Corporate Presentation Canon Europe, Middle East and Africa

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1 Corporate Presentation 2015 Canon Europe, Middle East and Africa

2 Our company Our corporate philosophy is Kyosei Kyosei is Japanese for living and working together for the common good.

3 Our history Precision Optical Industry Co. Ltd. was founded Renamed Canon Camera Co. Inc Canon Europa established in Geneva as the sole European distributor The company s name is changed to Canon Inc Canon Giessen GmbH established in Germany as Canon s first European production site Mr Fujio Mitarai appointed President of Canon Inc European HQ established in London Canon Europe s 50th Anniversary All headquarters functions of Canon Europe are consolidated in London Canon Inc. acquired Océ N.V Mr Rokus van Iperen appointed as President & CEO of Canon Europe, Middle East & Africa

4 Imaging innovations

5 Our global presence Canon Inc. results 2013 Net sales: 3,731.4 billion ( 25.7 billion) Net income: billion ( 1.6 billion) Net sales for Europe: 1,124.9 billion ( 7.8 billion) Top 3 Global company in patents 4,055 patents filed in th consecutive year in top 5 Euro amounts are provided solely for the convenience of the reader from Yen at the rate of JPY 145 = 1 euro, the approximate exchange rate on the Tokyo Foreign Exchange market as of 31 December, 2013.

6 Canon in Europe, Middle East and Africa Canon Europe was established in 1957 We employ 17,000 people across Europe, the Middle East and Africa region We operate in 116 countries across EMEA and contribute approximately a third of Canon s global revenue

7 1 2 Canon Europe regional headquarters London UK 2. Amstelveen Netherlands 3. Venlo Netherlands 4. Poing Germany

8 Key strategies

9 Canon Inc. strategy Globalisation and diversification Canon is guided by its Excellent Global Corporation Plan, and is currently in the fourth year of phase IV of the plan. Phase IV strategic pillars No. 1 products 3 Regional Headquarters management system World-leading production Global sales capability Environmentally advanced Excellent global company culture

10 Canon Europe strategy Our vision Enriching lives and businesses through imaging solutions. Our strategy To create sustained profitable growth by strengthening our core business, building future solutions & services business and improving our capabilities.

11 Our brand

12 Brand heritage The name Canon was derived from Kwanon, the Buddhist goddess of mercy. Our tireless passion for the Power of Image has elevated us to become a world-leader in imaging solutions. 12 We invest heavily in R&D to deliver the richest and most innovative products and services to our customers. 09/02/2015

13 Our brand model Our brand represents an invitation. 2 Promise Canon opens up a fascinating world of stories and experiences to discover and share. 3 Personality Dynamic Inviting Human Strapline Come and See 4 We invite people everywhere to join us on an adventure to discover and explore great stories and experiences. 1. Our vision and ambition Enriching lives and businesses through imaging experiences and playing a part in every single image taken in the future Vision Enriching lives and businesses through imaging experiences. Ambition Canon should play a part in every single image taken in the future. 2. Our promise Canon opens up a fascinating world of stories and experiences to discover and share. 3. Our personality Dynamic, inviting and human. 4. The strapline Come and See

14 Brand recognition Interbrand, Japan s Best Global Brands 2014 Ranking: 3rd Interbrand, Best Global Brands 2014 Ranking: 37th Interbrand, Best Global Green Brands 2013 Ranking: 30th Financial Times World s Largest Companies 2013 Global Overall ranking: 158th Sector ranking - Technology, Hardware and Equipment: 7th Japan Overall ranking: 10th 14 Fortune, World s Most Admired Companies Top Sector ranking - Computers : 4th Fortune, Global Japanese companies ranking: 30th Overall ranking: 236th

15 Sponsorship Visa pour l image - Photojournalism festival World Press Photo Official Partner of the IAAF World Athletics Series Principal Sponsor of Berlinale Talents Official Sponsor Rugby World Cup 2015 Red Cross London Symphony Orchestra Official Sponsor of International Figure Skating Championships Canon Pro Golf Series

16 Sustainability focus Business We grow our business responsibly, supporting wider economic growth, operating fairly and complying with regulations and standards. Environment We minimise the need for new natural resources, reducing environmental impacts from design to end of product life and throughout our own operations. Society Making a positive contribution to society, we engage with communities and stakeholders wherever we operate and respect our ethical obligations.

