A New Level of TRANSPARENCY. Global Marketing Logistics

Transcription

1 Marketing Planner: A New Level of TRANSPARENCY. delivered. Global Marketing Logistics

2 IT PAYS TO get EVERYONE on the same Page WITH MARKETING PLANNER Planning and overseeing campaigns from spreadsheets is at best a Sisyphean task. Just think of all the time you spend updating documents in order to ensure everyone is kept up to date. Not to mention the debates you might have to deal with when a team member has not received the most recent information. Leave spreadsheet nightmares behind you. Marketing Planner module gives you the freedom to start managing campaigns the way you have always dreamt of. It gives you complete control of your marketing plan, budget and resources and ensures that your entire marketing team is always kept in the loop. Bring it all together. Marketing Planner is a real-time, multi-user platform that lets you seamlessly integrate decentralised teams and third-party agencies with your marketing team. It offers you an unparalleled opportunity to bring all resources together in one place so you can work more efficiently and be sure everyone stays updated. Marketing Planner lets you: Coordinate teams, plans and budgets with a click. Take complete control of your marketing budget and activities. Create individual structures with multiple dimensions at any granularity to suit your desired framework. Evaluate your success with automatically generated reports based on defined KPIs. Please contact us. We are here to help: gml@dhl.com Global Marketing Logistics The software-driven, one-stop marketing management and logistical solution powered by DHL Global Mail and BrandMaker.

3 WE Deliver marketing efficiency. Worldwide. Global Marketing Logistics provides you with a software-driven, one-stop solution that concentrates all marketing activities in one cloud-based platform. It makes adapting, handling, producing and distributing your entire print media easier and more efficient than ever before. Marketing Planner helps you streamline your campaign creation process by providing a central platform for your professional market ing planning. It supports you in the comprehensive plan ning, budgeting, controlling and successful management of your marketing activities and campaigns. Its intuitive user interface gives you and your entire marketing team (including external partners) access to centralised data so you can make transparent, short-notice planning adjustments in real-time and respond to everyday marketing challenges with maximum confidence. Discover more ways to enhance your marketing efficiency. Marketing Planner is easily integrated with all modules of Global Marketing Logistics so you can benefit from optimised costs and reduced time-to-market when it comes to printing and distributing your campaign material. Streamline your workflow even further by combining Marketing Planner with other modules. Creation Production Distribution Job Manager masters the flow of work so you don t have to and makes it easy to create, delegate and stay on top of marketing jobs throughout your organisation and beyond. Marketing Pim consolidates your product information to facilitate the creation of new assets across any media: Marketing Product Information Management (PIM) the easy way. MEdia Pool provides you with an ultra-secure place for all your media assets plus a multidimensional search engine to make it easy to find and properly deploy them worldwide. Web-to-print enables you to adapt printready, customised and /or localised marketing material internally without the need for expensive service providers or complex layout software. PRINT & MAIL rounds off this unique one-stop solution. DHL Global Mail also takes care of all your print advertising: ensuring cost-effective print at destination and delivery on time.

4 How Marketing Planner WORKS. With a user interface and functionality optimised for marketing requirements, every activity and campaign is centrally planned, controlled, budgeted, measured and made transparent for all stakeholders. Customised planning Every information in view Directly linked documents You specify how you structure your campaigns and how you plan in detail. Via powerful filters you can quickly navigate around a comprehensive planning process. All activities in relation to the timeline are readily viewable. Icons indicate details on priorities, milestones and specific work stages. Briefings, advertising material, quotations and invoices: every document related to the particular event is directly attached and quickly and easily accessible. Key Performance Indicators (KPIs) are defined during the course of planning and can be analysed clearly. From the dimensions for filters and analysis right up to the KPIs all the information is brought together.

5 PLANNING AND BUDGETING MADE EASY. Planning and budgeting With a click of the mouse you can switch between the calendar and budget views and between activities and financial planning. Configure your view... for the relevant data Always up-to-date In addition to the standard filters and the outline structure, you can also set date ranges or zoom in or out of particular sections. Budget information, currency, financial year or level of detail: You decide which information will be displayed automatically. The Marketing Planner calculates and tallies up amounts from lower levels to deliver grand totals as an overview of budgets. Target and actual costs can be measured against each other on an ongoing basis. As a result, overspends can be seen at a glance. The actual costs incurred and the corresponding invoices are directly attached to every activity or campaign.

6 Deutsche Post AG Head Office Global Mail Bonn Germany valid: December 2013