Private, profit-oriented company. Company s capital 77,000 fully paid-up.

Transcription

1

2 1. COMPANY Name: ECONSTAT s.r.l. Address: Via Irnerio 22 I Bologna, Italy Tel.: / Fax: mail@econstat.it Web: Founded: 1981 Legal status: Private, profit-oriented company. Company s capital 77,000 fully paid-up. Main Activity: Consulting, planning, market research, in the field of travel, tourism and leisure Management: Stefano Dall'Aglio Managing Director Memberships: - American Marketing Association (AMA) - European Society for Marketing Research (Esomar) - TRC (Tourism Research Centre) - AIEST (Association Internationale d Experts Scientifiques du Tourisme) Update : December

3 2. SERVICES ECONSTAT is a research-based consulting company, specialised in the field of travel, tourism and leisure. Mission: To help private and public operators active in the sectors of travel, tourism and leisure, define their strategies and achieve their goals in the most efficient way. The services are mainly addressed to different types of clients operating in the tourism industry, interested in understanding the market, defining the strategies, reinforce their competitive position, carry on specific marketing actions: - Destinations - Public institutions (national, regional, provincial, municipal bodies, category associations) involved in the development and promotion of tourism - Private clients are usually main companies from transport sector (airlines, trains, cruises), accommodation (hotels chains, mediumsmall networks) or the trade (tour operators) Services: The field of activities is organized in 5 service lines: 1. MARKET&MARKETING STRATEGIES COMPETITIVE ANALYSIS SWOT ANALYSIS POSITIONING AND PRODUCT PORTFOLIO STRATEGIES STRATEGIC TOURISM PLANNING (MID AND LONG TERM) FOR COUNTRIES, REGIONS, SUB-REGIONAL AREAS, CITIES, ENTERPRISES, CONCORTIA 2. OPERATIONAL MARKETING COORDINATION OF OPERATIONAL PROGRAMMES ADDRESSED TO FINAL CONSUMERS, TRADE AND PRESCRIPTORS DEFINITION AND IMPLEMENTATION OF SALES SUPPORTING PROGRAMMES ADDRESSED TO THE TRADE (WORKSHOPS, FAIRS, ETC.) BUSINESS CONNECTION AND CO-MARKETING PARTNER FINDING Update : December

4 3. MARKET RESEARCH AND TOURISM MONITOR MARKET RESEARCH ON DEMAND AND SUPPLY MARKET SEGMENTATION, PRODUCT POSITIONING IMPACT ANALYSIS ONGOING TOURISM MONITOR FOR DESTINATIONS OR SPECIFIC TOURISM PRODUCTS 4. FEASIBILITY AND TERRITORIAL PLANNING FEASIBILITY STUDIES FOR HOTELS, CONGRESS CENTERS, TOURISM VENUES LAND DEVELOPMENT PROGRAMMES 5. COMPETITIVE DEVELOPMENT OF THE SUPPLY SYSTEM REINFORCEMENT PROGRAMMES FOR THE SUPPLY AND THE SERVICE DELIVERY SYSTEM QUALITY IMPROVEMENT PROGRAMMES ANALYSIS OF PROGRAMMES TRAINING NEEDS AND DEFINITION OF TRAINING TRAINING DELIVERY ADDRESSED TO MANAGEMENT AND/OR TO TOURISM STAFF Update : December

5 3. RESOURCES Staff : The internal staff includes experienced professionals and qualified competencies in the fields of economics, statistics and marketing applied to tourism. The Managing Director has 30 years experience as tourism consultant at international level; senior partners developed a firm experience in managing tourism projects; junior consultants have a post-degree master course and trained their competencies working at projects within the company. Partnership: When the project has an international dimension or requires joint efforts to find innovative solutions, ECONSTAT co-operates with leading tourism consultants in all major European countries. Our team is able to successfully manage comprehensive projects of international scope, with multitask and multi-territorial features. Equipment: PC network. For large data processing tasks the internal computers are connected via modem to external powerful hosts. A vast array of software for statistical analysis, marketing applications, financial simulation and on-line research is available. Update : December

