Our team members extensive and diverse experience includes:

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2 We are a group of professionals with expertise in the development of events and unique experiences, from design, through planning to production. Our team members extensive and diverse experience includes: - An international tour with stops in Thailand, Hong Kong and Austria. - The largest publishing event ever dedicated to a single city. - The design of seven opera productions, four music videos and one animated feature film. - The production of nineteen concerts and the development of five diverse festivals, including contemporary cinema, traditional cuisine and craft beers. - The production of seven fashion shows and organization of several weddings, including those of renown artists, celebrities and entrepreneurs. - Five interior design projects - two concert halls, two offices and one private home. - The production of four award ceremonies and the same number of charitable fund-raising events. - The production of the décor, music and lighting for the Mexican President at the Independence Bicentennial in Mexico. - The launching of fifty-four name-brand products. - The coordination and decoration of eight art exhibit openings as well as seven art exhibitions and forty-five theatre events. We continue working

3 THE COLLECTIVE We nurture events with the necessary attention to generate richly emotional and extraordinary experiences. Knowledge Experience

4 Overseeing the Event FORMULA IDEA From design to production.. Lay-out / Schedule Budget / Price quotes Visualization Reuse Logistics Planning Pre production Construction Set Placement Dismantling Set Event Closing Recycling Evaluation / Results

5 FORMULA Fully involved in each project with impeccable attention to detail. Proposal and design of furniture. Designing the elements to enhance the spaces in accordance with the necessities of each event. Layout. Graphic design. Containers Invitations Cards Bracelets Signage Digital re-touching Large format Illustrations etc... Scenary design and implementation. Designing the elements to enhance the spaces in accordance with the necessities of each event. Giveaway

6 SERVICES EVENT PRODUCTION For any company, holding an event serves as one of the most powerful tools of marketing and communication with current and potential customers. In Lm3ntal, we are dedicated to the entire process of planning a festival, ceremony, party, concert or convention of any kind. For every production, we develop with the customer the most appropriate theme or motif to generate the desired impact. SET DESIGN We create the right environment for the event and its audience, setting the style and suitable environment, fusing aspects of design and architecture with everyday unrealistic elements that immerse the audience in a world limited only by the imagination. INTERIOR DECORATION We coordinate and manage projects that involve transforming an interior space of any kind in an effective functional friendly atmosphere, and for different ranges of activities of daily living. We do this by analyzing and merging colors, textures, furniture, graphics, ornamental products, etc. FURNITURE DESIGN We create objects for everyday use that offer the user the required comfort in an everyday space. We consider the use of recycled materials in the manufacturing process of the products so that they can be reused after its useful life. Our designs also promote sustainability and fusion with traditional processes of our country.

7 SERVICES TECHNICAL DIRECTION We deal with reviewing and coordinating all the technical requirements of services and materials in each project, optimizing resources and providing complications that might arise in the operation of events to provide customer security and economy of means. LOGISTICS DESIGN We structure the appropriate work plan for the development of each event, integrating creative alternatives to the various challenges posed by the project, resulting in an operational methodology that ensures the realization of the idea of the client solution. ART DIRECTION We realize creative development and overall coordination of events fusing ideas for generating the assigned project, assuming the required style and presenting proposals to suit the nature of each concept.

8 EXPERIENCES Art & Culture Fashion & Social Corporative

9 EXPERIENCES Art & Culture Closing Concert of the 1rst. Cultural Festival of Malinalco 2014: Eugenia Leon. Malinalco, Mexico State, Mexico. Services: General Production.

10 EXPERIENCES Art & Culture BeerFest DF 2013 First Craft Beer and Food Truck Festival, Mexico City people per day - Mexico City, Mexico. Services: Design, Art Direction and General Production.

11 EXPERIENCES Art & Culture Design Cine by Dos Equis at The Morelia International Film Festival Events inside the Festival. Morelia, Michoacan, Mexico. Services: Design and Art Direction. Cine by Dos Equis by Cerveza Dos Equis / Developed for the Diseño de Eventos y Produccion S.C. agency.

12 EXPERIENCES Fashion & Social Design Wedding Private Event. Malinalco, Mexico State, Mexico. Services: Design, Art Direction and General Production.

13 EXPERIENCES Corporative Design Del Valle Cancion de Cariño Campaign Launch Party. 300 people - El Plaza Condesa Concert Hall Mexico City, Mexico. Services: Design, Art Direction and Executive Production. Cancion de Cariño by The Coca-Cola Company / Developed for the Diseño de Eventos y Produccion S.C. agency.

14 EXPERIENCES Corporative Design Zona Special K 2013 Activation. Mexico City, Queretaro and Leon, Mexico. Services: Design and Art Direction. Zona Special K by Kellogg s / Developed for the Diseño de Eventos y Produccion S.C. agency.

