ACADEMIC SHOWCASE. American Hotel & Lodging Association. American Hotel & Lodging Educational Institute

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1 showcase academic

2 ACADEMIC SHOWCASE American Hotel & Lodging Association Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AH&LA) is the sole national association representing all segments of the 1.8 million-employee U.S. lodging industry, including hotel owners, REITs, chains, franchisees, management companies, independent properties, state hotel associations, and industry suppliers. Headquartered in Washington, DC, AH&LA provides active advocacy, clear communications, and educational empowerment for this vital industry. Managing over 4.9 million rooms Employing more than 1.8 million Welcoming 4.7 million guests every day Generating $1.3 trillion in travel revenue Creating $155.5 billion in lodging sales revenue Raising $129 billion in business travel tax revenue annually American Hotel & Lodging Educational Institute Established in 1953, the American Hotel & Lodging Educational Institute (AHLEI), a non-profit organization, is committed to investing in the workforce development of the hospitality industry. For over 60 years, we have provided hospitality education and training solutions to those preparing for hospitality careers and those already working in the industry. Because we are the training and education arm of the American Hotel & Lodging Association, we have a clear vision of what the industry needs and how to prepare people to succeed in this vibrant field. Direct industry input goes into the development of every one of our products, ensuring that the knowledge you gain is up-to-date, practical, and accurate. Leading hotel brands, management companies, hospitality schools, convention bureaus, and associations around the world turn to AHLEI for hospitality education and training resources and professional certification. More than 1,500 universities, colleges, vocational technical schools, and government agencies worldwide use AHLEI courses, textbooks, and supplemental media assets in their classroom. As the certifying body for hospitality, several of our training programs feature portable, stackable, industry-recognized certifications that provide participants with tangible recognition for their skills and knowledge. b

3 ACADEMIC PRODUCT LISTING Books Hospitality Facilities Management and Design Hospitality Industry Financial Accounting Revenue Management: Maximizing Revenue in Hospitality Operations SeaSpray Hotel: An Integrated Hospitality Accounting Case Study Online Components for Textbooks Customized Textbooks Certification Academic Certification and Curriculum Certified Hospitality Educator (CHE ) Industry Credentials for Students Certification in Hotel Industry Analytics (CHIA) International Global Academic Partner (GAP) 1

4 ACADEMIC SHOWCASE NEW AND REVISED TEXTBOOKS Hospitality Facilities Management and Design Fourth Edition Author: David M. Stipanuk 2015, 12 chapters, Softbound This detailed textbook shows students how to keep every area of a hotel running smoothly. The book takes a systems approach to hospitality facilities issues, while also providing a summary based on functional spaces within a property. This revision includes new material on green buildings, LEED certification, measurement tools for sustainability efforts, workplace safety statistics, indoor air quality, LEDs, elevator maintenance, Americans with Disabilities Act requirements, and renovation cost guidelines CIN04ENGE English Hospitality Industry Financial Accounting Fourth Edition Authors: Raymond S. Schmidgall, Ph.D., CPA; and James W. Damitio, Ph.D., CMA 2015, 18 chapters, Softbound This textbook presents basic financial accounting concepts and shows students how they apply to the hospitality industry. The book has been revised throughout to reflect changes to accounting standards presented in the brand-new 11th revised edition of the Uniform System of Accounts for the Lodging Industry. Other new information includes discussion of the revenue recognition principle, explanation of the concept of the LIFO reserve as it pertains to inventory valuation, discussion of the growing popularity of the limited liability corporation (LLC), and revisions to reflect the most recent IRS guidelines. There are also two additional problems in each chapter CIN04ENGE English Revenue Management: Maximizing Revenue in Hospitality Operations Second Edition Author: Gabor Forgacs 2015, 12 chapters, Softbound A solid understanding of revenue management s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This book explores the applicability of revenue maximization strategies and their operational aspects. The second edition has been expanded to 12 chapters. Much attention is given to the latest industry trends such as the use of social media from a revenue management perspective. Other new topics of discussion include: Big Data and market intelligence; upselling; spreadsheet design for displacement analysis; search dynamics, Google, and revenue management; and automation in revenue management CIN02ENGE English NEW! SeaSpray Hotel: An Integrated Hospitality Accounting Case Study Authors: Gurprit Chhatwal and Jean Abbott 2014 This extended case study shows readers the role that managerial accounting plays in a hospitality organization and how managers and department heads use managerial accounting concepts and techniques. The book follows newly-hired controller Sam Duncan through his first week at the SeaSpray Hotel. The case study presents 18 managerial accounting tasks, eight exhibits with the information needed to complete the tasks, and 38 Excel forms that must be completed as part of the tasks. Instructor Guide 00621TIK01ENGE English Student Workbook 00621WKP01ENGE English 2

