Breakfast Seminar 26 th November 2008

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Felicia West
8 years ago
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1 Breakfast Seminar 26 th November 2008

2 Event Sponsors Stakeholders ANZ Bank Australian Institute of Management Chamber of Commerce and Industry Queensland Constructions Skills Queensland Department of Tourism, Regional Development and Industry KPMG Australia Logan Chamber of Commerce Logan City Council Logan Office of Economic Development Master Builders Queensland Tourism Industry Council Redland City Council smallbusiness[hq] Townsville City Council Women s Network Australia

Australia Logan Chamber of Commerce Logan City Council Logan Office of Economic Development Master Builders

3 Breakfast Seminar November

6 Speaker Ron Ward

7 HOW TO STAY ON TOP DURING AN ECONOMIC DOWNTURN Presented by Ron Ward MBA CMC Small Business Solutions Program Mentor 26 th November, 2008 Ward Management Group Pty Ltd The information in this presentation is general information only and is not intended to constitute a recommendation or advice. The information has been prepared without taking into account the management objectives, financial situation or needs of any particular Attendee or Client. Ron Ward

au The information in this presentation is general information only and is not intended to constitute a recommendation or

8 Topics Economic Situation Market Realities Reviewing Your Business Position Strategic Options Leadership Getting on Top and Staying There Business Advice & Support to Stay on Top In Conclusion Ron Ward

Getting on Top and Staying There Business Advice &

9 Economic Situation A significant global economic downturn is impacting the environment in which all SME s conduct their businesses In Australia SME s comprise 97% of all Business activities and many are now stressed by falling demand, operational cost and credit pressures Ron Ward

SME s comprise 97% of all Business activities and many are now stressed

10 Market Realities Reduced Credit Availability Increasing Unemployment Changing Market Demand Changing Spending Patterns Siege Mentality Purchase Justification Prolonged Downturn Ron Ward

Changing Spending Patterns Siege Mentality

11 Action 1 Reviewing Your Business Position Detailed review of current financial position Structure and Governance Products / services / innovation / quality Customers, market and competitive trends Team Resourcing Suppliers, Operations, Administration Planning and Budgeting Ron Ward

innovation / quality Customers, market and competitive trends Team

12 Action 2 Consider Strategic Options Maintain continuity of current operations Scaling Back or Planned Growth Merger or Acquisition Business Transition or Divestment Managed Business Closure Ron Ward

Planned Growth Merger or Acquisition Business

13 Action 3 Take a Leadership Position Expectations Health of the Business Frame of mind Adaptability Time and health factors Decision making Planning and Implementation Ron Ward

14 Action 4 Getting on Top and Staying There Planning Governance and Direction Financial Resourcing Strategic Planning and Implementation Budgeting and Cash Flow Planning Reporting and Analysis Communications Ron Ward

Planning and Implementation Budgeting and Cash Flow

15 Action 5 Getting on Top and Staying There Revenue Generation Exceeding Customer Expectations Marketing & Sales Plan Market Research and Planning Products and Services Brand Development Innovation Promotional Activities Ron Ward

Sales Plan Market Research and Planning Products and

16 Action 6 Getting on Top and Staying There Implementation Team Resourcing & Culture Functional Responsibilities Achieving Cost & Operational Efficiencies Procedures, Systems and Processes Risk Management Reporting & Analysis Communications Ron Ward

& Operational Efficiencies Procedures, Systems and Processes

17 Action 7 Consider Seeking Experienced Business Advice and Support to Stay on Top Small Business Solutions Mentoring Program IMC Certified Management Consultants Professional Service Providers Industry Associations Government Advisory Board Members Ron Ward

Certified Management Consultants Professional Service Providers

18 In Conclusion Review Plan Provide Leadership Implement & Measure the outcomes Manage Your Business and Seek Advice Presented by Ron Ward MBA CMC Small Business Solutions Program Mentor 26 th November, 2008 Ward Management Group Pty Ltd

Ward MBA CMC Small Business Solutions Program Mentor 26 th

19 Speaker Cindy Campbell

20 Small Business Solutions Cindy Campbell Mentor Small Business Solutions

21 Marketing Who is your customer? How will you market to them?

22 80/20 Rule Who is your customer? Research don t assume - What do they value? Survey monkey

23 How will you market to them? Print Radio TV Networking Internet Direct Marketing and existing client base Marketing by stealth

24 Does rule the World?

25 Google Adwords

27 Information courtesy of AussieWeb Local Search

29 Think outside the square

31 IN SUMMARY Knowing who your customer is knowing how to market to them

32 Event Sponsors Stakeholders ANZ Bank Australian Institute of Management Chamber of Commerce and Industry Queensland Constructions Skills Queensland Department of Tourism, Regional Development and Industry KPMG Australia Logan Chamber of Commerce Logan City Council Logan Office of Economic Development Master Builders Queensland Tourism Industry Council Redland City Council smallbusiness[hq] Townsville City Council Women s Network Australia

33 Breakfast Seminar November

Banks to maintain funding to small business sector

6 March 2009 Banks to maintain funding to small business sector Australia s banks today gave important undertakings on the availability and cost of small business finance, Federal Small Business Minister