SAVE UP TO $750 ON REGISTRATION

Transcription

1 LEARNING FORward SAVE UP TO $750 ON REGISTRATION See back panel for details DMA education Professional Development source book \ SPRING courses 2016

2 Excellent takeaways. My perception and viewpoints will be different. moving forward, I will be a better marketer. Kelly Hargraves, Alliant 2

3 I ve been in the direct marketing business for over 10 years, I still found this class to be very informative. I ll be going back to work with many new ideas and re-energized. Michelle Schroeder, Senior Marketing Analyst, Scottrade 3

4 COURSE directory course PAGE No. Types of Talent Development 6 Welcome to DMA Education! 7 Direct Marketing Institute 8, 9 DMA Certified Marketing 10, 11 Professional TM (DCMP) Campaign Analytics & Testing 12 Multichannel Measurement 12 Integrated Marketing 14 Digital Marketing Institute 14 DMA Certified Marketing 16, 17 Professional-Online Modules Comprehensive CRM & 18 Database Marketing Hands-On Predictive 18 Analytics for Marketers Copywriting Essentials 22, 23 4

5 course PAGE No. Advanced B2B Demand 24 Generation & Lead Conversion Web Analytics & Optimization 24 Psychology-Based Marketing 26 Loyalty Strategy for Business Leaders 26 Audience Management 29 Customer Insights 29 Measurement & Attribution 29 Next Generation Marketing 30 Mobile Marketing Fundamentals 30 Continuing Education Units 34, 35 Marketing Data Governance 36 Integrating Direct Mail Emerging Trends Outlook: What to Expect in 38 Direct & Digital Marketing 5

6 types of talent development In-Person 1-3 days face-to-face, instructor led online CertificatE hours self-paced online module minutes self-paced live online 90 minutes/week over 6 weeks, Instructor-led webinar 60 minutes or less listen, chat and learn enterprise At your office, on your schedule Our Education Advisory Committee 6

7 welcome to DMA EDUCATION! Here you will find immersive learning experiences that will empower you to learn forward. At DMA Education, we are a vast resource of knowledge, innovation and impact grounded in best practices, preparing marketers to be digitally-ready, globally-competitive and actively engaged leaders. DMA Education offers a faculty of academic leaders and business mavericks that help marketers transform themselves and their brands. Our programs, built from industry thought leaders, provide training to meet all types of learning styles, at every career level, and cover all marketing disciplines. From self-directed online skills development modules to in-person seminars and customized on-site team learning, DMA Education offers creative collaboration and career growth for professional learning and leadership. Focused on addressing the challenges that today s marketers face, DMA Education cultivates learning at the intersection of digital and direct marketing across every B2B and B2C sector. Have a look through our catalog and let us know how we have piqued your interest. Sincerely, Tom Benton CEO Direct Marketing Association 7

8 Direct Marketing Institute February 8 10, 2016 \ San Francisco March 21 23, 2016 \ New York April 11 13, 2016 \ Chicago May 9 11, 2016 \ Denver June 13 15, 2016 \ New York $1,699 DMA member \ $1,999 non-member In-Person Put the direct marketing industry s best practices to work, save your company time and money and increase ROI. This 3-day Direct Marketing Institute will impart big strategies, success tactics and useful ideas to ensure you avoid the typical pitfalls when building a DM program. Both beginners and seasoned professionals will sharpen their skills in the strategic and creative facets of direct response, including value propositions, offers, copywriting and design. Companies who have recently attended: AAA Adobe Systems Aflac American Express American Red Cross BlueCross BlueShield Canon Solutions America Citrix Doctors Without Borders DMW Direct Express Google Nutrisystem Tauck World Discovery Wyndham Hotels And more! Instructors Beth Smith Direct Marketing Smarts Ms. Smith is a 40-year veteran of direct and loyalty marketing. She is the recipient of the Edward Mayer Lifetime Achievement Award for Direct Marketing Education and has taught thousands of professionals in the US, Canada, Europe, Australia, China and South Africa. Ashleigh Sawdon The APG Group Ms. Sawdon is a 35-year advertising veteran and has been part of senior management teams at major agencies and database marketing firms, orchestrating numerous direct marketing programs. 8

