NSS GROUP DESIGN GUIDELINES, version 2.0 NSS DESIGN GUIDE

Transcription

1 NSS GROUP DESIGN GUIDELINES, version 2.0 NSS DESIGN GUIDE

2 Content Welcom to the new NSS The NSS Logo Subsidaries Logo The NSS Colour Typography Paper Sound, Taste & Scent Pictures Office print Presentation, Mail Marketing/info Profile Products Branding is used by us all - on the construction site wearing branded clothing, the sales team giving the customer a nice pair of ställabjonsereds socks or by the marketing team when the update the latest news on the jonsereds webpage. This document will in brief show how the brands are developed to work together, and how they shall be used, by showing some examples. Comments, suggestions and questions directly to the marketing manager for NSS. Note: This first version is mainly for design purpous - the description of design strategy, company values and keywords are found in the NSS brand book. Lets roll! Working Clothes Outdoor Office Equipm.

3 The NSS logo Simple, green and with a subtile connection to the other logos in the group with the coloured dot (se next page). The NSS logo kan only be used in three different colours, primary green or white, and if needed in 100% black. The white or green logo shall be used in order to obtain the maximum contrast between the logo and the background. Placing of the logo shall be done according to examples in this document. Transparencie could only be used with setting 20%, see example to the right. Free space Rules for subsidaries logo are the same as all above. a b 0,5 x a b 20% Download NSS logos on NSS intranet: Basic Marketing/Logos/NSS

4 Arch Dott Subsidarie Logo All subsidaries of the group has the same construction on their logo - and uses the same colour. Subsidaries logo only exists in green or white - use colour and spacing according to NSS rules. Below arch centered name Each logo file consists of both green and white logo. If spot colour logo is needed and not found on the intranet, please contact the market team. A premade vectorized alternate logo for each company is downloadable from the NSS intranet - do not attempt to produce own versions. See also standard subsidaries logo on next page. Use this version when more that three logos of companies in the group are presented at the same time, or when the logo is smaller than 30 mm wide (a). Download logos on NSS intranet (example): Basic Marketing/Logos/IPS

5 Standard Subsidaries Logo In order to strengthen the bond to NSS - there is a standard logo for each subsidarie (file named with a +NSS ) a part of NSS Group Same spacing and selection of colour for this logo as the normal. Tis version will be the most used one. The NSS colour PMS 343 a part of NSS Group The logo and in the overall production of marketing material the NSS Green shall be the basic colour for all companies in the group. Base Colour: PMS 343 RGB: CMYK: RAL: 6032 Avery Foil: Forest Green Other additional graphical colours shall be used after ok from the marketing team. PMS 343 Black PMS % Black 50%

6 Typography Basic for the selected typography is that it reflects the company brand, and is easily read in the most normal reading conditions. There is also a strive to get a dynamic differense between the bulk text and the headlilnes - and of course astonnishing effect in ads and similar. Since 2004 NSS has used Myriad as a company type - and this is what we also will do in the future. Three different weight shuld be used: Black, Regular and Light. Paper for offset and copy The 100% recycable paper Cuclus. Delivered by PAPYRUS in europe and in a large number of alternative veights ( g) and also as different types of envelopes. Cyclus Offset Uncoated Offset paper, surface sized, produced from 100% recycled fibres, fully suitable for light pictures. The matt, reflection free surface makes the paper suitable for large text areas in combination with light pictures. Screen density up to 60 lines/cm (152 lines/inch). Repro adjustment is recommended g Myriad Pro Black Headlines on ads/banners and physical items (jackets, trousers etc) Myriad Pro Regular Headlines in normal text in prints, like this guideline Myriad Pro Light Bulk text. Cyclus Office Product Uncoated, surface sized copying paper with high purity and a matt, natural white surface, produced from 100% recycled fibres. The matt, reflection free surface makes the paper suitable for large text areas. Multifunctional in copying - and fax machines, OCR/ICR machines, high volume copiers, inkjet, laser and offset print (preprint). Download theese types from NSS intranet (if not al-readdy installed on your computer): Basic Marketing/Types/Myriad

