2 SOME INSIGHTS INTO THE INTERNATIONALISATION! OF HIGHER EDUCATION! Jerry Haar, Ph.D.! Professor of Management & International Business! Florida International University! The British Council! April 29, 2014! Miami, Florida! A KEY DRIVER OF INTERNATIONALISING HIGHER EDUCATION?! GLOBALIZATION! trade, finance, commerce, communication,! transportation, technology, and people! BUT... Careful, mate!! 2!
3 Affordable air travel Rising incomes Growth of middle class Increasing international coverage of news and travel (CNN, BBC) Growing popularity of study abroad -- competitive edge in job market Still too costly for many Preference for vacation travel Majority of students still parochial Many students need to work full-time or part-time -- no time for travel Preference for internships over study abroad THE GREATEST POTENTIAL FOR GROWTH! IN INTERNATIONAL EDUCATION! EMERGING MARKETS! Fastest growing region 2-4 times that of US and Europe Higher education enrollments grew 109% during first half of decade; 28% in developed nations BRICS and Middle Eastern/Gulf countries remain centre of activity Demand from emerging markets - multi-faceted Governments heavily subsidize student, faculty, and institutional engagements internationally 3!
4 Internationalizing Higher Education Survey by the International Association of Universities (2013) cites five (5) reasons to internationalize: 1. Improve student preparedness 2. Internationalize the curriculum 3. Enhance the international profile of the institution 4. Strengthen research and knowledge production 5. Diversity faculty and staff One Suggested Model from the American Council on Education! 4!
5 International Student Flows A Statistical Portrait from Open Doors 2013, a report on educational! exchange by the Institute of International Education! 1,000,000 International Student Enrollment! 819,644 international students in 2012 / % growth in international students 800, , , ,000 New International Students Continuing International Students 0 0 5!
6 Top Three Places of Origin! 250,000 China 235, , , ,000 50,000 India 96,754 South Korea 70,627 0 Where are the students going?! 2011 Total Int l Students 2012 Total Int l Students % Change Top Places of Origin United States 764, , % China, India, South Korea United Kingdom 480, , % China, India, USA China 292, , % South Korea, USA, Japan France 284, , % Morocco, China, Algeria Germany 252, , % Turkey, China, Russia Australia 242, , % China, Malaysia, India Canada 193, ,955* 11.0% China, South Korea, India Japan 138, , % China, South Korea, Taiwan Source: IIE s Project Atlas iie.org/projectatlas. *Es:mated figure. 6!
7 Major Fields of Study! 70,000 60,000 +1% +10% +3% 2010 / / 12 50,000 40,000 30,000 20,000-1% +10% - 2% - 3% 0% 10,000 0 Who is studying what?! Country Business Engineering Fine Arts Health Intensive English Canada Math/ Comp. Science China Germany India Iran Japan Saudi Arabia South Korea U.K Vietnam !
8 Financial Contributions! International students contributed over $24.7 billion to the U.S. economy in (U.S. Department of Commerce) 64% of international students (81% of undergraduates) rely primarily on personal and family funds to pay for their studies. U.S. College or University 21% Foreign Gov't/ Univ. 7% Personal & Family Funds 64% Current Employment 5% Other Foreign Source 2% Other U.S. 1% U.S. Host Institutions 5% of institutions host 69% of international! students in the U.S.! 8!
9 The Five Themes of Internationalization! 1. IMPROVE STUDENT PREPAREDNESS Begin with the basics Assure curriculum is aligned (globalized) Encourage and facilitate off-campus international experiences! 2. INTERNATIONALISE THE CURRICULUM Majors and minors Elective (or compulsory course) on globalization Internationalize courses Language requirement! 3. ENHANCE THE INTERNATIONAL PROFILE OF THE INSTITUTION Active membership in international organization (administrators, EFMD, AACSB) Support of faculty to travel to international conferences Professional marketing and communications in international sphere Panoply of programs: dual/joint degrees, study abroad, overseas internships, faculty exchanges! 4. STRENGTHEN RESEARCH AND KNOWLEDGE PRODUCTION Fund faculty research on international topics or international dimensions of subject matter Promote joint research, particularly with partner institutions Provide funding for joint research and research with an international focus! 9!
10 5. DIVERSIFY FACULTY AND STAFF THROUGH INTERNATIONALISM Recruitment strategies Support faculty development on international. Encourage exchanges with foreign institutions. Invite selected administrators and staff from other institutions to transfer knowledge in areas of priority for host institution! The Charge to Institutions Focus on institutional quality + financial health first! Internationalize institution s main strengths first! Create synergy among the five IAU themes! Develop a globalized plan for the entire university! Be aggressive---you are competing with other universities!! 10!
11 Thank you for your! kind attention! 11!
12 Agenda Online Education: The Next Generation! Trends and Challenges! Online Delivery! 12!
13 Online Education: The Next Generation Start-up or Mainstream? Media coverage! Strategic plans of institutions! Research findings! Scalability vs Brick and Mortar! 13!
14 How Many Students Are Learning Online? Total and Online Enrollment in Degree- GranTng Postsecondary InsTtuTons Fall 2002 Fall 2012 Overall Online 22,500,000 20,000,000 17,500,000 15,000,000 12,500,000 10,000,000 7,500,000 5,000,000 2,500,000 0 Fall 2002 Fall 2003 Fall 2004 Fall 2005 Fall 2006 Fall 2007 Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Source: Babson Survey Research Group, Pearson, and Sloan- C. Online Enrollment As A Percent of Total Enrollment 40.0% 35.0% % Increase 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Fall '02 Fall '03 Fall '04 Fall '05 Fall '06 Fall '07 Fall '08 Fall '09 Fall '10 Fall '11 Fall '12 Source: Babson Survey Research Group, Pearson, and Sloan- C. 14!
