MESSAGE FROM THE CHAIRMAN OF THE BOARD

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3 TABLE OF CONTENTS Message from the Chairman of the Board Message from the Chancellor Vision Mission Institutional Culture & Values The ADU Difference Strategic Goals 1 Student-centered learning environment 2 Meeting stakeholder needs 3 Academic excellence 4 Operational excellence 5 Culture and work environment 6 Sustainable growth Achieving our goals: strategies & initiatives Growth strategies Key performance indicators Enrollments

4 MESSAGE FROM THE CHAIRMAN OF THE BOARD As we celebrate Abu Dhabi University s induction into its second decade since its inception in 2003, I find it fitting that our celebrations of 10 Years of Excellence coincide with the implementation of the University s 5 year Strategic Plan for ADU is still a relatively young thriving university. As one of its founding members, it is with a sense of pleasure and pride that I look back on its many accomplishments in these short years including being the youngest university to ever enter the ranks of the world s top 650 universities in Quacquarelli Symonds (QS) world university rankings of Building on the momentum of these achievements, we have linked our brand to a promise offered to the community embodied in the ADU motto of Today We Create Tomorrow s Success. This strategic plan is designed to enable us to keep our promise, create a student-centered learning environment conductive to intellectual and professional growth, and elevate Abu Dhabi University to greater heights and international success. Ali Saeed Bin Harmal Al Dhaheri Chairman of the Board of Directors 1

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6 MESSAGE FROM THE CHANCELLOR Progress and growth are as much about looking towards the future as they are about building on and learning from our past. Our success in implementing Abu Dhabi University s first 5 year strategic plan has left us with an unquenchable thirst for further success. From creating a student-centered learning environment to achieving operational excellence, we have managed to achieve many of the goals we set out to reach 10 years ago. Carrying out ADU s second 5 year strategic plan will enable us to not only offer world-class education to more students, but will also empower us to achieve international standards of academic innovation and professional excellence on every level. Ten years have passed since the establishment of Abu Dhabi University. As we have grown over the years, so have our goals and the challenges that come with attempting to achieve them. When we first opened our doors to students in 2003, we enrolled 852 students in 7 bachelor programs. Today, our family has grown to 5,000 undergraduate students enrolled in 26 bachelors programs and almost 1,000 postgraduate students enrolled in 9 masters programs, in addition to our unique DBA program. This is a clear testament that ADU is ushering in a new era that brings forth more promise, progress and further accomplishments. Nabil Ibrahim Chancellor, Abu Dhabi University 3

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8 VISION Abu Dhabi University is an internationally recognized university for quality education and applied research that drives economic and social development in the region and beyond.

9 MISSION The mission of Abu Dhabi University is to produce highly qualified career-oriented graduates in alignment with regional and global needs through excellence in teaching, student learning, faculty scholarship and engagement in community development.

10 INSTITUTIONAL CULTURE & VALUES Abu Dhabi University prides itself on being a multicultural, student-centered community, committed to the ongoing development of its faculty, staff and facilities. Our values are deeply instilled and reflected in all our practices and embody elements of: Quality ADU instills and inspires a culture of excellence and commits to high quality teaching, learning, research and services. Integrity ADU upholds the highest standards of honesty and ethics in its academic and managerial decision-making and conduct. Respect ADU nurtures a learning and working environment that is collaborative, culturally inclusive and respectful of local culture. Equity ADU embraces and promotes fairness among all members of the University. Innovation ADU encourages and empowers a spirit of creativity and agility among students, faculty and staff. 7

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12 THE ADU DIFFERENCE As the capital s most prestigious private university, Abu Dhabi University prides itself on being an educational partner that is in touch with the expectations of the United Arab Emirates community and beyond. Through extensive research, we continuously strive to ensure that our programs are aligned with international labor market requirements as well as the forecasted manpower needs defined by the policy agenda of the Government of Abu Dhabi and its Economic Vision Therefore, our students and graduates are well prepared to face the global work environment with its everchanging challenges. This is clearly reflected in the one-year employability rate of ADU graduates which reached 92% in the academic year Today, many ADU graduates have achieved outstanding success in their professional careers, and we are proud to have been an integral part of their preparation for the road ahead. 9

