web-to-print: Global Marketing Logistics

Transcription

1 web-to-print: A New Level of flexibility. delivered. Global Marketing Logistics

2 release the power of your brand locally with web-to-print The power of your brand is not always the asset it could be for your local sales partners. Especially in regions with limited resources and marketing budgets. In such cases, ensuring that produced printed communications are always on-brand is a challenge. Choose a win-win solution. Our Web-to-Print module is ideal for international companies whose corporate success depends on ensuring effective local area marketing of their regional agents, subsidiaries or franchisees. It is a centralised system that enables you to make the power of your brand accessible to partners anywhere in the world and ensure that the produced marketing material is 100 % compliant with your brand guidelines. Web-to-Print lets you: Improve speed-to-market by making it easy to customise marketing material locally. Ensure quality by maximising compliance with corporate identity. Reduce costs and dependency on expensive and time-intensive layout software. Improve processes through standardisation and automation, increase efficiency of print media creation. Choose a cost-effective solution. Web-to-Print empowers your local subsidiaries and partners to leverage the power of your global brand on a regional level thanks to its sheer affordability. By making CI-compliant, print-ready advertising material available centrally, it eliminates the need for expensive layout software and reduces dependancy on third-party production agencies. Please contact us. We are here to help: gml@dhl.com Global Marketing Logistics The software-driven, one-stop marketing management and logistical solution powered by DHL Global Mail and BrandMaker.

3 WE Deliver marketing efficiency. Worldwide. Global Marketing Logistics provides you with a software-driven, one-stop solution that concentrates all marketing activities in one cloud-based platform. It makes adapting, handling, producing and distributing your entire print media easier and more efficient than ever before. web-to-print helps you streamline your production process by providing you with a central platform for producing any kind of print-ready marketing material, tailored to your target group, without the need for complex or expensive layout software. Its automated, template-based approach to production gives you the opportunity to procure huge potential savings while ensuring ad material is 100 % CI-compliant and available for print at the level of quality you need. It is the ideal way to offer your local partners a highly cost-effective solution for independently creating their own customisable regional marketing material. Discover more ways to enhance your marketing efficiency. Web-to-Print is easily integrated with all modules of Global Marketing Logistics, thus allowing additional benefits. In combination with our Media Pool and Print & Mail modules, for instance, it helps you optimise costs and reduce time-to-market when printing and distributing campaign material. Streamline your workflow even further by combining Web-to-Print with other modules. Creation Production Distribution Job Manager masters the flow of work so you don t have to and makes it easy to create, delegate and stay on top of marketing jobs throughout your organisation and beyond. Marketing Planner makes it easy for you to coordinate teams, campaigns and budgets and puts the information your entire team needs right at its finger tips so everyone is kept in the loop. Marketing Pim consolidates your product information to facilitate the creation of new assets across any media: Marketing Product Information Management (PIM) the easy way. MEdia Pool provides you with an ultra-secure place for all your media assets plus a multidimensional search engine to make it easy to find and properly deploy them worldwide. PRINT & MAIL rounds off this unique one-stop solution. DHL Global Mail also takes care of all your print advertising: ensuring cost-effective print at destination and delivery on time.

4 HOW WEB-TO-PRINT WORKS. By offering fully scalable automation, Web-to-Print becomes a universal tool for template-based publishing. From automating business card production to managing campaigns in which dealers or national subsidiaries customise predefined advertising material with their own products, prices and contact details. What you see is what you get Stay in the picture The editor is easy to use even for non-professionals. It presents a clear overview of the project at hand, its individual images and text elements. Where images and graphics are defined as variable, seamless integration enables all variants to be supplied directly from our module Media Pool. Sizes and cut-outs are automatically aligned where required. Rule-based templates Predefined texts Seamless workflows Each template incorporates its own definition of which elements can be changed and how. This ensures that central guidelines are complied with, yet allows the maximum freedom for individual adaptation. Variable text elements can be edited conveniently and can be restricted to the typographic design options planned for the template. For example, address data are automatically precompleted depending on the user. Document approval is clearly structured by the integrated workflow management process.

5 Created once customised as often as you need. The template makes all the difference Designers can use our editor to define templates of almost any complexity level. Both the in vari able parts and the rules and dependencies under which users can align the variable parts are predefined. The solution is always based on standard technologies such as Adobe InDesign Server. Reusability from the outset Recurring groups of design elements can be positioned en bloc into a variety of templates. An example of these groups is a specific collection of product representations, which can later be filled by the user by defining concrete products from given product groups. Versatility extends to multi-page documents Multi-page advertising documents are composed of individual master pages where rules and adaption options are de fined at page level. Production automation at both document and page level maximises flexibility even for large-scale, complex material. Including double-page preview as what you see is what you get.

6 Deutsche Post AG Head Office Global Mail Bonn Germany valid: December 2013