9 Course Schedule DAY 1 8:30 a.m. 5:00 p.m. Introduction/Essentials of Direct Marketing Campaign Management Master DM s eight cardinal principles The only three ways to grow your revenue Direct Marketing Online How to get and keep registrations Website conversion, search secrets and marketing The Direct Mail Package Making direct mail work in a digital world Choosing the right direct mail format and personalization DAY 2 8:30 a.m. 4:30 p.m. Audience Targeting and Relationship Marketing How to get the right list Database, relationship and word-of-mouth marketing to build retention and loyalty Graphics and Design How layout choices affect comprehension and results Improve response by improving readability Offers and Propositions Create irresistible offers to melt away inertia Proven offers that increase response, average order value and retain customers Proven Creative Platforms Understand what triggers response Direct response copywriting vs. general advertising DAY 3 8:30 a.m. 4:30 p.m. Evaluating and Strengthening Your Copy Why most copy fails How to close the sale Research and Testing Three things research will tell you that testing can t How to get an accurate test and test for less Achieve Multichannel Marketing Campaign Success Multichannel integration and synergy Key media combinations that deliver the greatest result Print and Online Catalog Marketing Guidelines Basics of successful catalog marketing Examples of market leaders in-print and online strategies Note: Outline is subject to change More at: thedma.org/dminstitute 9

10 DMA Certified Marketing ProfessionalTM (DCMP) SAVE 15% when you purchase the entire course at once. $2,599 DMA member \ $2,899 non-member PAY AS YOU GO * $189 module/dma member \ $219 module/non-member * Cost to complete certification test is an additional $250. See pages for more information on the online modules. Become a certified marketing professional with a broad knowledge base of today s diverse marketing environment in no time at all! These simple steps to certification will enhance your knowledge, hone your decision-making abilities and make you an all-around sharper professional. Acquire your expertise either online or in person from today s foremost experts in direct, , mobile, social and other areas of marketing as they lead this DCMP comprehensive course. Simply take 10 fundamental modules (online or in person), 7 advanced modules and pass the assessment. As a DCMP, use the logo on your business cards, LinkedIn profile and résumé to experience an immediate career boost. 3 Steps to becoming a certified marketing professional: 2 Complete Complete Complete 10 fundamental 7 advanced the modules online modules assessment 1 3 either online or in person at the three-day Direct Marketing Institute covering modern marketing concepts. to gain an even deeper understanding of the essential principles of marketing. that will test your mastery of the essentials of marketing, making you a true certified marketing professional. Continue to learn and grow professionally To keep your certification active and up-to-date, take 10 continuing education units (CEUs) within a year of your certification. Pick from webinars, live online courses, in-person courses, conference sessions, or take additional online modules. To see which courses count as continuing education units, look for the CEU value noted. 10

11 Complete Steps 1-3 below and become a DMA Certified Marketing Professional STEP 1 Choose 10 Fundamental Online Courses Offers, Value Propositions & Calls-to-Action Creative Copywriting Direct Mail Campaigns Marketing Data-Driven Analytics & Testing Fundamental Measurement Relationship Marketing I Database Marketing Web and Search Engine Marketing Social Media Marketing OR Take a 3-day In-Person Course Direct Marketing Institute (see pages 8-9 for complete course description) STEP 2 Take 7 Advanced Online Courses Advanced Measurement Advanced Database Marketing Advanced Marketing Mobile Marketing Teleservices Relationship Marketing II Data Governance online Certification In-Person STEP 3 Pass Certification Assessment Take the certification assessment once you ve completed all the sections of the DCMP, which covers everything you ve learned. It s the first step to implementing all the knowledge you ve gained. As soon as you pass, you ll receive your certificate and be recognized as a DMA Certified Marketing Professional TM with the ability to use the logo for self-promotion. More at: thedma.org/dcmp To Register, go to dmaeducation.org or call