13 STRATEGIC PLAN STRATEGIC GOALS AT A GLANCE Student-centered Learning Environment Excellence in teaching, learning and academic mentorship Enhance co-curricular activities and student life Ensure employability and work readiness Meeting Stakeholder Needs Offer career-oriented programs Expansion of academic offerings Promotion of ADU s Emiratization strategy Academic Excellence Institutional and program accreditation Regional and international university ranking Research and scholarship excellence International collaboration Operational Excellence Optimize operational efficiency Reliable and effective online systems Achieve high stakeholder satisfaction Collegial & Innovative Work Environment Attract, develop, engage and retain high quality faculty and staff Promote institutional culture and values Effective communication channels Financial Growth & Investment Disciplined financial model Increase profitability 10

14 STRATEGIC GOAL 1 Create a student-centered learning environment conducive to intellectual and professional student growth 1.1 Achieve excellence in teaching, learning and academic mentorship 1.2 Enhance co-curricular activities and enrich student life 1.3 Ensure student employability and work readiness STRATEGIC GOAL 2 Meet the needs of our stakeholders and be a responsive contributor to our community 2.1 Offer career-oriented programs that respond to regional stakeholder needs 2.2 Expand accessibility of academic offerings 2.3 Promote ADU's Emiratization strategy 11

15 STRATEGIC GOAL 3 Achieve academic excellence at every level 3.1 Gain institutional and program accreditation from world-class accrediting bodies 3.2 Increase international and regional university ranking 3.3 Promote research excellence and faculty scholarship 3.4 Enhance international collaboration at the program level STRATEGIC GOAL 4 Deliver operational excellence across the institution 4.1 Optimize operational efficiency and effectiveness 4.2 Maintain reliable and effective online systems 4.3 Achieve high stakeholder satisfaction 12

16 STRATEGIC GOAL 5 Support a collegial and innovative work environment 5.1 Attract, develop, engage and retain highly qualified faculty and staff 5.2 Promote institutional culture and shared values 5.3 Establish effective channels of communication STRATEGIC GOAL 6 Maintain a sustainable financial position with the ongoing capacity to invest in growth and pursuit of excellence 6.1 Sustain a disciplined and stable financial model 6.2 Increase revenue and core business profitability 13

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18 ACHIEVING OUR GOALS: STRATEGIES & INITIATIVES Over the next five years, the ADU community (students, faculty, staff, industry and other key stakeholders) will engage in a wide range of strategies and initiatives that will advance ADU towards these strategic goals. These initiatives include: Positioning and re-branding. Pursuit of international accreditation at the institution and program levels. Fostering applied research. Entrepreneurship and incubation. Development of niche programs. Commitment to an embedded customer service culture at every level. 15

19 GROWTH STRATEGIES ADU will implement a number of focused growth strategies as key components in achieving ADU s enrollment target of 8,000 students: Growth Strategy 1: Key additional program offerings for ADU s expansion: ADU will leverage student demand and sector growth potential in alignment with its strengths to develop partnerships around key themes identified in Abu Dhabi Economic Vision Growth Strategy 2: E-learning, branch campus in Dubai and new Al Ain campus: ADU will expand accessibility across the UAE by developing a larger, state-of-the-art campus in Al Ain, a new campus in Dubai, and developing e-learning options to permit student learning from anywhere in the UAE and beyond. Growth Strategy 3: University partnerships: ADU will enhance further its reputation and credibility through joint and concurrent degrees with top international universities. Students and faculty will have greater exposure to exchange opportunities, learning experiences and increased academic offerings. Growth Strategy 4: Responding to market needs through industry links: Industry consortiums will be developed to establish linkages for niche programs identified through skills gap analyses. Consortium engagement will inform development of specialized undergraduate and postgraduate programs that respond to industry needs. Growth Strategy 5: Research centers of excellence: In partnership with business and industry, research funding will be identified and acquired to undertake focused research. Mutual benefits will be realized between ADU and industry partners, and increased opportunities for student and faculty research exchanges will be cultivated. 16

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21 KEY PERFORMANCE INDICATORS KPI Actual 2013/14 Target 2018/19 Student Satisfaction 72% 85% Community Perception 70% 75% Employability Rate of Graduates 90% 90% First Year Retention Rate 80% 85% Six Year Graduation Rate 50% 55% Institutional Accreditation Eligibility Phase Full Accreditation Research Productivity 0.66 per faculty per year 1.2 per faculty per year New Student Enrollment/Year 1,900 2,570 Employee Satisfaction 75% 85% Total Annual Credit Hours Generated 124, ,000 Student/Faculty Ratio 20:1 23:1 18

22 ENROLLMENT ADU s enrollment continues to grow. Over the next five years, ADU will welcome an additional 2,000 students at our campuses in Abu Dhabi, Al Ain and Dubai, ultimately reaching a target of 8,000 students by : 19

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24 Follow us on: V2 November 2015

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