Museo Bellini, Lungarno Soderini 6, Firenze. Piazza Santa Croce, Piazza Santa Croce, Firenze. Pitti Immagine Uomo 88 Welcome event by invitation only

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1 MONDAY 15/06 3:00pm Mr.Gherardini Museo Bellini, Lungarno Soderini 6, Firenze Riccardo Braccialini invites you for a coffee at the museum upon appointment privat visit of the Bellini Collection 6:30pm Calcio Storico Fiorentino Piazza Santa Croce, Piazza Santa Croce, Firenze Pitti Immagine Uomo 88 Welcome event by invitation only OTHER EVENTS MONDAY 15/06 5:30pm Istituto Marangoni Palazzo Corsini, Lungarno Corsini 10, Firenze on the occasion of the 80th anniversary fashion show Cocktail and dinner at 8.30 pm 8:30pm Firenze4Ever Manifattura Tabacchi, Via delle Cascine 33-35, Firenze closing event of the 11th edition by invitation only TUESDAY 16/06 10:00am- 5:00pm Armata di Mare Padiglione Centrale, piano terra, Stand H24 Preview spring/summer collection 2016 open day for press only 10:00am- 5:30pm Franco Ferrari IED Florence, Via Bufalini 6 r, Firenze C È SEMPRE UNA SECONDA VITA Workshop centered on the wonderful technique of Felting and its uses in the works of the Franco Ferrari Como company. 10:30am Pitti Immagine Uomo 88 Palazzo Vecchio, Salone dei Cinquecento, Piazza della Signoria 1, Firenze Opening ceremony, Premio Pitti Uomo prizegiving and announcement of the winner of Who is on Next? Uomo by invitation only Final 27/08/2015 1

2 TUESDAY 16/06 11:00am Armata di Mare Padiglione Centrale, piano terra, Stand H24 Presentation of the capsule Onda, perfumed, made in collaboration with Dr. Vranjes 12:00pm THAT'S PITTI COLOR! OPENING PERFORMANCE Piazzale del Padiglione Centrale ALTERNATIVE SET 1 2:30pm Zerosettanta Studio Padiglione Medici, Stand A11-13 TASTE OF TUSCANY Tasting curated by the 'Creative Winegrower' Federico Minghi 12:30pm Mariano Di Vaio Padiglione Centrale, piano terra, Stand J 12 Mariano Di Vaio meets the press 12:30pm- 2:30pm Ernesto Padiglione Centrale, piano inferiore, Stand O2 - P1 Ernesto Collection S/S 2016 presentation Cocktail 2:00pm Diadora Heritage Padiglione Cavaniglia, Stand 22 special guest Marco Mengoni Geox Cortile Medici, Stand 1 Press session with Mario Moretti Polegato, Giorgio Presca and Patrick Cox Ikiji Sale della Ronda, Ronda A, Stand 11 It's that time of year again ---- Please join us for IKIJI Happy Hour! Final 27/08/2015 2

3 TUESDAY 16/06 2:30pm Riders Italian Magazine Padiglione Cavaniglia, esterno, Riderstation Triumph and Proraso for The Distinguished Gentleman's Ride 2015 Riders portraits in the mirror 2:30pm- Ducati Area Monumentale, Cortile Ottagonale special guest: Claudio Domenicali 11:00am Armata di Mare Padiglione Centrale, piano terra, Stand H24 Presentation of the capsule Onda, perfumed, made in collaboration with Dr. Vranjes 3:00pm The MINI Gentleman's Collection Spazio MINI, Piazzale delle Ghiaia Refreshing break MINI, Pitti Immagine & Condé Nast invite you to discover the MINI Gentleman s collection. 3:00pm- 4:30pm F**K Sala della Guardia, Stand 7 special guest: Elisabetta Gregoraci 3:00pm- Manuel Ritz Padiglione Centrale, piano terra, Stand A2-3 B3-5 Cocktail party with EATALY 3:30pm Cuoio di Toscana Area Lounge, Just Like a Man, Padiglione Centrale, piano attico HEART AND SOLE. THE INFINITE SHAPES OF LEATHER special guest: Roberto Farnesi Cocktail 3:30pm Le città della moda protagoniste del Made in Italy: come vincere la sfida internazionale Palazzo Vecchio, Sala degli Elementi, Piazza della Signoria 1, Firenze a round table with: Dario Nardella, Mayor of Florence Giuliano Pisapia, Mayor of Milan Matteo Biffoni, Mayor of Prato Gateano Marzotto, President of Pitti Immagine Stefano Ricci, President of the Centro di Firenze per la Moda Italiana Final 27/08/2015 3