15 EXPERIENCES Corporative Design Heineken Skyfall Film Premiere. 500 people - Antara, Polanco Mexico City, Mexico. Services: Design, Art Direction and Executive Production. Skyfall by Heineken / Developed for the Diseño de Eventos y Produccion S.C. agency.

16 EXPERIENCES Corporative Design Coca-Cola Pop Festival 2011 Coca-Cola Activations. Foro Sol Mexico City, Mexico. Services: Design and Art Direction. Coca-Cola Pop Festival by The Coca-Cola Company / Developed for the Diseño de Eventos y Producción S.C. agency.

17 EXPERIENCES Corporative Design Diesel Be Stupid 2010 Brand Relaunch Party. 1,000 people - Mexico City, Mexico. Services: Art Direction and Executive Production. Be Stupid by Diesel / Developed for the Diseño de Eventos y Produccion S.C. agency.

18 EXPERIENCES Corporative Design Heineken Open your World Brand Launch Party. 1,000 people - Versal Garden Mexico City, Mexico. Services: Design, Art Direction and Executive Production. Open your World by Heineken / Developed for the Diseño de Eventos y Produccion S.C. agency.

19 EXPERIENCES Corporative Design Good Wishes Tree Sculpture - Puppet Carousel Pictures Reproduction of the book 125 Razones para Creer en un Mundo Mejor in large format. 125 Razones para Creer en un Mundo Mejor by Coca-Cola Campaign with direct impact on 20,000 people. Mexico City, Guadalajara, Merida and Pachuca, Mexico. Services: Art Direction. 125 Razones para Creer en un Mundo Mejor by The Coca-Cola Company / Developed for the Diseño de Eventos y Producción S.C. agency.

20 EXPERIENCES Corporative Design Jezebel, Dunhill Brand Launch Party. 1,000 people - Versal Garden Mexico City, Mexico. Services: Design, Art Direction and Executive Production. Jezebel by Dunhill / Developed for the Diseño de Eventos y Produccion S.C. agency.

21 EXPERIENCES Corporative Futbol Callejero Zero Coca-Cola 2010 Campaign with direct impact on 20,000 people. Mexico City, Acapulco and Cancun, Mexico. Services: Design, Art Direction and Executive Production. Futbol Callejero Zero by The Coca-Cola Company / Developed for the Diseño de Eventos y Produccion S.C. agency.

22 THE TEAM

23 NOÉ CASILLAS Art Direction LUISA CÁRDENAS General Production BETHSABE VÁZQUEZ Art Direction After finishing my courses with a degree in Set Design (ENAT-CENART), I had the opportunity to participate in several productions for theatre, dance, opera and musicals such as La Prisionera, El Cuarto Azul, José el Soñador, Giselle si es él, Sigfrido, El Ocaso de los Dioses, Don Giovanni, Fidelio and recently El Curioso Incidente del Perro a Medianoche. Corporate Affiliations. In the business world I have collaborated with designs for product launchings and brand placement events for companies such as The Coca-Cola Company, Nike, Dunhill, Diesel, Heineken, American Express, Cerveza Dos Equis and Tamayo Museum Foundation over the last five years. As production coordinator I have concentrated on the planning and coordination of brand placement publicity launches, festivals and projects for cultural and institutional events, both public and private, as well as different types of shows and entertainment. I ve dedicated myself to this work since 1997, collaborating on productions for brands such as Heineken, Bohemia, Cerveza Dos Equis, Kellogg's, Nike, Adidas, Del Valle, Dunhill, Diesel, American Eagle, Fashion Week Mexico, Fundacion del Museo Tamayo, among others Also I ve participated in productions such as ABCDF, Diccionario Gráfico de la Ciudad de México (2001); ABCDF, Palabras de Ciudad (Palacio de Bellas Artes, 2002); Historias del Desencanto (interactive videofilm, 2005); FICCO, Festival Internacional de Cine Contemporáneo de la Ciudad de México (2007 and 2008); different productions for theatre, videoclips, cultural meetings, community radio, etc. I have a bachelor's degree in Set Design from the National School of Theatre Arts of the INBA. I design and coordinate the production of brand placement events, fashion shows and festivals, cinema festivals and movie premiers, art expositions, publishing events, theatre and opera, including Mario Testino Portraits (2006) ; Fashion Week Mexico (2007 and 2008); 125 Razones para creer en un Mundo Mejor, tour by Coca-Cola; Krave Tour (2012); La Zona Special K (2013); ProChile (2013); etc., developed for DEP agency. Also I have collaborated with design and production coordination for companies such as Kellogg's, The Coca-Cola Company, Heineken, Dunhill, Cerveza Dos Equis, Bohemia, Editorial Mapas, Cartier, Chanel, Louis Vuitton, Tequila Casa Dragones, Coleccion Jumex, Japan Tobacco International, Puma, Nike, and others.

24 We nurture events with the necessary attention to generate richly emotional and extraordinary experiences. lmentalcolectivo.com