12 campaign ANALYTICS & TESTING June 21 22, 2016 \ New York December 15 16, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Increase ROI and drive your business forward. Optimize the relevancy of your marketing message send the right message to the right person at the right time through the right channel with the most up-to-date tools. These 2 information-packed days will enable you to discover how ComScore, Facebook, Adobe and Google Analytics can help you with the proper testing and assessment of creative and messaging in traditional, digital and social media channels. More at: thedma.org/campaign multichannel measurement April 6 May 11, 2016 every wednesday $699 DMA member \ $999 non-member live online Make the most of your measurement efforts. Focus on metrics that really matter what to measure, how to measure it and how to apply these results. This course will engage you in the pragmatic methodology behind multichannel marketing. More at: thedma.org/multichannel 12

13 To Register, go to thedma.org/edu 13 or call

14 Integrated marketing February 11 March 17, 2016 September 8 October 13, 2016 EVERY THURSDAY $699 DMA member \ $999 non-member live online Get information and solutions to the challenges you face in your integrated personalized marketing campaigns from 6 experts in various channels of integrated marketing. You will leave this course with the ability to produce cutting-edge results that will keep you ahead of the curve. More at: thedma.org/integrated Digital Marketing Institute April 18 19, 2016 \ San Francisco June 2 3, 2016 \ New York September 29 30, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Propel your career forward in today s ever-changing digital world. These 2 information-packed days will immerse you in the practical, actionable and foundational concepts of digital channels website optimization, search, , online advertising, content marketing and gamification to create unforgettable customer experiences. Plus, you ll get the scoop on putting social, mobile and emerging media to work for you. More at: thedma.org/digital 14

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16 DMA CERTIFIED MARKETING PROFESSIONAL online modules $189 DMA member/module \ $219 non-member/module OR SAVE 15% when you pay in full for the DCMP $2,599 DMA member \ $2,899 non-member online Put the most up-to-date marketing information to work for you immediately. CertificatE Sign up for our e-learning modules and get fast, convenient, expert marketing knowledge at your computer. You can even use the online coursework you complete toward becoming a DMA Certified Marketing Professional TM. Find full details on pages 10 and >> NEW! Offers & Value Propostions Create an effective offer that s right for your marketing strategy using online and off-line direct marketing channels. 2 >> Creative Copywriting Enhance your writing with words that jump off the page, motivate your audience, drive action and sell your product. In this course, get the do s and don ts from the pros by exploring successful campaigns. 3 >> NEW! Direct Mail Campaigns Break through mailbox clutter, lift response and hook your prospects with multichannel marketing campaigns that you create. 4 >> NEW! Marketing Create powerful programs with relevant, timely messages. Discover how to identify your target so your messages will get noticed and drive clicks. 5 >> NEW! Data-Driven Analytics & Testing In this module you will learn how to successfully navigate the data driven ecosystem. You will learn that you can gain customer insights using marketing data, analytics and testing. 6 >> NEW! Fundamental Measurement Put concrete numbers to your marketing strategy. Understand how to figure out marketing metrics, including ROI, Lifetime Value, Customer Acquisition Cost and more. 7 >> UPDATED! Relationship Marketing I Become engaged in a 4-Step Relationship Marketing Process that enables you to generate customers who care, spend and stay with you for years. 8 >> UPDATED! Database Marketing Put database marketing to work for you immediately with these state-of-the-art techniques, strategies, tactics and key principles. 9 >> NEW! Web and Search Engine Marketing In this module you will learn best practices, hints, tips and techniques you need for search engine marketing, optimization, paid search and pay-per-click advertising. 10 >> NEW! Social Media Marketing Develop an integrated marketing strategy that uses social media Facebook, Twitter, and YouTube to increase profits. 16