4 TUESDAY 16/06 Sseinse Magazzini Teatro, Stand 1-2 Join the party! Dj set and drinks Bikkembergs Cortile della Polveriera Bikkembergs Olympic Games Live Performance 4:30pm- THE LATEST FASHION BUZZ Padiglione Centrale, piano inferiore Cocktail by invitation 5:00pm JIMI ROOS + D.A.T.E. Piazzetta del Centrale Alternative Set 5:00pm- C.P. Company Dogana, Via Valfonda 25, Firenze Special Pitti Uomo 88 #CP40TH AN UNCONVENTIONAL Anniversary by invitation - "IL SIGNOR NINO" MUSEO MARINO MARINI, Piazza San Pancrazio, Firenze Fondazione Pitti Discovery exhibition curated by Nino Cerruti and Angelo Flaccavento opening by invitation only - 9:30pm (verba) shoes Odeon Bistrò, Piazza Strozzi, Firenze Happy hour open bar & finger food by invitation - 10:00pm Pantofola d'oro Palazzo Capponi all'annunziata, via Gino Capponi 26, Firenze 130th anniversary of Pantofola d'oro Cocktail party by invitation Final 27/08/2015 4

5 TUESDAY 16/06 6:30pm Mariano Di Vaio Galleria Contemporary di Eduardo Secci, Via Maggio 51, Firenze Presentation of the first shoe collection by invitation 6:30pm- Cariaggi Palazzo Vecchio, Sala delle Bandiere, Laboratorio di Restauro degli Arazzi, Piazza Signoria, Firenze TINCTORIA. La Civiltà dei Colori exhibition opening by invitation only 6:30pm- 10:00pm W.P Lavori in corso WP Store, Via della Vigna Nuova 75r, Firenze 30th anniversary Blueblack collection presentation event by invitation only 7:30pm Hunting World Obicà Mozzarella Bar, Via Tornabuoni 16n, Firenze Dinner party in occasione del 50 anniversario solo su invito 7:30pm Faliero Sarti Mercato Centrale, Piazza del Mercato Centrale, Firenze Firenze made in Tuscany Magazine & Faliero Sarti present number 35 of the magazine 'I colori di Faliero Sart' (the colours of Faliero Sarti) Cocktail party by invitation Super Duper Rari Nantes, Lungarno Francesco Ferrucci 24, Firenze RIVERSIDE_BLUES COLLECTION Cocktail and live performance special UK guest _ Dollar Bill by invitation 10:30pm Moorer Loggia del Mercato Nuovo, Loggia del Porcellino, Firenze Moorer & Eredi Chiarini After Dinner Party special guest Dj Matteo Ceccarini by invitation only Final 27/08/2015 5

6 OTHER EVENTS TUESDAY 16/06 10:00am- 2:00pm My Vintage Academy Piazza della Repubblica, Piazza della Repubblica, Firenze Luxury Garden the appointment with the artisanship promoted by Barbara Ricchi 10:00am- 5:00pm IED FLORENCE IED Florence, Via Bufalini 6 r, Firenze MAKE MY Own BAG Workshop with Matteo Cibic organized in collaboration with FullSpot, brand renowned for its original designer accessory: the OBag. 1:00pm- Salvatore Ferragamo Parfums - Signorina Garden of Wonders Giardino dei Semplici, Via Micheli 3, Firenze Patricia Urquiola Installation free entrance George Tatge Palazzo Gianfigliazzi Bonaparte, Lungarno Corsini 4, Firenze PRESENCES photographic exhibition free entrance 5:00pm- 8:30pm Massimo Rebecchi Grand Hotel Baglioni - Terrazza Brunelleschi, Piazza dell'unità Italiana 6, Firenze Menswear Collection 2016 presentation Cocktail by invitation 5:30pm- FASHION FRAMES - Pinnacle of Excellence Four Seasons Hotel, Borgo Pinti, Firenze presented by DeGorsi Luxury Consulting Bespoke for gentlemen / Couture for ladies plus shoes, jewelry & accessories. POLIMODA SHOW 2015 Villa Favard, Via Curtatone 1, Firenze 20 collections of the best fashion designers graduated 2015 Fashion show by invitation only Virna Aldrovandi Flò Lounge Bar, Viale Michelangelo 82, Firenze Spring Summer collection 2016 Virna Drò & Kitagi presentation by invitation 6:30pm Graziani Selleria Caffè Letterario le Murate, Piazza delle Murate, Firenze Presentation of the collection Graziani Selleria by invitation Final 27/08/2015 6

