CREATIVE INDUSTRY and vehicle heritage protection in Hungary

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1 CREATIVE INDUSTRY and vehicle heritage protection in Hungary Presented by: Szilvia Farkas Head of Communications and Public Affairs National Creative Institute 7 November 2014 FIVA - MAVAMSZ Conference - Budapest

2 NATIONAL CREATIVE INSTITUTE Under the brand National Creative Institute is planned to build up a network of regional departments which work in close cooperation with universities, for-profit and non-profit patners, municipalities and governmental bodies, etc. Its supervising organization is the 100% state-owned Carpathia Ltd. The first regional Creative Institute has been established at the beginning of 2014 in Szombathely. The National Creative Institute wants to contribute to the national and international competitiveness and sustainability of the creative industry by developing the regional creative industry promoting creative employment policy and creating jobs developing technologies for mobilization, car industry and mechatronics its incubation activity for the regional creative and internet industry creating creative university studies and training programs

3 THE CREATIVE INDUSTRY Creative industries are those based on individual creativity, mastery, expertise and abilities, and so are able to create prosperity and employment through the creation and use of intellectual property. Creative industries can be sorted into the following groups according to UNCTAD categories: Cultural Heritage Traditional fields of cultural expression areas Arts and artisanship Places of culture conveyance Archeological sites, museums, libraries, exhibitions Arts Performing arts Live music, theatre, dance, opera, etc. performances Visual arts Painting, sculpture, photography, etc. Media Audio-visual content Film, television, radio, other broadcasts Books and other printed material publishing Electronic and printed press Functional areas New media Software development, video games, digitalized creative content Creative service Architecture, advertising industry, creative R&D, cultural and entertainment content and services Planning Industrial arts, interior design, graphics, ergonomic design and fashion, jewelry, toys

4 CREATIVE INDUSTRY:

5 Design, ergonomics and form Toy industry IT and software industry Internet economy Creativity in applied arts Cultural heritage protection and antiquity Art photography and Film, video-, and digital imaging animation New media industry Cultural branch Publishing Creative industry R&D&I Architecture, interior design Fashion Performing arts and entertainment industry Digitalization, archiving and reprography Advertising Artisan craftsmandship and industrial arts Music industry TV and radio services

6 The future restructuring of the cultural institute system Forming of CREATIVE SERVICE CENTERS between CREATIVE CENTERS COMPETITIVE CREATIVE SERVICES 1. INDUSTRY SECTOR (70%) 2. LOCAL GOVERNMENT SECTOR (10%) 3. PUBLIC SECTOR Szolgáltatásfejlesztési pályázatok National markets, market services (75-80%) (20%) EMPLOYMENT POLICY SECTOR EXPORT markets and services (20-25%)

7 Partnership between the National Creative Institute and the Federation of Hungarian Historic Vehicle Clubs (MAVAMSZ) Agreement signed: 22 February 2014 in Szombathely The long-term goal of the cooperation: The inclusion of heritage protection in the technologies of the future, prescribing new paths along the intersection of these fields.

8 Partnership between the National Creative Institute and the Federation of Hungarian Historic Vehicle Clubs (MAVAMSZ) The main topics of the project in Szombathely: Creative education in the area of heritage protection The accreditation of the new mechanical engineering course at Savaria University paves the way for the launch of the restoration engineer course. This includes new elements of digital technology, such as 2D and 3D modeling, reproduction (e.g. spare parts), inclusion of synthetic materials, with special focus on new printing technologies. Digital information publishing, raising awareness of vehicle heritage protection. Application of new technologies in the field of vehicle heritage protection: creation of international professional databases; online trade The creation of the Trans-Danubian Creative Economic Development Center s Creative Automotive Technology Center starting from 2016: Get to know Design Create Play Have Fun

9 University of West Hungary - Savaria University Center CREATIVE TRAINING IN VEHICLE HERITAGE PROTECTION - Lessons and further training services linked to National Digital Public Employment Program - Science and social science education in the field of creative industry - Machine industry, vehicle engineering, transportation engineering and production technology related courses - High tech industry and technology development related courses - Intelligent technology and digital society future research related courses - Digital, information and communication technology related courses - ICT and ICT development related courses - Creation of Central-European Digital and Creative University pilot program - Research, development and innovation activities related to the above mentioned educational fields

