Recruiting from India: Market Trends and Future Potential SUSHIL SUKHWANI EDWISE INTERNATIONAL & ZIPING FENG - THOMPSON RIVERS UNIVERSITY

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1 Recruiting from India: Market Trends and Future Potential SUSHIL SUKHWANI EDWISE INTERNATIONAL & ZIPING FENG - THOMPSON RIVERS UNIVERSITY

2 INDIA S LEADING OVERSEAS EDUCATION CONSULTANCY Sushil Sukhwani, Founder Director Of Edwise Pioneers In The Field Of Overseas Education Since Marks Our 25th Year Of Guiding Students To Study Abroad. Edwise Has A Team Of Over 400 Staff 24 Offices Across 17 Cities In India. Wholly Owned, No Franchise, No Associates, No Partners Or Subagency The Extensive National Networkensures A Complete Penetration Across India.

3 INDIA 29 States 7 Union territories Largest Democracy In The World. 7th Largest Country In The World Most Ancient Civilizations Current Population (1.28 Billion) 50% Of India s Current Population is under 25yrs Current Population of 1.28 Billion =17.31% Of The World s Population Source : Wikipedia

4 LITERACY IN INDIA The world's first university was established in Takshila in 700 BC. More than 10,500 students from all over the world studied more than 60 subjects. The University of Nalanda built in the 4th century was one of the greatest achievements of ancient India in the field of education. 8.6% of the population are educated up to High School and only 4.5 % has achieved graduation (57 million) A majority of 32.6% population is not even educated up to the primary school level. Literacy is traditionally understood as the ability to read & write. Source: Wikipedia

5 INDIA HAS 22 NATIONAL LANGUAGES The big six languages - Hindi, Bengali, Telugu, Marathi, Tamil and Urdu - are each spoken by more than 50 million people. A total of 122 languages are each spoken by more than 10,000 people. The 1961 census of India listed 1,652 languages, though some of these may have effectively been dialects, and a few languages have died out since then. Today we estimate it to be about % of our population (1.28 Billion) around 125 million people speak English. India is second only to the world's second-largest English speaking USA when it comes to speaking English Source : Wikipedia

6 ECONOMIC DATA 9th Largest Economy Average Annual GDP Growth Rate Of 5.8% Pricewaterhouse Coopers Report Indian GDP Is Expected To Grow At An Annualized Average Of 8% One Of The Worlds Fastest Growing Economies India Ranks 140th In The World In GDP Per Capita At PPP Labour Force Is The Worlds Second Largest. The Million Worker Source :Wikipedia

7 EDUCATION INFRASTRUCTURE Number Of Universities in India : 742 universities Number of Colleges in India :35,829 Top Engineering & Technology Universities in India (QS World University Ranking 2015/16) : > INDIAN INSTITUTE OF TECHNOLOGY DELHI (IITD) RANK 44. >INDIAN INSTITUTE OF TECHNOLOGY BOMBAY ( IITB) RANK 52. >INDIAN INSTITUTE OF TECHNOLOGY MADRAS (IITM) RANK 72. >INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR RANK 90. > INDIAN INSTITUTE OF TECHNOLOGY KANPUR (IITK) RANK 95. >INDIAN INSTITUTE OF TECHNOLOGU ROORKEE (IITR) RANK 137. >UNIVERSITY OF DELHI RANK 268. Source : Wikipedia/QS World University Rankings

8 INDIAN INSTITUTION OF TECHNOLOGY (IIT) JOINT ENTRANCE EXAMINATION (JEE) Admission for UG Engineering In ,350,000 appeared for the JEE MAIN examination 119,000 of the above students qualified that year to appear for JEE-Advanced examination (9%) 27,152 qualified of which 14,269 i.e % were only admitted That is slightly over 1% of the original aspirants were enrolled 3 Idiots Video depicting competition Source : Wikipedia

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10 RESERVATION SEAT RESERVATION % OF RESERVATION UNAIDED FORWARD COMMUNITY COLLEGES AIDED BACKWARD COMMUNITY COLLEGES AIDED OPEN QUOTA 65% 50% 40% SCHEDULED CASTE 8% 15% 15% SCHEDULED TRIBE 2% 5% 5% COMMUNITY QUOTA 25% 10% 20% MANAGEMENT QUOTA 20% 20% BESIDES CASTE : FROM THE OPEN QUOTA 5% - NON RESIDENT INDIANS 30% - WOMEN 3% - HANDICAPPED 3% - SPORTS 5% - EX-SERVICE MEN/FREEDOM FIGHTERS/STATE/CENTRAL EMPLOYEES 20% - IN HOUSE 5% - MANAGEMENT Source : Wikipedia

11 SIMILAR SITUATION PERSISTS FOR MANAGEMENT AND MEDICAL UG & PG ,89,759 people appear for Common Aptitude Tests (CAT) for IIM (PG)-Indian Institute of Management admissions. Only 3335 were admitted 1.76 % ,23,701 students appear for PMT (Pre Medical Test) JEE (Joint Entrance Exam) non quota seats total 3.46% Source: Wikipedia

12 ISSUES WITH INDIAN EDUCATION SYSTEM Need to create a large number of additional seats Quality issues in higher education in India Persistent issues with respect to the employability of graduates not meeting industry expectations.