7 OTHER EVENTS TUESDAY 16/06 6:30pm Ceri Vintage Ceri Vintage, Via dei Serragli 26 r, Firenze presentation of the workwear vintage collection 6:30pm- 8:30pm SEBASTIAO SALGADO Caffè Gilli, Piazza della Repubblica 39r, Firenze Caffè Gilli and Illy Caffè present Sebastiao Salgado Vernissage by invitation with the partecipation of Andrea Illy 6:30pm- MontBlanc MontBlanc, Via de' Tornabuoni 63, Firenze Cocktail party by invitation 6:30pm- 9:30pm Meucci - Firenze dal 1915 Se-Sto on Arno, Piazza Ognissanti 3, Firenze Cocktail by invitation Sundek SPACE, Via de' Tornabuoni 17r, Firenze S.O.S Save your Smartphones in collaboration with Samsung Incontro Moda e Arredamento Via dei Palchetti 17r, Firenze Exhibition Circus Hisashi Hidano Zouganista / Ladies Shoes and inlayed chairstommy Harlock / vintage items, Ming Hai / accessories June 15-20, hours ALMAGORES Colle Bereto, Piazza Strozzi 5, Firenze Gaudì present the new collection FW 2015/16 ALMAGORES, the new 100% Made in Italy dedicated to super feminin woman, racy and aware. Collection presentation 7:00 pmcocktail party 8:00 pm by invitation - Bjørk Florence Bjørk, Via dello Sprone 25r, Firenze FRESH IN FLORENCE Vibe Johansson, Yojiro Kake, Nicola Indelicato, Helga Kovaks, Filippo Disperati, Sabrina Stadlober, Alighieri Opening event Final 27/08/2015 7

8 OTHER EVENTS TUESDAY 16/06 POLIMODA SHOW 2015 Villa Favard, Via Curtatone 1, Firenze 20 collections of the best fashion designers graduated 2015 Fashion show by invitation only WEDNESDAY 17/06 9:30am Arthur Arbesser Piazzale Gae Aulenti - Stazione Leopolda, Viale Fratelli Rosselli 5, Firenze Pitti Italics Fashion show by invitation 10:00am- 5:30pm Franco Ferrari IED Florence, Via Bufalini 6 r, Firenze C È SEMPRE UNA SECONDA VITA Workshop centered on the wonderful technique of Felting and its uses in the works of the Franco Ferrari Como company. 11:00am Casamadre Dogana, Via Valfonda 25, Firenze Pitti Italics Fashion show by invitation 11:00am- 3:00pm Invicta Padiglione Cavaniglia, Stand 45 Presentation of the collection Spring/Summer 2016 and Autumn/Winter 2015/16 open day for press only 11:30am Two Women in the world - Two Men in the world (2W2M) Urban Panorama, Magazzino 2 Summer Collection 2016 Denim couture meets boho-chic style special guest Bruno Barbieri fashion show 11:30am- 1:30pm U.S. Polo Assn. Padiglione Cavaniglia, Stand 6 Francesco Scianna, the special guest celebrating the new Spring-Summer collection 2016 Final 27/08/2015 8