6 4. MAIN REFERENCES NATIONAL CLIENTS Public Bodies and Organisations: Italian Ministry of Tourism Italian Ministry of Labour ENIT (Italian Tourism Board) Regional Governments/Tourism Boards: Emilia-Romagna, Campania, Abruzzo, FriuliVeneziaGiulia, Marche, Sradinia, Apulia Local Governments/Tourism Boards: Municipalities of Bellaria-Igea Marina, Bologna, Carnia, Castrocaro Terme, Catania, Coriano, Fiuggi, Lignano Sabbiadoro, Montechiarugolo, Pesaro, Portici, Rimini, Salve, Santarcangelo, Savignano Provinces: Bologna, Modena, Rimini, Vibo Valentia, Carbonia-Iglesias, Treviso Mountain Communities: Valle del Boite, Alto Tirreno, Gargano, Livenza, Monti Dauni Development Bodies/Agencies: Insud, Sviluppo Italia, IG Spa, Cassa per il Mezzogiorno Agemont, Ervet Chambers of commerce: Unioncamere Emilia Romagna, Udine, Pordenone LAGs (Leader EU programme): Delta 2000, Montagna Leader, Patavino Enterprise Association (national/regional): Confcommercio, Confesercenti, CGIA, CNA, Confindustria, API, FIAVET (Italian Federation of Travel Agencies), Hotel Associations Private Companies: Tourism Investments: Various private investors. Tour Operators: CIT International, Costa Crociere, Wagons Lits. Transports: Alitalia, Aerdorica (Ancona Airport), TAV (Italian High Speed Train Company) Computer Reservation System: Sigma, Telecom Italia Hotels: Forte Hotels; Best Western, Hotels Association of Bologna, Fiuggi, Cesenatico; various private investors, consortia Tourism Fairs: BIT Milan, Bologna, Udine, Parma Catering: Camst Congress Centres: Rimini, Fiuggi Editorial companies: Mondadori Editore, Rizzoli Editore, Ediman, Congress Today Update : December

7 INTERNATIONAL CLIENTS Commission of European Communities (D.G. I PHARE, D.G. V, D.G. XXIII) European Travel Commission National Tourism Boards: Algeria, Austria, Belgium, Canada, Denmark, Finland, France, Ireland, Mexico, Netherlands, Norway, Slovenia, Spain, South Africa, United Kingdom Development Bodies/Agencies: Wonderful Copenhagen, Fomento de Ibiza, Università di Klagenfurt, Ministerium für Landesentwicklung und Verkehr (Sachsen-Anhalt) Private companies: Qantas Airlines, Singapore Airlines, Hotelplan, Lufthansa, KRKA Health Resorts, Viajes Ecuador, Horwath&Horwath Croatia, THR Spain, IPK Germany, GSA Great Britain Update : December

8 5. MAIN PROJECTS : Management of macro-economic monitoring system for the development of handicraft firms, SME, industrial companies in different parts of Emilia-Romagna region. 1984: Development of an econometric model to forecast mid-term building activity in northern Italy. Construction of an input-output model for the district of Rimini. 1985: Leisure sea craft demand analysis in the upper Adriatic sea for the feasibility of the port of Rimini Analysis of the evolution of tourism supply in the Emilia-Romagna region. Analysis of the structure of the ship-building sector in Italy. 1986: Study on the seasonality of the Italian tourism market. Co-ordination of the Italian pilot project of a research-action programme for local economic development and job creation for the European Community - D.G. V. 1987: Forecast of Italians' summer holiday destinations. Analysis of the Italian outbound travel market (IOTA, 1st edition) 1988: Tourism development plan for the district of Rimini. Study of Italian tourism and travel publications Research on the Italian business travel market (1988, 1993). Regional tourism observatory for Emilia-Romagna region. Tourism development strategies for the Campania region. Analysis of Italian Meeting and Conventions market (Ongoing Programme: ). Fuel distribution network plan for the provincial governments of: Bologna, Modena, Rimini, Pesaro. Demand analysis for personal services in the province of Bologna Italian Travel Monitor :Analysis of the Italian travel market (Ongoing Programme: ). Update : December

9 1989: Development plan for a coastal area by means of re-use of extant old buildings oriented to social tourism. Tourism development strategies for a mountain area in the Dolomites (Valle del Boite) Tourism and environment: study of the impact of the algae bloom on tourism demand along the Adriatic Riviera. Market study of organised tourism in selected European and extra-european countries and marketing strategies for a major Italian TO. Market research and consulting for evaluating the potential of the Italian MIC market towards the Netherlands 1990: Estimates of regional tourism demand through the use of "real" indicators (electricity consumption). Development of a promotional activity programme in Italy through joint promotions with Italian companies (NBT 1990,1994). Forecast of tourism flows for the 1990 World Cup Football Championships. Market research and feasibility study for the introduction of a Computer Reservation System for Italian hotels. Study on the demand for hotel accommodation in Italy s main cities. Analysis of the tourism demand toward Southern Italy (1990, 1991, 1992). 1991: Preparation of a guide to Italy for Dutch travel industry operators Research on the foreign national tourist offices' brochures. Analysis of spa tourism in Fiuggi. Economic and financial feasibility studies for hotels and congress Centres. Evaluation of Algeria's tourism potential among Italian tourists, Tour Operators and investors. Market research and consulting for evaluating the potential of the Italian MIC market towards Norway. Analysis of the Italian outbound travel market (IOTA, 2nd edition) 1992: Research programme for the evaluation of the British Tourist Authority office's activity in Italy. Development of scenarios of the economic and social evolution for some Municipal Governments Update : December

10 Monitor of incoming tourism for the Italian Tourism Ministry. Research and consulting for the development strategies of Wagons Lits Research on the visitors of several fair exhibitions (1992,1993). Research programme for the segmentation of the Italian and English markets for the tourist marketing plan of Berlin. International research programme "Tourism and Environment for EEC D.G. XXIII 1993: Analysis of the Italian long haul travel market. Research programme (in 5 European countries) and competitive reinforcement programme for Ibiza Consulting for the development plan concerning the reorganisation of beach services for the Municipality of Rimini. Large scale training programme for private and public operators in Slovenia.. EEC D.G. I. PHARE Programme Analysis of the Italian Incentive Travel Market (IITM, 1st edition) Analysis of the impact on the labour market of the Trains Grande Vitesse in Italy. Research-Training-Action: a programme for development of eco-tourism for a coastal tourism resort. International research (5 countries) for the tourism corporate identity of Belgium. Development of the strategies and marketing concept for a new "Off-season tourism products fair. Development of marketing strategies for a health resort company in Slovenia. Analysis of the Italian tourists' customer satisfaction in Mexico. Organisation of an educational tour in Italy for foreign spa operators. 1994: Strategic tourism marketing plan ( ) for the Republic of Slovenia. Development of a business programme to encourage packaged tours from Poland to Abruzzo region. Training programme on the management and development of the congress market for hotel operators. Research programme for the development of Ancona Airport. Economic and financial feasibility for a congress Centre in Fiuggi. Research programme in 5 European countries for the evaluation and the perception of Italy as a tourist destination (ENIT). Market research in Italy on the London Art Season Update : December

11 Market research and consulting for evaluating the potential of the Italian MIC market towards Denmark. Research on the potential of the Italian scuba market towards the Caribbean. Research programme on the Italian tourism demand (actual and potential) for Abruzzo region 1995: Operational tourism marketing plan (1996) for Slovenia. Organisation of the National Agency for tourism promotion (Slovenia). Hotel classification system for the whole country (Slovenia). Research programme for evaluating the tourist satisfaction of foreign tourists in Italy (ENIT). Study on the competitiveness in the Mediterranean (ENIT). Study on the influence of environmental issues in the choice of holiday destination Market research on the features of hotel market in Italy Meeting and Congress market monitor Market research for assessing the potential and the requisites of an Hotel Management School in Italy. Operational marketing plan for Poland in Italy Feasibility studies for hotels and congress centres. Analysis of the Italian outbound travel market (IOTA, 3rd edition). 1996: Consulting for a tourism development programme in the Campania region ( ). Study on the coastal tourism resources of Italian Southern Regions (ENIT). Tourism monitor for the Friuli Venezia Giulia region (1996, 1997,1998). Study on the Italian demand for incentive cruises (Costa Crociere). Consulting and technical assistance for Verde Montagna Viva a mountain tourism fair in Udine. (1996, 1997,1998) Training programme for hotel entrepreneurs. Buy Bologna : conception and organisation of a 3-day event (workshop + fam-trip) addressed to International TOs. 1997: Analysis of the Italian Incentive Travel Market (IITM, 2nd edition) Strategic Marketing Plan for the Abruzzo region Update : December

