Marketing Challenge! Lead Management Automation Systems
|
|
|
- Ariel Brooks
- 8 years ago
- Views:
Transcription
1 Marketing Challenge! Lead Management Automation Systems 3:30 pm 4:45 pm Tuesday, May 4, 2010 Why lead automation? B2B marketers must manage demand to plug leaky sales funnels Source: October 4, 2006, Improving B2B Lead Management Forrester report 1
2 Our panel today A look at what makes marketing automation pay off: In higher quality leads Better sales relationships Challenge panelists to show how their customers address B2B marketing scenarios in innovative ways. Each panelist will describe how they see customers handle each challenge scenario. Other panelists can share perspectives on the challenge After the first round, open the discussion up to audience challenges and questions. Introductions Moderator: Laura Ramos, Vice President of Industry Marketing, Xerox Global Services, North America Panelists: Brian Kardon, Chief Marketing Officer, Eloqua Parker Trewin, Director of Marketing Communications, Genius.com Jon Miller, Vice President, Marketing, Marketo Kristin Hambelton, Sr. Director of Marketing, Neolane Inc. 2
3 Challenge #1 A large business services firm Territory-based sales pursuit is primary go-to-market strategy. Contracts are multi-year, multi-million dollar and account-based marketing has been key to achieving past success. What can your marketing automation solution offer the CMO of this firm to enable sales to increase cross-sell and upsell opportunities? And to reinforce the value of maintaining an ongoing services relationship with this firm? How does your technology help the CMO identify opportunities within accounts that can include as many as a dozen decision makers? Challenge #2 The wealth-management division of a large, national bank Offers investment and equity management services through professional advisors and independent brokers. Brokers want more branding and demand generation support from the bank Worry that the bank s online presence is threat. What can you offer the head of Wealth Management to empower these brokers to pursue new business more efficiently? While keeping their personal relationship and brand relevant? 3
4 Challenge #3 Marketing at midsize, high tech firm has collaborative working relationship with sales Salesforce.com user, satisfied with the firm s current sales management tools Feeling greater pressure to pump up the sales pipeline but is unconvinced that a marketing automation investment makes sense. What can your marketing automation solution will deliver real returns on this investment? And win converts among the sales organization? Challenge #4 SMB division of a global high-tech company, operating 20 countries Using services provider and sales automation, Web analytics, Web content management, and business analytics. Multi-million record customer database stitched together through several acquisitions and legacy systems. What can you do to help deliver more targeted messages to SMB prospects, develop the resulting demand, and right-channel qualified leads? While reinforcing relationships with current business buyers to markedly reduce churn? 4
5 Challenges from the Audience What demand management challenges do you experience? What questions do you have for our panelists? Resources B2B Marketing POSTs ( Posts on lead management automation vendors ( Pump Up Your Pipeline With Lead Management Automation ( Lead Management Market Overview Published! ( Industry analysts, etc. Forrester Research: B2B Lead Management Automation Market Overview, September 22, 2009 Forrester Research: Four Ways To Grade Lead Management Maturity, January 15, 2009 SiriusDecisions Research Brief - Lead Scoring: A Phased Approach ( 5
6 Resources Eloqua: It s All About Revenue blog Market Research about Marketing Automation and Lead Management Customers talk about their experience with Marketing Automation 8 Case Studies: Genius.com: Connected Marketer Blog: Connected Marketer Resources: Genius.com Products: Resources Marketo: Modern B2B Marketing Blog: Definitive Guide to Lead Nurturing: The New Revenue Engine: B2B Marketing Optimization Secrets: Definitive Guide to B2B Social Media: Neolane (all available at Show Me the Money: How B2B Marketers Can Defend Their Budgets Through Better Lead Management The CMO's Hot Potato - Implementing Enterprise Marketing Software Without Getting Burned Making the Business Case for Enterprise Marketing Software B2B Marketers - Don't Wait Another Minute To Get Started with Lead Nurturing Programs Don't Settle for a "Good Enough" B2B Lead Management Solution 6