9 WEDNESDAY 17/06 12:00pm Memory's ltd Urban Panorama, Magazzino 2, stand 2 Barbieri for Memory's ltd Dress with taste - when slow food meets denim couture 1 2:00pm Meltin'Pot Costruzioni Lorenesi, piano terra, Stand A5 Presentation of the first Meltin'Pot + Fandango collection Cocktail with the participation of Augusto Romano and Domenico Procacci 12:30pm Supertokyo Armeria, Stand 2 special guest: Fanny Neguesha 12:30pm- 2:30pm Urbanears Padiglione Cavaniglia, Stand 34 COLOR TALK cocktail 1:00pm Comune di Firenze Palazzo Vecchio, Sala degli Elementi, Piazza Signoria, Firenze VOGUE FASHION'S NIGHT OUT press conference 2:30pm The MINI Gentleman's Collection Spazio MINI, Piazzale delle Ghiaia Meet the talents The MINI Gentleman s hat & his sunglasses: SuperDuper Hats & TYG. 3:30pm O.X.S. Costruzioni Lorenesi, piano terra, Stand A4 presents #OXSLIFE Live performance by Alle Tattoo special guest: Asia Argento Ikiji Sale della Ronda, Ronda A, Stand 11 It's that time of year again ---- Please join us for IKIJI Happy Hour! Final 27/08/2015 9

10 WEDNESDAY 17/06 5:00pm Bagutta Padiglione Centrale, piano inferiore, Stand U 2-4 special guest: Ariadna Romero, testimonial of the new advertising campaign 2:30pm Riders Italian Magazine Padiglione Cavaniglia, esterno, Riderstation Triumph and Proraso for The Distinguished Gentleman's Ride 2015 Riders portraits in the mirror 2:30pm The MINI Gentleman's Collection Spazio MINI, Piazzale delle Ghiaia Meet the talents The MINI Gentleman s grooming kit & his fragrance: Pietro Nicolaucich, Proraso & Paola Bottai. 2:30pm- 4:30pm Husky Cortile Cavaniglia, Stand 2 Saverio Moschillo - press meeting 2:30pm- Mia Bag Spazio Belfiore, Stand 4 Cocktail and Dj set Ringo 2:30pm The MINI Gentleman's Collection Spazio MINI, Piazzale delle Ghiaia Meet the talents The MINI Gentleman s shoes & his bag: Alberto Premi & Pijama. 3:00pm- Original Penguin Urban Panorama, Fureria, Stand years of Original Penguin Cocktails and music 3:00pm- A.Testoni Piazzale Ghiaia, Stand 1 FRESH-UP WITH A.TESTONI Final 27/08/

11 WEDNESDAY 17/06 3:30pm NORWEGIAN RAIN'S T-MICHAEL WITH RALPH VAESSEN Taste Lounge, Padiglione Centrale, piano inferiore ALTERNATIVE SET Follow Us Armeria, Stand 2 special guest: Le Donatella Sseinse Magazzini Teatro, Stand 1-2 Join the party! Dj set and drinks Hamaki-Ho Cortile dell'arsenale, Stand 3 Join The Party! Hgh end music selection, drink and ultimate fashion trends - Thomas Pink Padiglione Centrale, piano terra, Stand E 20 Cocktail and preview of Spring/Summer :30am Two Women in the world - Two Men in the world (2W2M) Urban Panorama, Magazzino 2 Summer Collection 2016 Denim couture meets boho-chic style fashion show 5:00pm- CARLO BRANDELLI per Kilgour Palazzo Medici Riccardi, via Camillo Cavour 3, Firenze Designer Project solo su invito 5:30pm- 8:30pm Louis Leeman Louis Leeman, Via San Gallo 74, Firenze Pitti Italics Cocktail Presentation & Live Performance by invitation Ports1961 Piazza Ognissanti, Piazza Ognissanti, Firenze SS16 Menswear Show by invitation Final 27/08/