7 Sound, Taste & Scent Marketing must be made with all senses - and by pinpointing a direction of the above communication types we will be able to make a more lasting impression on our customers. Sound and taste on the event, scent in the meeting room or as a part of a marketing campain. The rules below will serve as a type of guidance when each subsidarie works with different types of marketing activities. Sound Not descided Acoustic, or amplified mid or high tempo, back to basic rock, rock/pop or singer/songwriter. Posible to use the phrase: We like covers Sound could also be added to the sites - varied by which country you are visiting. One way of using this design rules: A summer present to important customers, MP3-player with some summer rock covers. We like covers And hope you do to - Happy summer! Thanks for having us as the supplyer, we would like it to be that whay after the hollidays also - so please remember us, and we get in touch afagain in august. Best Regards: Lotta Taste Not descided Scent Not descided

8 Pictures & Illustrations The NSS companies should be using two types of manners for the fotos. We divides the informations structure in a simple whay: Pictures shall communicate speed, service, action, people Informations Structure According to company structure the marketing and informations material will be divided as follow: NSS Level Company Level (+Business Areas) Product & Service description Level NSS and company level Pictures shall communicate precision, details, quality, technical Informational, know-how, understandable All levels of information Product and service description level

9 Office Print centered and 45 mm wide 15 mm from the top international international Nina Saarinen Marketing Manager NSS Group AB Kiilaniityntie Espoo Finland Tel: Fax: Business Cards Contact the marketing department for orders. Stationary Templates downloadable from the intranet. Envelopes Contact the marketing department for orders. - download the right logos from intranet Myriad Pro Light 6 p/10 p PMS 343 DVD s Contact the marketing department for orders. 50 mm margin 15 mm wide 30 mm from bottom Production of above is handled by marketing dept. Word Templates is found on NSS intranet (example): Templates/Word/Lainapeite hallbyggarna-jonsereds Box Falun Sverige

10 Mail signatures & Presentations Mail signature Contact the IT department to generate this. Several versions possible for a single individual. Tommy Anzelius Marknad Hallbyggarna-Jonsereds AB Maskingatan 12, Arlandastad Phone (mob): +46 (0) / office: Web: Digital presentation Use the latest powerpoint template from the Intranet. Separate templates for each company. White borders and shadows on most pictures Headline centered at the top Free space around pictures and text Headline centered below one or several section start pictures Left aligned text (verdana) preferably below the pictures. Logo for the company in question Use the + NSS alternative the NSS logo Download theese templates from NSS intranet: Templates/Powerpoint/IPS

11 NS S G R O UP D ES I G N G UI D EL I N E S, ve r s i o n 2. 1 Marketing/info Folders Wetterschutz & Baugerüste Sääsuojat ja Rakennustelineet Vädersk ställnin ydd & gar n Halle Halls Hallit Download theese and other folders in pdf format from NSS intranet (example): Sales Material/Folders/IPS New webdesign to be added during Q1 2012

12 Profile Products Polo Shirt, Computer scuba bag, Training scuba bag, Working Socks & Office Socks, Umbrella design, Jacket. Base colours are green, white, black or grey.

13 Working Clothes Jackets, T-shirts etc Outdoor working clothes needs to be branded with large company logos. Se teh examples to the right. Strive for high contrast, and use the white logo on coloured clothes and green on white. For indoor use only front branding is necessary. IPS Dansk Presenning white company logo on back white NSS logo on left back/pocket white small company logo on front Office clothes, small comany logo on front pocket or similar. embroided in white, green or black. Download updated logos from NSS intranet (example): Marketing/Logos/PMS/stallab-jonsereds large white company logo on right leg

14 NSS GROUP DESIGN GUIDELINES, version 2.1 Outdoors Cars, trucks To be added later. Banderolls HALLAR & VÄDERSKYDD Hyr här! PRESENNINGAR Hyr här! Stickers PRESENNINGAR Hyr här!

15 Outdoors, office equipm. Flags & tents To be added later Signs & office exterior To be added later Office interior, meeting spaces To be added later

16 Box 7007 Besöksadress: Källviksvägen 14 SE Falun Phone: +46 (0) Fax: +46 (0) Kiilaniityntie 2 FI Espoo Phone: (0) Fax +358 (0) NSS DESIGN GUIDE