IF YOU DON T WANT AN INVISIBLE CAREER, BET ON THE RIGHT TRAINING.

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1 Fotografia: André Ngan-Meng. Pós-produção: Marisa Campos. T S O UR P S YO S I BE H T N CA IF YOU DON T WANT AN INVISIBLE CAREER, BET ON THE RIGHT TRAINING. MARKETING IS INCREASINGLY A FUNDAMENTAL AREA IN LEADING COMPANIES. IF YOU WANT TO BE PREPARED TO REACH THE TOP AND SEE YOUR VALUE RECOGNIZED, IPAM OFFERS YOU THE TRAINING AND THE TOOLS YOU NEED TO REACH THE PROFESSIONAL DISTINCTION THAT YOU ARE STRIVING FOR. FIND OUT MORE ABOUT OUR COURSES AT AND START BUILDING YOUR CAREER TODAY. UNDERGRADUATES MASTERS - POSTGRADUATES

2 The MArketing school We are a school oriented to businesses and the market. Our commitment is to qualify human resources to help companies decisions and strategies. This is our mission. It means that our marketing school can grow and go further. Our academic programmes provide what marketing should be all about: an area for skills, where organizations to correspond their market strategies to their operations. What we offer in our schools is concentration, focus and determination in everything we propose. In other words, we see our students as managers at the beginning or moving up in their careers. The Marketing Management undergraduate degree provides you with the foundations for taking on a marketing position, while the Master s in Marketing Management adds to this and is an excellent way of consolidating your skills. You can also choose a Master s in Design Management, giving you the opportunity to analyze everything connected to management of the design process in a business organization. Our commitment is to future generations. Our engagement is to continue to define the standards of marketing education. A Geographical perspective is increasingly ambitious. MARKETING SCHOOL * DAY AND EVENING CLASSES AVAILABLE* FULL TIME * PART TIME OR TAILOR- -MADE i FULL TIME, PART TIME, FREE TIME, NEXT LEVEL, DISTANCE LEARNING OR IN-HOUSE COMPANY CLASSES * CLASSROOMS * IPAM LAB i GEMEO * LIBRARY * HELP DESK i WI-FI * STUDENTS MANAGERS * FINANCING i IPAM IDENTIFICATION CARD * STUDENTS ASSOCIATION * ALUMNI IPAM

3 TALENT UNIVERSITIES IPAM is part of the Talent Universities Network. This aims to provide extensive experience in higher education. The focus is on attaining the best possible performance, with better and more future-oriented approaches. Features of the courses such as mobility between study plans, international experience and access to more services, are examples of the value added that all those who wish to go further can gain from a network of schools with a common purpose. NATIONAL IPAM has several partnerships and works with other national organizations. Its institutional links include: APESP-The Association of Portuguese Private Higher Education; APPM-The Portuguese Association of Marketing Professionals; Santander Universities. INTERNATIONAL There are 16 International Institutions of higher education for student mobility and teachers, through exchanges with Brazil and through the Europe-Erasmus programme. Erasmus traineeships work through the Erasmus Consortium Portugal Creative Link. IPAM has 15 partner countries. Other international institutions and bodies include: Ciências de Lisboa ; Universidad Rey Juan Carlos ; and IPAM acts as the sole centre for studies in Portugal accredited by the CIM-Chartered Institute of Marketing; it also works with the EFMD-The European Foundation for Management Development; and with EUA-The European University Association. RESEARCH IPAM LAB Research Unit focusing on marketing and consumer affairs SAMMY Market Research and Opinion Department Talent ID The Association for Research in Design, Marketing and Communication ADMISSION APPLICATION If you want to join us at IPAM, you should check all the formalities related to the course you want to do. You can apply online at ADMISSION TEST This involves interacting with us, and enables us to learn more about your preferences, skills, knowledge, and characteristics. The aim is to determine your profile and frame it in the skills and requirements needed to do the course. REGISTRATION This is the formal act of enrolling new students in higher education. You can also, at this time, specify the first curricular units that you want to do.