12 WEDNESDAY 17/06-8:00pm Emilio Pucci Le Pagliere, Piazzale di Porta Romana 9, Firenze The Pilot Episode by Massimo Giorgetti by invitation 6:30pm Myths Flow, Via Vecchietti 22r, Firenze A Midsommer Night's Dream by invitation - Mario Bemer Mario Bemer, Via Maggio 68/70 r, Firenze Cocktail party - A Cuban Summer by invitation - 10:00pm La Martina Club de Polo Firenze - La Martina, Piazza Santa Maria Maggiore 7r, Firenze Boutique opening cocktail by invitation 7:30pm D'Acquasparta Flò Disco Bar, Piazzale Michelangelo 82, Firenze D'Acquas Party Cocktail party by invitation 8:30pm Daniele Fiesoli Loggia del Porcellino, Piazza del Mercato nuovo, Firenze Daniele Fiesole together with Paolo Gennari Live Band and dj set by invitation only 8:30pm- 12:00pm Ducati Spiaggia sull'arno - Easyliving, Piazza Poggi, Firenze Ducati Scrambler Beach Party with Soul Clap Dj set for the launch of the accessory collection made by Braccialini for Ducati by invitation 9:30pm THOMAS TAIT Giardino di Boboli, Limonaia di Zanobi, Via Romana 37r, Firenze Womenswear Guest Designer exhibition by invitation only Final 27/08/

13 WEDNESDAY 17/06 11:00pm 58 L'ALTRO UOMO PARTY SINCE 1987 Flò Disco Bar, Viale Michelangelo 82, Firenze Djs Live Set:Supernova Special apparence:mauro Galligari by invitation OTHER EVENTS WEDNESDAY 17/06 10:00am- 5:00pm IED FLORENCE IED Florence, Via Bufalini 6 r, Firenze MAKE MY Own BAG Workshop with Matteo Cibic organized in collaboration with FullSpot, brand renowned for its original designer accessory: the OBag. 10:00am- Salvatore Ferragamo Parfums - Signorina Garden of Wonders Giardino dei Semplici, Via Micheli 3, Firenze Patricia Urquiola Installation free entrance George Tatge Palazzo Gianfigliazzi Bonaparte, Lungarno Corsini 4, Firenze PRESENCES photographic exhibition free entrance 3:00pm- Mason's Four Seasons Hotel - Conventino, Borgo Pinti, Firenze Presentation of the collection S/S Grand Hotel fashion show by invitation - 8:00pm IED FLORENCE IED Florence, Via Bufalini 6 r, Firenze WALKABOUT TRANDSETTING Walk & Talk with Carlo Infante, a nomadic workshop aimed at spotting new trends 5:00pm- 8:00pm Peuterey Le Limonaie di Palazzo Corsini, Via della Scala 115, Firenze Garden cocktail with Peuterey by invitation Tela Genova Caffè Donnini, Piazza della Repubblica, Firenze IERI OGGI DOMANI (YESTERDAY TODAY TOMORROW) spring/summer collection 2016 Final 27/08/

14 OTHER EVENTS WEDNESDAY 17/06 - IED FLORENCE IED Florence, Via Bufalini 6 r, Firenze BUONI TALENTI Talk with Sara Maino (Senior Editor Vogue Italia e Vogue Talents), Matteo Cibic (Designer per Benetton, Centre Pompidou, National Geographic Store), Salvatore Amura and Alessandro Colombo. - COS COS, Via della Spada 1, Firenze COS celebrates Pitti Uomo Cocktails and live music - Inniu Inniu, Piazza Strozzi 10 r, Firenze Cocktail party for the opening of the new flagship store by invitation only - Culinary Couture Grand Amore Hotel & Spa, Via dei Servi 38 a, Firenze Designers match plates Sara Bencini Jewels, Guen Daniela Fiorilli, NE/NO Stefano Manetti, MRS. MACE Carla Mace, Michele Chiocciolini, ADDOSSO Ginevra de Renzis Sonnino Niccolò Celesti, Alessandro Gaggio, Gabriele Papi - 9:30pm Tommy Hilfiger Tommy Hilfiger, Piazza Antinori 2-3r, Firenze Launch of the new campaign Tommy Hilfiger FW15 Cocktail by invitation 6:30pm Stefano Bemer Stefano Bemer Atelier, Via San Niccolò 2, Firenze Stefano Bemer, Permanent Style and Vitale Barberis Canonico in collaboration with The Rake magazine invite to a symposium and cocktail reception bringing together the greatest bespoke artisans in luxury menswear by invitation only 6:30pm- 9:30pm Boutique Momonì Boutique Momonì, Via degli Agli 2r, Firenze Cocktail party by invitation 6:30pm- 9:30pm Longchamp Longchamp, Via Roma 15/17r, Firenze Opening cocktail by invitation Briccola Spumantino al Ponte Vecchio, Lungarno degli Acciaiuoli 4r, Firenze Briccola Fashion Party Final 27/08/

