German Tourist Statistics (September 2015)

Transcription

1 Edition October 2015 Performance analysis of selected German cities September 2015 INFINITY - fotolia.com

2 September 2015 in comparison to the previous year 1 Current overview of hotel performance for selected destinations in Germany: Berlin Occ: 90%, ADR: 116, RevPar: 104 September is the best month in Berlin. This year, however, the InnoTrans, which takes place every two years, was missing. A fall in ADR was thus unavoidable. The IFA, HAI and CMS trade fairs, as well as the Marathon weekend all went very well. There was also business group and conference sector trade. The many other smaller events in the city could not be ignored, either. Occupancy thus increased by 4%, despite the absence of the InnoTrans event. Room rates declined by 3%, though RevPar still increased by 1%. Cologne/Bonn Occ: 77%, ADR: 107, RevPar: 82 The latest figures confirm the negative expectations for Cologne/Bonn in September. The Photokina trade fair is only held every two years and the event was absent in In addition, the spoga + gafa events shifted a little further into August. The Kind & Jugend trade fair and the dmexco, which ran very well this year, both generated short-term pickup. Overall, however, there was very little corporate business. In all, there was a 4% decline in occupancy in Cologne and Bonn. Room rates fell by 7%. That led to a 11% fall in RevPar. Dresden Occ: 79%, ADR: 77, RevPar: 61 The forecasts for September in Dresden were depressing. There were many cancellations and extreme declines in group business. However, the Dresden hotels had not been expecting too much from some of the conventions and conferences. The specialist medical congress, the autumn meeting of the Gesellschaft für Arbeitswissenschaft and the Interspeech event all went very well. The impact of the Dresdner Oktoberfest was also positive. The Dresden hotel industry was able to enjoy increases in all key indicators (Occ: +2%, ADR: +2%, RevPar: +4%) 1 Temporary figures (daily collected) quoted are comparisons with those for the previous year Source: Fairmas GmbH/STR Global, details as of Page 2

3 Dusseldorf Occ: 75%, ADR: 103, RevPar: 77 The September forecasts for Dusseldorf provided few grounds for optimism. However, in fact, things turned out far better than expected. Overall, RevPar increased by 0.7%, the result of the negative occupancy figures (Occ: -3%) and a 3% increase in room rates. In the end, the Expopharm trade show and the FIP Congress in the last week of September (a convention that rotates between different venues, and which was absent in 2014) enjoyed far more success than expected. The Euromold trade fair, now in Dusseldorf for the first time after previously being held in Frankfurt, was also a success. Frankfurt Occ: 82%, ADR: 135, RevPar: 110 September generated growth in Frankfurt through a 15% increase in RevPar, due to the positive room rate trend (+11%). This year, the IAA Pkw trade show took place (last year had been the turn of the Automechanika event), and it lasted for two weeks. Although the Automechanika did lead to higher room rates, the IAA also had a strong influence due to the days needed to set up and dismantle the show, as well as its longer duration. The fair was also accompanied by events such as car presentations. Hamburg Occ: 85%, ADR: 120, RevPar: 103 September in Hamburg was characterized by generally very poor business (RevPar: -10%), primarily due to the fall in room rates (ADR: -9%). This year, the high-priced SMM exhibition was absent (it is only held every two years). This was the main reason for the very big drop in room rates. Besides, last year also saw the Wind Energy trade show (also held every two years). Highlights in September 2015 included the Seatrade fair, as well as the Hamburg Cruise Days, an event which also took place last year. Munich Occ: 86%, ADR: 188, RevPar: 162 September in Munich was much less rosy than last year. This year, two major congresses were missing. The IBA trade fair, which only takes place every three years, also remained well below both Page 3

4 expectations and last year s congresses. Room rates were very low. The interim balance of the Oktoberfest has been very disappointing for the organizers and the hotel industry also felt it. Contrary to expectations, occupancy fell by 2%. Room rates were down by 0.4%. This meant a 3% decline in RevPar in September. Hotel Performance September 2015/2014* Occupancy in % Average Daily Rate in Euro RevPar in Euro Var. Var.% Var. Var.% Var. Var.% Berlin 89,6% 85,8% 3,8 4,4% 115,5 119,1-3,6-3,0% 103,6 102,2 1,4 1,4% Cologne / Bonn 77,1% 80,0% -2,9-3,6% 106,6 114,6-8,0-7,0% 82,2 91,8-9,6-10,5% Dresden 79,0% 77,4% 1,6 2,1% 76,5 75,2 1,3 1,7% 60,5 58,2 2,3 4,0% Dusseldorf 74,5% 76,5% -2,0-2,6% 102,9 99,7 3,2 3,2% 76,7 76,2 0,5 0,7% Frankfurt 81,8% 78,8% 3,0 3,8% 134,7 121,5 13,2 10,9% 110,2 95,7 14,5 15,2% Hamburg 85,4% 86,3% -0,9-1,0% 120,1 132,3-12,2-9,2% 102,5 114,2-11,7-10,2% Munich 85,8% 87,7% -1,9-2,2% 188,2 189,0-0,8-0,4% 161,5 165,8-4,3-2,6% *Source: Fairmas GmbH / STR Global, based on data from participants with daily data entry, Data as of Legend OCC ADR RevPar Occupancy Average Daily Rate (net rooms revenue) Revenue per available Room (net logistics revenue per available room) 15,2% 10,9% 4,4% 1,4% 2,1% 1,7% 4,0% 3,2% 0,7% 3,8% -3,0% -3,6% -2,6% -1,0% -0,4% -2,2% -2,6% -7,0% -10,5% -9,2% -10,2% Berlin Cologne / Bonn Dresden Dusseldorf Frankfurt Hamburg Munich Occ ADR RevPar Page 4

5 The Fairmas is published by: Fairmas Gesellschaft für Marktanalysen mbh, Sachsendamm 6, Berlin, Germany Solutions Dot WG GmbH, Kranzer Strasse 6-7, Berlin, Germany Fairmas Gesellschaft für Marktanalysen mbh specializes in market analyses and the development of planning and controlling software for the hotel industry. The company offers its international clientele a hotel benchmarking platform, as well as various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess optimization. As a strategic management consultancy, Solutions Dot WG develops individual and customized strategies and solutions for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent project implementation, is active in support management and interim management, as well as in the total quality management (TQM) sector. The Fairmas is edited by: Nadine Klilian, Marketing & Communications Manager, Fairmas Gesellschaft für Marktanalysen mbh, ticker@fairmas.com Gabriele Kiessling, Consultant und Project Management, Solutions Dot WG GmbH, ticker@fairmas.com Page 5

6 Disclaimer No representation or warranty (express or implied) is given as to the accuracy or complete-ness of the information contained in this publication, and, to the extent permitted by law, Fairmas GmbH / Solutions Dot WG do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Page 6