The Quick Pitch! We know you may not have a lot of time so here is a one page recap of what lies ahead.

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1 Zero Training POS

2 The Quick Pitch! We know you may not have a lot of time so here is a one page recap of what lies ahead. The Money Sure, you can use a cash drawer or free credit card Point of Sale app. If you take the plunge and buy SP-1 for Coffee, we can help you increase your bottom line by 5% or more. That is $225 extra each week based on $4,500 in sales. Too good to be true? Even if we can get you 1% in upsells and cost savings, you put $45 a week or $2,340 a year in your pocket. The Features SP-1 is the most intuitive program on the market. We can handle virtually every aspect of your shop. From a simple zero training interface cuts training time to tracking who is clocking in and when. SelbySoft can help you manage employees, cut theft, track labor costs, keep costs in check with inventory control and much, much more. The Gift Cards Free. It s that simple. No Swipe Fees. No Monthly Fees. Just a free gift and loyalty system that will put money in your pocket and drive customers to keep coming back. They work as a gift card, prepaid card, loyalty card and customer card all in one easy package. Buy 10 get 1 free? Cash back? Points? We have three built in loyalty systems to take advantage of. The Reasons Correct pricing will ensure you have consistency with to your customers. Every extra shot and upgrade is charged for. Better yet, you have complete control over security and reporting. Wouldn t you like to be sure that you are running as streamlined as possible? Peace of mind is in reach. The Company Independently Owned. It s true no dealers to muddle things, no investors we have to answer to and no giant corporate structure to deal with. Over 25 years of developing and selling in the Point of Sale industry. We understand you and your shop. Want to know more? Keep reading for the details

3 Welcome to our SP-1 for Coffee POS Overview We really appreciate your time in reviewing our information. As you find out more about us, you ll discover why SP-1 for Coffee has become the premier system for the coffee, café and specialty beverage industry. This guide will cover some of the most important aspects of our POS system. So, why do I need a POS? Big Question Here are some answers! More Control Peace of Mind Track who is doing what and when. Employees can only clock in when they are supposed to and their time is tracked. Track labor percentage and more! Use the inventory control to view cost of goods sold, eliminate shrinkage and tell you how your crew is performing. More Money Better controls mean more money for you. Every upsell actually happens. Gift cards will increase your average dollar per ticket. More Time With SP-1 your store will run more efficiently than ever. Payroll reports, taxes and more are all instant. Stop wasting time on handwritten tickets and speed up that line. How do we do it? Three things: Our 25 years of POS experience gives us a unique insight to our customers needs. We have installed thousands of systems in stores just like yours. Our state of the art in-house development keeps us on the cutting edge of what our customers need! With almost 100 years of combined experience helping SelbySoft customers. These guys have seen it all and will treat you with respect. Our support team is 100% based in the US and located at our office in Puyallup WA. Our technicians stay with our company for an average of 13 years! Customers in every state in the US Official POS of America s Best Coffeehouse Competition! See it at Coffee Fest We attend all three Coffee Fest tradeshows SCAA Member & Exhibitor Advertise in Fresh Cup, Coffee Talk, and other Coffee Magazines Sponsor the American Barista & Coffee school. Sponsor of the Cascade Coffee School

4 ZERO TRAINING INTERFACE MAKE IT SIMPLE! It all starts with the easiest ordering system in the industry. Our system allows for the fastest and most accurate order screens possible. How much time do you spend training new employees? What ever it is, it is too much. Our 27 years of experience shows that with SP-1, your employees will spend less time training and more time working. Imagine This: Hire an employee and have them taking orders in the same shift. SP-1 for Coffee can make this a reality! How often do your employees give the wrong price? Do they forget the menu? Incorrectly call out the drink or food? These are problems that SP-1 for Coffee can stop! All prices are controlled by the POS. The employee can see the recipe for every drink and food item as well. Problems with communication between the kitchen or barista and the register can be easily stopped by using a kitchen printer or barista monitor to eliminate errors. Do you Up-Sell? We are not talking McDonalds style super sizing but small effective methods of making you more money. Think Would you like an extra shot of espresso? type stuff. Specific, intelligent up-selling on items can increase your business and insure order accuracy. Best of all, SP-1 for Coffee will track how many times the up-sell was used. This is a way to insure that you ask about whip or no whip, extra shots of espresso, hot or cold and so on. SP-1 for Coffee has saved me more than it cost! Marie Denver, CO

5 Order Accuracy with Barista Monitors & Printers SP-1 for Coffee can print a barista or food ticket right out of your register printer if needed. Barista down the counter? Use a separate barista or food printer for convenience and stop walking back and forth. We even have the technology to print sticky receipts that can be placed right on the cup for the customer! Have a busy shop? Try implementing a Barista or Kitchen monitor system instead of paper tickets. These systems monitor ticket times and allow the employee to see more than one ticket at a time. We have drive thru coffee shops that use our barista monitor system to help move 150 cars an hour!