5 ACADEMIC Certification in Hotel Industry Analytics (CHIA) AHLEI, ICHRIE (International Council on Hotel, Restaurant, and Institutional Education), and STR Global have collaborated to offer a new certification for undergraduate and graduate hospitality management students. CHIA is the leading hotel-related certification for hospitality and tourism students. It provides evidence of a thorough knowledge of the foundational metrics and definitions used by the hotel industry. Recipients have proven that they can do the math and interpret the results, demonstrating an ability to analyze various types of hotel industry, STAR (Smith Travel Analytic Reports) data and make strategic inferences based upon that analysis. The certification also confirms a comprehensive understanding of benchmarking and performance reports. Core content areas include: Hotel Industry Analytical Foundations Hotel Math Fundamentals Property Level Benchmarking (STAR Reports) Hotel Industry Performance Reports (Trends, P&L, Pipeline, and Destination Reports) ONLINE COMPONENTS FOR TEXTBOOKS Online components provide an interactive dimension to AHLEI s textbook content to reinforce student comprehension. Online components: Are packaged with both the print-based and etext version of textbooks Have six-month access for student users Are included in the purchase price of the book Can be purchased separately from the book for use with used textbooks, another publisher s book, or with an AHLEI Customized Textbook. Online components are available for: Managing Front Office Operations Managing Housekeeping Operations Managing Hospitality Human Resources Managing Service in Food and Beverage Operations Managing Technology in the Hospitality Industry Supervision in the Hospitality Industry Security and Loss Prevention Management Material can be presented in a variety of formats, including capstone classes, stand-alone labs, and workshops. Students must take a 50-question exam and receive a score of 70% or higher to earn the certification. Professors must complete a Train the Trainer experience conducted by STR, and pass the CHIA exam, in order to teach the program at their school. For information, contact: Steve Hood, SVP of Research, STR steve@str.com Chris Jack, VP, Certification, AHLEI cjack@ahla.com 3

6 ACADEMIC SHOWCASE BECOME A CERTIFIED HOSPITALITY EDUCATOR For more than 20 years, the Certified Hospitality Educator (CHE ) has been the mark of excellence for hospitality educators around the world. Discover why nearly 3,000 people have earned the only professional certification specifically for hospitality educators. Those new to higher education will gain confidence in using traditional and up-to-date teaching techniques to improve student learning. Those who are seasoned instructors will gain new approaches and strategies to teaching that will increase student learning and performance, and will make the educational experience a more positive endeavor for both the instructor and the students. ENROLL IN A CHE WORKSHOP AND: Experience updated teaching strategies used to deliver hospitality education today. Improve traditional teaching skills by incorporating today s technology support media strategies into your courses. Learn how to use a wider variety of support media in your teaching to improve learning. Create more effective exams and evaluation tools to increase the total educational experience for your students. The SHTM is proud to have been associated with the American Hotel & Lodging Educational Institute in offering CHE workshops and we shall continue to do so. We believe that the workshops have enhanced hospitality education by making the teaching more engaging, interesting and effective. Dean Kaye Chon School of Hotel and Tourism Management (SHTM) Hong Kong Polytechnic University SPONSOR A CHE WORKSHOP AND : Make it convenient for your faculty members to earn the CHE. Provide a place for educators in your area to network and share ideas. Gain a reputation for being committed to professional development. For information on the CHE, including a downloadable application and sites for upcoming workshops; or to inquire about sponsoring a workshop, call or or visit Recommended by: 4