10 CREATIVE INDUSTRY development and cooperation potential Szombathely Creative Center program AUTOMOTIVE INDUSTRY 1. 2D and 3D digitalization and spatial modeling services, 2. 3D printing, industrial form and part design, vehicle and mechatronic structure elements for digital reproduction, as well as pre-production services, 3. Simulation software development and system development related services, 4. Mechanical and automotive industry diagnostic software and system development related services 5. CAD/CAM, 3D Visual application as well as vehicle and mechatronic application related services, 6. Automotive industry related entertainment industry and GPS application development, content service development, 7. Digital automotive industry documentation, digital service logs, online information system development related services, 8. Automotive industry smart glasses application development, diagnostic, production technology and automotive repair and maintenance related content services, 9. Creation of industrial form and ergonomics design related services, 10. Automotive industry marketing and new media applications related services, development of automotive industry and transportation related communication systems 11. Development of automotive industry related restoration and refurbishing services and transportation history heritage protection related services, 12. Creation of ICT and server farm services. 13. Developing creative and vehicle technology and knowledge transfer services and their sustainable operation, 14. Developing and running of practical courses for mechanical engineering s industrial design and production technology elements. 15. Provision of incubation services and support for creative and high-tech entrepreneurs and companies. 16. Provision of patent and intellectual property legal protection services for creative and high-tech entrepreneurs and companies.

11 Creative and Digital Center in Szombathely Cooperation with MAVAMSZ 9 CREATIVE ECONOMY FUNCTIONS The cavalry barracks erected in the second half of the 19 th century now house 12 heritage buildings, which will be utilized during the development of the Trans- Danubian, national and European creative economy service, R&D and innovation roles: 1. Creative education and information center 2. High-Tech research and development center 3. Digital creation and discovery center 4. Digital history and ecology park 5. Digital national cavalry (hussar) memorial center 6. Creative design center 7. Trans-Danubian creative cultural logistics and digitalization center display storage 8. SavariaTimer international oldtimer experience and digital transportation history visitors center 9. National digital theatre and arts center

12 Creative and Digital Center in Szombathely Cooperation with MAVAMSZ Get to know Design Create Play Have Fun The world s first 3D car copy collection Scale 1:1 vehicle copies Virtual-Interactive 3D historical and production history exhibition Technological R&D&I Scale 1:3 vehicle copies Creative vehicle constructs and games Scale 1:18 vehicle copies Vehicle restoration, scale 1:1 spare parts copying and production Digital game and entertainment industry developments

13 Trans-Danubian Creative Economy Development Center Creative Vehicle Technology Center Ground floor 1st floor

14 THE CREATIVE and DIGITAL WORLD Present developments, practical applications - DIGITAL COPIES AND REPRODUCTIONS - DIGITAL PRODUCTION AND SPARE PARTS PRODUCTION - DIGITAL MODELING - DIGITAL CREATION - DIGITAL EXPERIENCE AND ENTERTAINMENT - DIGITAL INFORMATION TECHNOLOGIES - NANOTECHNOLOGY - MATERIAL RESEARCH, DEVELOPMENT AND INNOVATION - HEALTHCARE INDUSTRY - GAMES AND TOY INDUSTRY - SPACE EXPLORATION - AUTOMOTIVE INDUSTRY - FASHION INDUSTRY - CONSTRUCTION INDUSTRY - MILITARY INDUSTRY

15 CREATIVE Vehicle Technology Center Get to know Design Create Play Have Fun Virtual car factory 2D-3D interactive CAR FACTORY

16 Get to know Design Create Play Have Fun

17 Get to know Design Create Play Have Fun DIGITAL AIRPLANE STORAGE - FLIGHT

18 Get to know Design Create Play Have Fun DIGITAL CONSTRUCTS AND DIGITAL CREATION

19 Digital Creation Center Get to know Design Create Play Have Fun DIGITAL MOTOR FACTORY

20 CREATIVE R&D&I Center Digital material structure and technology research and development

21 From digital modelling to series VEHICLE INDUSTRY

22 Digitalization R&D&I From digital imaging and scanning to digital object creation

23 Digital vehicle reproductions 3D reproduction Skyfall Aston Martin DB5 digital copy and 1:3 scale 3D printed model Out of the three copies, two were destroyed during the film shoot, and the third (or what was left of it) auctioned for GBP ( EUR).

24 1:1 scale copies From the automotive industry to the music industry

25 Dutch company Mataerial used a well-known robotic arm from the automotive industry, attached a printing head onto it, and it can now be used to draw in 3D space. Industrial 3D digitalization and printing

26 Digital LICENSE PLATE applications R&D&I Constant uplink to vehicle registration offices and services - Checking insurance status - Checking green card service status - Car theft - Emergency signaling - Integrated camera - Radar and robot detectors receiving digital road signals and beacons - Ads California: Car ads were not legalized. If the car is stationary for more than 4 seconds, ads appear on the license plate.

27 CONCLUSION The world is now heading in a direction that seems to make heritage protection part of the creative industry. This means that vehicle heritage protection will need to find it s place and role in the given national, European and international creative industry.

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