13 REQUIREMENTS TO ESTABLISH A CAMPUS Foreign operators of branch campuses in India must: Be not-for-profit Have been in existence for at least 20 years Be accredited by a reputable organization Be ranked in the top 400 in one of three global rankings: the UKbased Times Higher Education or Quacquarelli Symonds (QS) rankings, or the Shanghai Jiao Tong University Academic Ranking of World Universities; Offer course content as good as that offered via their main campuses; Not repatriate money earned on Indian soil or distribute profit or dividends to members. Silent about : Reservation. Source : British Council Report

14 WHY INDIAN STUDENTS STUDY ABROAD? Shortage Of Capacity Vs. Demand Quality Of Education Tier 2 In India Vs Tier 2 Overseas International Exposure -Study, Live, Work Immigration BUT Exchange Rates And High Fees Are The Deterrent

15 WHAT INDIANS STUDY IN USA (EDWISE DATA) Engineers Math Computer Science STEM 40% Physical & Life Sciences Business Management Accounting 40% Finance Internal Business Misc. Courses Physiotherapy Pharmacy Hospitality 20% Physiology Art & Design Media Etc. 3 Idiots Video Clip depicting course selection at early age,

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17 Why Institutions & Governments Worldwide Need Students From India. To Increase Diversity, Quality Students And Revenue. College Enrolments Declining (US Census Report) Financial Challenges At Approximate One Third Of The Institutions (Bain + Company) Mooc s And Digital Education. Attracting Students. Source Countries Building Capacity. Such As China, Malaysia And Korea. International students are a direct export revenue as well as they create lot of jobs for the domestic economy. Ageing population in Canada (Avg Age 40.4yrs) Need to maintain economic growth and service the social security benefits(canada)

18 LARGE SOURCE COUNTRIES FOR USA China 31 % India 14% South Korea 7% Japan 2% Taiwan 2% Vietnam 2% TOTAL - 58% Only Saudi 6% Canada 3% Brazil 2% Mexico 2% Focus only on Asia Source: Open Doors

19 LARGE SOURCE COUNTRIES FOR CANADA Source: Dept of Immigration & Border Protection Australia

20 WHAT THE INDIAN MEDIA IS SAYING F1 VISA ISSUANCE = 26, = 24, = 37, = 36, = 56,653 VISAS ISSUED FROM INDIA VISA BY PROGRAM WEST = 25,000 KOLKATA = 3,700 ENGINEERING = 37.5% HYDERABAD = 27,000 MATH = 31.4% SOUTH + NORTH = 29,500 BUSINESS = 10.7% TOTAL = 85,200 Source : HT Newspaper

21 INDIA DATA FURTHER ANALYSIS Source: IIE. Open Doors

22 Source Countries GDP Per Capita vs UG/PG GDP PER CAPITA % UG/PG /15 % UG % PG Japan 46,203 46,679 38,634 36,194 19, South Korea 24,155 24,454 25,998 27,971 63, Taiwan NA NA NA NA 20, China 5,574 6,265 6,992 7, , Vietnam 1,543 1,755 1,909 2,052 18, India 1,472 1,450 1,455 1, , Source: Open Doors /Higher Education in India: Vision 2030,EY-FICCI; Ministry of Labor; RBI; Census 2011; EY Estimates

23 Why More Visas Were Issued In India In 2015 Since 1998/99 till date Korea Economy slowly and more local institutions Japan Lower Demand for American Education Taiwan Lower Demand for American Education and Economy Slowing down.

24 OBSERVATORY ON BORDERLINE HIGHER EDUCATION 2012 SURVEY 53% Of Students In Australia Through Education Consultants 41% Of Students In Canada Through Education Consultants 38% Of Students In UK Through Education Consultants 11% Of Students In USA Through Education Consultants Australia, UK,Canada, NZ, Singapore, & Now USA Have All Seen An Increase In Applications And Enrollments Via Education Consultants.