15 OTHER EVENTS WEDNESDAY 17/06 Artigiano Contemporaneo Piazza San Firenze, Firenze NAOMI BERRILL Open Air Concert METROPOLITAN OPEN AIR Four Seasons Hotel Firenze, Piazzale Donatello 11, Firenze "The Sound of the Season" Cocktail in the Giardino della Gherardesca with Virginie Muys DJ, Sebago and MARTINI as special guests - Eduardo Wongvalle Mario Bemer, Via Maggio 68/70 r, Firenze Cocktail party - A Cuban Summer by invitation 10:00pm G.sel Limonaia di Villa Strozzi, Via Pisana 77, Firenze spring/summer fashion show 2016 party by invitation only 10:00pm Emiliano Rinaldi Via delle Campora 96, Firenze Dinner and After Emiliano Rinaldi special guest: Mos Def by invitation THURSDAY 18/06 10:00am- 5:30pm Franco Ferrari IED Florence, Via Bufalini 6 r, Firenze C È SEMPRE UNA SECONDA VITA Workshop centered on the wonderful technique of Felting and its uses in the works of the Franco Ferrari Como company. 11:00am MAUNA KEA Piazzale del Padiglione Centrale ALTERNATIVE SET 12:00pm Follow Us Armeria, Stand 2 special guest: Federica Nargi Final 27/08/

16 THURSDAY 18/06 12:00pm Constellation Africa Dogana, Via Valfonda 25, Firenze Dent de Man, MaXhosa by Laduma, Orange Culture and Projecto Mental Fashion show by invitation Ikiji Sale della Ronda, Ronda A, Stand 11 It's that time of year again ---- Please join us for IKIJI Happy Hour! 3:30pm MOTHERSON BY SEEME Taste Lounge, Padiglione Centrale, piano inferiore ALTERNATIVE SET Sseinse Magazzini Teatro, Stand 1-2 Join the party! Dj set and drinks 4:30pm- Individual Quinte Teatro, primo piano, Stand 1 Wine Tasting - 8:00pm Saks Fifth Avenue Se-Sto on Arno, Piazza Ognissanti 3, Firenze Cocktail Party to celebrate Italian Style by invitation 8:00pm MOSCHINO Palazzo Corsini, Lungarno Corsini 10, Firenze Menswear Guest Designer fashion show by invitation 8:30pm Ghurka Harry's Bar, Lungarno Amerigo Vespucci 22r, Firenze Cocktail and dinner by invitation Final 27/08/

17 THURSDAY 18/06 8:30pm- 12:00pm Mr.Gherardini Le Serre Torrigiani, via Gusciana 21, Firenze Ariel Pink for Gherardini Live for the launch of the Gherardini men collection by invitation only OTHER EVENTS THURSDAY 18/06 10:00am- 5:00pm IED FLORENCE IED Florence, Via Bufalini 6 r, Firenze MAKE MY Own BAG Workshop with Matteo Cibic organized in collaboration with FullSpot, brand renowned for its original designer accessory: the OBag. 10:00am- Salvatore Ferragamo Parfums - Signorina Garden of Wonders Giardino dei Semplici, Via Micheli 3, Firenze Patricia Urquiola Installation free entrance George Tatge Palazzo Gianfigliazzi Bonaparte, Lungarno Corsini 4, Firenze PRESENCES photographic exhibition free entrance Omega Omega Boutique, Via de' Tornabuoni 25r, Firenze Omega Speedmaster Celebration by invitation Alchimia Scuola di Gioielleria Contemporanea Alchimia Scuola di Gioielleria Contemporanea, Piazza Piattellina 3r, Firenze LOOPS - Graduation Show 2015 Rinfresco con DJ set 6:30pm- Les Copains Boutique Les Copains, Piazza Antinori 2-3r, Firenze cocktail party by invitation - 10:00pm Mia Schmiedt terrazza di Villa Pensione Bencista, Via Benedetto da Maiano 4, Fiesole Presentation of the Capsule Collection TIES-BOWTIES Cocktail by invitation Final 27/08/