17 advanced MODULES 1 >> NEW! Advanced Measurement Delve deeper into direct marketing math and see how your company will benefit from your new knowledge. Get a step-by-step guide to the formulas and analytical methods, with examples to help you understand the calculations so you can apply them yourself. This 90-minute, self-paced course will give you a better understanding of multichannel metrics, its challenges, and its solutions; it will help you understand the relationship between customer lifetime value, acquisition cost, and ROI; and it will help you maximize lead volume within allowable acquisition cost. 2 >> UPDATED! Advanced Database Marketing Dive deeper into the key principles of database marketing, such as customer lifetime value, customer segmentation and predictive modeling. This course will help you explore statistical modeling and identify pitfalls to avoid. 3 >> NEW! Advanced Marketing Maximize ROI when you integrate into your marketing plan. This course will provide the tools you need to personalize and customize , optimize frequency and effectively segment your database for increased response. 4 >> NEW! Mobile Marketing Make an impact with mobile marketing. Optimize smartphone capabilities and the highly personal forum they offer to reach more consumers. This course is designed to enlighten you on the most up-to-date best practices for mobile, web, text, search, gaming, mobile couponing, mobile ads and more. 5 >> UPDATED! Teleservices Launch or improve your teleservices program. Incorporate one-to-one contact with consumers through voice-to-voice or telephone contact it s a key element of direct marketing that brings humanity to your marketing strategy. This 90-minute, self-paced course takes you on a journey of a teleservices program, including assessing your needs, types of programs, operating models, scripting, motivation, analyzing the success of your program through with metrics and KPIs, and more. 6 >> UPDATED! Relationship Marketing II Achieve double-digit response rates and increase the power of your online marketing simply by using the principles of relationship marketing. A continuation of Relationship Marketing I, this course covers Steps 3 and 4 of the 4-Step Relationship Marketing Process. 7 >> NEW! Data Governance Protect yourself and your company from predators. Familiarize yourself with the best practices and language of marketing data governance comprising privacy, security, data provenance and data stewardship. Understand the relationship between brand, consumer trust and data use practices. This course will get you prepared to socialize data governance into your organization to keep it running without a data breach. More at: thedma.org/dcmp 17

18 Comprehensive CRM & Database Marketing June 16 17, 2016 \ New York December 1 2, 2016 \ New York Day 1 $999 DMA member \ $1,399 non-member Day 2 $1,399 DMA member \ $1,699 non-member In-Person Execute more intelligent marketing decisions with these best practices for deciphering data. In this 1-or 2-day course, delve into the constructs of successful customer relationship marketing (CRM), database marketing strategy and the technical/analytical side of data. You ll leave with the ability to support your customer from acquisition to long-term loyalty. More at: thedma.org/crm Hands-On Predictive Analytics for Marketers June 20, 2016 \ New York December 15, 2016 \ New York $999 DMA member \ $1,399 non-member In-Person Building a predictive model with limited resources, short time frames and unmanageable data sets just got easier! Leverage hands-on instruction to simplify even the most complex data issues. By the end of the day, you ll have the knowledge to build your own basic model that uses multiple variables, including proper data selection for prediction, validation, algorithms, evaluation and profiling the results. More at: thedma.org/predictive-analytics 18

19 To Register, go to thedma.org/edu 19 or call

20 Very Insightful, engaging and eye-opening. This seminar was very beneficial for strategy and planning future marketing efforts. Swapna Kulkarni, Carnival Cruise Line Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 20

21 Great Presentations good use of real-world examples. I enjoyed the course, instructors and participants. They made the material come to life real pros. Mike Hiskett, SVP Company Ops, MONEY MAILER 21

