III 大 M0 大 用

Transcription

1 III 大 M0 2 大 用

2 3 目 米 大 MBA 見見 30 生 生 5 月 9 月15 日( 土)23 日( 日) 大 4 Business School Ranking Full-Time MBA (BusinessWeek, 2010) 1. University of Chicago (Booth) 2. Harvard University 3. University of Pennsylvania (Wharton) 4. Northwestern University (Kellogg) 5. Stanford University 6. Duke University (Fuqua) 7. University of Michigan (Ross) 8. University of California Berkeley (Haas) 9. Columbia University 10. Massachusetts Institute of Technology (Sloan)

3 Business School Ranking Executive MBA (BusinessWeek, 2010) 5 1. Northwestern University (Kellogg) 2. University of Chicago (Booth) 3. University of Pennsylvania (Wharton) 4. Columbia University 5. University of Southern California (Marshall) 6. IE Business School 7. University of Michigan (Ross) 8. University of California Los Angeles (Anderson) 9. Southern Methodist University (Cox) 10. Duke University (Fuqua) Clarke L. Caywood Professor and director of the graduate program in public relations (Medill) LectureCrisis Management Don E. Schultz Professor Emeritus-in-Service of Integrated Marketing Communication (Medill) President of Agora Inc. LectureBranding

4 Bobby J. Calder 7 Charles H. Kellstadt Professor of Marketing (Kellogg) Director of the Center for Cultural Marketing LectureCustomer Insight Andrew Razeghi Adjunct associate professor (Kellogg) LectureInnovation in Management and Global Business Walgreens 大 Golin Harris McDonald s 大 Jellyvision IT

5 Advanced 2011 Integrated Marketing Communications Program for Otaru University EMBA Program at Northwestern University 9 DATE MORNING AFTERNOON/EVENING Saturday Sept. 17 Sunday Sept. 18 (There will be a breakfast buffet that will be open every day starting at 6:30. Come whenever you like.) 8:30 am But pick-up for downtown Chicago. 9:30-11:00 am Take a tour of Chicagoʼs Wrigley Field, home of the Chicago Cubs with Kosuke Fukudome (Cubsʼ first Japanese player). 11:00-12:00 noon Drive through downtown Chicago and see Millennium Park, Grant Park, The Willis Tower and the Hancock Tower. Have photo taken against the Chicago skyline from the Museum Campus. 4:00 pm Arrival at OʼHare Airport PIck-up by Motorcoach and transportation to Chicago Botanic Gardens. 6:00 pm Dinner at Garden Grill at the Botanic Gardens. 6:45 pm Walk through the Chicago Botanic Garden (walk though worldfamous Botanic Garden for exercise and to enjoy the natural beauty. 8:00 pm Check in at the Wyndam Hotel, Glenview. 12:00-1:30 pm Have lunch in the Signature room on the 95th floor of the Hancock Tower. 1:30-3:00 pm Architectural Boat Tour (view Chicagoʼs historic and modern buildings along the banks of the Chicago River and learn the history of the architecture.) 3:00-6:00 pm Visit some of Chicagoʼs famous destination stores, such as Nike Town, the Apple Store, some luxury brand stores, and Chicago department stores. 6:00-8:00 pm Go to Goose Island Brew Pub, Have dinner and sample the beer brewed on site, followed by a tour of the brewery. (Goose Island beer was recently purchased by Anheuser-Busch.) 9:00 Return to hotel Advanced Integrated Marketing Communications Program for Otaru University EMBA Program at Northwestern University DATE MORNING AFTERNOON/EVENING Monday, Sept. 19 Tuesday, Sept. 20 Wed., Sept. 21 6:30-8:15 am Breakfast at Hotel 8:15 am Shuttle bus transportation to 600 Foster, Evanston, Northwestern University campus. 9:00-9:30 am Welcome and overview of seminar, Professor Clarke L. Caywood, Ph.D., IMC. 9:30-11:30 am Branding, Professor Don Schultz, Ph.D. IMC. 11:30-12:00 Official Group photo. 9:00 am Bus pick-up for corporate visit 9:00-12:00 Visit to Walgreens Headquarters with presentation - (Largest drug and retail store chain in U.S.) Visit to Walgreens store in Wheeling (store with innovations that are being tested.) 8:30 am Shuttle Bus transportation to 600 Foster St., Evanston, Northwestern University campus 8:30-11:30 am Crisis Management Clarke Caywood 11:30 am Bus pick-up for downtown Chicago 12:00-1:00 Lunch at Norris University Center or Kellogg cafeteria 1:00-2:00 Walking tour of Northwestern University campus, weather permitting 2:00-5:00 pm Innovation in Management and Global Business, Andrew Razeghi, Kellogg, Northwestern University. 5:30-7:00 pm Dinner at Maggianoʼs Italian Restaurant 7:00-9:00 Time to shop at Old Orchard Mall 9:00 pm Shuttle Bus to hotel. 12:00-2:00 pm Lunch at Korean restaurant 2:00-4:00 pm Visit to McDonaldʼs Hamburger University, Oakbrook. 4:30-6:30 pm Visit to Aurora Premium Outlet Mall (time permitting). 7:30 pm Dinner at Benihana Restaurant, Schaumburg. 12:00-1:30 pm 1:30-2:00 pm Bus transportation to downtown Chicago. 2:00-5:30 pm Enjoy tour of downtown Chicago. See Museum Campus, South Loop and financial area, possibly visit the Art Institute. 6:30-8:00 pm Have dinner at Riva restaurant on Navy Pier or other restaurant of your choice. 8:30 pm Those who like jazz can go to Andyʼs for listen to live jazz. Those who prefer to return to hotel may do so (Karaoke night at hotel bar.) 10

6 Advanced Integrated Marketing Communications Program for Otaru University EMBA Program at Northwestern University DATE MORNING AFTERNOON/EVENING Thurs., Sept. 22 8:30 am Bus pick-up for corporate visit Visit to Groupon or other Corporate Headquarters 12:00-1:00 pm Lunch at Kuni Restaurant (Sushi Bar) 2:00-5:00 pm Consumer Insight, Bobby Calder, Ph.D., Kellogg School of Management, Northwestern 5:00-5:30 pm Greetings by Al Cubbage, Vice President of Northwestern University. Take Metra commuter train from Evanston to Winnetka. 6:00 Barbecue dinner at Caywoodsʼ house. 9:00 Shuttle bus transportation to hotel. 11 Friday, Sept. 23 8:30 am Bus pick-up for downtown Chicago 9:00 am-12:00 pm Enjoy downtown Evanston and the Northwestern campus. Explore Barnes and Noble bookstore, Northwestern bookstores, small retail shops and coffee shops. Those who prefer may go to the Glen, a new area of Glenview with Dickʼs sporting goods, Von Maur department store small retail shops. 12:00-2:00 pm Lunch at restaurants of your choice in Evanston (small groups) 2:30-5:30 Media Training Review in groups with digital visual recording and critiquing using crisis case for presentation 5:30-6:00 pm Closing Ceremony Presentation of certificates by Clarke Caywood 6:45-8:00 pm Celebration Dinner at Prairie Grass Restaurant. Saturday Sept.24 Breakfast, Bus transport to airport and flight to U.S. tour This is a draft of a program. Changes may be made depending on availability of speakers and corporate representatives. If changes are made, we will substitute speakers with similar credentials and corporations of equivalent standing, probably from your preferred list pre-readings 1. 行行 2. 文 文 3. 用 e-learning () 9 月12 日( 月)

7 13 1. McDonald swalgreens Groupon 2. 用 生 方 用 14 金金 3, 月 食 16 5 月