7 Bloggers and Tweeters Laura Ramos blog - MarketingProfs blog - SiriusDecisions blog Sean Corcoran blog - IDC s Technology Marketing Blog - David Raab - Jep Capelstein - Brian Carroll - Ardath Albee - Mac McIntosh - Craig Rosenberg - Charlene Li - Social Media b2b multiple authors - Thank you! Laura Ramos: Kristin Hambelton: Brian Kardon: brian.kardon@eloqua.com Jon Miller: jon@marketo.com Parker Trewin: ptrewin@genius.com 7
Fueling the Revenue Engine:
ELOQUA WHITE PAPER 2 2 3 4 5 7 9 Introduction 1) Feeding the front end of the funnel 2) Turning responses into qualified leads 3) Measuring the impact of investments 4) Identifying qualified opportunities
How To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6
Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you
B2B BREAKOUT PANEL: How to Develop Content for Specific Buying Stages
B2B BREAKOUT PANEL: How to Develop Content for Specific Buying Stages Moderator: Brian Carroll, Executive Director of Applied Research, MECLABS Panelists: Michelle Mogelson Levy Associate Vice President
STATE OF B2B MARKETING AUTOMATION 2015
STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising
Investor Presentation
Investor Presentation June 2016 SharpSpring, Inc. investors.sharpspring.com NASDAQ: SHSP Safe Harbor Statement The information provided in this presentation may contain forward-looking statements within
Marketer s Guide to Prioritizing Leads. Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers
Marketer s Guide to Prioritizing Leads Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers The deal in the haystack To be honest, the leads are
DEMAND GENERATION SURVEY B2B ENTERPRISE. Executive Summary. A Benchmarking Study from ANNUITAS
2014 Executive Summary B2B ENTERPRISE From April 8 to June 15, 2014 ANNUITAS conducted a study to analyze current B2B Demand Generation strategies and discover key patterns, including where B2B DEMAND
ACTIONABLE EXECUTIVE REPORTING. Elliott Lowe Director, Marketing Operations September 18, 2013
ACTIONABLE EXECUTIVE REPORTING Elliott Lowe Director, Marketing Operations September 18, 2013 2 ABOUT CONDUCTOR Conductor Searchlight launched 2010 Customers: Systems: INC #13 fastest growing company 3
Introduction to Integrated Marketing: LEAD NURTURING
Introduction to Integrated Marketing: LEAD NURTURING Your company probably spends a lot of time and money generating qualified leads, but how many of those result in closed deals? The truth is, there s
THE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
How to Select a Lifecycle Marketing Automation Solution
How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.
Marketing Automation
An Introduction to Marketing Automation Simon Harvey Managing Director Demodia GmbH Agenda Introduction What is Marketing Automation? Vendor Overview Using Automation Successfully Case Studies About Me
THE STATE OF B2B LEAD NURTURING. Survey Data and Key Findings on Strategies, Technologies, and What Lies Ahead
THE STATE OF B2B LEAD NURTURING Survey Data and Key Findings on Strategies, Technologies, and What Lies Ahead Overview Goal: In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more
BASIC LEAD NURTURE SEGMENTATIONS
BASIC LEAD NURTURE SEGMENTATIONS WHY DO YOU NEED SEGMENTATION? Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success particularly
B2B Marketing Needs A Makeover: New Findings from Forrester Research and MarketingProfs Online Survey
1 B2B Marketing Needs A Makeover: New Findings from Forrester Research and MarketingProfs Online Survey Laura Ramos Vice President Forrester Research 3:15 pm to 4:30 pm, October 2, 2007 For a copy, visit:
MARKETING AUTOMATION PLAYBOOK 2014
MARKETING AUTOMATION PLAYBOOK 2014 Nestor Galina, 2009 Madison Logic. 2014 EXECUTIVE SUMMARY Marketing Automation has gotten a lot of recognition lately and for the right reasons. Marketers should be asking
Destination: Sales and marketing alignment.