7 industry credentials ACADEMIC Students can earn the same certification credentials available to hospitality industry professionals. The American Hotel & Lodging Educational Institute (AHLEI) professional certification programs are designed to provide your students with additional, self-contained enrichment that goes beyond our standard textbooks. These content-agnostic learning and certification programs are easy to integrate into almost any hospitality management course and offer students an opportunity to learn from the same training resources used by hospitality industry professionals. Prerequisite: hospitality student (except CHS ) Study resources included Industry-recognized certification certificate and lapel pin for those who successfully pass the certification exam. PROFESSIONAL CERTIFICATION American Hotel & Lodging Educational Institute Chairman, Certification Commission upon the recommendation of the Certification Commission hereby recognizes Chris Jones as a Certified Hospitality Department Trainer attesting to successful completion of the knowledge and experience requirements, reflecting a commitment to maintaining the highest standards of competence as a hospitality professional. Issue Date President & COO Expiration Date Certified Guest Service Professional (CGSP ) Every hospitality student needs to understand the importance of delivering high-quality guest service. This program features seven brief stories designed to motivate and inspire hotel employees to go for the gold when it comes to providing service above and beyond the call of duty. Based on true stories of award-winning guest service, this program focuses on: authenticity, intuition, empathy, delight, delivery, initiative and being a champion. Approximate Contact Hours: 2 hours online, 4 hours classroom CGSP Study Resource: Guest Service Gold Suggested Course Integration: Hospitality Today, The Lodging and Food Service Industry, Managing Front Office Operations, and all lodging operations courses Certified Hospitality Department Trainer (CHDT ) Hospitality students and recent graduates may find themselves in the role of department trainer. Students learn to prepare for training, how to lead one-on-one and group training, and elearning methods. Approximate Contact Hours: 4-6 hours online, 16 hours classroom CHDT Study Resource: Trainer Development Program Suggested Course Integration: Position-specific courses, Supervision in the Hospitality Industry, or Managing Hospitality Human Resources 5

8 ACADEMIC SHOWCASE Certified Hospitality Supervisor (CHS ) This program provides an entertaining approach to help students learn the how to skills to help them become an effective supervisor in hospitality. Loaded with need to know information, this series of nine online modules (also available as print workbook with leader s guides) covers how supervisors should carry out their responsibilities through effective communication, orientation and training, staffing and scheduling, handling problems and conflicts, motivation and team building, time management, and leadership. Approximate Contact Hours: 27 hours online or classroom (3 hours per module) CHS Study Resource: Supervisory Skill Builders Suggested Course Integration: Position-specific courses, Supervision in the Hospitality Industry, or Managing Hospitality Human Resources MUST meet time in position. Certified Front Desk Representative Certified Guestroom Attendant Certified Restaurant Server Certified Maintenance Employee As future supervisors and managers, your students need to be familiar with the skills used by linelevel employees. These position-specific training programs (Front Desk Representative, Guestroom Attendant, Restaurant Server, and Maintenance Employee) include activities, printable checklists and worksheets, and quizzes to test the learner s mastery of required tasks and skills. Approximate Contact Hours (per topic): 4-8 hours online, hours classroom Study Resources: Each individual position includes a START (Skills, Tasks, and Results Training) study resource for its respective certification: Certified Front Desk Representative, Certified Guestroom Attendant, Certified Restaurant Server, and Certified Maintenance Employee. Suggested Course Integration - Front Desk Representative: Managing Front Office Operations or any lodging operations course Suggested Course Integration - Guestroom Attendant: Managing Housekeeping Operations or any lodging operations course Suggested Course Integration - Restaurant Server: Managing Service in Food and Beverage Operations or any food service operations course Suggested Course Integration - Maintenance Employee: Hospitality Facilities Management and Design, Managing Housekeeping Operations, or any lodging operations course 6

