for your business from strategy to execution. Firstbase
GUIDE CONTENT MARKETING 101 How to make it work for your business from strategy to execution Firstbase 1. WHAT IS CONTENT MARKETING AND WHY SHOULD YOU CARE? INTRODUCTION To understand the enormous potential
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationB2B Lead Nurturing. The How and Why...
B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth
More informationGETTING CUSTOMERS ONBOARD:
GETTING CUSTOMERS ONBOARD: 6 STAGES TO ENSURE YOUR SAAS FREE TRIAL CONVERTS A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION For SaaS businesses, providing a free trial is one method
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationEmail Marketing that Works. Anthony Lindsay
Email Marketing that Works Anthony Lindsay Email Marketing: Why Bother? Your Audience is Online 3,042,600 Irish people online Your Audience is Online Time spent online: European average: 12.1 hours a week
More information5 STEPS TO SALESFORCE SUCCESS
5 STEPS TO SALESFORCE SUCCESS Introduction So you ve implemented Salesforce and have begun your Salesforce journey! Congratulations Salesforce is the number one CRM system and you can now manage your current
More informationMAILCHIMP INTEGRATION:
MAILCHIMP INTEGRATION: THE BASICS Our integration with MailChimp s powerful email suite makes contacting your fans and ticket buyers easier than ever before! STEP-BY-STEP INTEGRATION 1 If you re not already
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationMODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation
MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation Chapter 2: Lead Generation - overview Introduction...3 The Modern Marketer...4 Lead Generation basics...5 Modern Marketing
More informationan Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot.
1 an INTRODUCTION TO using DYNAMIC CONTENT in marketing y A How to Make Content Adapt to Each Individual Viewer publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?
More informationXero reviewers guide
Xero Reviewers Guide 1 Xero reviewers guide Xero is the world s leading online accounting solution. Use this guide to understand Xero s key features and how we are helping small businesses thrive. Updated
More informationFOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget
FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE Read this e-book before planning your 2014 media budget 1 THIS USED TO BE SO EASY For many enterprise software and services companies that specialize
More informationClicktoFax Service Usage Manual
ClicktoFax Service Usage Manual 1. Log in to Fax Service 2. Configure your account 3. Send a fax 4. Receive a fax/search for Faxes/View Faxes 5. Logout 6. Additional Support 1. Log into fax service: a.
More informationSolving the Challenge of Lead Management Automation
WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing
More informationAutomate Product Replenishment
Automate Product Replenishment Imagine if just when you were about to run out of coffee, shampoo, razors and even toilet paper they all showed up magically on your doorstep? Retailers can set up data-driven
More informationHOW DO I... GATHER LEADS AND SALES VIA A LIVE EVENT PRESENTED BY
HOW DO I... GATHER LEADS AND SALES VIA A LIVE EVENT PRESENTED BY LET S GET STARTED! How Do I Gather Leads and Make Sales Via A Live Event? Introduction This system allows you to use ONTRAPORT Tasks to
More informationEmail Marketing System Options
System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationCLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE
CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE 1 AS A MARKETING PROFESSIONAL... I know the importance of staying up-to-date on the
More informationBetter Email Marketing: Making Sure Your Messages Get Read & Acted On
Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to
More informationTHE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING
EBOOK THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING By Michael Gabriel THE DIFFERENCE BETWEEN INBOUND MARKETING AND CONTENT MARKETING 1 The difference between Inbound Marketing & Content
More informationCHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing
CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that
More information5 - Low Cost Ways to Increase Your
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationSPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE
SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationLIFECYCLE MARKETING AUTOMATION
1 THE ULTIMATE BUSINESS GUIDE TO LIFECYCLE MARKETING AUTOMATION How to Track Your Customers from Strangers to Evangelists 2 FOREWORD By John Beveridge Lifecycle marketing automation is a process by which
More informationMeasuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationFind your next client.
Find your next client. Dave Currie CMO, The List I CEO, Catapult Email: davec@thelistinc.com LinkedIn: linkedin.com/in/catapultdave Main: 404-350-0600 Direct: 404-564-2436 New Business Productivity Tools
More informationMARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
More information11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager
11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More informationMARKETING ROCKSTAR S. Guide to. Marketo. Learn How to Use Marketo Effectively from Day 1 JOSH HILL
MARKETING ROCKSTAR S Guide to Marketo Learn How to Use Marketo Effectively from Day 1 JOSH HILL Marketing Rockstar s Guide to Marketo P a g e 1 Sales Insight Training for Sales Note: this section is for
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationNonprofit Technology Collaboration. Web Analytics
Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top
More informationA Kuno Creative ebook. for. Marketing
A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from
More informationSAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple
SAP Digital CRM Getting Started Guide All-in-one customer engagement built for teams Run Simple 3 Powerful Tools at Your Fingertips 4 Get Started Now Log on Choose your features Explore your home page
More informationEmail Marketing Automation
1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely
More informationNavigating the Canadian Anti Spam Legislation. Presented by Marie Wiese September 30, 2014
Navigating the Canadian Anti Spam Legislation Presented by Marie Wiese September 30, 2014 Session Speaker Marie is the founder of Marketing CoPilot Inc., a digital marketing consulting and execution firm
More informationProposal for Inbound Marketing Services for Sample Company XYZ
Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but
More informationEMAIL MARKETING REPORT. How India Reads Emails
EMAIL MARKETING REPORT How India Reads Emails - A study of 4 billion emails / month - MESSAGE FROM THE CEO A Time to Reflect. A Time to Look Ahead. As we welcome 2016, it's important for email marketers
More informationOnline & Offline Correlation Conclusions I - Emerging Markets
Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what
More informationTHE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability
THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE
More informationGood Call. A Guide to Driving Calls with AdWords
Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly
More informationLead Scoring: The Smarketer s Guide
Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,
More informationBasic Guide To Autoresponders 1
Basic Guide To Autoresponders 1 The Basic Guide to Auto-responders This guide will give you some ideas about how automation can save time whilst providing relevant and personalized information to your
More information