15 Online Education is Critical to the Long-Term Strategy by Online Offerings: 2012 and 2013 Online EducaTon is CriTcal to the Long- Term Strategy by Online Offerings: 2012 and % 90% 80% % 60% 50% 40% 30% 20% 10% 0% Online Courses and Full Programs Online Courses Only No Offerings Source: Babson Survey Research Group, Pearson, and Sloan- C. Online Offerings by Institutional Control Private non- profit 21% Public 44% For- profit 35% Source: Learning House and Aslanian Market Research 15!
16 The Steps of Online System Collaboration Source: (2013). State U Online. New America Founda:on. Student Profile Based on National Survey Age Highest Level of EducaTon Under 25 24% High School Diploma/GED 12% 25 to 34 30% 1 or 2 years of college but no Associate's degree 33% Associate's degree 16% 35 to 44 24% 3 or 4 years of college but no Associate's degree 17% 45 to % Bachelor's Degree 15% 0% 5% 10% 15% 20% 25% 30% 35% Bachelor's Degree + 8% 0% 10% 20% 30% 40% Source: Learning House and Aslanian Market Research 16!
17 Student Profile Based on National Survey Employment Status Income Employed full- :me 60% Less than $40,000 25% Employed part- :me 20% $40,000 to $69,000 28% Not Employed, but looking 12% $70,000 to $99,999 20% Not Employed and not looking 7% More than $100,000 20% Re:red 1% 0% 20% 40% 60% 80% Source: Learning House and Aslanian Market Research Prefer not to say 7% 0% 5% 10% 15% 20% 25% 30% Student's Primary Motivation 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% To advance in current career 46% To change careers 29% To keep up- to- date in current career 12% To meet creden:al/licensure requirements for my current job 5% Personal reasons not related to job or career 4% Other 4% Source: Learning House and Aslanian Market Research 17!
18 Key Trigger Event 0% 5% 10% 15% 20% 25% 30% 35% Qualify for promo:on/salary increase 33% State of the economy 19% Reached a "milestone" age (e.g., 30, 40, 50) 15% Lost job/family member lost job 9% Moved to new loca:on Children lei home Got married Got divorced or separated 4% 3% 2% 2% Other 13% Source: Learning House and Aslanian Market Research How Students Search for Progams 0% 10% 20% 30% 40% 50% 60% 70% Going immediately to specific ins:tu:on's website 61% Going to an Internet search engine (Google, Bing, etc.) 48% Going to a college search site (elearners.com, ClassesUSA.com) 28% Talking to friends or family 26% Talking to employer or supervisor 18% Other 2% Source: Learning House and Aslanian Market Research 18!
19 Location About 80% of online students live within 100 miles of a campus or service center of the institution they attend!! When considering a college, most prospects stay within a 50 mile radius!! Source: Learning House and Aslanian Market Research Factors in Choosing a School Factors ReputaTon of insttuton TuiTon and fees Recognized in your field of study as high quality insttuton Majors or concentratons related to occupatons with large numbers of job openings Successful career placement Amount of transfer credits accepted Simplicity of admissions process/documents Scholarship opportunites No set class meetng Tme Faculty that teach part Tme and are practtoners in their field PosiTve interactons with financial aid personnel Percent Important 75% 73% 65% 61% 56% 56% 53% 53% 52% 52% 51% 19!
20 Trends & Challenges Trends Online is changing the face of traditional on-campus education! The growing ubiquity of social media! Data-driven learning and assessment! Adaptive learning and competency based learning! Humanizing the online experience! Games and gamification! New frontiers for e-learning! 20!
21 Challenges Competition from new models of education! Break with tradition! Regulations! Online Delivery 21!
22 Why go online? Strategy Setting Student Life Cycle Graph! Versus! 22!
23 What to Offer Strong professional programs! Niche programs where there is expertise! Completion programs for those with some college credits! Courses for advanced high school students! MOOC for Credit! Doctoral programs! Support Models External Educational Service Provider! Can be taught by others Online Educational Service Provider (OESP) provides ID, adjuncts, SME, marketing, enrollment services Internal Educational Service Provider! Faculty of record is SME SME has online training ID takes SME info and creates online course with SME oversight Can be taught by others Handles hosting and student support 23!
24 Supporting Infrastructure External! Provider! Internal! Provider! Estimating Costs Personnel & Space! Technology! Faculty incentives! Marketing & Recruitment! Student Support Services! 24!
25 Our Story Student Credit Hours in Online Education at FIU! Enrollments are being reported as student credit hours! 25!
26 ! 5/1/14! of FIU students took online classes in 41.4% ,023 FIU students took online classes in degree programs online 31(18 graduate 13 undergraduate) FIU faculty taught online classes in % 255 of online faculty teaching were QM trained in Fall 2013 QM trained Faculty 20.3% 915 Unique courses online since Fall 2012 of SCH online Fall 2013 FIU Online Organizational Structure Marke:ng & Recruitment o Lead Genera:on o Event Recruitment o Enrollment Call Center o Salesforce CRM UC Dean Program & Opera:ons Management o Instruc:onal Designer o Technology System Support & Development o Student Support o Student Success Coaches o Program Opera:ons Management Staffing A&P USPS OPS Total Quality Assurance o Training o Outcomes Assessment o Curriculum Design o QM Cer:fica:on o Faculty Resource Repository 26!
27 Our Challenges Break with traditions! Faculty resistance! Student faculty ratios! Change and adoption of new technologies!! FIU Online Education - New Generation Contact : 27!