Sibsted Sveriggo Group - A Strategy For growth

Transcription

1 Schibsted Sverige AB Tittel Overview Undertittel over the Group and its strategy RAOUL GRÜNTHAL CEO

2 Our Organisation Schibsted Sverige AB Shared Service Center Aftonbladet Hierta (91%) Svenska Dagbladet Tillväxtmedier 2

3 Schibsted Sverige Overview Q MSEK 1002 MSEK 124* 24% + Tillväxtmedier Revenue split Q2 2010** EBITA split Q MSEK 295 MSEK 641 MSEK Aftonbladet SvD 36 MSEK 98 MSEK Aftonbladet SvD Tillväxtmedier Tillväxtmedier * Less income from associated companies (Metro & TT) MSEK 11 **intercompany revenue eliminations MSEK 40 3 Note: excluding hitta.se

4 Areas of Business.se Print Newspapers Online Newspapers Online Services 4

5 Our Strategy.se 5

6 .WE HAVE SOME MAJOR ISSUES.. 6

7 Circulation Evening Press Single Copy Sales Circulation development evening press CAGR % CAGR % 7

8 Aftonbladet print Strategies: Offsetting drop in print volume by - price optimization weekdays vs. weekend - tight cost control 8

9 Aftonbladet - online Strategies: - maintain market leader position - launch of new online services - migrate online users also into mobile devices 9

10 Svenska Dagbladet Strategies: - price optimization - increase market shares in selected reader segment - tight cost control 10

11 Our journey Thanks to our powerful brands and editorial quality we now have a leading position on the Swedish web.

12 12 Source: KIA-index week 32, Sept 2010

13 Every day, we reach half of the Swedish population. 13

14 Unique visitors/week 10.1 million 9.2 million Source: KIA-index week 36, Sept 2010

15 15 Tillväxtmedier Online Growth Initiatives

16 Tillväxtmedier - Strategic objectives Leverage of our web-position - maximize the use of our network of sites to drive overall traffic and revenue growth. Through organic growth, own greenfield projects and M&A the creation of portfolio of companies that have the potential to become leaders within its markets. If possible, seek business models and ideas that are scalable to other countries.

17 Portfolio Companies - Positions within Tillväxtmedier Traffic/audience Focus to find new ventures here. Traffic/audience is equally important to revenue potential. Our strategic focus is to move companies from lower left to upper right. Profit margin

18 Online Activities - Revenue Models Banners, CPM Banners, CPC Behavioural Targeting CPC CPL User Subscriptions Catalogue (paid inclusion) Rev share Advertiser paid content in print, web and rich media Mobile advertising, CPC and CPM Reversed auction model E-commerce

19 Case: Travel Now + +

20 Three sites - one strategy Revenue Model Affärsmodell Editorial Community content

21 Case: Travel

22 Case: Travel

23 Case: Travel

24 Case: Travel SEK Within one year, revenues increased by almost 5x.

25 25

26 Common Support Functions & Joint Co-operation Past Future Editorial Sales Finance IT Purchasing Core Editorial Circulation Advertising Ad production Customer service/crm Distribution and logistics Print Distribution and logistics Print Support Industry 26 CMD Rolv Erik Ryssdal - Strategic Direction 26

27 Establishment of a Shared Service Center (SSC) Schibsted Sverige AB Managing Director Shared Service Center Controlling IT Services Facilities Management Salary & HR Services Finance 27

28 Challenges Going Forward Profitable Growth Online: - Leverage of our existing online positions - Launch of new and innovative online services - Growth through combination of organic and M&A activities Print: - Improved efficiency - Prize optimization - Product development - Maintained cash flow Overall in our businesses: -Explore further areas of group synergies -Launch further efficiency measures -Tight cost control

29 Shaping the media of tomorrow. Tittel Undertittel Today.

30 30 Appendix

31 The Swedish Paid Newspaper Market Schibsted owns two of top five paid newspapers in Sweden Daily readership ( 000) Penetration² % % % 553 8% 489 7% Schibsted s titles Source: Orvesto 2010:1 (Jan April 2010) ² Swedish population of 7,297,000 aged 15 to 79 31

32 Tillväxtmedier digital brand portfolio Names are brand and not necessarily company names. Tillväxtmedier ownership in %, Schibsted-group total ownership in (%). Destination 50% (100%) E24 100% Hitta 100% Schibsted Annonsförsäljn. 100% Resdagboken 100% Jobb 24 70% (100%) Tasteline 100% Mötesplatsen 30% (100%) Hard Hat 70% Minimedia 51% Tvnu 100% Lendo 51% Kundkraft 100% Prisjakt 70% Webtraffic 100% 32