18 EVERYDAY THAT'S PITTI COLOR! THAT S PITTICOLOR! is the main theme of the June fairs and it will be about color and colors, the colors we are steeped in, the colors that surround us, the colors that we wear, that are inside us and in front of our eyes. With a set designed by Oliviero Baldini, the Fortezza da Basso will be transformed into a kaleidoscopic experience of installations, light plays and surprising forays into the world of color. LIVINGCOLOR The LIVINGCOLOR exhibition staged by the Corriere della Sera magazine LIVING specifically for Pitti Immagine and dedicated to telling the story of color as an expression of creative energy. A photo gallery, located at the entrance to Just Like a Man on the Upper Level of the Main Pavilion, will explore the theme in all of its contemporary nuances, as well as the infinite ways it can be interpreted in furnishing, decoration and design. #laviadelluomo Just Like a Man will be the setting for a special installation Le vie dell Uomo Following in the wake of the successful #LAVIADELLUOMO project dedicated to Milan s Via Gesù, the epicenter of Italian lifestyle for men, Just Like a Man will be the setting for a special installation Le vie dell Uomo, each edition of which will talk about the streets dedicated to luxury goods and men s fashions all over the world. In the year of Expo it will making its debut on Milan s Via Gesù which will be moving to Florence for the occasion: A Gentleman's Notes, the illustrated street map with the concept and brands participating in the project, will be reproduced at the entrance to the Upper Level of the Main Pavilion, with a project curated by Sergio Colantuoni. #GOLDMANIAC Sala della Ronda A For THAT'S PITTICOLOR!, Pitti Uomo presents #GOLDMANIAC, an exclusive limited edition capsule collection dedicated to the color of gold and on sale in a special temporary shop set up in the Sala della Ronda, the new extension of the Futuro Maschile section. The first of a series of partnerships with leading international retailers, #GOLDMANIAC is being produced in cooperation with the Milan fashion store, Antonia. JUST LIKE A MAN Padiglione Centrale, piano attico Interest in the most exclusive spirit of classic menswear led to the creation of Just Like A Man, the Pitti Uomo exhibition project on the Upper Level of the Main Pavilion with a layout by Patricia Urquiola. It is a project dedicated to a new way of interpreting high-end clothing for today s man that is extremely refined and composite. The comfortable atmosphere of a contemporary Gentlemen s Club features a highly select merchandise offering and special areas - the barbershop offered by Proraso and the fumoir area - all striking settings that offer services and opportunities for relaxing breaks and that represent a part of impressive scenery. And next to the lounge bar signed by Cuoio di Toscana, that will offer the opportunity to experience a real " leather experience". Final 27/08/

19 EVERYDAY EYE POP Padiglione Centrale, piano inferiore The border-territory where fashion meets eyewear Eye Pop is the special area dedicated to eyewear and produced by Pitti Immagine in cooperation with MIDO, the key international trade event for eyewear. On the Lower Level of the Main Pavilion, this project explores the bonds between eyewear and fashion with emphasis on the highest quality and attention to design, featuring a selection of innovation-oriented brands. The offering is designed to meet the needs of top buyers and also of eyewear firms seeking new creative synergies. OPEN Sala della Ronda B Open, the new Pitti Immagine project that offers a sophisticated interpretation of new generation collections that move beyond gender concepts, a rapidly rising segment that is attracting more and more of the international market s attention. Thanks to this future-oriented mindset, OPEN hosts a special selection of international cutting-edge collections - clothing and accessories designed to be worn by him or her. OPEN, designed to highlight a specific concept in style, will be in the Sala della Ronda B, in a conceptual setting by Storage Associati. UNCONVENTIONAL Archivi The project devoted to luxury underground styles, expressing an established lifestyle phenomenon and a growing market bracket, UNCONVENTIONAL presents a combination of innovation and research, a non-conformist approach and outstanding materials. The area features an exclusive selection of international brands with a feisty look, super-contemporary outfits and a strong genderless imprint. And both the location, the Archivi with its post-industrial allure and the setting by Storage Associati are just as striking. TOUCH! Arena Strozzi Touch! is the section which by definition presents the most eclectic looks in contemporary men s clothing that combine research and internationality. To satisfy this demand, as of this edition Touch! will be bigger and in a new location in the heart of the fair s avant-garde area, the Arena Strozzi. Now we can truly offer our exhibitors and buyers a fuller stage for most visionary and cutting-edge styles a unique blend of re-renderings of tradition and an eccentric touch. FUTURO MASCHILE Sala delle Nazioni & Sala della Ronda Futuro Maschile has always been one of the most highly regarded sections at Pitti Uomo before of its acknowledged role as both a manifest of changes in classic-contemporary menswear and as a concept lab pinpointing the most advanced looks in formal wear. Starting this edition, Futuro Maschile, which is situated in the Sala delle Nazioni, will also occupy the Sala della Ronda. A space that will host a group of super-select names and their collections, adding an even fresher twist to the section s style offer, and a more varied product mix developed for an international audience of sophisticated buyers who are ready for new ideas. Final 27/08/