25 USA INTERNATIONAL STUDENTS SOURCE DATA 2007 Education Consultants Contributed 4% Of International Students Vs 43% From The Institution Website 2013 Education Consultants Contributed 28% Of International Students Vs 28% From The Institution Website Should You Work With Education Consultants? Last Years igraduate Survey Said 49 % Of The International Students Used Education Consultants It is estimated that over 60% students in India USA Education Consultants Source: IIE.Open Doors

26 RANKING - TOP 3 DESTINATIONS FOR INTERNATIONAL STUDENTS USA UK AUSTRALIA QS TOP QS TOP 101 TO THE HIGHER EDUCATION TOP THE HIGHER EDUCATION TOP 101 TO Source : QS/THE HIGHER EDUCATION

27 DO HIGHLY RANKED INSTITUTIONS WORK WITH EDUCATION CONSULTANTS? From the QS Top 100 Universities 19 universities work with Edwise. From the QS Top universities work with Edwise. From The Higher Education top universities work with Edwise. From The Higher Education top universities work with Edwise. So 31 of the top 200 ranked institutions don t have an issue working with Edwise and there would be an estimated 3-4 more who further work with Education Consultants. Note There 31 Are From UK, Australia, New Zealand

28 NUMBER OF UNIVERSITIES vs. WORKING WITH EDUCATION CONSULTANTS

29 AVERAGE % OF INTERNATIONAL STUDENTS ON AN AVERAGE CAMPUS IN Source : ICEF Monitor

30 DATA ON OUTBOUND STUDENTS FROM INDIA YEAR US UK AUS CANADA NZ GERMANY CUMULATIVE ANNUAL CUMULATIVE CUMULATIVE CUMULATIVE ANNUAL ,32,888 17,750 46,380 39,582 20,227 9, ,02,673 19,750 49,265 31,665 12,092 7, ,754 22,385 54,396 28,929 11,349 5, ,00,270 29,900 7, ,601 12,301 4, ,03,895 39,090 1,00,310 17,549 11,616 3, ,04,897 38,500 1,20,913 9,561 9,252 3, ,03,260 34,065 96,407 8,325 6,348 3, ,563 25,905 27,078 7,304 3,855 3, ,833 19,228 38,649 6,927 2,599 3,583 Source: UK HIGHER EDUCATION STATISTICS AGENCY/AUSTRALIA EDUCATION INTERNATIONAL/CITIZEN & IMMIGRATION CANADA/NZ MINISTRY OF EDUCATION /DAAD GERMANY/CBIE

31 WHERE DO THEY GO & WHY? PROGRA M DURATIO N (YRS) PART TIME WORK POST STUDY WORK COUNTRY UG PG HOURS MONTHS TUITION COST IMMIGRATION OTHER FACTORS DURATION, EDUCATION UK NA HIGH DIFFICULT QUALITY, PROXIMITY AUS HIGH EASY JOBS NZ AFFORDABLE EASY JOBS SINGAPORE HIGH DIFFICULT PROXIMITY, SAFETY LOW COST PG CANADA AFFORDABLE EASY DIPLOMAS USA HIGH DIFFICULT QUALITY, JOBS

32 GDP Destination Countries vs India CANADA 52, , , ,271.1 USA 49, , , ,629.5 UK 40, , , ,603.3 AUSTRALIA 62, , , ,887.0 NZ 37, , ,409.0 SINGAPORE 53, , , ,286.8 INDIA 1, , , ,595.7 Source : Wikipedia

33 Why Universities Work With Education Consultants? Filter & Prescreen Student Applications Application Are Comprehensive And Complete Reduce Processing Times For Applications At Institution Thus Save Costs. Achieve Better Conversion Vs Competition, Achieve Better Market Share Higher Enquiry To Enrollment Conversion. Education Consultants Can Assist With Borderline Profiles Assist With Attestations And Academic Evaluations Assist For Visa High Success. Increase Conversion Pay Only On Performance So Low Cost High Returns Earlier Students Asked Why Apply Through Education Consultant? Now Students Ask Why Apply Directly As The Education Consultants Help Me At No Cost

34 What Can An Education Consultant Do For You? Represent You To Prospective Students On A Year-round Basis. Provide You With Up-to-date And Reliable Market Information And Inform You On Which Programs Local Students Are Currently Seeking. Schedule Interviews For You To Interact With Potential Students. Conduct Various Recruiting Fair Circuits Which Are A Perfect Platform For Overseas Educational Institutions Who Are Looking To Maximize Their Recruitment Numbers. Creates Awareness For Your Brand In The Market. Recruiting Quality Students Efficiently At A Relatively Low Cost. Sms & Student Database In India. Students Applications That Have Been Prescreened. Assist with Distribution Of Materials To All Branches Across India. Communicate With Students And Institutions For Applications.