22 copywriting essentials February 9 March 15, 2016 April 26 May 31, 2016 September 13 October 18, 2016 November 1 December 6, 2016 EVERY Tuesday live online $699 DMA member \ $999 non-member Become the most in-demand direct marketing copywriter in the biz. Hone your talent and tighten your technique. Improve response rates with different strategies and new approaches. This course will ensure that you acquire the skills you need to generate profit across digital, traditional and emerging channels whether you write for B-to-B or B-to-C, retail or utilities, fundraising or associations, financial services or publication promotion. Find out what works, what doesn t and how to effectively incorporate all of it into a successful campaign. Companies who have recently attended: Russ Reid AT&T American Express BlueCross BlueShield Prudential Wells Fargo Wyndham Hotel Group Packard Systems PESI, Inc. Gerber Life Insurance Co. Cancer Care, Inc. Amica Insurance National Education Association PetMeds National Notary Association New York Life Insurance MassMutual Meredith Corporation Instructors christine fleming mcisaac President, Smart Solutions Group, Inc. Christine has an M.B.A. in marketing and more than 10 years of experience in marketing, editorial and sales with Pearson Education and Scholastic. She founded her own business, Smart Solutions Group, Inc., which specializes in everything marketing to help publishers reach their customers. clare harrison Full Circle Consulting, Inc. Clare is the founder of Full Circle Consulting, Inc. Her 19 years of Industry experience include publishing, product development, customer-centered marketing efforts and client consulting for marketing strategies, research and product planning. 22

23 course topics WEEK 1 Writing Great Copy The rules and mechanics of good copy What is good copy? WEEK 2 The Story Crafting It With Features, Benefits, and a Unique Value Proposition Starting with the story Integrated marketing strategy Why are you writing? questions Features and benefits/unique value proposition WEEK 3 Expanding the Story Across Channels The short message: Subject line, tagline, teaser Ones that work and open rates let s figure out why The good, the bad, and the ugly let s fix the ones that don t work The Calls-to-Action WEEK 4 Writing the Medium Message: Digital Channels Why use digital channels? Mobile digital marketing/social media marketing Writing for digital marketing Case study: Integrating your digital efforts WEEK 5 Writing the Long Message: Body Copy for DM Pieces, , Blogs The long message: the message marketing, the letter direct mail marketing The body blogs What works WEEK 6 Putting It All Together: Inspiration & Case Studies Keep pushing outside the box Landing pages Integrated marketing case study (short, medium, long messages) Direct mail case study Digital case study More at: thedma.org/copywriting 23

24 Advanced B2B Demand Generation & Lead Conversion February 5 March 11, 2016 every FRIDAY $699 DMA member \ $999 non-member live online The pressure for B2B marketers is on. This 6 week course takes a fresh approach to demand generation, by helping you set goals with the sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success. More at: thedma.org/leadgen Web Analytics & Optimization June 14, 2016 \ New York $999 DMA member \ $1,399 non-member In-Person Get the scoop on web analytics and optimization everything from what analytics are and how to customize and gather the data, to interpreting all this information and putting it to work for you. After this 3-part course, you ll be able to determine where you are having success, what to improve and how it all works together. More at: thedma.org/web-optimization 24

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26 Psychology-Based MarketinG March 22 April 26, 2016 every tuesday $699 DMA member \ $999 non-member live online More at: thedma.org/pomlol June 9 10, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Trigger the unconscious mind for unthinkable ROI! Or, in other words: influence decision processes and create an effective emotional selling proposition (ESP). Apply theories from Freud, Jung, and other psychologists to appeal to the triggers of the unconscious mind that influence purchasing behavior and loyalty. More at: thedma.org/psych Loyalty Strategy for Business Leaders April 25 26, 2016 \ Chicago $1,399 DMA member \ $1,699 non-member In-Person Foster loyal customers, reduce attrition and maximize ROI. This interactive 2-day course will heighten the skills and techniques you already have, or even provide some new ones, to develop a loyalty strategy that recognizes and rewards your best customers. More at: thedma.org/loyalty 26

27 To Register, go to thedma.org/edu 27 or call

28 Developing a Modern Marketer: DMA Enterprise EducAtion & Development This fast-paced and highly interactive program will help your team uncover learning in a new way with core topics driving today s marketing forward. Contact us to bring this topic on-site to your location. On Your Schedule or Contact Us to Bring This Topic to You! Topics include: Connected Audience Management Customer Insights 03 1 Channel Fluency Measurement & Attribution 2 Strategy & Governance 1 Scalable 28

