Advantages of using Feed management software

Transcription

1 Advantages of using Feed management software

2 We are Web Juice Web Development Technical SEO implementation Speed Optimisation W3 compliance improvements and checks Conversion rate optimisation Mobile Stylesheet conversions Integrations Website to order management systems Website to third party systems (such as ebay, Amazon, Google Shopping,etc.)

3 Advantages of using feed management software What is a feed? Feed Management software introduction Advantages of Feed Management software Examples of software

4 What is a feed? Data from your website in a feed format

5 Information required Name Price Stock SKU or EAN Brand Name Location on your Website

6 What do feeds look like CSV id,title,brand,link,description,updated,image_link,gender,mpn 1060,product title, Brand, here is some description text, T01:01:42Z, unisex, XML <entry> <g:id>1060</g:id> <title>product title</title> <g:brand>brand</g:brand> <link> <description>here is some description text</description> <updated> t01:01:42z</updated> <g:image_link> <g:gender>unisex</g:gender> <g:mpn> </g:mpn> </entry>

7 What is feed management software?

8 What is feed management software? FEED MANAGEMENT SOFTWARE

9 Why you should use Feed Management software? Support multiple platforms Easy to set-up Dynamic AdWords text ad Bid management Advanced Reporting Manual Adjustment of feed content for each platform Low entry costs

10 Things to Note Prices can increase significantly Check the conditions some take percentage of orders or clicks Check Contracts There is no one solution Don t be afraid of FREE

11 LISTING MANAGEMENT External listing management tools for multiple feed management

12 Prices differ dependant upon number of marketplaces, and number of products From 42p/m to upwards of 635 p/m (if you have 20k+ products Features include: Website crawling Competitor analysis Direct integration with most shopping carts Performance analysis Social Network advertising Tag Management

13 Item level reporting and bidding

14 Example of dashboard (FeedOptimise)

15 Costs start at 320 and can go upwards of 1,000 Features include: Custom management of products per marketplace Creation of automated rules and creation of custom labels Creation of custom feeds for other marketplaces Performance reports per feed.

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17 Prices start at $29 p/m for less than 500 products Prices rise as add-ons are included like feed optimise taking the base price to around $100 p/m excluding setup fees. Features include: Simple setup easy mapping of your single feed to new feeds per channel Advanced reporting Direct integration with a number of systems Supports a wide array of chanels N.B. Does what it says on the tin it watches and reports back

18 Other Systems Channel Pilot (prices range from 30 p/m to 200 p/m) also charges a CPC or order fee SingleFeed MultiChannel service from $199 p/m FusePump Service based

19 LISTING PLUGINS & EXTENSIONS FOR STORES Plugins and extensions to list your products on ebay & Amazon

20 Listing on third parties There are a number of plugins and extensions available to treat your site as the hub to manage listings on Amazon, ebay, etc. Some platform specific Others cloud based

21 Previously owned by PayPal has recently been sold to a third party (likely paid model to come) M2E pro is a free to use Magento only extension which allows you to list your products on: Amazon ebay Rakuten (formely play.com) Management of the feeds through the Magento back office. Stock and orders are synced with Magento

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23 WP Lister Integrates with WooCommerce backoffice to easily sync your products to ebay. Free version as well as paid version ($149) Familiar WordPress backoffice List all or some of your items in ebay Simple template creator Sync orders and stock (paid) Full descriptions and specifications (paid) Amazon version of the same tool also available

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25 Biggest, most robust inventory management and multichannel solution It becomes the focal point for your product management feeding out to all platforms including your own website Tailored to your needs Fees can be prohibitive

26 Other Highlights Website platform specific Shopify & Big Commerce inkfrog Open ($9 p/m) PrestaShop ebay (built-in FREE), Amazon ( 125) X-cart Ebay integration (0-$150) Open Cart - OpenBay Pro ( 5 p/m) Non-Store Based Channel Grabber Shopping Cart Elite Marin

27 Summary Support multiple platforms Easy to set-up multiple platforms quickly Dynamic marketing in AdWords can be used Bid management per SKU or category Advanced Reporting see how well your products perform through each channel Manual Adjustment of feed content for each platform Low entry costs but costs can rise quickly

28 Thanks! James Murphy