Destination: Sales and marketing alignment. DemandGen International helps Concur, a leading B2B provider of integrated travel and expense management solutions, target prospects. SITUATION The primary obstacle
The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads
The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about
Data Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
Supercharge Your Demand Generation with Marketing Automation:
Supercharge Your Demand Generation with : The Power of Knowing Your Buyer and Your Buyer Knowing You Sue Hay, CEO, BeWhys Marketing, Inc. Cari Baldwin CEO, Bluebird Strategies The days of spray and pray
Increasing Marketing ROI with Customer Analytics. 2013 IBM Corporation
Increasing Marketing ROI with Customer Analytics 1 The agenda The Marketer s Evolving Role Data/Analytics Based Decisions Customer Analytics to Increase ROI ROI in Action 2 The Marketer s Evolving Role:
FACT SHEET. 25 Marketing Automation Facts for B2B Technology Companies
FACT SHEET 25 Marketing Automation Facts for B2B Technology Companies 25 MARKETING AUTOMATION FACTS FOR B2B TECHNOLOGY COMPANIES With more and more B2B companies adopting marketing automation software,
8 Critical Success Factors for Lead Generation
8 Critical Success Factors for Lead Generation Measurement for the Complex Sale Start with a lead 8 Critical Success Factors for Lead Generation Brian Carroll, CEO InTouch and author of Lead Generation
The Next Generation of Channel Marketing
The Next Generation of Channel Marketing Authored by Chris Carroll Edited by Courtney Wiley This whitepaper discusses how technology resellers can take advantage of the next generation of channel marketing
THE STATE OF DEMAND GENERATION 2012
THE STATE OF DEMAND GENERATION 2012 By Bulldog Solutions This executive brief summarizes a recent online panel discussion, The State of Demand Generation 2012:, presented by Bulldog Solutions, with guest
A buying guide from experts to: Understand the emerging Predictive market Evaluate vendors In North America and Europe Master common use cases &
A buying guide from experts to: Understand the emerging Predictive market Evaluate vendors In North America and Europe Master common use cases & scenarios Predictive Analytics for marketing and sales The
Enterprise Marketing Automation Platform
Enterprise Marketing Automation Platform Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers
8 Critical Success Factors for Lead Generation
Start with a lead 8 Critical Success Factors for Lead Generation Brian Carroll, CEO InTouch and author of Lead Generation for the Complex Sale The 8 Critical Success Factors 1. Mindset: conversation, not
How to Harness the Power of Personas for Radically Relevant B2B Marketing
How to Harness the Power of Personas for Radically Relevant B2B Marketing Ardath Albee & Katie Martell 9.17.15 HOUSEKEEPING 3 Please keep all hands & arms inside the webinar at all times. YES, Virginia
#FlipMyFunnel. Account-Based Marketing Benchmark Survey Report. 2016 #FlipMyFunnel Account-Based Marketing Benchmark Survey Report
??! 2016 #FlipMyFunnel Account-Based Marketing Benchmark Survey Report 1 What Is FlipMyFunnel? (And Why It s Better Than a Lead-Based Funnel) Owning customer experience has never been more important for
ADAPT OR DIE: Engage Prospects And Customers Using The Latest Tools And Strategies To Avoid Being Left Behind. Sponsored by.
ADAPT OR DIE: Engage Prospects And Customers Using The Latest Tools And Strategies To Avoid Being Left Behind Sponsored by White Paper INTRODUCTION In this white paper, we will provide an inside look at
ENGAGEMENT. Special Report ACCELERATION. Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST
ENGAGEMENT Special Report ACCELERATION Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST Dreamforce 2014 Cool Tools & Wrap-up Report Special Report Salesforce s big news at this year s Dreamforce
ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research
ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise
10 TIPS FOR ACCELERATING YOUR PIPELINE
10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).
