Alternate Weekend Program for Working Professionals at New Delhi August 2009-May 2010 INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

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1 Alternate Weekend Program for Working Professionals at New Delhi August 2009-May 2010 INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

2 Indian Institute of Technology, Bombay (IIT Bombay) IIT Bombay set up by an Act of Parliament, was established in 1958, at Powai, a northern suburb of Mumbai. Today the Institute is recognized as one of the centers of academic excellence in the country. Over the years, the dynamic progress at IIT Bombay in all academic and research activities, and a parallel improvement in facilities and infrastructure, has kept the institute on par with the best institutions in the world. About 20 percent of its graduates and postgraduates are entrepreneurs many of them first generation. (http://www.iitb.ac.in/) Shailesh J Mehta School of Management (SJM SOM) IIT Bombay established its management school in 1995 to promote interdisciplinary learning and to keep up with the changing environment and with the objective of transforming professionals to "Renaissance Leaders" of tomorrow. In the year 2000, the school was renamed as Shailesh J Mehta School of Management, in honor of Dr. Shailesh J. Mehta, a distinguished alumnus of IIT Bombay and a generous contributor to the school. SJM SOM already leads the way in preparing its Graduates to respond to the new challenges by drawing on the varied intellectual resources of IIT Bombay and providing an outstanding and innovative program in management education. (http://www.som.iitb.ac.in/) 1

3 Continuing Education and Quality Improvement Programme at IIT Bombay With the rapid pace of growth in technological knowledge and frequent paradigm shifts in technology, Continuing Education of working professionals in industry is a vital need. Continuing Education Programmes are being conducted all over the country and abroad. In addition to regular short term programmes, CE&QIP also conducts intensive courses on selected topics leading to a certificate on successful completion and evaluation. 6 th Batch of CEP Certificate Programme in MARKETING and HUMAN RESOURCE MANAGEMENT 6 th batch of CEP Certificate Programme in Marketing and Human Resource Management will be held in New Delhi. The programme will be coordinated by Professors S. Bhargava and Prof Dinesh Sharma of Shailesh J. Mehta School of Management, IIT Bombay. This program has been running successfully for last 5 years, simultaneously at Mumbai and New Delhi. This year it is being launched in Pune for the benefit of working professionals in Pune. During last 5 batches, this programme was well received by the executives and managers working in different kinds of organizations, viz. government, private and family managed businesses. Marketing function and management of people in any kind of business are increasingly becoming important today to build and maintain the sustainable competitive advantage. Contemporary businesses scenario demands to have pace with the fast changing business scenario, which in turn requires more competent professionals with a broader base of skills and expertise in the field of Marketing and People Management. Successful business leaders in the corporate world have realized it and are applying all possible strategies to hone up the business 2

4 development skills of people, who can bring the creative and innovative edge to the business. This program has been exclusively designed to meet the emerging needs and includes topics that bridge the existing gap and facilitate easy transition to the required platform for success. Proposed Certificate Programme in Management with specialization in Marketing and Managing People is an endeavor to provide an opportunity to the working professionals to get an in-depth orientation and exposure of management through the faculty of repute. Issues Addressed through the Programme This programme seeks to address a set of issues as stated below: Address the emerging paradigms in the field of Management. An emphasis on current concepts and applications. A focus on those skills most needed by Marketing and HR people today: Analytical reasoning, effective communication and teamwork. An integration of information management system applications within the curriculum. A blend of topics addressing conventional Marketing and People Management with a focus on the requirements of modern businesses. Programme Duration This Certificate programme of CEP, IIT Bombay will be held during August 2009-May 2010, in New Delhi. Classes are proposed to be held on every alternate weekend (Saturdays and Sundays). Total number of program days will be around 37 days over 19 weekends in a year. Classes will be held on Saturdays (afternoons) and Sundays. Target Participants Through this programme, an attempt is being made to impart high quality education to the professionals, who are interested in building their career and business by acquiring a superior competency in the area of Management. Executives, who have some experience and assumed or aspire to assume higher responsibilities at the managerial level, will benefit from the proposed programme. It will be useful to graduates working in private organizations, government, public sector firms, entrepreneurs, and managers of family managed businesses. Pedagogy and Programme Faculty The programme pedagogy will involve use of case studies, lecture-cum-discussions, video / film discussions etc. Professors S. Bhargava and Dinesh Sharma of Shailesh J. Mehta School of Management, IIT Bombay will be the programme coordinators and key teaching faculty for this programme. The programme will include other faculty members from IIT Bombay, leading experts from industry and academia. Programme Fee Total fees for the programme will be Rupees Ninety six thousand (Rs.96, 000/-) only. Each participant is required to pay the total fee by a crossed demand draft drawn in favour of THE REGISTRAR, IIT BOMBAY (CEP ACCOUNT) and payable at Mumbai. The payment is to be made on or before August 19 th, This fee includes the course material to be given to the participants. 3