29 featured enterprise education courses Audience Management February 22 23, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Identify high-value customers and deliver targeted communication that result in action. Put together data about customers and prospects to know who they are, what they like, how they behave and more. This assemblage of data will create a unique audience profile so that you can better manage your audience. More at: thedma.org/am1 Contact us to bring this topic to you! More at: thedma.org/audience Customer Insights February 25 26, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Knowing your customer must be top-of-mind for any business and knowing how to attract that customer is what makes a business successful. In fact, knowing this about your customer is the very definition of customer insight. More at: thedma.org/ci1 Contact us to bring this topic to you! More at: thedma.org/insights MEASUREMENT & ATTRIBUTION In-Person As consumers and brands become increasingly connected, marketers must deploy new and different measurement techniques to accurately understand the impact and effectiveness of their investments. More at: thedma.org/manda 29

30 Next Generation Marketing March 15 16, 2016 \ Atlanta June 2 3, 2016 \ Chicago December 1 2, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Get your brand noticed qualify and convert prospects then engage, retain and increase sales from valuable customers all with the power of . This course will illuminate the latest advances, approaches, tactics and innovations in the channel while teaching you how to streamline strategy and maximize resources to grow revenue. That s success! More at: thedma.org/ Mobile Marketing Fundamentals June 23 24, 2016 \ New York September 13 14, 2016 \ New York $1,399 DMA member \ 1,699 non-member In-Person This 2-day course, delivered by Michael Becker, mobile marketing and educational expert, gives you the mobile marketing fundamentals to build a mobile presence, manage mobile-enabled media and optimize customer engagement from awareness to loyalty. More at: thedma.org/mobile 30

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32 One of the best professional ed seminars I have ever attended! Rebecca Kinzie Bastain, Senior Copywriter Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 32

33 I definitely got an eye-opening experience on Database Marketing and useful analytics to support it. Stephen Jiang, Coordinator, Digital Advertising Alliance 33

34 Continuing education units $189 DMA member \ $219 non-member 1 CEU per module Enrich your learning or simply keep your certification valid with DMA s continuing education modules on targeted topics. 10 CEUs required to keep your certification valid >> Retail & E-Commerce Get more online customers clicking when you better understand their buying behavior and your e-commerce system satisfies their needs. This course is designed to help you develop strategies to increase conversion rates and make the most of payment processing, online shopping carts, fulfillment and measurements of success. >> Business-to-Business Marketing Get in front of hard-to-reach business prospects from influencers and decision makers to end users and purchasing agents and make a positive impression. This course will provide you with new skills in data acquisition, maintenance and creative strategy that will help you target and sell to your ideal business customer. >> Integrated Marketing Develop processes and controls for your campaign in today s multichannel and fragmented media landscape. In this short, 90-minute course, get the strategies you need to build a successfully integrated program, including planning, executing and measuring. >> Digital Display Marketing Navigate the digital advertising landscape like you ve been doing it forever! This course delivers a comprehensive look at digital media online display advertising, the display landscape, key technologies, industry terms and foundational concepts including ad tags, pixels, industry pricing models and creative sizes. >> YouTube & Video Marketing Don t get left out of the video market. Discover how to get your content and message to go viral in today s media-rich culture of YouTube. Get to know the absolute latest trends and tips in video marketing, including the kind of content that gets shared (or goes viral), why viewers connect with brands via video, who shares these videos and why and how analytics can help you achieve your marketing goals. This course is between 8-10 hours and you ll have 90 days from the time of registration to access your course. >> Social CRM Enhance customer relationships and build brand loyalty in today s marketing world. This course will show you how to integrate social media into your traditional CRM (customer relationship management), employ social CRM as a business strategy and use social data to influence marketing, sales and customer management. >> Content Marketing Got content? Leverage your content assets across diverse marketing channels to create strong content marketing. This course will enable you to develop an engagement strategy, manage an effective process and achieve measurable results. self-paced online modules 34