Need Help Making Smarter Content Technology Decisions?
Sponsored By: Need Help Making Smarter Content Technology Decisions? This guide helps B2B marketers at mid- and large-sized firms approach these tools and technologies from a strategic standpoint so they
4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI
WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them
The Business Case for Integrated Demand Generation
Research Report Contents Customer Success Story: AON Corp. 1 2 Executive Summary 3 Issues Facing B2B Marketers 4 The Solution: Integrated Demand Generation 5 The Benefits of Integrated Demand Generation
How To be Found Online for your top Keyword Phrases.
Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top
8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year!
8 New Year s Resolutions for B2B Marketers Take your content marketing to the next level in the new year! With the new year quickly approaching, there s no better time to start thinking about your marketing
A Business Owner s Guide to: Lead Nurturing
A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of
All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.
About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed
Conversica Backgrounder
Conversica Backgrounder Conversica is the leading provider of sales conversion management software for marketing, inside sales and sales organizations. Presented as a customized online persona, the application
Reshaping Field Marketing. in a Digital World
Reshaping Field Marketing in a Digital World CONTENTS Introduction... 2 Challenge... 3 Reshaping Field Marketing for a Digital World... 3-6 Digital World Introduction The increasing use of the Internet
An Introduction to Marketing Automation. The process; The content; The benefits
NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,
2014 2014 NNBS BS Co Consul nsultiting G ng r G oroup, up, Inc I. nc. Te Tell:: 415.309. 415. 7017 309.7017
2014 2014 NBS NBS Consulting Consulting Group, Group, Inc. Inc. Tel: Tel: 415.309.7017 415.309.7017 Customers are constantly re-framing how they interact with you based on: how well you fit their evolving
The Springboard Effect:
Research Report Contents 2 So, what s different now? 3 Feeding the top of the funnel 4 Turning inquiries into qualified leads 5 Getting qualified leads to the right sales resource with the right information
Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar
Shrink Buy Cycles With Lead Nurturing & Contagious Content Use Twitter Hashtag #LLwebinar Presenters Lisa Cramer President & Co-founder, Leadlife Solutions Recognized in the top ten of SLMA s 50 Most Influential
LEAD NURTURING STRATEGY WHITE PAPER. November 2013
LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA
CONTENT MARKETING FIELD
BETTER LEAD YIELD in the CONTENT MARKETING FIELD How to Select, Connect and Convert Business Buyers Through Engaging Content and Smarter, Multi-Channel Delivery White Paper June 2013 BETTER LEAD YIELD
LEAD GENERATION METRICS
METRICS PLANNING In the age of the self-educated buyer, marketing is in a unique position to reinvent itself as a core part of a company s revenue engine. As the function that owns the relationship with
DISCOVER the REAL MVP of YOUR SALES FUNNEL
Ask questions, comment, or Live Tweet using the hashtag: #MVPWebinar For a chance at a $50 Amazon gift card DISCOVER the REAL MVP of YOUR SALES FUNNEL HINT: IT S NOT YOUR PROSPECT PRESENTED BY RIC RIDDLE,
#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE
contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly
A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS
Cloud-Based Marketing Data Management A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS SIMPLY PUT: GREAT MARKETING STARTS WITH GREAT DATA. Learn how we can show
THE MARKETING TECHNOLOGIST:
THE MARKETING TECHNOLOGIST: A New Role For The Modern B2B Marketing Organization A closer look at the drivers behind this emerging role and how B2B marketers can use it to position their companies for
Benchmark Survey: Marketo Benchmark on Revenue Performance Custom Report For: Justin Gray
Benchmark Survey: Marketo Benchmark on Custom Report For: Justin Gray Dear Justin Gray, and sales executives are constantly asking their organizations questions such as: How much should we be investing
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4
The B2B Marketers Perfect Pairing
The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics
How Predictive Marketing Analytics Boosts B2B Business Performance
A Forrester Consulting Thought Leadership Paper Commissioned By EverString December 2015 How Predictive Marketing Analytics Boosts B2B Business Performance Table Of Contents Executive Summary... 1 Marketing
The 7 Highly Effective Secrets to Building a Successful Marketing Strategy. I. Validate Your Marketing Message
Insert Title Here 1 Let s face it. In this highly competitive market environment, a company s long-term success is steeped in its ability to get substantial return on its investments. But what s the best
Demand Generation vs. Marketing Automation David M. Raab Raab Associates Inc.