5 Award of Certificate For successful completion of the programme, all participants will have to appear for a comprehensive examination at the end of the programme. Each participant will be awarded a certificate of completion by CEP, IIT Bombay on successful completion of the programme. Programme Structure This programme will cover both the conceptual and practical aspects of the marketing and human resource (HR) functions. Following table indicates the broad coverage of the programme: S.N. Coverage of Topics Foundation and Fundamentals of Management A 1 Principles of Management, 2 Strategic Management: Business Strategies and Processes 3 Understanding Individual in Organizations 4 Fundamentals of Organizational Behavior 5 Marketing Function and it s Role in Business 6 Fundamentals of Marketing 7 Accounting Principles 8 Principles of Finance 9 Economic/Business Environment and Managerial Economics 10 Information technologies in Management 11 Introduction to Human Resource Management B Marketing Management 12 Consumer and Industrial Buyer Behavior 13 Product Planning and Management 14 Management of Marketing channels and Physical Distribution 15 Managing Sales & Selling Techniques 16 Service Marketing 17 Pricing 18 Branding and Brand Management 19 Integrated Marketing Communication and Advertising 20 Relationship Marketing and CRM C Managing People (Human Resource Management) 21 Recruitment and selection 22 Performance Appraisal 23 Self Development 24 Communication Effectiveness 25 Training & Development 26 Leadership Development, Culture Building and Team Management 27 Managing People at Workplace 28 Integrating Marketing and HRM 4

6 Profile of the Programme Coordinators Dr. S. Bhargava is Professor of Organizational Behavior & Human Resource Management at the SJMSOM, IIT, Bombay. He teaches Organizational Behavior, Human Resource Management, and Business Entrepreneurship Development and is engaged in research as well as consulting in same areas. Dr Dinesh Sharma comes with diverse experience in marketing as practioner, researcher and teacher. He has worked in Industry before joining research and teaching career. His teaches marketing strategy, marketing research brand management, sales management. He has published several research papers in many peer reviewed international journals and also has written case studies. Important Instructions about the Certificate Programme Medium of instruction will be English. The programme is non-residential. The candidates are advised to go through the brochure carefully before applying for registration. The last date now for the receipt of the registration form along with total fee is on or before August 19 th, Total fee is to be paid in Advance. There is no provision for installment. The tuition fee once paid would not be refunded under any condition. Registration fees paid by a candidate cannot be transferred to another candidate except in the case of company-sponsored candidates. Minimum attendance requirement will be as per rules of CEP, IIT Bombay. No participant will be allowed to appear in final exam without meeting attendance requirements. No certificate will be awarded without satisfactory performance in end examination. Conduct of this program is sole discretion of IIT Bombay and can be rescheduled or cancelled due to any unavoidable circumstances. In that case the participant fee will be fully refunded. Important Dates: Last date for Registration for New Delhi : August 19 th, 2009 Date of Start of the Programme at New Delhi : August 23, 2009 Date of Start of the Programme at Mumbai : August 30, 2009 Date of Start of the Programme at Pune : August 29, 2009 Prof. S. Bhargava / Prof Dinesh Sharma Coordinator, Certificate Programme in Management Shailesh J. Mehta School of Management, IIT Bombay Powai, Mumbai, Telephone: (Office) / 7897 / 7763 Mobile: Fax:

7 REGISTRATION FORM Participant s Details Certificate Programme in MANAGEMENT Conducted by Continuing Education & Quality Improvement Programme, IIT Bombay At New Delhi (August 2009-May 2009) Name: Address: PIN Phone (Office) (Res.) (Mobile) Fax: Academic Details Degree Year of Completion Major Marks Obtained Work Experience Organization Duration Role Responsibilities Sponsored Participant Signature of Sponsoring Authority: Name: Designation: Name of the Organization: Address: PIN Phone: Registration Details DD No.: Dated: Drawn on: Bank Amount: Rs. The draft should be drawn in favour of Registrar, IIT Bombay CEP Account. Date: Signature of the applicant: 1

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