The Importance of Good Site Organization Good Search Engine Optimization begins with good site organization

Transcription

1 The Importance of Good Site Organization Good Search Engine Optimization begins with good site organization

2 The Importance of Good Site Organization Start with the Google Search Optimization Starter Guide Find the guide by Googling search optimization starter guide Use the lesson resources link

3 The Importance of Good Site Organization SEOSG Part 2 Improving the Site Structure Improve the structure of your URLs Good URLs convey content information URLs are displayed in search results Make your site easier to navigate

4 The Importance of Good Site Organization Why should your site be well organized? It helps prospective customers find what they are looking for Your site is easier to navigate Your listing in search results is more easily read Google understands your site better

5 The Importance of Good Site Organization How should your site be organized? Develop a simple hierarchy Main page Sub pages Sub sub pages 3 8 Main Pages

6 How our site is organized The Physical Structure of the Site (Main Pages) Home Services type of architecture Case Studies finished projects Testimonials About Articles blog

7 Professional Services Sitemap Static Site Home Services Testimonials Case Studies About Articles Study Study Study Category Category Service Service Service Article Article Article Article Color Key Static Page Static Subpage Blog Page Categories Blog Posts

8 Professional Services Sitemap Dynamic Site Home Services Testimonials Case Studies About Articles Study Study Study Category Category Service Service Service Article Article Article Article Color Key Static Page Static Subpage Blog Page Categories Blog Posts

9 How our site is organized The Resulting URLs sitename/case studies/case study 1/ rickarchitects.com/finished projects/west seattleview home/

10 How our site is organized The Conceptual Structure of the Site Promotion Why someone should do business with you Information What you can do for them Demonstrate Expertise What you ve done in the past Call to Action Take the next step

11 Using WordPress Tools to Organize the Site Two Sets of Tools the training wheel view 1. Static Tools 2. Dynamic Tools

12 Using WordPress Tools to Organize the Site Static Tools Pages Pages are Hierarchical

13 Using WordPress Tools to Organize the Site Dynamic Tools Posts not hierarchical Categories hierarchical Tags not hierarchical

14 Using WordPress Tools to Organize the Site Two Types of Tools the bird s eye view 1. Content Types 2. Organizational Elements

15 Using WordPress Tools to Organize the Site Content Types Posts Pages Custom Post Types Organizational Elements Categories Tags Custom Taxonomies

16 Using WordPress Tools to Organize the Site We will do most of this work using a single tool Pages

17 Create the Pages Our Page Outline Home Finished Projects West Seattle View Home East Side Luxury Spec Home Edmonds View Remodel Testimonials

18 Create the Pages Our Page Outline Home Services Custom Home Design Builder Spec Home Design Remodel Design About Articles

19 Create the Pages Create the Main Pages Home Services Finished Projects Testimonials About Articles (this will become the posts page)

20 Create the Pages WordPress Reading Settings Front Page VS Home Front page displays a Static Page Select a page for front page Select a page for the posts page The posts page content is replaced by a list of posts

21 Create the Pages Create the Sub Pages Services Custom Home Design Choose the parent page Finished Projects

22 Create the Pages Use Page Order to organize your Admin View Top Level (Parent Pages) 0 sandbox pages 1 19 main pages (in menu order) hidden pages (downloads, thanks) admin pages redirect pages

23 Create the Pages Use Page Order to organize your Admin View Child Pages 1 99 in logical or menu order 301 for 301 redirect pages

24 The Agility Grid Every Agility Page Laid out in a grid format Horizontal Divisions Vertical Divisions

25 The Agility Grid Primary Horizontal Divisions Typical page has 5 horizontal divisions Called Areas Span entire browser window from left to right

26 The Agility Grid Each Primary Horizontal Division Contains 1 Primary Vertical Division

27 The Agility Grid Primary Vertical Divisions Called Area Page Centered in the browser window

28 The Agility Grid Each Typical Primary Vertical Division Contains 1 or More Secondary Vertical Divisions Called Columns

29 The Agility Grid Column Widths 1/4 Page Width 1/3 Page Width 1/2 Page Width 2/3 Page Width 3/4 Page Width Full Page Width

30 The Agility Grid The Combination of Columns in each Secondary Vertical Division will always equal 1 1/3 + 2/3 = 1

31 The Agility Grid 1032 pixels Primary Vertical Divisions Called Area Page Centered in the browser window Page width = 1032 pixels

32 The Agility Grid Column Widths Columns are made up of content space plus padding 12px padding px content space + 12 px padding 2/3 column

33 The Agility Grid Column Widths 12px padding px content space + 12 px padding 1/3 column

34 The Agility Grid Column Widths Full Column = /4 Column = /3 Column = /2 Column = /3 Column = /4 Column =