20 EVERYDAY L'ALTRO UOMO Arsenale & Magazzino 07 Right next to Touch! is L Altro Uomo, the section that has always defined avant-garde styling at Pitti Uomo. At this edition it will extend to present another ten brands. As always at L Altro Uomo, they will be clothing and accessory collections that reflect an advanced kind of creativity that is capable of anticipating changes in styles and tastes. WHO IS ON NEXT? UOMO Arena Strozzi In June, in cooperation with Altaroma and L Uomo Vogue, Pitti Immagine will present the seventh edition of Who Is On Next? Uomo, the competition that seeks out new Italian or Italybased talents in men s fashions. The names of this edition s finalists are Ilaria Lepore, L72, Miaoran, Omogene, Vittorio Branchizio for prêt-à-porter; and Mani del Sud and Marco Laganà for accessories. Thanks to Ente Cassa di Risparmio di Firenze for supporting and promoting young designers projects. THE LATEST FASHION BUZZ Padiglione Centrale, piano inferiore The Latest Fashion Buzz is the project produced by Pitti Immagine in cooperation with L Uomo Vogue and GQ Italia that shines the spotlights on some of the most talented and promising designers of men s fashions. The Latest Fashion Buzz will showcase collections by a select group of prêt-à-porter and accessory designers who embody a new concept of modernity in modern formal and edgy formal clothing. BORN IN THE USA Archivi Pitti Immagine is continuing its cooperation with one of the world s most vital trade fair organizations, Liberty Fairs, the U.S. fairs created by Sam Ben-Avraham. The Archivi area will host BORN IN THE USA by Liberty Fairs, the project that will be bringing some of the best born-and-made in the USA brands to Florence and showcasing a great mix that ranges classic styles to sportswear. PITTI IMMAGINE LOVES MINI. MINI JOINS PITTI IMMAGINE Piazzale della Ghiaia Pitti Immagine and MINI have signed a partnership agreed for a series of projects they will produce jointly in 2015: the focus will be on the most original lifestyle trends and urban culture. It is a creative partnership between two worlds that share values and objectives linked to lifestyle characterized by innovation and creative research. MINI will be present at Pitti Uomo 88 with an area of over 100 sq. m. showcasing a projet that will see MINI become firmly embedded in the world of fashion, confirming once again at this edition its support for young Italian designers. Final 27/08/

21 EVERYDAY 11:00am- e-pitti.com Studios Dogana - first floor, Via Valfonda 25, Firenze The Creative Hub of Pitti Immagine's online fairs Discover how Pitti Uomo becomes digital. Special Press Corner Campomaggi Gerard Loft, Via dei Pecori 36 r, Firenze CAMPOMAGGI CHOOSES GERARD LOFT FOR THE CAMPOMAGGI GARDEN,A SPECIAL PROJECT IN PARTNERSHIP WITH SOUTH GARAGE A roof garden in the heart of Florence, a fusion between green and urban to celebrate the Campomaggi craftsmanship, June 16th to 19th Final 27/08/

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