17 Reducing environmental impacts We pursue sustainability throughout the product lifecycle and in our operations including: Re-using and recycling materials, parts and components Increasing the energy efficiency of our products in use Reducing the size and weight of products Lowering CO2 emissions from logistics Increasing waste recycling rates

18 Powering tomorrow s technologies Committed to research and development, powered by our core technologies

19 Our core technologies Inkjet printing Delivers microscopic ink droplets Image Capture For lens, sensor and image processing techniques Electrophotography For laser beam printers and copiers 19 Display Delivers large screen high quality images with low power consumption Photolithography Semiconductor exposure technology integrates the ultimate in optical and ultra precision positioning technologies

20 Industry firsts World's first 10-key electronic calculator World's first SLR camera with a built-in microcomputer World's first laser printer with a semiconductor laser Industry s first cartridge-type copying Inventor of the Bubble Jet method of inkjet printing World s first still video camera and video system World s first high-speed copying machine to incorporate fuzzy logic World s first display based on ferroelectric LCD World s first eye-controlled AF SLR camera 20

21 Industry firsts World s first fully solar-powered camera World s highest zoom lens range introduced DIGISUPER 100xs broadcasting lens World s first large format printer with ambient light adjustment First camera ever to incorporate full HD video, EOS 5D Mark II World s first single-shot multi-band camera World s largest CMOS sensor, with ultra-high sensitivity World s smallest and lightest full frame DSLR camera, EOS 6D World s first 4K DSLR, the EOS-1DC 21

22 Business Imaging Group

23 Office Adding value to our customers by helping them make the most of their information: Reducing and managing costs through Canon s unique range of hardware, software and information management solutions Helping organisations to work more sustainably by eliminating printer warm up time and minimising energy usage 23 Offering a diverse range of market-leading products such as imagerunner ADVANCE and i-sensys ranges, enabling organisations to manage documents throughout their lifecycle both securely and more efficiently

24 Professional Print Enhancing the business performance, productivity and profitability of our print service provider customers by helping them to see the bigger picture and to fulfil the opportunities it offers. Our unique approach involves: Giving our customers exclusive insights, through market research, customer stories and the Canon EBBP, to inspire them to identify new business possibilities 24 Delivering the best combination of Canon and Océ production print technology and consultancy to exploit those opportunities Supporting our customers with programmes designed to ensure that they are able to achieve their goals

25 Solutions Partners Canon s partners are an extension of the company and are provided with an equal level of support Canon partners with leading players in their specialist field to provide their customers with the highest level of service and support 25

26 Production Printing Group

27 Commercial Printing Empowering customers to exploit the changing trends in the consumption of reading materials and the increase in personalisation of marketing materials: Leveraging the opportunities offered by industrial print on demand and variable data printing (transactional and trans-promotional documents) to deliver increased ROI 27 Safeguarding complete workflow integrity and security to ensure that transaction and communication documents are produced correctly Offering Océ continuous feed technology to deliver high quality output at ultra-high speed production speeds

28 Wide Format Printing Enabling customers to expand their professional print services portfolio and add new revenue streams: Giving them the capability to produce a diverse range of wide format applications, whether indoor art or outdoor signs, small posters or large scale banners 28 Cost-effectively delivering the perfect balance of quality and performance; from photographs and fine art to fast turnaround POS materials, and everything in between Offering the flexibility to produce output on an unsurpassed range of media on the Canon and Océ portfolio of roll-to-roll and flatbed wide format printers

29 Business Services Offering customers a broad range of professional services: Helping enterprise customers release the value in their information and media through our expertise in business diagnostics and solution design Combining people, processes and print technology in the right way to deliver sophisticated document-handling services 29 Enhancing document efficiencies from managing print to mail room and print room services

30 Service and Support What our customers say 91% of customers would recommend Canon 94% Satisfaction with Canon people s behaviour (courtesy & attitude) Market-leading customer service and satisfaction: Customer experience through service delivery and service package differentiation Efficiency through service automation, web and remote access solutions Customer satisfaction leads to loyalty 30 92% Satisfaction with repair time 91% Satisfaction with quality of engineers work Canon Europe Post Service Visit Survey 2013

31 Consumer Imaging Group

32 Consumer Imaging Leading the future of photography, with the development of the revolutionary Cinema EOS system and innovative DSC and DSLR technologies Delivering a complete range of high quality products from image capture to image output, for consumers and professionals Shoot on a PowerShot A-series and print on a SELPHY Capture professional stills with an EOS and lab quality prints with a PIXMA PRO-1 32 PIXMA FINE technology: high speed, high quality printing technology integral to our product range

33 Professional Imaging Constant innovation of the industry renowned Canon CMOS Sensor technology We have manufactured over 70 million SLR cameras and over 90 million EF lenses Entered film and TV production industry with the launch of the Cinema EOS System 33 Ground-breaking broadcast technology for amateur, semi-pro and professional users The launch of DreamLabo 5000 signifies a new business direction for Canon aimed at revitalising the production photo printing market

34 Medical Imaging Group

35 Medical Imaging A long standing history in medical technology sector High-resolution imaging for ophthalmic and radiography professionals Flat panel detectors deliver better images faster, with lower X-ray doses 35 Our range of retinal camera products is widely acknowledged as the world s finest Acquisition of OPTOPOL Technology S.A., in 2010 to help achieve number one position in ophthalmic diagnostic equipment segment Acquisition of Dutch medical solutions specialist Delft DI, in 2012 to strengthen its offering in the Medical Imaging arena.

36 Thank you

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