Demand Generation vs. Marketing Automation David M. Raab Raab Associates Inc. Demand generation systems help marketers to identify, monitor and nurture potential customers. But so do marketing automation
Five Strategies for Increasing the ROI of Marketing Events
Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester
Is there an ROI from Social Media Marketing?
TOM PISELLO, CHAIRMAN & FOUNDER Blog: http://blog.alinean.com/ Twitter: @tpisello http://www.alinean.com http://www.fightfrugalnomics.com Is there an ROI from Social Media Marketing? Agenda 1. Need for
Introduction. A few core components of marketing automation are:
Introduction Today s B2B marketers know that prospects are checking out their products or services online long before talking to them in person. According to SiriusDecisions, a leading sales and marketing
MEASURING MARKETING PERFORMANCE THROUGH DASHBOARD METRICS
MEASURING MARKETING PERFORMANCE THROUGH DASHBOARD METRICS October 2010 707 W. Helen Road Palatine, IL 60067 847-202-7343 www.enrollmentmarketingsolutions.com Growing pains: Every university has them. The
- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING
- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content
How SMBs Can Benefit from Engaging, High-Quality Webinars
How SMBs Can Benefit from Engaging, High-Quality Webinars The Role of Webinars in the Buying Cycle 1 SMBs: A POWERFUL MAJORITY SMBs make up 80% of all U.S. companies, and enterprising companies like yours
Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform
Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform 4 Contents 1 Executive Summary 2 Defining Marketing Automation 2.0 3 Marketing Automation 1.0:
Lead Generation 2013 survey results
Lead Generation Marketing Trends by Holger Schulze 2013 survey results Sponsored by Eloqua DiscoverOrg Strand Marketing Optify INTRODUCTION Welcome to the 2013 B2B Lead Generation Report! It s no secret
Going Beyond The Obvious With Predictive Analytics
Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B
Lead Generation Specialists
Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,
Managed Service Marketing
Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the
Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014
Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics
LEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS
LEAD NURTURING 5& 10 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS According to a report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready
One-Minute Strategic Demand Generation Benchmark Survey Results
One-Minute Strategic Demand Generation Benchmark Survey Results How do you compare to your peers on critical components of strategic planning for leading-edge demand generation? This survey of visitors
How is Lead Scoring Implemented? Implementing lead scoring policies is done in three phases:
Lead Scoring What is Lead Scoring? Simply put, lead scoring is an automated way to qualify leads. Successful companies have proven that focusing on quality vs. quantity of leads is an optimal strategy.
Integrate Indices. Data Quality B2B Tech Industry. 1 2015 Integrate, Inc. www.integrate.com
Integrate Indices Data Quality B2B Tech Industry 1 2015 Integrate, Inc. www.integrate.com INTRODUCTION Marketing decisions are only as good as the data that informs them. Clear decisions never result from
B2B Lead Nurturing. The How and Why...
B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth
The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery
& The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your
WHITEPAPER. The Business Case for Integrated Demand Generation
WHITEPAPER The Business Case for Integrated Demand Generation How B2B Marketers Deliver Measurable Results - Elevating Their Companies and Their Careers Portions of this document are provided courtesy
INTRODUCTION TO INBOUND MARKETING
INTRODUCTION TO INBOUND MARKETING 1. WHAT IS INBOUND MARKETING? 2 OUTBOUND VS INBOUND MARKETING Outbound marketing focuses on reaching OUT to your target audience advertising, buying email lists, sending
The True Cost of Leads in B2B Complex Sales
The True Cost of Leads in B2B Complex Sales A Winn Technology Group White Paper Winn Technology Group winntech.net 64% of marketers indicated they pay less than $100 per lead. - Marketing Sherpa 15% of
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
Ramping Up a Successful Cloud Sales Team
Ramping Up a Successful Cloud Sales Team The Right Moves for a Changing Landscape Cloud-based solutions have changed the way customers buy technology and software. These new buying patterns have shaken
$97 SPECIAL REPORT. CMO Perspective on B2B Marketing Automation. Strategies for Automating the Marketing-Sales Pipline
$97 SPECIAL REPORT CMO Perspective on B2B Marketing Automation Strategies for Automating the Marketing-Sales Pipline MarketingSherpa Special Report CMO Perspectives on B2B Marketing Automation Special
Data Driven Marketing
Data Driven Marketing B2B INBOUND MARKETING BENCHMARKS STRATEGY. AGILITY. PERSISTENCE. How B2B marketers will achieve Inbound Marketing success in 2015. Client Connection Research TM conducted by Ascend2
ON24 WEBCASTING. Marketing Performance Suite
ON24 WEBCASTING Marketing Performance Suite The New Marketing Challenge Buyer behavior is changing Business decision makers are increasingly self-educating before they engage in a sales conversation. In
2015 SURVEY OF B2B MARKETERS:
2015 SURVEY OF B2B MARKETERS: Lead Generation Priorities and Predictive Analytics 47 Lusk Street San Francisco, CA 94107 www.6sense.com (415) 212-9225 2015 6sense, All Rights Reserved EXECUTIVE SUMMARY
The Rise of the Demand Generation Agency
The Rise of the Demand Generation Agency By Scott Benedetti Director of Demand Generation & Sales Operations The Pedowitz Group The Rise of the Demand Generation Agency Table of Contents Introduction Page
Three Key Essentials. Webinar Series. Lead Generation & Sales Funnels for Steady Growth
Lead Generation & Sales Funnels for Steady Growth Three Key Essentials Lead and Generation People, Process, & Sales Performance Funnels for are Steady owned Growth by EaglesWings 2015 Team. Ligature 2015
What s ahead in 2010?
Insights into 2010 B2B Marketing Budgets and Tactics Mix Peter Burris, Principal Analyst and Research Director, Forrester's Technology Marketing Research Team Roy Young, President, MarketingProfs LLC What
Double Your Revenue. In 12 Months. Constant Contact 2015
Double Your Revenue In 12 Months Constant Contact 2015 5 Ways To Double Your Small business Constant Contact 2015 Welcome Matt Ward President / CEO of inconcert Web Solutions Inc. Email: matt@inconcertweb.com
THE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
Client Engagement. Email Marketing and Marketing Automation. Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Client Engagement Email Marketing and Marketing Automation Generate More Leads, Convert Them To Revenue, Prove Marketing ROI Our new email product suite Content personaliza.on Lead genera.on Automa.on
52 Secrets ... ... ... ... to Marketing Automation Success. 52 Secrets to Marketing Automation Success ... October 2012
52 Secrets 52 Secrets to Marketing Automation Success to Marketing Automation Success October 2012.................. 1 Introduction Projected Adoption of Marketing Automation 10% 50% If there is one area
SALES AND MARKETING ALIGNMENT
ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: SALES AND MARKETING ALIGNMENT Introduction In order for enterprise companies to be successful in today s economy, sales and marketing teams must be
A Guide to Marketing Automation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
70% Closing the Sales Execution Gap. of Corporate Initiatives FAIL
Sell Like a Pro 70% of Corporate Initiatives FAIL Closing the Sales Execution Gap Profitable growth. It s the ultimate goal of any business. But seventy percent of key growth initiatives fail because there