4 UNDERGRADUATES 1st Cycle 180 ECTS 6 Semesters * MINIMUM REQUIREMENT FINAL YEAR OF HIGH SCHOOL (PORTUGUESE 12TH YEAR) You must also do well on one of the following tests: IPAM-Oporto: (04) Economy or (17) Mathematics applied to Social Sciences or (18) Portuguese IPAM-Aveiro: (11) History or (17) Mathematics applied to Social Sciences or (18) Portuguese IPAM-Lisbon: (09) Geography or (17) Mathematics applied to Social Sciences or (18) Portuguese * SPECIAL CONDITIONS * Law No. 393-A99, October 2 and Ministerial Order No. 854-B99, October 4 * COURSE CHANGE SYSTEM, TRANSFER AND RE-ENTRY * SPECIAL SITUATIONS For those over 23 and with a post-secondary course * ACADEMIC AND PROFESSIONAL SKILLS CERTIFICATION * Law No. 74/2006, March 24. UNDERGRADUATE DEGREE IN MARKETING MANAGEMENT * Diário da República, 2nd series No. 178 September 13, IPAM Aveiro: Law No /2012. IPAM Lisbon: Law No /2012. IPAM Oporto: Law No /2012. The degree course in Marketing Management gives you an understanding of the sequential relations and expanded functions of a Marketing Manager. Your study plan will involve enterprise reality simulations in which you, as a future professional, will find yourself, along with executive training backed by academic and investment instruments. The Marketing Management undergraduate will provide you with the professional skills that you need in order to effectively perform the following functions, among others: Marketing Assistant, Communications and Image Assistant; Products/Services/Market Manager; Accounts/Sales/Events Manager; Web-Marketing/ e-commerce; Market Research Specialist; Media Planner; Account Executive; Internal Head of Communication in Organizations; Trade Marketing Manager, Direct Marketing and Merchandising Manager; Head of Customer Relations. MASTERS 2nd cycle 120 ECTS 4 Semesters * HOLDER OF A BACHELOR S DEGREE OR LEGAL EQUIVALENT * HOLDER OF A SCHOOL, SCIENTIFIC OR PROFESSIONAL COURSE To attend this course degree, you must show the academic board of the higher education institution to which you wish to be admitted that you have the ability to complete this cycle of your studies successfully. * COURSE CHANGE SCHEMES, TRANSFER AND RE-ENTRY * OTHER CONDITIONS * Law No. 74/2006, March 24 and Law No. 107/2008, June 25. * APPLICANTS FROM PORTUGUESE-SPEAKING COUNTRIES AND FROM THE EUROPEAN UNION If you have a degree equivalent to the qualifications required of Portuguese students, your application will be analysed by the academic board and if approved, will only be admissible for the master s course that you have applied for. MASTER S IN MARKETING MANAGEMENT * Diário da República, 2nd series No. 178 September 13, IPAM Aveiro: Law No /2012. IPAM Lisbon: Law No /2012. IPAM Oporto: Law No /2012. The master s course in Marketing Management is the 2nd cycle of the Marketing Management Degree. It is seen as the logical development of the two main thrusts of the degree course: the theoretical and the practical. It completes your training and provides you with an MSc that gives you an enhanced level of professional competence through the implementation of operational strategies that can transform your academic qualifications into a professional tool. The course will open up the following professional possibilities for you: Marketing Director; Development and Management Director of new products; Commercial/Sales Director; Marketing Consultant Director; Communication and Image Consultant; Innovation and Strategic Planning Director; Brand Manager; Store Manager and positions in other commercial areas; Communication, Merchandising and Advertising Director. MASTER S DEGREE IN DESIGN MANAGEMENT This Master s is fundamentally intended for graduates in the areas of Design, Arts, Architecture, Marketing and Advertising. The Master s in Design Management provides a holistic thinking environment, aimed at

5 the integration of management concepts with actions and thoughts, concerning the business environment regardless of their dimension. Design Management professionals, with previous training in the area, can work as designers with executive responsibilities. Can also work as: Brand Managers; Technicians and Marketing Managers or in Communication; Marketing or Publicity Directors; Product Managers; Project Managers; Art Directors; Supervisors or Creative Directors; as well as in positions in environments where Design processes play important roles. EXECUTIVE MASTERS Executive Master 60 ECTS 2 Semesters * The same as Master s Entry System This gives you the possibility of continuing your studies in a Master s Degree in Marketing Management, in a programme that gives you the possibility of achieving 60 credits. Geomarketing Geo-Business Intelligence: geographical knowledge applied to business International Business Economy, Strategy and Marketing in international business LEADERSHIP AND INTERNAL MARKETING Productivity and work Organization SOCIAL MARKETING AND HEALTH A new approach to health education and public health Neuromarketing Neuroscience, Marketing and Consumption POSTGRADUATES Executive training 30 ECTS 2 Semesters * THIS IS BASED ON AN ANALYSIS OF YOUR MOTIVATIONAL PROFILE AND YOUR CAREER PATH POSTGRADUATE IN BRAND MANAGEMENT POSTGRADUATE IN FASHION AND IMAGE CONSULTING POSTGRADUATE IN SALES DEPARTMENT AND TRADE MARKETING POSTGRADUATE IN CORPORATE FINANCE (E-LEARNING) POSTGRADUATE IN INNOVATION AND MANAGEMENT FOR INTERNATIONALIZATION POSTGRADUATE IN MARKETING AND ENTREPRENEURSHIP POSTGRADUATE IN DIGITAL MARKETING POSTGRADUATE IN MARKETING MANAGEMENT POSTGRADUATE IN VISUAL MERCHANDISING AND STORE DESIGN MBA Executive Training 60 ECTS 2 Semesters * THIS IS BASED ON AN ANALYSIS OF YOUR MOTIVATIONAL PROFILE AND YOUR CAREER PATH. Health- Key Account Management

6 CONTACTS: IPAM - The Marketing school ipam@ipam.pt oporto * Rua Manuel Pinto de Azevedo, 748, , Oporto Aveiro * Rua das Cardadeiras - Esgueira, , Aveiro Lisbon * Av. Marechal Gomes da Costa, 21, , Lisbon Parceiro: