INSTITUTO POLITÉCNICO DE VISEU ESCOLA SUPERIOR DE TECNOLOGIA E GESTÃO. Unidade Curricular. Ano 1.º Semestre 1.º. Ano lectivo ECTS 4

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1 Departamento Gestão Curso Licenciatura em Marketing ECTS 4 Teóricas Teóricopráticas Distribuição das horas de contacto Trabalho Práticas e de Seminário Estágio Laboratoriais campo Orientação tutória Outras Tempo total de trabalho (horas) Docente Responsável Maria de Lurdes Correia Martins lurdesmartins@estv.ipv.pt Outros Docentes Objetivos Competências The course unit aims to provide students with basic skills in English so that they can deal with most of the situations they will come across once working, in accordance with the Common European Framework of Reference for Languages level B1. The learning process will be enhanced through a combination of different teaching and learning methodologies, bringing together different spaces and resources, with a special focus on project based learning. By the end of the semester students should be able to: Understand the main ideas of propositionally and linguistically complex speech on both concrete and abstract topics, including technical discussions. Read with a large degree of independence, adapting style and speed of reading to different texts and purposes. Take part into discussion of familiar topics, express personal opinions and exchange information on topics that are familiar. Write straightforward connected text on topics, which are familiar, or of personal and professional interest PROGRAMA Since the curricular unit seeks to develop skills in the areas of communication and expression, both oral and written, according to the CEFRL level B1, the choice of contents focused mostly on the professional level, specifically on the topic English for business communication.

2 Topics Vocabulary Grammar Speaking Writing Living abroad Living abroad Present simple and prepositions of time Small talk Formal and informal s Dealing with customers Telephoning and customers Requests and offers Telephoning handling complaints Dealing with complaints Operations Trends and planning Present continuous; adverbs Presentations signposts and Instructions and procedures stepping stones The company Describing a company Comparatives and superlatives Describing a company Introducing a company by Selling Buying and Past simple and Appraisals Agendas and selling present perfect Going global Franchising First conditional Presentations handling questions Metodologias de Ensino/Aprendizagem actions minutes Reports of recommendation The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of a marketing professional. Practical tasks and realistic scenarios will be developed to develop the specialist language and communication skills needed for a career in marketing. Covering a range of business-related topics as Living Abroad, Success Stories, Going Global and The Stock Markets, the eight standalone units enable students to concentrate on the areas that are most relevant to them. The modular structure of the curricular unit allows course pathways to be built according to the student's needs whether focusing on input, speaking, vocabulary etc. Case studies, ideal for independent study, use true business scenarios to challenge the students and push them to develop both their language and business skills. The use of authentic contexts both in the book and other teaching materials further help prepare learners for real working life. With regard to evaluation methodologies, we focus on a holistic approach to allow students to demonstrate the various skills developed both in terms of understanding and expression of written and oral English. Metodologias de Avaliação assessment will be in accordance to the following rules: 1. Avaliação em Época Normal A. Avaliação Contínua In order to be admitted to continuous assessment students must attend a minimum of 80% of the classes taught. To guarantee a pass grade for the module students must achieve the minimum score (9,5) on both the oral exam and the written test, since the result is not determined by a simple averaging of the different

3 components. Results are determined from the (weighted) average of all the assessed work and students must achieve at least a score of 9,5. Assessment activities 1. Project 25% 2. Classwork 15% 3. Written Frequência 35% 4. Oral Exam 25% 1. Project (written and presentation) 25% Students have 2 options for their final project: Option A: Let s Blog Project This is a digital collaboration project between university students from Portugal (Instituto Politécnico de Viseu and France (Université Paris 11, Faculté des Sciences, Orsay ( Students will be participating in an international digital collaborative writing project in English.They will be able to communicate via web 2.0 tools and contribute to a blog which has been set up for this specific purpose. Together with university students in France, students will be writing posts and commenting on those written by other bloggers. Option B: World s most innovative companies This is a group project (up to 4 elements), where students will have to do some research on the world s most innovative companies ( published annually by Forbes and choose one of the companies listed. Then they will have to write an essay following specific guidelines given by the teacher. Participation and class assignments 15% During the semester students will be asked to carry out some oral presentations in class on a topic assigned by the teacher as well as some pieces of writing. 2. Oral Exam 25% The oral exam will be held during the semester on a day and time convenient for both the teacher and the students. Students must obtain at least a 9.5 to pass the course unit. 3. Written exam 35% The written exam will be based on content covered throughout the semester. This exam will be given in the end of the semester according to the exam calendar released by the Management Department. Students must obtain at least a 9.5 to pass the course unit. Working students: Given the special status of these students, attendance is not obligatory.

4 1. Project (written only)* 25% 2. Written Frequência* 40%% 3. Oral Exam (might include questions about the project)* 35% *All components are mandatory B. Avaliação em Época de Exame If students have attended, at least, 80% of the classes taught and if they ve failed or haven t submitted to continuous assessment, they are permitted to resit in the following examination period - Exame em Época Normal. Working students are also eligible to resit. Moreover, students who got a score of 9,5 or more in any of the components, their mark will be saved for the following examination period and they will only have to take the component(s) in which they failed, since all components are mandatory. Students will be assessed in the following manner: 1. Project 25% 2. Written Exam 40%% 3. Oral Exam (might include questions about the project) 35% 2. Avaliação em Época de Recurso e Épocas Especiais Students who do not get approval in Época Normal and those who want to improve their final grade will be eligible for Época de Recurso, where they will have to perform the following activities: 1. Project (written only)* 25% 2. Written Frequência 40%% 3. Oral Exam (might include questions about the project) 35% * The project is mandatory and is due exactly one week before the Recurso / Época Especial exam date, via . Again, students who got a score of 9,5 or more in any of the components in the previous assessment period, their mark will be saved for Recurso /Época Especial and they will only have to take the component(s) in which they failed. To guarantee a pass grade for the module students must achieve the minimum score (9,5) on both the oral and written exams.

5 Bibliografia Coursebook: Richardson, K., Kavanagh, M., Syde, J., Emmerson, P. (2008). The Business Pre- Intermediate. Oxford: Macmillan Publishers. Cambridge International Dictionary of English. Cambridge: CUP. Cordell, J. (2000). Cambridge business English activities : serious fun for business English students. Cambridge: CUP. Emmerson, P. (2004) English.. Oxford: Macmillan Publishers. Emmerson, P. (2010) Business Grammar Builder. Oxford: Macmillan Publishers. Gore, S. (2007). English for Marketing and Advertising. Oxford: OUP Mascull, B. (2010). Business Vocabulary in Use. Cambridge: CUP. Murphy, R. (2004). English Grammar in Use. Cambridge: CUP. Robinson, N. (2010). Cambridge English for Marketing. Cambridge: CUP. Talbot F.(2009). Better Business English: How to Write Effective Business English: The essential toolkit for composing powerful letters, s and more, for today's business needs. London: KPL. Williams, E. (2008). Presentations in English. Oxford: Macmillan.