The Connected Home. Gary Miles, Amdocs Service Delivery
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2 The Connected Home Gary Miles, Amdocs Service Delivery
3 Introducing the Connected Home > Increase Service Provider s Revenue Streams April 2011 Dec 2010 > Enhance Service Provider s Value Proposition in the Connected World as Digital Life Partner against OTTs Dec 2010 Nov 2010 Oct 2010
4 First: Breaking the Silos and Use Wireless Connectivity Energy Health 4 Automation Multimedia All Accessories Controlled Wirelessly
5 The Opportunity Re-Architecting and Consolidating the Connected Home x Network Silo 1 Silo 2 Silo 3 Silo 4 Security Energy Health Automation Intelligence Intelligence Intelligence Intelligence Move Service Intelligence Accessories Accessories Accessories Accessories
6 Many Existing Silo Offerings 40+ Service Providers Examples Network Network Network Silo 1 Security Intelligence Silo 3 Health Intelligence Silo 1 Silo 3 Security Health Intelligence Intelligence Accessories Accessories Accessories Accessories Subscription fee: 30/month, 12 months contract for Home Security (PhoneWatch) Subscription fee: 29/month, 36 months contract Subscription fee: from 2/day Subscription fee: 7.2/month, 12 months contract for Health (Medi-System)
7 Use-Cases Examples > Self-security/low cost security (paying 9.99 instead of 35/month without monitoring center) > Fire prevention (European regulation by 2015) > Be notified when your kids are back from school > Report automatically your vital health information (blood pressure, heart rate, cholesterol level, etc.) and be immediately notified in case of problem > Take the right pills at the right time > Press the Panic/SOS button and get immediate assistance > Reduce your energy bill by up to 20% (i.e., Save up to 30/month on a monthly 150 electricity bill) > Save restricted water as well as your flowers and vegetables with a controlled sprinkler/ irrigation system
8 Leveraging 3 rd Party Partners MS Healtvault API Google Health API Using the Google Health Data API (supports a subset of the CCR ("Continuity of Care Record")) 1. Amdocs cloud can update health record databases 2. Make data available to Google health partners
9 A Typical Customer Journey Potential Connected Home ARPU of $5 to $15 Home Box + ecurity Pack (SP cost = $345 so $146 subsidy) nergy Pack accessories $185 ealth Pack accessories Additional accessories purchased ecurity Pack monthly fee Additional accessories purchased nergy Pack monthly fee $95 $3.99/m Additional accessories purchased ealth Pack monthly fee Premium Offer (hospital partner)
10 Differentiation Against OTT Players > Quad-play bundling and cross-selling > Customer base and incumbency > Trusted brand > Point of Sales (shops) > Connectivity control, security, QoS management > Installation and troubleshooting
11 Bringing You In-Touch
12 12 Taking Care of Yourself
13 Health and Wellness
14 14 Prizes Suited to Your Health
15 Key Take Away The Market is ready and represents a strategic opportunity to improve revenue and user stickiness Service providers are very well positioned against the OTT players in this space Back-office integration (OSS/BSS/CRM) is the main bottleneck which requires deep expertise Amdocs provides a ready-to-use, cloud-based solution for Home Monitoring, Wellness/Health, Energy Management, and Automation/Comfort
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