35 WHAT DO EDUCATION CONSULTANTS WANT? To Work With Institutions That Are Accredited, Recognized Offer Quality Education And Of High Rank Specific Admission Requirements Quick Response To Queries Fast Application Processing Support Office Visits Offline Or Online Space For Name Of Education Consultant On Application Form Brochures Budgets For Advertising /Promotions Attend Fairs Leads From University Website No Transfer 1st Semester Prevent Jumpers University To List Authorized Agents On The Website. This Clears Up The Subagent Situation. Training as Universities As Well As Consultants Face Manpower Turnover Issues Some Don t Charge, Don t Worry About Double Dipping. Some Universities Work With Agents For Esl But Not UG & PG Programs Some Universities Work With Agents From China Etc, But Not With India

36 HOW MANY EDUCATION CONSULTANTS Focus On Regionally Strong As Well As National Players Reputed And Established - Take References From Institutions AIRC Certified Cautious With Those Who Work With Sub Agents Ensure Quality Checks

37 MARKET DEVELOPMENT STRATERGIES India Regional Student Profile North India UG, Business West India UG, Business, IT, Engineering, Pharmacy, Performing Arts South India PG, IT, Engineering East India PG, Business, Literature

38 OFFICE VISITS Meet Staff Build Relationships Training Counselors Institutions And Agents Face Manpower Turnover Update On Local Market Situation Meet Parents And Students Interview To Feel Right Match

39 UG VS PG % - MARKETS COMMUNITY COLLEGES As per open doors data 9.4% of all International Students In America study in community colleges. Indians family in vicinity UG very small 4yrs at a stretch not comfortable. 50% of high school students in the USA enroll in Community Colleges but only 9.4% international but almost none from India. 123 IB schools in India but they graduate students of which half looks at studying overseas Canada community colleges have done well with Indian students as they have PG applied and diploma programs CANADA INTERNATIONAL STUDENT PROFILE TYPE OF INSTITUTION % OF STUDENTS 2014 % OF STUDENTS 2015 MASTERS DEGREE UNIVERSITY 7.56% 8.5% PG DIPLOMA COMMUNITY 67.23% 68.24% UG DEGREE/DIPLOMA COMMUNITY 19.24% 22.07% UG DEGREE UNIVERSITY 5.95% 1.18% Source : Wikipedia/Open Doors

40 NEW GOVERNMENT INITIATIVES Swayam (Study Webs Of Active-learning For Young Aspiring Minds): A New National Indian MOOC Platform. NSQF: The New National Skill Qualification Framework Seeks To Promote Vocational Education And Training By Facilitating Seamless Mobility Between General And Vocational Streams. Bachelor Of Vocation: New B.Voc Courses Are Being Designed And Delivered. 13 MOUS Signed Between Indians National Skilled Development Corporation. Indian Institutions And Canadian Community Colleges In May 15 To Meet The Skills Forecasted Demand As Part Of Project By The National Skills Development Corporation Of India Source : British Council Report

41 VISA SUCCESS (EDWISE DATA) USA 95% 99% CANADA 80% 88% AUSTRALIA 97% 98% UK 98% 92% NZ 97% 98%

42 Future India: Looks Good With High Growth UG Should Increase But Not Much PG Will Increase Depending On Jobs Post Study Work Policy For All Indian Students Masters Is Almost Mandetory Modi Govt Seems Stable.

43 India : Forecasts The Indian Economy Is Expected To Grow At A Compound Annual Growth Rate (CAGR) Of 6.7% India s Population Of 1.6 Billion Will Surpass China s By 2028 India(48 Million) Will Have The Highest Number Of Tertiary Enrolments In 2024, Followed By China(37 Million) Then The USA (22 Million) In 2024, India Is Expected To Account For 54% Of Growth In Inbound Postgraduate Students To The US By 2030, India Is Estimated To Be The Third Largest Economy And Will Be Home To The Largest And One Of The Youngest Populations In The World Source : Wikipedia

44 Sushil Sukhwani, Founder Director Of Edwise. Contact :(+91) Universities aiming to increase students from across India are encouraged to participate in the World Education Fair organized by Edwise. Edwise has organized over a 150 fairs in the last 6 years in cities like : Ahmedabad Cochin Indore Surat Bangalore Coimbatore Kolkata Trivandrum Chennai Delhi Mumbai Vadodara Chandigarh Hyderabad Pune Vizag Kindly contact wef@edwiseinternational.com or sushil@edwiseinternational.com for any further information on the fairs or visit