12 Strategic Marketing Plan and management of marketing initiatives for a mountain region (Carnia 1997,1998) Programme Tourist Guides (Modena) Beach Development Plan (Salve - BR) Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Tourism market potential research on pormotion campaigne direction (APT Lignano) Strategic Marketing Plan for Delta del Po (Emilia Romagna) 1998: Tourism development strategies for Portici (Naples) ADAPT Programme EC: The 2000 tourism town Strategic Marketing Plan for a mountain region (Friuli) Research and strategies analysis about marketing actions on Scandinavian market for Emilia Romagna region LEADER Programme EC: Technical marketing assistance to local operators in a mountain area (Friuli) Sell Emilia Romagna: conception and organisation of a promotional Roadshow in New York for Art Cities of Emilia Romagna addressed to American Tos Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Analysis of tourism demand for the Vibo Valentia area (Calabria) Training programme PASS in Agrigento (Sicily) Recognition tours in foreign countries to identify tourism development strategies (Egypt; Georgia) 1999: 3 years Tourism Promotion Plan for the Abruzzo Region Sell Emilia Romagna: conception and organisation of promotional Roadshows in Scandinavia (Helsinki; Stockholm) and France (Paris) for Art Cities of Emilia Romagna addressed to local TOs Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Market research on the potential of the Italian market towards foreign language courses abroad (British Tourist Authority). Tourism Marketing and Development Plan for Praia a Mare (coastal area + natural park in Calabria) Tourism development strategies for the mountain areas of the Marche Region Update : December

13 Technical marketing assistance to the Tourism Promotion Agency of a mountain area (Friuli) 2000: Marketing development plan for the historical road Via Julia Augusta connecting Karnten / Austria to Carnia / Italy (INTERREG Project) Strategic marketing plan for the project Malghe Carniche in the area between Italy and Austria (INTERREG Project) Tourism Marketing and Development Plan for the province of Vibo Valentia (coastal area in Calabria) Buy FVG: conception and organisation of a promotion event for the Tourism Products of Friuli Venezia Giulia addressed to Italian and German TOs. Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Conception and full organization of a tourism exchange with international TOs in the field of wine&food tourism in Parma (cibustour exchange 1st edition Parma Fairs) Technical marketing assistance to the Tourism Promotion Agency of a mountain area (Friuli Venezia Giulia) Technical assistance and tutorship within the development of new SMEs in South Italy: Cataboat (yacht charter) 2001: Technical assistance to the marketing of the Vesuvio literary Park (Province of Napoli) Social-economic analysis and survey of the Municipality of Bagno di Romagna Training course on the valorisation of local productions (Municipality of Nardò) Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs (workshop + educationals) Conception and full organization of a tourism exchange with international TOs in the field of wine&food tourism in Parma (cibustour exchange 2nd edition Parma Fairs) Coordination and marketing direction for the launch of an e-commerce project in the field of tourism and typical food products (consortium of 30 rural areas Italian and International - participating to the LEADER II European project) Feasibility study for the launch of an infomediary (e-commerce + information) portal in the tourism sector Technical assistance and tutorship of a yacht charter company in South Italy (Sicily) 2002: Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Update : December

14 Conception and full organization of a tourism exchange with international TOs in the field of wine&food tourism in Parma (cibustour exchange 3rd edition Parma Fairs) Conception and full organization of a tourism exchange for a sun&beach destination (BUY Lignano) Strategic Tourism Organization and Development Plan for Carnia, a mountain area in Friuli Venezia Giulia region. Analisys of Travel Agency sector in Emilia Romagna Technical assistance and tutorship of a yacht charter company in South Italy (Naples) 2003 Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Training programme in the field of hotel and destination marketing Marketing direction of Alia Programme: cultural events and tourism packages in Bologna (Consortium between Bologna Municipality and Bologna University) Mid term company strategy for a consortium of 50 SMEs active in the tourism sector (hotels, catering, service companies) and technical assistance to marketing actions (LTL Lignano). Marketing technical assistance of a consortium of SMEs active in the tourism sector in Bologna (Ospitalità a Bologna). Creation of a quality network on the birdwatching tourism product (Delta of the Po River) Tourism Development in Cross Border Areas between Hungary and Ukraine (TACIS Project Wetland and Rivers) 2004 Buy Emilia Romagna: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Organization of promotional-commercial events for the tourism in Friuli Venezia Giulia region Feasibility study for a new apart-hotel in Bologna (private company) Study on the strategic lines for the development of the tourist area of the Great Delta of the Po river Marketing technical assistance of a consortium of SMEs active in the tourism sector in Bologna (Ospitalità a Bologna). TRANSROMANICA: development of a European cultural routes on the Romanesque (Interreg CADSES III B Programme) involving The regions of Sachsen Anhalt (D), Thuringia (D), Carinthia (A), Slovenia, Emilia Romagna (I) Feasibility study for a new wellness resort located in the mountain Marketing plan and technical assistance to tourism operators of a mountain area of Friuli Venezia Giulia Region Update : December