9 ACADEMIC A CERTIFIABLE DIFFERENCE ACADEMIC CERTIFICATION FROM AHLEI What makes the American Hotel & Lodging Educational Institute (AHLEI) different from other educational publishers? The academic certification we include with each of our hospitality management textbooks. No other educational publisher offers this tangible industry connection a certificate that tells hospitality employers that your students have mastered the competencies needed to be successful members of a hospitality operation. All AHLEI textbooks sold to schools in the United States and Canada, and to our Global Academic Partner (GAP) schools, include an exam scan sheet. Professors have the option of offering their students the AHLEIgraded, 100-question final exam in addition to their own assessment tools. Those students who successfully complete the AHLEI exam with a score of 70 percent or higher will receive an AHLEI course completion certificate in addition to the course credit and credential awarded by your school. Students who pass the exam with a score of 90 percent higher receive a certificate with honors. AHLEI Academic Certificates are awarded for: Individual Courses 5-Course Area of Specialization (eight subject areas) Rooms Division Management Food and Beverage Management Human Resources Management Accounting and Financial Management Marketing and Sales Management International Hotel Management Club Management Spa Management 6-Course Hospitality Fundamentals Program 8-Course Hospitality Operations Certificate 12-Course Hospitality Management Diploma 12-Course Food and Beverage Management Diploma 16-Course Dual Diploma For additional information, visit or call or American Hotel & Lodging Educational Institute Awards this Food and Beverage Management Diploma to Chris Jones in consideration of the satisfactory completion of the required program of study. The Board of Trustees by virtue of the authority vested in it, does hereby grant this evidence thereof. President & COO Date Chairman of the Board It s extremely important to offer those academic certificates from the American Hotel & Lodging Educational Institute (AHLEI) along with our degree. Our graduates are able to apply for available positions with proof that they have the knowledge needed to hit the ground running. Who better to partner with than AHLEI? William J. Carr, CHA Adjunct Professor, Department of Business & Technology Beckfield College, Cincinnati, Ohio Students who fail the course final exam are permitted one complimentary retake examination. After that, a second retake exam can be ordered for a fee of $ Students who continue to fail after two retake exams may either attempt the Challenge Exam at a cost of $90 or re-enroll in the course, with the institution re-ordering from AHLEI for the course/ exam at the prevailing price

10 ACADEMIC SHOWCASE BECOME AN AHLEI GLOBAL ACADEMIC PARTNER (GAP) SCHOOL The Global Academic Partner (GAP) License provides international hospitality management schools with the opportunity to offer their students AHLEI s respected and globally recognized hospitality courses, multi-course certificates, as well as instructor material, supplemental learning resources, educator certification, and the right to use the AHLEI name, logos, and trademarks. Academic Partner How does it work? GAP Licensees receive preferential pricing, discounted from the regular book prices. Schools that meet AHLEI s standards are invited to apply for GAP status Schools pay an application and license fee, as well as an annual maintenance fee GAP agreements are active for five years, with renewal provisions Schools offer AHLEI s courses and certificates AHLEI certifies full-time faculty members and provides technical assistance with the CHE For information on becoming a GAP school, contact AHLEI s International Sales department , internationalsales@ahla.com, or visit I am very proud to be the first Global Academic Partner of AHLEI in Spain. We want to mix the best of Europe and the United States. We are offering to Spain hospitality education with old European savoir faire and savoir vivre and with American efficiency. Stéphane Demaeght de Montalay, CHE HEC Marbella, Spain We want to develop one curriculum that will provide all students with uniform standards and competencies. That s why AHLEI is a good partner for us; we will be able to quickly implement a curriculum that will prepare our workforce to deliver quality service. Daniel Denis Institut de Formation Hôtelière Touristique, Haiti By being a partner of AHLEI, we hope to raise the profile of the hospitality industry in the country and support hoteliers who sign up to become professionals of high calibre. Dr. Pradeep Nair Taylor s University, Malaysia 8

11 CREATE your own BOOK to FIT your COURSE! With the Customized Textbook option offered by the American Hotel & Lodging Educational Institute (AHLEI), you can choose the chapters you want from AHLEI s extensive line of hospitality management textbooks and combine them to create a unique book that matches your course needs perfectly. No more copyright concerns Include all your course materials in one book Add your own (non-copyrighted) materials Organize the information in the order that best fits your needs Each customized textbook is professionally bound with a standard book cover. The inside pages feature graphics and diagrams and you can create the name of the book. You won t find a more convenient, flexible way to put the material you want to deliver to your students hands. AHLEI helps you identify the specific chapters or case studies you need. The perfect book can be yours with a little help from AHLEI! For additional details, and to receive a copy of the Customized Textbook catalog, call your account executive today at or

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