6 Stop Theft... Ok, not everyone steals from you. Unfortunately, some of them do. We can help stop that. Every employee is clocked in using a code, swipe or even fingerprint ID. This helps you track who is doing what and when! Use our integrated scheduling system to help stop time theft. With SP-1 for Coffee, you have the advantage of a complete and comprehensive suite of tools that identifies and stops abuses and gives you peace of mind by eliminating shrinkage and tracking everything that happens in the store. Audit trails, employee tracking and more are all included. Assign employees to cash drawers They are accountable for shortages. Ten shifts a day. Provide 11 levels of security Lock down areas employees access. Track voids for each employee - Are they incompetent or stealing? Our comprehensive reports will show you this. See exactly who is doing what and when. How many discounts have been given? Each one is tracked by amount, type and employee. Inventory Control to prevent waste and make accurate orders Audit tracking will show you what re-opened ticket looked like before and after they were changed or voided! Think about it, no more wondering if a ticket was truly a mistake the date, time and employee names are all recorded. By the way... employee wages and time changes are recorded, as well. Sample Audit Tracking Report Your Store Here 3/24/10 3:52p Original Ticket TICKET AUDIT for 3/24/10 SELBYSOFT INC Ticket: Original 3:51p BROWN, SCOTT WS: 1 Items: 4 Dine-In SubTotal: 6.25 Cash: 6.41 Check: 0.00 Tax:.16 Credit: 0.00 Total: 6.41 Account: 0.00 After The Void 1 16oz 3.00 * Mocha Scone 1.75 Ticket: (VOIDED) Void 4:51p SMITH, JAMES WS: 1 Re-Opened 4:51p SMITH, JAMES WS: 1 Items: 4 Dine-In SubTotal: 4.75 Cash: 4.87 Check: 0.00 Tax: 0.00 Credit: 0.00 Total: 4.75 Account: oz 2.00

7 We Understand Coffee Shops SP-1 for Coffee can be tailored to help virtually any type of location or setup you have. In our experience, every location has its own unique setup requirements. Coffee Bars: Counter service with some seats? Mostly specialty coffee and some pastries? It s easy one station with a printer and cash drawer. Have a busier store? Add a second terminal or tablet for line busting. Barista printers or monitors can be added as well. Café: Have a little more food or full kitchen with your coffe bar? We do that too. A single station with printer and cash drawer or two stations if you are busy. Add the kitchen printer/monitor to eliminate the back and forth between the order station. Drive Thru: It s all about the speed! Add a station or two to ensure the orders are accurate. Use our free gift and loyalty system and build up customers profiles. That allows you to quickly duplicate a customers usual order and move them through the line! Quick ordering is a must in this environment and SP-1 for Coffee can ensure the line moves fast! Wait! I m too SMALL for a POS system! We say NO WAY! In all seriousness, our smallest clients usually have gross sales of about $2,800 - $3,000 a week. At that size, a 1% increase in your bottom line is almost $1,500 a year back in your pocket. Lease it over 3 years and you will be ahead of the game. If we can do better, your make even more money! Keep reading to see how SP-1 for Coffee can help you generate higher total sales! Retail Tea or Coffee Shop: Adding a barcode scanner or scale to sell retail items or items by weight. Usually a single station, sometimes with another one added for faster ordering. Gift items, bagged coffee, tea by the gram are all easily rang up with our retail system. Coffee, Tea and Wine or Beer Bar: Alcohol brings a new dimension to the coffee and tea market. With SP-1 you can limit menu groups to age appropriate employees. Adding a server with table service is easy as well. We allow split checks, moving seats and splitting items at a table as well.

8 Intelligent Decisions based on Intelligent Reporting SP-1 For Coffee allows you to make educated decisions based on verifiable data, which equates to more money. Let s face it, if you re using a cash register, your decisions are not usually based on verifiable data. When was the last time you truly were sure about how many lattes vs mochas you sold? With SP-1 for Coffee, we want you to have all the information you need to make great decisions! Better yet, you can see menu groups by groups, size comparison, which specialty drinks sell, and even how many extra shots of espresso you sold! Holidays and Seasonal Offers? Do you know how many eggnog lattes you sold last year? How about pumpkin spiced drinks? We are not talking about guesses here Actual numbers are the only thing that matters. SP-1 for Coffee will provide you with the real numbers on what happens. Different Order Types? Drive-thru totals? Dine-in totals? Carry-out totals? Pick-up totals? Not a problem! SP-1 For Coffee will show all the different types easily. Dashboard Technology let s you see exactly where your business is coming from. Labor percentages on the fly? - Easy! Cost of goods sold percentage? - Easy! Total sales over a time frame - Easy! Picture yourself knowing, exactly, how many times every item has been ordered and how much money each item was sold for! Not just for a day but over any time span! SP-1 For Coffee has a built-in QuickBooks interface to save you time. QuickBooks is the most common accounting package that we see for small and mid-size businesses in the specialty coffee industry. SP-1 makes it easy! Our interface saves you time and money by simplifying your procedures. With SP-1 for Coffee, you will be able to cut down on duplicate labor and simply import sales numbers directly into your QuickBooks software. Increased Accuracy The direct interface-downloads will result in more accurate reporting in I have been able to cut my costs by keeping on top of the reporting SP-1 provides. Ben Miami FL

9 Free Gift & Reward Cards SP-1 for Coffee has the most powerful gift and reward system in the industry. Best of all, it is FREE! We make the most comprehensive system available With SP-1 for Coffee, you can sell a gift card for a custom amount, reload the card at any time, assign points or punches to the card or track customers and offer a discount all with the same card! Best of all, there are no monthly fees and no transaction fees. Multiple Locations? We can handle that, as well! Our Corporate and Enterprise options allow you to handle gift card sharing and pooling. SP-1 for Coffee is the right choice whether you have Sell multiple gift cards in one transaction Assign a custom discount to a card Pay for a gift card and a drink in one transaction Use up to five gift cards to pay for a ticket Easily reload card balances Create a buy X get 1 free system Use a points system every dollar earns a point Cash back on gift card option Different points per item Exclude certain items from your point system Different points by day Exclude promo items from your point system When it comes to boosting customer spending, our gift card system is the way to go! Your customers will appreciate the convenience of having a simple method of earning points and paying for product. You will enjoy the extra cash in your pocket and the increased customer retention. Don t forget that SP-1 for Coffee tracks everything that s happening. So, your employees won t be giving away free punches or conveniently forgetting to charge a gift card.

10 Hands Fee Marketing We make it easy to keep customers and make more money! Our customer tracking system is incredibly powerful. SP-1 for Coffee gives you the ability to track and store phone numbers, s, addresses, birthdays and more. All of this can be tied to a customer profile and a gift and loyalty card to make this an easy and convenient way to track your customer s histories and buying habits. Our Hands Free Marketing system makes it even easier. Automatically send s to: Customers that sign up for the first time. Customers that have not ordered in 30 days. Customers that have a birthday coming up in 30 days. All you do is provide the initial and then let us take over! Use our integrated coupons system to provide a variety of bounce back coupons. Duplicate the treat receipt you have seen your competition use. Or take it up a notch and use the coupon receipt to promote gift cards or just a new blend of coffee. Track every coupon and discount through our system. That allows you to see which of your marketing programs are effective. Make sure that your customers are engaged with your marketing campaigns. Direct marketing with SP-1 has resulted in 10-15% customer returns and I ve just started using it! Lisa WI.

11 Multiple Locations? We can give you more control SelbySoft s SP-1 for Coffee has helped many corporate and multiple store owners regain control over their franchisees or licensees. We know that it can be tough to tackle the problems you encounter every day. We are confident that we can handle your stores in a way that will allow you to focus on the things that are important. With SP-1 for Coffee & Tea, you can be in two (or more) locations at the same time! We will help you by insuring that you have total control over what is happening at all of your locations. Franchisees? SP-1 for Coffee & Tea will guarantee that you are getting the correct numbers automatically from the stores. No more guessing and wondering if the reporting is accurate! Licensees? We can help by providing inventory control and reporting on usage for each store. Once you are getting correct inventory numbers, you can accurately predict what your licensees need for product. Corporate Stores? Simple- it s all about control. You need to know what is going on at each store so you can make educated decisions. Numbers? We can get them for you! Our reporting on the corporate side is incredibly detailed and comprehensive. Imagine coming into the office every day and seeing all the information you need for each location with these reports: Detailed audit tracking & theft controls Menu group categories Free gift and loyalty program Reporting by size of items Signature and specialty reporting Modifier and ingredient reporting Labor Costs Cost of Goods And much more... SP-1 for Coffee and Tea covers it all and will help you be successful in building your brand! No way could I manage 5 locations without SP-1 For Coffee & Tea! Ted-NJ