35 about certification >> Certification Achieve new marketing status and enjoy global recognition as an elite marketer. Complete the DMA Marketing Certification Program, become a certified marketing professional and you ll set yourself apart from the competition. Take this DMA Marketing Certification Program and you ll enhance your career skills, gain recognition and increase your desirability in a crowded job market in less time than a traditional degree program would take. >> Why get certified? Whether you re a seasoned professional or just starting out, when you sign up for the DMA Certification Program, you re letting your company and the industry know that you re serious about your career and your plan is to stay ahead of the competition. Take courses in person, on-demand, or live online they re all led by experts in the field, giving you access to the most up-to-date information on current topics. Benefit from your certification for years to come use the DCMP Certification logo on your business cards, résumé, or online profile so your entire network recognizes your status. >> Keep Your DCMP Certification Valid It s easy. To keep your certification status up-to-date, simply take 10 continuing education units (CEUs) per year. Choose from webinars, live online courses, in-person courses, conference sessions, or additional online modules. More at: thedma.org/ceu Course Types In-Person 2-4 CEUs Each live online 2 CEUs Each webinar 1 CEU Each online CertificatE 4 CEUs Each Become certified at the comfort of your own computer. With just 30 hours of in-depth coursework over a period of 3 months, you can have your certificate. It s as simple as completing the online assessment at the end of the course. Get your certificate with hands-on, classroom-style learning. Led by an instructor, courses are 2-3 days each. self-paced online modules 1 CEU Each Get targeted training on specific topics. Each online module is minutes, self-paced and filled with real-world case studies, examples and a guide to help you put your learning into action. Get a wealth of information without having to travel! These minute instructor-led workshops are held one day a week, for six weeks and give you the opportunity to interact with an expert instructor. Learn best practices by active industry marketers and/ or DMA team members. These 60-minute solution-focused sessions give you the opportunity to listen, chat and learn! 35

36 Marketing Data Governance May 12 13, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Become the go-to source for clients and customers to get the most current information about data and information security. This course will ensure that you have the most up-to-date policies about all facets of marketing data governance, including best practices in physical security, virtual security, monitoring, business rules that ensure privacy and compliance. It s a must for anyone in your company who sells information, uses data for marketing and works with clients who access and use data. More at: thedma.org/governance Integrating Direct mail May 18 19, 2016 \ Chicago September 21 22, 2016 \ Chicago $1,399 DMA member \ $1,699 non-member In-Person Get amazing results from your direct mail campaigns in B-to-B, retail and fundraising. This 2-day course will help you optimize your direct mail knowledge and provide you with the tools and strategies you need to build it into a successful, integrated campaign. More at: thedma.org/mail 36

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38 2016 emerging trends May 18 June 22, 2016 Every Wednesday $699 DMA member \ $999 non-member live online June 23 24, 2016 \ New York $1,399 DMA member \ $1,699 non-member In-Person Stay on top of the ever-changing marketing landscape. Know if it s hot or hype! Understand today s prevailing trends, emerging technologies and marketing innovations. This session will help you prioritize the top 10 emerging trends in marketing so you can put them to work for you. More at: thedma.org/trends 2016 outlook: What to Expect in Direct & Digital Marketing January 25, 2016 FREE DMA member \ $99 non-member WEBINAR Join Bruce A. Biegel, DMA board member, senior managing director of the Winterberry Group and Petsky Prunier, advisor, as he makes sense of the major forces that shaped the marketing industry in And hear his razor-sharp predictions for marketing in More at: thedma.org/2016outlook 38

39 Because the people who are crazy enough to think they can change the world, are the ones who do. steve Jobs 39

40 SAVE UP TO $750 Bring Your Team! SAVE $750 limited by bringing time your only colleagues! When you register 2 people you ll SAVE $150. When you register 3 or people to the same session you ll SAVE $250. Hurry offer expires 4/29/16. To register, please call or to chat visit us at thedma.org/edu Commitment to Customer Choice If you are receiving multiple mailings, have updated contact information, or wish to modify mail preferences, please contact DMA Customer Service at Note that amendments can take up to 6 weeks to take effect. RECYCLE PLEASE recycleplease.org Direct Marketing Association 1333 Broadway, Suite #300 New York, NY Route to: Marketing Director/Manager CRM Manager Digital Marketing Manager/Director Creative Director Learning & Development Director