15 Market research about Italian holidaymakers toward Denmark and the Oresund region (Danish Tourism Board, Wonderful Copenhagen) Permanent consulting to Emilia Romagna tourist board for the development of the regional tourism e-commerce platform (Emilia Romagna Tourism Board) Feasibility study for a new hotel in Sicily (private company) 2005 Buy Emilia Romagna 2005: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Technical assistance programme to the Government of Montenegro for supporting actions to the internationalization of the tourist products of a coastal area (Boka Kotorska). In collaboration with Economisti Associati on behalf of the World Bank Institute. Organization of promotional events in different Italian cities supporting the tourism offer of Friuli Venezia Giulia region Organization of a direct marketing action for the promotion of Emilia Romagna region as a destination of Incentive trips Marketing technical assistance of a consortium of SMEs active in the tourism sector in Bologna (Consortium of tourism SME Ospitalità a Bologna). Technical assistance and consultancy for a programme of initiatives addressed to help the regional tourist supply in the penetration of the Russian market (Chambers of Commerce of Udine and Pordenone). Tourism Strategic marketing plan for the Gargano area (Mountain Community of Gargano, Apulia region) Technical Assistance to the Province of Carbonia Iglesias (Sardinia region) for the start up of the Local Tourist System 2006 Buy Emilia Romagna 2005: conception and full organisation of a promotion event for tourism in Emilia Romagna addressed to International TOs Quality check-up programme and development of a benchmarking model for hotels in Carnia, Friuli Venezia Giulia region (Chamber of Commerce of Udine) Technical Assistance to the management of the Local Tourst Systems in Sardinia region (Sardinia Region, in association with KPMG and CISET) Techical assistance to the Regional Tourism Board for the marketing operational plan (Abruzzo Region) Development of minimum requirements and business model for a Product Club (Bike Friuli Venezia Giulia Project, Podium srl) Techical assistance to the development and management of the marketing operational plan for Lignano Sabbiadoro (Lignano Sabbiadoro Gestioni SpA) Techical assistance and management of a CRM programme addressed to international tour operator (Charme & Relax Consortium Cipal) Update : December

16 2007 Buy Emilia Romagna 2007: technical assistance for the promotional event for tourism in Emilia Romagna addressed to International TOs Mid term Strategic Plan for Tourism in Liguria region (Liguria Region) Technical assistance for carrying out the operational marketing plan (Talamus Traditional Taste Lab of Mugello) Strategic plan and Technical assistance for the development of tourism in the District Taormina - Etna (Consorzio Taormina Etna, Sicilia region) Strategic plan and Technical assistance for the execution of the marketing plan, (Sirente Velino Regional Park, Abruzzo region) Technical assistance for the execution of the regional marketing plan for tourism (Abruzzo Region) 2008 GET LOCAL: Strategic lines and technical assistance in a wide tourism development programme based on the construction of new Visitor Centers and the creation of a network between Visitor Centers of the area, specialized on natural and cultural resources (Comunità Montana dei Monti Dauni, Apulia region) Strategic tourism marketing plan for Castrocaro Terme e Terra del Sole (Fondazione Cassa dei Risparmi di Forlì, Comune di Castrocaro Terme e Terra del Sole) One-to-one: Training and technical assistance for the kick-off of a new Consortium of tourist companies operating at a regional level (Apulia Region, Consorzio PugliaTurismi) Two year technical assistance to the execution of the tourism marketing plan for the Destination Management Organization of Sulcis-Iglesiente area. (Province of Carbonia- Iglesias, Sardinia region). Network of Adriatics Parks (NAP project): Definition of disciplinary norms for the adoption of common quality rules in the natural parks of Adriatic region (LAG Delta 2000, INTERREG IIIA Adriatic Crossborder Programme) Costruction of the Italian Monitor on Sport Tourism 2009 Mid term strategic regional plan for tourism (Abruzzo region) Technical assistance and training for the development of a product club based on sport tourism (Province of Treviso) Straegic guidelines for the tourism recovery of the city of Bologna (Bologna Association of Commerce) Technical assistance to the tourism management board and coordination of marketing actions (Municipality of Castrocaro Terme e Terra del Sole) Market and economic feasibility for new accomodation structures (private clients in different locations). Update : December