12 SP-1 For Coffee is your POS solution! A Strong History in the POS Industry SelbySoft began developing POS systems in As the developers and direct providers, we know how to best meet your needs for a quality POS system. We are not only dedicated to the coffee industry but also have the tools to help you as you grow. Did You Know? Coffee shops and Cafes account for 75% of our sales? It s true! Since our first exposure to the Coffee market years ago, we have been gaining ground. We found that this market needed a quality, cost effective solution that understood the unique needs of the Coffee market and we ve filled that need. Our link to the coffee industry doesn t end there. We sponsor the American Barista & Coffee School, Cascade Coffee Business School, and Barista Exchange to name just a few! We are also the exclusive POS sponsor for the America s Best Coffeehouse competition. The Best in Quality and Support SP-1 for Coffee is known for its easy to use intuitive, graphical, picture interface. There s no secret as to why SP-1 for Coffee is so popular It was designed for retailers like yourself. Using the latest C++ with MFC and.net technology tools, SP-1 for Coffee not only has all the features that you need but you can be sure it will work day in and day out! Our dedicated and experienced team will walk you through the basics from deciding what type of system will work best for you to all your support needs after you are up-and-running. SP-1 for Coffee is installed in thousands of locations across the country. Don t worry if you can t remember something! Every system comes with 365 days for customer service and tech support. We even have a daily online backup that will make sure your information is safe! The tech staff is awesome! Mike-OK

13 Features? Here s what we could fit on one page: Graphical order entry FREE Gift & Reward System Instantaneous same screen editing Unlimited ticket history Multiple customers with same phone number 5 different ways to search for customer: Phone number; ID number; Name; Address; and User defined Text Message Ordering System Online Ordering Taxable/non-taxable designation: Up to 5 different tax rates Canadian GST/PST Can be based on order type 3 years of on-line purchase frequency/ history Deferred orders for any date/time in the future Quotes that can be optionally turned in to orders Paid outs / cash in Comments, both user defined and manually input Forced modifiers with optional up charges Separate checks House account billing: Current/30/60/90 aging format and Custom messages Customer tabs Multiple payment types per ticket: Cash Check Credit Cards Accounts Gift Certificates Track both sales and redemption Printing: Unlimited ticket/kitchen printers Unlimited delivery/label printers Control by order type / menu group Barista and Kitchen monitor and bump bar Fine dining table assignment: Up to 100 tables with ongoing status Move seats between checks Tip calculation and reporting Unlimited discounts and coupons: Smart coupons Specify menu group Specify day and time Unlimited Employees Unlimited timekeeping history Up to 5 employee job classes Wages salary or hourly Hire/fire dates Various flexible pricing methods: Automatic happy hour calculation Sliding scale Day and/or time sensitive Manager/Employee Instantaneous notification Future notification at clock in Allow responses 11 Levels of Security Separate passwords per employee Inventory control: Unlimited categories Sub-categories Unlimited history Recipe within recipe Yields Par levels Order quantities User defined units of measure Comprehensive reporting Summaries Instant food & labor cost Revenue reports Hourly reports Driver reports Employee reports Comprehensive marketing ability Mailing labels Marketing Corporate downloading/uploading Credit card integration Suggested up-sells Employee card swipes Bad check notification Unlimited workstations Unlimited menu groups and related items Hands Free Marketing Text Your Usual Scheduling

14 The Bottom Line What do the numbers say? Ultimately, it s all about the bottom line when it comes to what SP-1 for Coffee & Tea can do for you. We can help you make more money. So, let s talk numbers. Take a look at the chart below: Gross Sales By Week 1% 3% 5% 7% 10% $3,000 $30 $90 $150 $210 $300 $7,000 $70 $210 $350 $490 $700 $10,000 $100 $300 $500 $700 $1,000 Think about it... Even at a very lowball figure, SP-1 for Coffee & Tea will pay off a $5,000 investment in just over 36 months! Remember, it does not stop there... In the next 36 months, you will still put another $5,000 in your pocket. And that is using the smallest increases available. Customers using SP-1 for Coffee & Tea typically see an increase somewhere between 8% - 10% to their bottom line. Some of the studies on POS systems have shown an excess of 20% increase in gross profit! We know that SP-1 for Coffee & Tea will decrease your theft, mistakes, waste, and training times. At the same time you will see increases with enhanced up-selling, order accuracy, marketing and control. So, give us a call. Let us show you further how we can help you. SelbySoft Inc Woodland Ave. E. Puyallup WA sales@selbysoft.com Find us on: